You’ve heard the talk about mobile apps and you’re probably wondering if you really need one. Are apps even useful to your business? Is a WordPress mobile app important to your marketing strategy? Your concerns are quite genuine considering that it takes time and money to create your own app.
The answer is a definite YES! A WordPress mobile app creates convenience for your customers by giving them more choices on how to engage with your website content. Research has also shown that with the steady increase mobile internet use, a lot more people are now accessing the internet via mobile apps more than desktops and mobile apps are consequently getting popular.
Source: CNN Money
When someone mentions apps, the first thing that comes to mind is that it must require programming skills and if you don’t have them, then you must spend thousands of dollars to hire a programmer to do it for you. The good news is that you no longer need to be a programmer to create your own app thanks to their increased popularity. You can now easily build your own app using tools available online.
Mobile Responsive Websites vs. Mobile Apps
When creating your WordPress website you probably came across the advice to make your site mobile friendly and you probably did. So should you still create a WordPress blog app when your website is already mobile responsive?
A mobile responsive website is a great way to get started if you want to increase your web content reach. A WordPress mobile app is not a waste of money or effort, in fact it’s a welcome added advantage.
A WordPress blog app allows you to capitalize on the growing segment of digital content consumers who are the mobile users. If you’re still confused, let’s take a look at a few differences between a mobile-friendly website and a mobile app.
One of the obvious differences is that a user needs to install the mobile app on their tablet or smartphone. This makes your mobile app very easy to access from their handheld device. When it comes to your website, they have to use a browser to access it either through a laptop, smartphone or tablet.
Mobile apps are easy to manipulate and can be optimized to cater to a variety of devices and ensure that the app delivers consistency regardless of the platform used. Unfortunately, you cannot do this for a mobile responsive website.
A WordPress mobile app integrates with the device one uses to install it compared to a responsive website. This means that the user can receive notifications and easily download your latest content such as a podcast, increasing user experience and engagement.
One other reason why you should create your own app is that you can offer your customers in-app purchases. If for instance you publish premium content or sell products online or from your store, you can use in-app purchases to sell and increase the chances of purchase as your content and products will be much easier to purchase from a mobile app.
While it might seem like a WordPress blog app is better than a mobile responsive website, the truth is that both are just as important. So start with making your website mobile friendly as you work on building an app.
Popular App Builders
When you want to create your own app, you will require an app builder especially if you’re not tech savvy. There are a good number of app builders available and you should, therefore, manage to find one that is easy to use and affordable.
There’s the option of creating a custom mobile app that doesn’t require using an app builder but it requires a lot of technical knowledge, a lot of time and definitely a bit more money. If it’s your first time building a mobile app, an app building tool is the best way to get started.
Here are a few good app builders that you can consider.
AppPresser is one of the most popular and widely used mobile app builders for WordPress sites. The app builder offers you full integration allowing you to use all the plugins, posts and pages that you have on your website. The app builder also updates your mobile app automatically every time you make edits to your website. You can choose from three pricing plans, starting from $190 to $499.
The different price plans give you a variety of features. You can choose to create a simple content mobile app or you can build an app that supports your ecommerce store allowing you to sell your products via the app. You can also choose to add features such sending push notifications, geolocation, uploading photos using the app or BuddyPress integration.
Reactor is an app builder created by the same team responsible for the AppPresser app builder. Reactor is much easier to use compared to AppPresser as it requires less coding. The good thing is that you can make use of the free trial to see whether you’ll like it. You can also take a look at some of the websites on Reactor’s site that have been turned into mobile apps using the app builder. Reactor gives you the opportunity to automatically update your app, send push notifications to your users as well as take a look at your app statistics and so many other features.
Appock app builder supports WordPress websites only and does not require any programming skills as it’s quite easy to use. With Appock, you receive free regular WordPress mobile app updates and you will not have any restrictions on the number of downloads or push notifications you can send through the app. One purchase of the app builder allows you to generate an app for one website as many times as you want. You also get lifetime customer support.
This app builder is very simple, user-friendly and intuitive. You can use this service to turn your WordPress site into an iOS, Android or Windows Phone app in just a matter of minutes. The good thing is that the tool is easy to use and you don’t have to be a coding expert. All you have to do is concentrate on your app’s UI and IdeaPress will do the rest of the work. If you don’t want a complicated mobile app, this is your go-to mobile app builder.
This mobile app builder enables you to create mobile apps for Android, iPhone, Windows and Blackberry for your WordPress site. With Mobapper you don’t have to write any piece of code. The mobile app builder is relatively new in the market but it has been hailed as one of the easiest tools to use if you want to create a basic mobile app for your site.
Advantages of a WordPress Mobile App
- Increased Content Reach: With a WordPress mobile app you will be able to get your content to a wider audience in a much faster and convenient manner.
- Offline Accessibility: It’s not always that your audience will have a stable internet connection to access your content on your website. A mobile app makes it possible for your fans to still access your content even without internet connection.
- Send Push Notifications: There are a good number of people who will not read emails notifying them of new content or products but with a mobile phone it’s harder to ignore push notifications.
- Device Features: A mobile app allows users to make use of features on their devices including geolocation and maps.
- E-commerce: If you have products that you sell on your website then it’s a good idea to create your own app and sell them through the app.
A mobile-ready website and a WordPress blog app are very important if you want to increase your web traffic, business leads as well as sales. By having both options, you increase your chances of putting your content in front of a wider audience because they can access it through a variety of ways without any limitations.
Don’t struggle to create a WordPress mobile app, look into the available mobile builder tools available and create your own app in a few simple steps.
Remember that having a mobile-friendly website and/or a mobile app is not enough if you want to increase your business leads. You will have to continue creating valuable content that appeals to your audience, especially now that it will be a wider one. Good content and the right target audience is the perfect combination of increasing your business leads and sales.