According to HubSpot, companies with blogs generate 67% more monthly leads than those without a blog.
Blogging is an integral strategy of every successful SEO (Search Engine Optimization) campaign. It helps provide relevant answers to search queries, increasing authority, credibility, and SEO ranking.
How do blogs do that? How do they help business websites supercharge growth? Let’s find out.
How do blogs help SEO and grow websites?
Blogs are indispensable to SEO. They build brand awareness, drive website traffic, improve user experience, expand inbound marketing efforts, and showcase products or services. They establish trust and thought leadership and help convert leads into customers.
Here’s how blogging achieves these goals.
Building brand awareness
You can’t build brand awareness without content. You can publish social media posts, leverage paid ads, and spread the word across other media, but a blog (which you can promote on those platforms) will enable you to dive deep into relevant topics and show who you are.
Blogs are ideal for storytelling. They let you share your brand story and values, showcase what makes you unique, and engage readers with informative content that addresses their needs.
However, relevant keywords are the name of the game. They enable search engines to index and rank your site, helping your target audience find you quickly.
Growing traffic
Higher brand awareness means more website traffic. Top-notch, informative content with eye-catching visuals glues readers to the screen, compelling them to share it with friends and family, driving organic traffic to your site.
That makes search engines recognize your website as a relevant information source, increasing your online visibility and ranking you higher on SERPs (Search Engine Results Pages).
In fact, according to OptinMonster, blogging boosts your chances of getting a higher SERP ranking by 434%.
Improving user experience
User experience (UX) isn’t a direct ranking factor. Still, search engines like Google consider dwell time, bounce rate, and other on-site UX signals to determine the UX and rank websites on SERPs.
A blog can help you increase dwell time and page views, reduce bounce rates, and improve other metrics, dramatically boosting your website’s user experience. The more engaging your content is, the more time people will spend on your site.
Expanding inbound marketing efforts
As part of inbound marketing, blogs educate consumers, provide solutions to pain points, and entice readers to return for more. That makes business blogging essential across all inbound marketing stages:
- Attract – drawing your target audience to your website;
- Convert – converting visitors into qualified leads;
- Close – turning leads into customers;
- Delight – turning customers into brand advocates.
The latest blogging statistics show that running an active blog yields 97% more inbound links. If you publish high-quality content, other websites will link to it to build authority and trust.
It isn’t surprising that 55% of marketers put blogging at the top of their inbound marketing list. That spot belongs to SEO for 61% of marketers, but you can’t implement one without the other.
Showcasing products or services
Your blog is an excellent platform for showcasing products or services. You can weave them into every story, ensuring you remain educational, not salesy. You can highlight their benefits, showing how they can improve people’s lives, gently guiding leads through the sales funnel.
Whether you publish how-to guides, infographics, listicles, reviews, checklists, quizzes, or other content, you can tie them to your offerings and boost conversions and sales.
Bottom Line: Your Business Should Have a Blog
Blogs attract visitors through content that resonates with them, improving brand awareness, organic traffic, UX, and conversions and strengthening inbound marketing. That makes them vital for SEO, enhancing discoverability and opening doors to more business opportunities. If looking to improve these things aspects of your business, we can help you start a blog.
