Not sure whether you should start blogging? Even if making money online isn’t a goal, you will benefit from blogging in a number of other ways. In this post, we’re going to look at ten secrets (or not so secrets, depending on how long you have been blogging) of blogging.
Note that these are all benefits you will only achieve through hard work and quality blogging.
1. You will connect with others.
One of the best benefits of blogging is connecting with others. You don’t just grow numbers on social networks or email lists. You build genuine relationships. You make friends with people you wouldn’t have met otherwise.
Something that surprises many people is that they develop a fanbase through blogging. If you attend events in your industry, you will be recognized by people you’ve never met. They will thank you for all of the great work you have done. You will have people who look up to you and want to become you one day.
Treasure all of the people you meet along the way in blogging. This is especially true of the people you meet at the beginning of your blogging experience – they will be your most loyal and devoted fans if you continue to cultivate your relationship with them.
2. You will learn more.
You don’t just teach when you blog. You learn as well. For starters, you will learn more about your niche simply because you need to continue to educate yourself if you are going to educate others.
You will also learn a lot about online marketing, no matter what you write about. Whether you like it or not, there’s a certain amount of marketing knowledge you will need to gain in order to increase the traffic to your blog content. In particular, your knowledge and application of email marketing, search engine marketing, and social media marketing will continue to grow.
3. You will improve your writing skills.
The more you do something, the better at it you will become. Writing is no exception. Even if you don’t set out to study writing, your writing will consistently improve the more you do it. You can even invest in tools like Grammarly to help you with the basics of grammar, punctuation, spelling, sentence structure, and style while you write.
Even those of you who do not focus on written blog content, such as podcasters and video bloggers, will improve your writing skills through blogging. How? You will have to write descriptions for their podcasts and videos. And you will have to interact with your blog subscribers in the comments for podcasts and videos you publish.
4. You will become proficient in a second language.
Speaking of learning and improving your writing skills, if you want to learn a second language, blogging is the way to go. Those of you who are blogging in a second language will become more proficient in that language.
You will get a chance to interact with others speaking another language through comments and social media engagement. Not only will you write better in the second language of your choice, but you will start to speak better when you are invited to participate in audio and video interviews.
5. You will be labeled an expert.
True experts never need to call themselves experts. Others will do it for you. As you become more established in your niche through blogging, you will get invited to participate in expert interviews and blog posts compiling expert tips and advice. The latter especially will put you in the company of other experts in your niche and help you become labeled as an expert more often.
One of the keys to gaining expert recognition is always to be helpful. While you don’t want to start offering free consulting services, you do want to help out as many people as possible in small ways. Just answering a question here and there will make more people avid fans.
6. You will get invited to speak.
The natural next step after being recognized as an expert in your niche is getting invited to speak at related industry events. It might start out as invitations to sit on a panel, or it might be outright invitations to hold your own session.
Speaking can help you continue to boost your reputation as an expert in your niche. You gain instant credibility when you can say that you have spoken at popular events. For those who are looking for more ways to make money online, you can look into charging for speaking engagements.
7. You will become an author.
Your blog is your portfolio. Bloggers who have interesting insights, great writing skills, and large audiences have an advantage if they want to become published authors. Many top bloggers are recognized by publishing companies and offered book deals. Others have been able to send in pitches to publishing companies to secure deals for the books they want to write.
If you want to get noticed by a publisher, first do some research on the publishers most likely to be interested in a book within your niche. Look at other bloggers who have written books in your niche and see who published them. Then start to interact with the publishing company on social media to get on their radar.
8. You will receive job offers.
Blogging in a business-related niche can help you land a job. Businesses that recognize the benefits of content marketing are looking for employees who can double as content creators. As you network with others in your niche, you will likely run into people who are recruiting for open positions with their company.
If you are in the market for a job, professionalism is key. Your blog and public social profiles should be free of anything that could cast you in a negative light, including those drunk party pictures or rants about your current employer.
9. You will sell more.
Own your own business? Blogging will help you sell more. All you have to do is create content that naturally leads readers to be interested in your products and services. Promote your content to your ideal customers, and you will find that you start capturing leads and closing more sales.
Selling more applies to products and services that you offer as well as products and services for which you are an affiliate. For affiliate sales, the same rule applies – write blog posts that naturally lead readers to be interested in the affiliate products and services.
10. You will create more blogs.
Most bloggers don’t stop at one blog. Some bloggers who start with niche specific blogs branch out into blogging about the blogging process itself. Others tackle the making money online niche when their niche blogs become successful. Alternatively, bloggers that start with very generalized blogs may branch out into niche specific blogs.
If you do want to start a new blog, you will have a better understanding of how to make your new blog a success thanks to the trials and errors you went through with your first blog. This knowledge will help you make your new blog successful in a shorter period, and hopefully help you experience all of the above benefits again or in greater depth.
As you can see, there are great benefits to blogging that go beyond making money. What are the benefits that you are most interested in achieving? Please share in the comments!