Elizabeth Victoria Clark is an English Literature graduate working in fashion and blogging about personal style from Toronto, Canada. Since 2009. she shares her sense for fashion at www.elizabethvictoriaclark.com. With over 2,000 followers on Bloglovin and Instagram and over 3,000 followers on her blog and a frequent appearances in Teen Vogue, she was so kind to share with our readers her experience with her fashion blog. I find it very helpful and informative and hope you will too!
I’m a 24 year old girl living in Toronto. I’ve loved fashion since I was very young. I had a huge closet back then of dresses that had been given to me for birthdays and special occasions, and I loved playing dress up. Clothes have always been a way of expressing myself… I should have known back then I’d eventually have a career in fashion!
What inspired you to make your own blog?
In 2009, I was going to university in a town where no one really cared about fashion or was conscious of trends or designers. Most of the people around me lived in sweatpants 24/7. I read a lot of blogs back then and saw how the internet brought people together… there were people all over the world who loved clothes as much as I do, and blogging gave them the opportunity to talk about style. I needed an outlet like that, so I started my own blog!
Did you have any professional help or did you created it yourself?
At the start, I did the whole thing by myself. I knew very little about technology so it was trial and error. One of the nice things about blogging is being able to look back and see how things have changed since it all began I recently hired a great web designed named Michael to redesign my site and help me out with small changes now and then, and enlist photographer friends to take my photos occasionally, but other than that, it’s still just me!
Now, THE BIG QUESTION that everybody’s wondering, is it possible to make money from a fashion blog?
Definitely! How much you make really depends on your readership, the partnerships you make and the ad space you sell. Some of the top bloggers make six figure salaries, and others make small change. I don’t like too much of my site to have ads, so most of my blog income comes from consulting and collaborating with companies, referral links and a little bit of advertising.
You have a lot of followers to your blog – congrats on that! How did you do this? How important do you think social media is as a part of promotion and how do you promote your blog?
I started my blog in 2009, so I’ve had a lot of time to accumulate followers over the years! Social media is important for most bloggers. For me, personally, the amount of blog followers I have is much higher than the amount of Twitter or Instagram followers I have (mostly because I use those accounts in a personal way, rather than to promote my blog… a big Blogger no-no!). For most people who run a blog, Twitter and Instagram are integral to getting your site out there and making it get noticed.
How active are you on a weekly basis? How often do you post and communicate with your followers?
I post about once a week at the moment (because it is the winter, and finding time to take photos in the cold is not so fun!), but in the summer I try to post 2-3 times a week. I love to communicate with my followers, it is my favourite aspect of blogging. Over the years, many of them have become my friends and gone on to start successful blogs of their own! I try to always respond to emails and tweets that I am sent from readers, as well as replying to comments on their personal blogs whenever I get the chance.
What would you say that is the biggest challenge about fashion blogging?
For me, the biggest challenge is taking the time to take photos. I often joke with my boyfriend that my best outfits never end up on my blog, because when I’m wearing them I’m either too lazy or having too much fun to shoot them! Also, in the winter, it is often too cold to take photos, and I find that I end up wearing the same boots and coat every day, so it’s hard to find the inspiration to switch up my look and wear something cool when it is freezing outside!
My style has been really evolving lately. I used to wear a lot of bold patterns and statement pieces, and I still really like those things, but I’m starting to be more interested in a feminine, classic look. I like to always look very put-together, whereas when I was a bit younger I liked to look more dishevelled. I find a lot of inspiration in the look of chic French women, as well as in Audrey Hepburn, Diane Kruger and Alexa Chung.
What would you say that is the greatest satisfaction of being a fashion blogger ( gifts, invitations to fashion events, interaction with people, etc.)?
I love the opportunities to travel that I’ve had because of my blog over the years, and, of course, being featured in magazines is really fun, but the best part of being a blogger is the relationships I’ve created with my readers and with other bloggers. I have ongoing email exchanges with many girls that have spanned over years. I love that so many of them feel they can come to me not just for fashion and shopping advice, but for life and relationship advice as well! I don’t have any siblings, so sometimes I feel like my readers are my little sisters.
The biggest tip you have for anyone wanting to start a fashion blog would be… ?
Stay consistent. Decided how many times you are going to post a week and stick to it. Try to find a blog identity. Whether you’re going to blog about beauty, fashion, personal style or a mix of all of them, make sure you post about all of them evenly and often, and make sure to communicate with other bloggers by commenting, it really helps you get noticed!
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Images ©Elizabeth Victoria Clark