V., J.D. (Victoria) is a legislative attorney in Chicago. As a University of Illinois at Urbana-Champaign grad, she bleeds orange and blue. Earning her law degree from DePaul University College of Law, V gained a great love for copyright and trademark law, and realized there were strong legal issues in her favorite industry—fashion. Today, V enjoys research and writing, promoting events, charity work, and spending time with friends. Of course her many loves include shoes, clothes, and legislative law in between.
I am a legislative lawyer in the City of Chicago, and blog as a hobby. I also speak on fashion law at seminars.
When did you get an idea to launch your own blog and how important is it for you be online?
After finishing law school, I just knew I would be working in fashion law in Chicago…except that it hadn’t really made a mark here yet. so I found myself working in Government and really love it. However, I still wanted to be part of the fashion law niche. I knew it was just starting to surge, and I wanted in. I started blogging as a continuation of the research and writing I had done on the industry while in law school. It is important for me to be online, and I’ve learned the importance of timing over the years. In the past, I was more of a stickler about posting something every few days or on certain days. Now, I am more concerned with content v. over-posting. I do, however make sure to post on Twitter in more frequency–especially since I have posts which are not time-sensitive and information readers can always use.
Did you have someone help you make the website or did you do it by yourself?
I did most of the work on my own, but I also have a contributing editor who reads a lot of blogs and advised me on some things. He is always really helpful, but most of the content and structure of the site is from what I’ve researched and worked on to make it better.
The right domain name is important. How long did it take you to come up with the domain name for your blog?
The domain name was easy. It was the blog title B.A.F.F.L.E.D. which was more difficult. I wanted to be sure I didn’t put myself into a corner with what I had to write about, but I also wanted to be sure I got picked up in searches for having content on the site’s most important topics–fashion, law, fashion law, entertainment, and Chicago. Once I came up with the acronym, the domain name was a quick choice.
What kind of Theme do you use on your blog and what are the “must have” plugins for a blog?
I use a dynamic theme for my blog, which also provides a great mobile option. As I’ve grown it over the years, I’ve found it important to have easy subscription to email, Twitter feed, a Facebook button, as well as a linkto fashion-related sites like Bloglovin, just to get and keep the site’s name and presence out there. I would say Twitter is my largest forum. The most recent tweets are loaded on the blog, and I retweet links to posts regularly.
What CMS (Content Management System) do you use on your blog? How hard is it to navigate within your CMS (making a new post, inserting images, moderating comments, etc.)?
I blog through Google Blogger, and it’s really user-friendly.It is easy to monitor comments through Gmail, and keep everything I need under 1 log-in. Blogger provides easy ways to add pictures and stores pictures used in the past for reuse. Navigation is really easy, and I find posting to be simple. I can do what I need without issues, and the “Preview” feature is essential to making sure I have my layouts as I dream them in my head 😉
I don’t spend quite as much time blogging as I used to or as I’d like to. My full-time job is really demanding, but I love it. With that, I focus my blog efforts now more on quality versus quantity. In the past, I was very worried about having posts up as often as possible. I think it was necessary in the beginning to build a following and set a foundation. I still suggest it to those just starting. However, now, I can feel more confident in posting just once a week, or even taking a week off if necessary (I still don’t like to do that) in the event I don’t have the time, or even the content, to make a worthy post. I try to keep my events page as up to date as possible. My Twitter presence is really helpful, because I can easily direct people to timeless posts, and just get traffic to the site. I would like to blog more, but am currently content with what I have.
How do you promote your blog? Do you use social media channels to attract more visitors to your blog?
As I mentioned, Twitter is my biggest promotion channel. I am on it everyday and find it the easiest to use. I also have a Facebook page for the blog, and have the posts feed directly to it. I try to share my link and relevant links to particular sites when I come across them. I use word-of-mouth a lot as well, my personal Google+ page and swap my link for others’ to be seen on blog rolls.
Yes! I tried Google AdSense for a while and didn’t make much, but with more time and effort, I know it can work. Also, selling ads through other programs works. I have found direct sales for ads and posts works best, but I think it all depends on the site setup, topic, geographic location, etc. Each blogger has to find out what works best for them—automation or direct.
Would you encourage other people to make their own blogs?
Yes! There’s so many topics to choose from and there’s room for everyone.
Please give us some advice for new bloggers and for people who are still not sure should they make a blog of their own?
Keep pushing! There will be times you want to quit or not blog as much, but if it’s really your passion, stick with it. I’d also strongly suggest engaging other bloggers. Having a network is the best thing. Helping each other makes you all better.
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