Wendy’s blog Thankfifi.com was created almost 3 years and now, in Glasgow, Wendy juggles a marketing job in the design studio of bluebellgray, life at home with the husband and MrK, her adorable hairy bear of a dog, and a successful fashion and lifestyle blog. Over the years Thankfifi has been shortlisted for international blog awards including Marie Claire and Vixen and Wendy has worked on exciting collaborations with many of her favourite brands like Guess, Gap, and Reiss. Regularly photographed at London Fashion Week for her bright and bold streetstyle she has appeared in Vogue, Harpers Bazaar, Marie Claire, InStyle and Refinery29. She would confess to being tired at least 70% of the time but smiling, sunglasses and bright lips are her go to remedies.
Can I say both? I love it and so it doesn’t feel like a job so I’m lucky enough to be able to work at a job which started out as my hobby.
When did you get an idea to launch your own blog and how important is it for you be online?
Actually the idea came from a friend, over a coffee one day almost 3 years ago. She said because I liked fashion, style and photography I should have a blog of my own and that she would read it. (Her name is Fi and that’s why my blog is called Thankfifi). It’s a creative desire for me to be online and to share that part of myself – it’s important not to spend your whole life online though so I try to remember that – Mr K, the dog, helps with that.
Did you have someone help you make the website or did you do it by yourself?
The husband is a web designer so I, fortunately, had nothing to do with the design or build of the site. I leave all the geeky stuff up to him and he loves it.
My theme is custom built and I love that it’s simple and clean, the content of the blog should be the thing that stands out. Hmmm, must have plugins… Instagram. Come to think of it, that’s something I need to speak to the husband about…
What CMS (Content Management System) do you use on your blog? How hard is it to navigate within your CMS (making a new post, inserting images, moderating comments, etc.)?
WordPress. I find it very straight forward although I have nothing to compare it to. I create all my posts in Live Writer which is amazing (LW resizes your images for you and can be set to link to products and names automatically). Last time I checked it wasn’t available for Mac which is why I am still on a PC!
How much time do you spend blogging?
Probably around 6 hours a day. Maybe half that styling, shooting looks, editing shots and creating blog posts. The other half is lost in my inbox answering emails.
How do you promote your blog? Do you use social media channels to attract more visitors to your blog?
I’m probably not the best person to ask about promoting a blog to be honest. I use social media of course but further than that, if there is a secret, I would love to know it!
Yes, I suppose like every medium which has an audience there is a way to monetize. I work with brands I really love to style pieces from their collections or work on collaborations. You can also place traditional adverts although I choose not to. And affiliate links can be useful too – where you earn a small commission if one of your readers buys through one of your links.
Would you encourage other people to make their own blogs?
Only if they want to. It’s a tonne of work so you have to be REALLY into it, but if you feel passionate about it, then yes, of course.
Please give us some advice for new bloggers and for people who are still not sure if they need a blog of their own?
Starting a blog I think consistency is key – whether you post every day or once a week, just keep it regular. If you’re really not sure whether to start a blog then why not test things out by working on your Instagram account to gauge reactions to your images and content ideas. It can be a good way to grow an initial audience too. And most of all, enjoy it!
Images © Thankfifi.com