Are you ready to start a new blog? If so, then your first step is to choose a niche. A niche is simply what topic you will focus on for your blog. There are lots of ways to determine what niche is right for your new blog, but we can make the process even easier. In this post, you’ll find out the three questions you must ask in order to choose a niche for your new blog and how to answer them effectively.
1. What are you interested in?
Without thinking about anything else, start your niche decision process by writing down all of the things you are interested in. These can be personal interests or professional interests.
Start by thinking about the things you enjoy doing, or would enjoy doing if you had the chance. For example, maybe you are an amateur photographer. Photography blogging could be a great niche to consider to share your photos, share your photographic knowledge, or share your experience with camera technology.
Next, think about the things you would enjoy learning more about. For example, maybe you’ve always been interested in taking up cooking. Even if you don’t have the time or budget to start cooking classes, you can start up a blog where you analyze recipes you find online, discuss how to choose perfect ingredients, and weigh the benefits of organic versus GMO ingredients.
Finally, think about the things you are already diving deep into. For example, let’s say that you are an adult that is going back to finish your degree in college. You’re probably going to do a lot of research into on-campus versus online degree programs, what university to choose, how to get back into the swing of studying, and so on. These are great topics for a niche blog about higher education.
At this point, you should have a few great niche ideas to start with. Whether you are excited about one niche idea in particular or several of them, you can narrow your focus down with the next question.
2. Are there other people interested in the niche?
Photography, cooking, and higher education are all topics that you know there is an audience for. But what if you’ve chosen a topic that you are not sure will resonate with others? There are several ways to find out if other people will be interested in the niche you’re considering.
The first is Google AdWords Keyword Planner. This free keyword research tool will allow you to search for a keyword related to your niche and get the search volume for that keyword plus related ones.
Next is UberSuggest. When people search for something enough times on Google, it will begin to appear in the top ten suggested search results when you begin typing a keyword. Enter your niche keyword and you will see what suggestions Google offers for your keyword plus each letter of the alphabet. If you get ten results for each letter, then you know you’re on to something.
Amazon is great niche research tool as well. Do a search for your niche to find books about it. Look at the number of books available, plus the number of reviews for each. This will let you know that people are searching for information about your niche on Amazon, so they will likely be searching for blogs as well.
Finally, look online for discussions about your niche. If you can find forums and questions on Q&A networks on the topic, then it’s a good one because you will have an audience to promote your content to in discussions and answers.
3. Can you monetize it?
If your goal for creating a niche blog is to earn income, then you will want to make sure you can monetize it. Effectively, if there’s anything that can be bought related to your niche, then the answer is yes.
Let’s go back to the examples from earlier. People interested in photography likely buy camera equipment, books on how to take better photos, and courses on how to take better photos. People interested in cooking likely buy cooking supplies, cookbooks, and cooking lessons. People interested in going back to college likely buy textbooks, laptops, and office software.
If anything can be bought in relation to the niche you’ve chosen, you’ll be able to find an affiliate program for a place that those items can be brought from. Most of the stuff in the examples can be purchased from Amazon, which has its own affiliate program.
You can also look for more specific affiliate programs. For example, many photographers use products by Nikon. If you do a Google search for Nikon affiliate program, you’ll find programs for camera stores that sell Nikon equipment, services that rent Nikon equipment, and magazines that educate photographers about Nikon equipment.
Another way to discover monetization opportunities is to visit other blogs within the niche you are considering. Explore those blogs to see if you can find advertisers who are purchasing banner ad space and what affiliate products the blog is promoting.
For those planning to monetize with ads, BuySellAds is a great marketplace to research blogs in the niche you are considering. You’ll not only be able to find out which blogs are offering ad space, but also how much those spaces sell for and how popular they are based on availability.
When it comes to monetization, don’t forget about services. While it’s not exactly passive income like affiliate marketing, it can be lucrative. For example, if you’re interested in learning about WordPress development, you could eventually start offering that as a service to other website owners and businesses.
Narrowing the Field
Now that you’ve answered the three main questions to help you choose a niche – are you interested, are others interested, and can you monetize it – you are ready to narrow down your niches. If you ended this series of question with just one niche in mind, then you’re ready to start your blog.
If you are equally excited about several niches, you might feel like you want to create a blog about them all at the same time. The best approach, however, would be to focus on one at a time. This way, you can create a solid blog launch strategy for one blog and improve upon it with each subsequent blog launch.
Don’t just jump into niche-specific blogging without a plan. Make sure your niche choice is something that you will want to stick with for years to come. With personal interest, interest from others, and an ability to create revenue, your niche blog can become a successful venture!