Terri Seymour is the owner of www.SeymourProducts.com and has two decades of online marketing, promoting and customer service experience. She has written dozens of successful articles, which have been published online as well as in print magazines. She has also authored several ebooks and published several successful newsletters. Terri has also helped many people start their own online business.
Please tell us something about Seymour Products and yourself?
As a stay at home Mom with two boys and a very hard-working husband, I wanted to contribute to our income but I also wanted to be home to take care of my family. I started trying to make money online. I tried several different businesses but none of them really took off. I tried selling for other companies but I was not really working for myself and I didn’t get much of the profits. After about five tries that did not work out for me, I discovered resell ebooks and digital goods.
Seymour Products believes in running a business with a pride and confidence that shines through in our work. Seymour Products is a friendly, personal, yet completely professional place where you can find what you are looking for and get the service you seek.
What do you think the most important part of building your brand was, in retrospect?
In my opinion, the most important part of building a brand is customer service. So many businesses seem to think of customer service as an annoyance or burden. I believe customer service should be held to a much higher standard.
How do you maintain good relations with your audience/customer base?
I always let me visitors/readers/customers know I am available anytime if they have questions or concerns about anything. I answer emails promptly and never make anyone feel like they are a “nuisance”, as I have experienced with some companies. Many people will remember your willingness to help them with any problem and being treated with respect.
How do you promote your site? Do you use social media channels to attract more visitors to your blog?
Yes, I use Twitter, Facebook and Pinterest to market Seymour Products as well as content marketing. I have been writing articles for almost 20 years and they have done very well for us. Social media, being very time-consuming, requires planning and consistency to be effective. This takes practice and commitment.
Do you have any advice for novices starting their own business? Any rookie mistakes to avoid?
My first website was a craft site called Nature’s Touch. I made and sold handcrafted home décor. My big mistake was thinking that once the site was up, people will see it and orders will come in. I am sure others have made this mistake as well. Be prepared to put in the time and commitment to market your site and do not expect to get rich anytime soon. There will be many days when you feel hopeless, frustrated and overwhelmed but think of why you started your website in the first place. I always thought of my family and that helped me through.
I also connected with veteran online marketers for guidance and support. I found many of them willing to offer advice and support. That also helped me immensely. You don’t have to do it alone. Once you make the decision this is what you want to do, let nothing stand in your way.
Do you believe there’s a formula for success on the internet?
I don’t think there is one simple formula. You hear a lot about the formula to success but I think different people need different formulas. But there is one critical formula we all need to adhere to and that is believe in yourself and do not give up!
We don’t expect you to spill any trade secrets (unless you want to, then by all means. . . ), but what’s the next big thing for you, personally?
I am actually in the works on that. As much as I love what I am doing now, I would like to expand into a new challenge. I am just not sure what that is yet. 😉
We like to wrap up with a bit of fun, so . . . Name the place you’d most like to visit, but haven’t been able to, yet?
That would have to be the mountains. I think the mountains are the place to go to replenish the soul, to clear the senses and to be reborn, so to speak. To me, the mountains represent why life is so precious and why we should remember we all in this together and to make the most of the time we have on this beautiful planet.
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