Social media’s all about throwing the metaphorical spaghetti at the wall and seeing what sticks, right? No. No, it’s not! Chances are good you saw that twist coming, but this First Site Guide cheat sheet is all about why time and type matter on social media. Believe it or not, there is a rhythm and a pulse to the tweets and the posts, and patterns of sharing and engaging with content which can be examined scientifically.
Why should you care, though? Well, as it turns out, knowledge is power and someone who knows when to post, where to post, what to post, and how often to post gets a lot more bang for their buck than someone who just sporadically adds random content to whichever social media platform has their attention.
Knowing your audience is an important part of the process. Did you know that emails containing news and magazine updates get opened more often during the lunch hour, but holiday promotions are best sent in the evenings?
Since you don’t have time to sit around with a bunch of tabs open waiting for the perfect time to post, we’ve also got a look at the best tools for planning out your posts in advance. Then we’ll show you when to schedule those posts! Really, this cheat sheet has it all!
Feel free to download or share this cheat sheet, and remember it when you’re putting together your social media strategy. Have fun!