Lady Melbourne by Phoebe Montague

As Editor of Melbourne based fashion blog ‘Lady Melbourne’, Phoebe Montague’s fashion commentary and style has earned her a reputation as one of Australia’s key fashion bloggers. Having founded Lady Melbourne in 2007, the blog has grown to include a social media reach of over 50K unique likes, fans and followers across platforms like Twitter, Instagram and Facebook.

ladymelbourne409465Please tell us something about yourself. Is fashion blogging your profession or just a hobby?

It’s my profession and I love it!

When did you get an idea to launch your own blog and how important is it for you be online?

I started my blog way back in February 2007. I’d lived overseas and in Sydney and got back to Melbourne and didn’t see the amazing style coming out of Melbourne represented in any mainstream fashion publications. So I decided to start my own.

Did you have someone help you make the website or did you do it by yourself?

Initially, I was using Blogger so no, I didn’t have any help. They I migrated to WordPress in 2010 and had some help with setting up the theme and also exporting from Blogger to WordPress. That said it’s easier than you think and I probably could have done it myself in hindsight, but was worried I might delete my entire blog! These days I administer it entirely on my own, having been self taught over my seven years in the industry.

The right domain name is important. How long did it take you to come up with the domain name for your blog?

lady-melbourne-blog-logoIt didn’t, and I really didn’t do any research. I’m ladylike and from Melbourne: Lady Melbourne!

What CMS (Content Management System) do you use on your blog? How hard is it to navigate within your CMS (making a new post, inserting images, moderating comments, etc.)?

I use WordPress and I am with Hostgator for my hosting services. Both are excellent and I’ve found, super easy to use.

How much time do you spend blogging?

It’s my job, so I suppose 30 hours a week? I spend a lot of time on social media as well, it’s really become part of my everyday job description as a blogger.

ladymelbourne409470How do you promote your blog? Do you use social media channels to attract more visitors to your blog?

Absolutely! When I started there just wasn’t the opportunity to use social media to broaden your audience, in the main part because it didn’t exist. These days I would say don’t start a blog if you can’t also commit to Instagram, Twitter and Facebook. I would also strongly advise you add Pinterest and YouTube to that, but I get that it just might not be possible for people to populate those platforms on a daily basis!

Is there a way to monetize (make money) through a blog?

There are so many ways to monetize your blog! Ebooks, running seminars, public speaking, selling your clothes online or at markets, advertising, sponsored posts….the list goes on and on!

Would you encourage other people to make their own blogs?ladymelbourne409469

Please give us some advice for new bloggers and for people who are still not sure if they need a blog of their own?

Well, no one really needs a blog, but if you have a passion in life it can be an amazing way to reach out to other people that share those interests. Be it fashion, books, food, travel, it’s really endless. You have to love it though, there’s no point starting it if you don’t intent to continue with it.

Images © Ladymelbourne.com.au

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