by Christina

I’m 21 years old; I’m born and bred in Munich and am studying communications right now. I have my second home in London, has I used to live there, travel back at least 2 times a year for fashion week and get a lot of inspirations from there. I have started my fashion blog in November after previous experiences in the fashion industry.

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Please tell us something about yourself. Is fashion blogging your profession or just a hobby?

Fashion blogging is certainly a hobby right now, as I am a student plus have a part time job, working for a fashion online community. Therefore I don’t make my money with blogging, its more an outlet of my creativity and my love for fashion and of course opens doors to the fashion industry even more.

420386_622673927748366_365678448_nWhen did you get an idea to launch your own blog and how important is it for you be online?

I have been writing for company blogs before and do so still at my part time job, but have been playing with the thought of having my own blog for quite a while. Don’t ask why I didn’t start blogging earlier, as I think it’s totally my thing and I enjoy it a lot. To be online is obviously very important, you can reach so many goals online nowadays, not just when you are a blogger, so being online is a necessity.

Did you have someone help you make the website or did you do it by yourself?

I did it by myself; of course I had someone to ask about their opinion every now and then. For example when I wasn’t sure what header looked a tiny bit better or stuff like that.  But I made the website myself and thought myself some basic html, css and all that stuff.

The right domain name is important. How long did it take you to come up with the domain name for your blog?

I was first driving myself crazy, trying to find a perfect name. I was constantly thinking about names, but I noticed it’s not going to get me anywhere. I then had the idea in my mind to create a word that has something to do with fashionista, a word put together out of something and nista. When someone said to me why don’t you name it Christinanista, Your name plus nista. I think it was meant as a joke but I ran with it. I think it is rather important to find a good domain name, not so much for your readers but for yourself, as it’s really important to find something you’ll like for a long time. I also think it’s great when a name as a little story to it. Like I want everyone to try and be their own fashionista. Therefore the combination of my name and fashionista made sense, as I’m trying to find my own style through this blog.

photo 1What kind of Theme do you use on your blog and what are the “must have” plugins for a blog?

I use Blogspot and I’m just using the simple theme, which is basically blank. I added everything else by myself with html and css. Like the rest of the layout is done by me like the buttons and headlines etc. I think that’s the best way as well, teach yourself some html it’s actually not has hard has it looks and just create a blog layout yourself, that way you are definitely going to be happy without. However I constantly think about changing some little details here and there. Must have plugins, definitely google analytics, it’s really important to know your own figures. Also social media has to be a big part of your blog. All the other fancy plugins can be added later if you really want to but those two you should definitely start off with.

What CMS (Content Management System) do you use on your blog? How hard is it to navigate within your CMS (making a new post, inserting images, moderating comments, etc.)?

Well as I use Blogger this really isn’t an issue for me at all, it’s extremely easy to use their tools, creating posts etc. Same goes for wordpress as well by the way. I write for a wordpress blog at work and it’s really simple to use as well. The only reason why I didn’t start off with WordPress is because they charge you money for all the features I would find interesting.

How much time do you spend blogging?

Depends on what you see as blogging. Writing blog posts takes about 2 hours a week, taking pictures around 3 hours a week, but what really takes time is social media and everything around the blog. Like interacting with other bloggers, answering emails, twitter, instagram etc. I use about 3 hours a day just for that!

blogger-image-813445233How do you promote your blog? Do you use social media channels to attract more visitors to your blog?

I’m definitely a huge fan of social media when it comes to blog promotion. I use twitter and instagram a lot and have just started using lookbook as well. However I think Facebook is a waste of time when it comes to promoting, as it became more of a chatroom for friends in my opinion. That’s why I don’t have a Facebook fan page, I rather use my time for twitter and instagram, as that really gives you a lot of interaction, traffic and contacts.

Is there a way to monetize (make money) through a blog?

There are many ways to make money; mainly bloggers make money of sponsored posts and advertisement on their blogs. Especially through blog networks you can get in contact with companies who would pay for your posts. As I said before blogging is a hobby for me and not a source of income, that’s why this is not a priority at all. I do support companies and products I love and feel like they suit my content. So if I company wants me to write about them just ask and if I like the product I will write about it. The danger of trying to make money of your blog too fast is losing your own voice and getting lost in all those sponsored posts and ads.

Would you encourage other people to make their own blogs?

Of course! I have thought about having my own blog for way too long and should have just started one straight away without thinking about it too much. On the other hand don’t just start a blog because you think it’s a trend thing right now. It takes so much time and hard work, so you should be passionate about what you do and strive for the best content and blog you can achieve.

blogger-image-581864590Please give us some advice for new bloggers and for people who are still not sure if they need a blog of their own?

Think about if you want to really invest the time and effort and also think about whether you are ready. Don’t take too much time like I did but I certainly wouldn’t have been able to start a quality blog 3 years ago. (Kudos to all those super young bloggers who have fantastic content). This might sound conflicting don’t start too soon, don’t wait too long. But really just listen to your inner voice; if you think it’s the right time go for it, no matter what others might think. If you decided to start a blog, do your research: read other blogs, inform yourself about social media, as well as how to create a website. Don’t be shy to show your talents and interact as much as possible, with your readers as well as other bloggers. Oh and don’t try and compare yourself to other amazing blogs too much. They all started small do your own thing and just have fun with it.

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