How to Start a Lifestyle Blog

Starting a lifestyle blog can be an exciting and rewarding experience. Whether you’re looking to share your personal story, explore your passions, or connect with an audience, lifestyle blogging offers endless opportunities. Many lifestyle blogs have turned into a successful lifestyle platform by focusing on topics that resonate with readers, from travel and fashion to wellness and personal growth.

To begin your lifestyle blogging journey, it’s important to understand how your lifestyle blog looks and feels to your audience. The design, content, and overall vibe should align with your goals and appeal to your target readers. Many successful lifestyle blogs combine appealing visuals with engaging content that sparks conversation and encourages interaction.

As you work on your blog, remember that increasing blog traffic is essential for growth. By focusing on quality content, SEO strategies, and engaging with your readers, you’ll be on your way to building a loyal following.

Before We Begin: Why Create A Lifestyle Blog?

A lifestyle blog allows you to share your passions and experiences with a broader audience. Whether you’re into fashion, wellness, travel, or daily life, it’s a perfect platform to explore topics that resonate with you. With endless blog post ideas, you can continuously create engaging content and connect with like-minded readers.

Beyond self-expression, a lifestyle blog offers opportunities to build a blog and even make money. Many bloggers have turned their platforms into profitable ventures through affiliate marketing, sponsored content, or product sales. Looking at successful lifestyle blog examples can show you how to monetize and grow your own blog.

Starting a lifestyle blog is also about discovering your voice and brand. From choosing the name for your lifestyle blog to deciding your niche, this journey allows you to express yourself creatively, whether you’re inspired by a fashion blog or forging your own unique path.

This guide is here to help, with eight simple steps designed to help beginners like you create a successful lifestyle blog. Let’s get started!

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Table of contents

• Step #1: Decide on your niche
• Step #2: Select your blogging platform
• Step #3: Name your blog
• Step #4: Get hosted
• Step #5: Launch your blog on WordPress
• Step #6: Set the theme
• Step #7: Publish and promote
• Step #8: Turn a profit
• Takeaway
• Frequently Asked Questions

Step #1: Decide On Your Niche

Whether you’re wondering how to start a lifestyle blog on Instagram or any other platform, the first step is always the same. You need to come up with your unique selling point. And this starts with determining your niche.

Simply “lifestyle” is a broad topic that will make it difficult for your blog to stand out among countless others. Today, there are well over 600 million blogs online. Learning how to start a lifestyle blog in 2025 is quite different than it was in the early days of blogging.

Back in 2010, starting a blog on a general topic might have been enough to succeed. Today, however, focusing on a specific niche is essential to attract readers to your blog and drive more traffic to your blog.

Choosing a suitable niche and narrowing your focus can make it easier to come up with relevant topics, connect with your target audience, and stand out from competitors. If you’re exploring steps to start a lifestyle blog, selecting the right niche now will simplify your journey and set you up for long-term success.

How To Find Your Lifestyle Blog Niche?

Most blogging beginners experience some challenges finding a suitable niche. However, it doesn’t have to be all that difficult. You simply need to answer a few questions:

What Are Your Skills And Interests?

You cannot hope to learn how to start a lifestyle blog and make money from it if you have no interest in it. You’ll likely spend years working on your blog, promoting it, gathering readers, and more. So, if you’re not skilled or passionate about the topic of your choosing, running your blog will become an exhausting chore.  

Narrow down your lifestyle niche by focusing on your own skills and interests, the latter perhaps being more important. If you are interested in something, you’ll find it much easier to level up your relevant skills. Your passion for the topic will push you forward and help you to stay inspired and focused.

Who Is Your Target Audience?

Answering this question is key to developing a unique brand persona, tone of voice, and overall blogging strategy. Start by thinking carefully about your target audience. Who are they? What are their hobbies, interests, and personalities? Are they college students or business professionals? How old are they, and where do they live? Are they affluent individuals or creative dreamers?

Be specific—imagine your ideal reader as a real person. For example: “My reader is Emma, a 28-year-old marketing professional living in Boston. She loves cooking, spending time with her French bulldog, and reading lifestyle blogs that’ll inspire her daily routines.”

When you have a clear picture of your audience, you’ll know how to start crafting content that resonates with them. Make sure it’s written in a tone that feels personal and relevant to their interests. Over time, if your actual readers differ from your initial vision, you can adapt your approach to ensure your blog looks and feels aligned with their preferences.

Why Would Your Target Audience Be Interested In Reading Your Blog?

When creating your style guide, it’s important to consider why your target readers would find it appealing. Does it offer something valuable, such as unique insights or helpful information? Could it address common challenges your audience faces?

A successful guide often has a distinct focus that aligns with your audience’s interests. Whether you’re addressing many lifestyle topics or crafting advice to make your lifestyle blog stand out, the key is finding a niche that resonates.

If you’ve been waiting for the right time to start your new blog, this is your chance! Choose a blog theme that reflects your vision and speaks directly to your readers’ needs. Answering these questions will help you create a guide that’s both engaging and impactful.

Commonly Covered Topics On Lifestyle Blogs

Of course, you can also find a suitable niche by checking out some of the most common lifestyle topics:

• Beauty
• Self-Care
• Fashion
• Health & Fitness
• Motherhood
• Family
• Food
• Hobbies
• Home Decor
• Travel

Since these are the most common best lifestyle blogs topics, you’ll find fierce competition there. So, if any of these topics resonate with you, be sure to give them an interesting twist or provide a different perspective.

Step #2: Select Your Blogging Platform

Having some web development skills can be helpful when figuring out how to start a successful lifestyle blog, but you don’t need years of coding experience. A reliable blogging platform lets you easily manage, publish, and edit your content without any programming knowledge. This makes it easy for you to focus on building your blog audience and creating a seamless experience that keeps your readers engaged.

You have several ready-made blog sites and content management systems at your disposal such as WordPress, Wix, Squarespace, etc.

Regardless of which blogging platform you choose, you’ll have to decide whether you want free web hosting or an open-source self-hosted blog.

Free Web Hosting

Free web hosting is exactly what it sounds like – a free service that provides you with the tools to launch your website. The best examples of free web hosting platforms are WordPress.com and Blogger.com.

You’ll get access to all of the basic features, themes, gadgets, and templates, but there are a few drawbacks.

While you can choose the name for your lifestyle blogs, your domain name would appear as [yourwebsitename].wordpress.com or [yourwebsitename].blogspot.com. If you want to choose your domain name or use any advanced features, you’ll need to upgrade.

Choosing a free web hosting option comes with certain limitations, such as limited storage, less-than-ideal bandwidth, and no control over ads. While it might not be the best long-term choice, it can be a good way to start a blog and build your online presence.

Open-source Self-hosted Blog

A self-hosted, open-source blog offers significant advantages over a free blogging platform. It provides complete control, allowing you to customize your blog exactly the way you want. You can select your own domain name, decide on ad placement (or go ad-free), access all the plugins you need, and enjoy better backup options for added security and marketing flexibility.

If you’re looking to start a self-hosted blog, we highly recommend WordPress.org. It’s packed with features that make your blog easily customizable. You can upload high-quality media, explore thousands of free themes, and download plugins to enhance functionality. Unlike blogs on free platforms, this setup lets you build a professional and unique online presence.

When creating a self-hosted WordPress lifestyle blog, you’ll have to choose your hosting provider, and of course, your domain name. The best hosting provider, by far, is Bluehost. It powers over 2 million websites and is an excellent option for beginners and pros alike.

Step #3: Name Your Blog

While the name isn’t the most important aspect of your wellness blogs, it’s still necessary to think carefully about it. After all, it’s likely the first thing your readers will notice, so you want it to act almost like your brand ambassador.

Keep the Name:

• Short and sweet
• Memorable
• Unique
• Easy to spell and pronounce

It needs to resonate with your audiences, so make sure to pick a good blog name.

The annual price for a name typically goes between $10 and $15 per .com domain. Our favorite domain hosting service for lifestyle blogs is Bluehost. You can choose your domain name for free, use one you already have, or simply come up with one later, just before you launch your blog.

Recommended tool:

Step #4: Get Hosted

A lifestyle blog isn’t just floating around in cyberspace—it needs to be stored on a server for easy access at any time. Since creating your own servers can be complex and costly, the best option is to outsource your hosting needs.

Web hosting lets you rent or buy space where your blog will live. With this service, you’ll have access to servers, data centers, and other tools that help your blog stay online and connected to the internet. The goal is to make sure your content is available whenever readers want to access it.

The best web hosting provider, that is even recommended by WordPress, is Bluehost.

It offers a free domain name in the first year when you buy their services and a thirty-day money-back guarantee.

Our readers can get a special discount offer and use Bluehost at a price of only $1.99.

Step #5: Launch Your Blog On WordPress

Now we’ll go through the step-by-step process of how to start a lifestyle blog on WordPress through Bluehost. It’s all simple and straightforward, and you simply need to follow along.

Visit Bluehost Homepage

Go to Bluehost.com to begin the process. Click on the “Get Started Now” button, and follow the steps.

To get started, you’ll need to set your blog by selecting a hosting plan. There are four options available, each with different features and prices. Take the time to choose the one that best suits your needs to help blog apart from the rest.

The basic plan offers you everything you need to get started with your content hub. However, we’d recommend Choice Plus if it’s in your budget. The additional features are well worth it.

Choose Your Domain Name

The next step is choosing your domain name. As mentioned, you can use a brand new one, choose one you already own, or come back to it later. Don’t make any rushed decisions as your name will be the first thing your readers will notice.

Register with Bluehost

Once you’re done with the domain name, you’ll be taken to the next step, where you can choose to add/remove additional tools from your cart. Click “Continue” to register with Bluehost.

Pick Your Hosting Package

You can choose the length of your hosting package. Your options are 1, 2, or 3 years. While the initial cost of a 1-year plan is the cheapest, you’ll get the best savings with a 3-year plan.

Package Extras

If you want any extras with your package, now’s the time to choose them. You can include Domain Privacy Protection for $0.99 a month, which will hide your personal info from the global database. Keep in mind that you can always add these later.

Fill Out Payment Info

You’ll now have to fill in your billing and payment information. It’s a straightforward process and requires only basic information.

Create Your Account

Double-check the information you’ve entered, and click on “Purchase Now” to go to the next step. To create your account, you’ll need to follow four steps:

1. Go to “Create Your Account”
2. Enter your password
3. Click on the “Go to login” button
4. Enter “Email or Domain Name” and “Password”

That’s it. You’ve created your account, and now you can move on to create your WordPress lifestyle blog.

Launch Your WordPress Lifestyle Blog With Bluehost

Once you’ve logged in to your Bluehost account, you’ll need to follow a few additional steps to create your WordPress blog.

Answer the three questions about your blog. You’ll need to specify what kind of site you’re creating, what type, and who you’re creating it for.

Pick what features you’d like to add to your site. You’ll have options such as “blog”, “about me”, “store”, “logo”, and “resume”, so select what you need.

Fill in additional information about your new site. You can skip this step if you want to, but it can be useful. Answer what you want to name your site, come up with your site’s tagline, and specify how comfortable you are with creating websites.

Finally, you can choose your theme. If you don’t see anything you like, just skip this step. You can always change your theme or go back to it later, so don’t stress.

Once you’ve completed (or skipped) these four steps, just click on the “Launch My Site” button.

Congratulations! Your blog is now live, and you can customize and edit it as much as you’d like.

Step #6: Set The Theme

If you’re looking to make money from a lifestyle blog, it’s important to understand not only how to start but also how to layout and design your blog. A well-organized, visually appealing design can help attract your target readers and make your blog more engaging. Understanding these reasons to start a blog with a strong design can set you up for success.

Luckily, there are thousands of free and paid themes you can choose from on WordPress.org. You’ll find them inside your WordPress dashboard under “Appearance”.

Remember that each theme will customize a bit differently, so it’s a good idea to check out a few different ones. When selecting your theme, always be sure to:

• Preview the theme before activating it
• Check the features it comes with
• Take a look at the ratings

The sheer number of available themes on WordPress.org can be overwhelming, but don’t worry. You can always change the theme later if you want, so it’s not a serious commitment.

What Are Good WordPress Themes For A Lifestyle Blog?

To make it easy for readers to find the right theme for your style guide, we’ve compiled a list of interesting options. These themes offer unique features that can help your blog stand out and make it easier for visitors to start to see what makes your content special.

Tripster – Price: $69

Ideal for travel and lifestyle blogs.

• Modern and minimalist design
• Intuitive
• Supports useful plugins
• Features adaptive images
• Cryptocurrency payment options

Wanderic – Price: $69

Bold and edgy, best suited for travel and adventure blogs.

• User-friendly
• Intuitive interface
• SEO optimized
• Additional widget areas

All of these themes are fully customizable and enable you to appeal to your audiences in a unique way. Check them out, and see whether any of them resonate with you.

Examples Of Popular Lifestyle Blogs

Before you get to work and start publishing a style guide, it’s always a good idea to do some research and find out what others in your niche are doing. This will help you to draw inspiration and develop a distinct brand voice.

We’ve gathered some of the most popular lifestyle blogs across niches, so check them out.

The EveryGirl –

The EveryGirl is a unique lifestyle blog that aims to inspire and encourage women of all backgrounds. On the site, you’ll find educational webinars, finance tips, cooking tips, and more. It stands out as a one-stop-shop for women who need a little bit of guidance about just about anything.

Say Yes –

Say Yes is a family-themed lifestyle blog that covers topics as diverse as home decor and keeping your food fresh for longer. What makes it unique is the friendly and familiar tone that makes you feel like each article was written just for you.

The Financial Diet –

The Financial Diet covers a little bit of everything but mostly focuses on finance and budgeting topics. It’s a place where women can head to learn more about keeping their finances in order and maintaining a better work-life balance.

A Cup of Jo –

This is a family lifestyle blog that shares articles covering motherhood, parenting, traveling, and more. The pieces are interesting and lighthearted, but what makes this blog unique is that Jo regularly engages with her readers in the comment section. She uses comments to stir up discussions, provide additional information, or simply to elaborate on her articles.

Boost Your Blog – Add Plugins for Engaging Lifestyle Blog Topics

If there’s one thing your lifestyle blog truly needs, it’s plugins! Without them, your blog will be nothing more than a simple page filled with blocks of text.

You need the right plugins to make your site appealing and useful to readers. You don’t have to include every single plugin you come across, but there are a few essentials. Here are our top five options for all creative portfolios:

WordPress Editorial Calendar – Price: Free

Editorial Calendar gives you a clear overview of your posting schedule. It enables you to stay on top of your posts, schedule and manage them, and edit as needed. With a simple drag-and-drop option, you can manage your lifestyle blog without hassle.

Akismet – Price: Free

Akismet is an anti-spam plugin that will help you prevent malicious content on your site. It will filter all comments that look like spam and block the worst ones. You’ll always be able to see a comment’s status history, reveal hidden and misleading links, and more. It’s a must-have for all blogs, not just lifestyle ones.

Jetpack – Price: Free

Jetpack is an essential plugin that overlooks your security and site performance. It prevents unauthorized logins, monitors site downtime, offers two-factor authentication, provides code scanning, and more.

Yoast SEO – Price: Free

This plugin helps you with SEO and aims to improve your blog’s ranking on search engines. It’s the best tool to use to boost your organic marketing. It offers templates for meta titles and descriptions, offers advanced XML sitemap functionality, sets canonical URLs, and offers thorough SEO analysis.

WP Recipe Maker – Price: Free

While not essential for every blog, WP Recipe Maker is an absolute must for a food blog. You can also use it for non-food instructions. It’s compatible with Yoast SEO, allows you to include recipe videos, and features easy workflow.

Step #7: Publish And Promote

Now, you’re all set to start publishing your posts and attracting audiences. Keep in mind that you won’t get millions of readers overnight. To succeed, you need patience, commitment, and a love for blogging.

Write About The Things You Love And Enjoy Doing

It’s important to have a genuine interest in the topics you write about, especially when you’re looking to get your lifestyle blog off the ground. When you’re passionate about what you’re sharing, it’s easier to stay motivated and consistent. Plus, readers can quickly tell if your enthusiasm is authentic. No matter how skilled you are as a writer, if you’re not genuinely invested in the content, your audience will notice.

So, stay true to yourself and focus on writing about what you truly enjoy. This will help you build a genuine connection with your readers and ensure that your lifestyle blog today feels real and engaging. Blog and share what excites you, and your audience will appreciate it, it’s not too late to start.

Publish Regularly

If you’re looking to get your lifestyle blog started, now is a great time to dive into the lifestyle niche. Whether you’re just beginning or looking to grow, you can create a space to blog and share your experiences with others within the lifestyle community. Start your lifestyle blog today and enjoy the journey of sharing your unique perspective.

It doesn’t matter if you want to post once a day or once a week, as long as you stick to your schedule.

Enhance Your Blog and Make It Visually Appealing

Everyone has different tastes and styles, so don’t try to please everyone with your blog’s design. It’s important that you enjoy it. Play around with the themes, colors, fonts, and layouts. Have some fun!

Just try to keep the design streamlined. There’s no need to include all of the bells and whistles as that’ll just make your site messy and crammed. Keep it minimalistic, and make sure everything is clearly visible (that means no stretched out images or tiny fonts in a color similar to the background).

Be Active On Social Media

Social media is your go-to place for increasing your reach and gathering more readers, so make use of it. Facebook is a great place to share links to your blog posts, and Instagram and Pinterest are perfect for attracting audiences with your site’s visual appeal.

Post regularly to your social media channels, and engage with your followers in the comment section to establish a meaningful relationship with them.

Collaborate With Other Bloggers And Influencers

Collaborating with established bloggers and influencers is an effective way to increase exposure. By creating unique content that aligns with the nature of lifestyle and resonates with your audience, you can boost readership and attract more loyal followers.

It’s important to ensure your collaborations feel natural and relevant. Partner with bloggers or influencers who share a similar vibe or values, especially if you’re looking to collaborate on a popular lifestyle blog. Authenticity matters—your audience can tell when a partnership doesn’t feel right, so it’s best to work with those you genuinely connect with.

Spy On Your Competition

Checking out the competition is always a good business practice. It’s excellent for gathering inspiration and seeing what type of content your target audience enjoys (and doesn’t).

Examine your competitors’ strengths and weaknesses, and use the information to improve your lifestyle blogs and develop a brand persona that’s unique and attractive.

Step #8: Turn a Profit

This final step can be a rewarding part of your blogging journey. Running a lifestyle blog offers a unique experience and can also be a great way to make money. Turning a profit from your blog is more achievable than you might think, with several ways to make money available to you.

How Do Successful Lifestyle Bloggers Earn Money?

Of course, you won’t get paid simply for posting engaging blogs and having a large readership. You need to make an effort.

Here are some of the most common methods for earning an income with your lifestyle blogs:

Sell Your Own Products Or Services

You can use the WooCommerce plugin to sell your own products or services through your blog – it’s the most common way to get paid. Whether it’s handmade accessories to your readers, your own eyeshadow palettes, your own cookbooks, or anything in between, you can easily turn a profit by selling it to your readers.

Sponsored Posts

Sponsored posts are a form of paid advertisement, and there are two common approaches advertisers use. First, they may provide you with a ready-made piece of content to publish. Second, they might ask you to write the content yourself.

The second approach is often more effective. As a blogger, you have a unique voice and writing style that your readers recognize and appreciate. If you publish content written by someone else, visitors to your blog may notice the difference, which could impact your connection with them. This is especially important if you’re looking to monetize your blog through affiliate marketing or maintain the authentic feel of your type of blog.

Brand Ambassadorship

Being a brand ambassador means you’ll have to represent a company you’ve partnered with within a positive light through your lifestyle blogs. It’s your job to increase their brand awareness, spread positive word-of-mouth, and help them to generate more leads.

You can do so by sharing product/service reviews with your audiences, linking to the company’s site in your blog post, wearing their merch in your Instagram posts, and more.

Sell Ad Space with Google AdSense

The simplest way to earn money through your lifestyle blogs is by using AdSense. The program will analyze your content and audience, then present suitable ads in your ad space. It’s a quick and easy solution for boosting your passive income, but it’s best to combine it with other tactics if you want to really see a difference in your bank account.

Affiliate Marketing

You can monetize your blog through affiliate marketing as a lifestyle blogger. By joining an affiliate network, you’ll promote products and services through affiliate links in your lifestyle blog. When your readers click on these links and make a purchase, you earn a commission.

This is a simple way to make money from your blog and turn your lifestyle blog into a source of income. It’s a straightforward method that can be both easy and profitable.

Starting Your Lifestyle Blog Should Not Be Hard

It seems overwhelming, but learning how to start a lifestyle blog is actually a very simple process that you’ll enjoy. There are only a few steps that you need to follow:

• Choose a niche
• Decide on the name
• Set up your blog
• Create a content plan
• Publish regularly
• Turn a profit
• Enjoy the experience!

Running a lifestyle blog can be a fulfilling experience. While it requires effort and patience, the results can be rewarding. If you’re passionate about lifestyle topics and have something to share, starting a blog could be the perfect way to do so. Many successful lifestyle blogs began just like yours, and with the right approach, you can create valuable content on your lifestyle blog. If you’re unsure where to begin, there are plenty of guides on how to start a blog to help you along the way. With a bit of dedication, you have everything to gain.

So, go ahead, start a blog, and have some fun!

Frequently Asked Questions

What is a lifestyle blog and how do I define my blog’s niche?

A lifestyle blog lets you share passions like travel, health, fashion, or food. Focus on topics you love and can write about often, showcasing your unique perspective to connect with readers. For example, share recipes or food stories if you love cooking. Over time, your blog becomes a platform reflecting your journey and engaging your audience.

How do I choose a name for my lifestyle blog?

Pick a standout name for your lifestyle blog by brainstorming keywords that reflect its theme or style. Aim for something catchy, memorable, and unique by checking availability with domain tools. Avoid names too similar to others, and keep it simple to spell and pronounce for easy recognition.

What platform should I use to start a lifestyle blog?

Many lifestyle bloggers recommend WordPress for its flexibility, as the blog can cover design and advanced functionality. Free options like Blogger or Wix are available but may limit customization and monetization.

How do i create content for my lifestyle blog?

To keep your lifestyle blog thriving, brainstorm niche-specific post ideas that engage your readers. Use tools like Google Trends and social media to spot popular trends. Plan a content calendar to stay consistent and organized. Focus on quality over quantity—your audience will appreciate thoughtful, well-crafted posts.

What are the best ways to promote my lifestyle blog?

Promote your blog by sharing visual snippets on Instagram, Pinterest, and Facebook to engage your audience. Collaborate with other lifestyle bloggers or guest post to expand your reach. Use SEO strategies to boost visibility.