People use the word blog in several different ways. Some refer to blog posts as a blog, some refer to a collection of articles as a blog, and some mistakenly refer to static websites with content as a blog. In this post, we’re going to clarify what defines a blog, and what distinguishes it from a static website.
What is a Blog
A blog is a website, or section of the website, consisting of regularly updated entries, in the form of news or informational articles. These entries, known as blog posts, are displayed on the homepage or a blog page within the site. The homepage of a blog or a blog page will show a short summary or the beginning portion of five to ten blog posts. Visitors can click the titles or a read more link to read the full entries.
Individuals, businesses, and organizations alike create blogs. The goal of a blog is typically to share stories, entertain, educate, or promote the sale of products and services. Blog content can include text, images, video, and audio.
Blog post content is created by one or more individuals, or bloggers, for the website. Bloggers can include the blog owner, employees of a business, outside guest contributors, and freelance writers.
Most blogs give readers the ability to comment on each blog post entry, although some in recent years have turned off discussions due to spamming.The absence of blog comments does not necessarily mean that the website is not a blog, but the presence of blog comments almost assures that it is a blog.
Blogs versus Static Websites
Static websites, on the other hand, consists of content presented on static pages. Static websites owners rarely update their pages, whereas a blog owner updates their website with new blog posts on a regular basis.
Key elements that identify a blog post from a static page include a publishing date, author reference, categories, and tags within a byline. While not all blog posts have all of those byline elements, static website pages do not have any of these elements.
From a visitor perspective, the content on a static website will not change dramatically from one visit to the next. The content on a blog, however, has the potential to offer something new each day, week, or month, depending on the blog owner’s publishing schedule.
Why Static Websites Need a Blog
Most static website owners have found that adding a blog section to their website helps in a variety of ways. As mentioned above, a blog offers new content for visitors to discover on each visit. A blog also gives visitors a reason to subscribe, so they receive updates when the blog publishes a new post.
The promise of new content is the reason maintaining a blog is essential, even for those with static business or niche websites. If someone visits a static website and has no need for the products or information, he or she will have no reason to return. If a visitor sees the promise of new content in the form of new blog posts, he or she will have reason to return, which could lead to future product sales and information consumption.
Interested in starting a blog? Be sure to visit our How to Start a Blog Guide for beginners!