Ivana Katz is the owner of Websites 4 Small Business, with over a decade of website design, internet marketing and small business management experience. Besides website design, she is passionate about travel, photography and experiencing new adventures. She believes life is not measured by the number of breaths you take, but by the moments that take your breath away.
Please tell us something about yourself and your company?
I started designing websites about 11 years ago, when I sold an online clothing business that I was running with a friend at the time. I have always been fascinated by technology and wanted a business which would give me flexibility so I could work around my toddler’s schedule. And website design seemed like the perfect fit. As technology evolved so has my business. I love working with small business owners – they are so passionate about their work and I feel like I can make a difference to them in the initial stages of starting out in the online world.
When did you get an idea to launch your own business website and how important is it for you be online?
I launched the business 11 years ago. I was a single mum to an energetic 2 year old and wanted a business which would allow me to work around his schedule. The very first website I designed was for my business – after all, if I wanted to showcase what I could do, I had to have a decent website. Back then, websites were quite primitive, so it wasn’t too difficult.
Did you have someone help you make the website or did you do it by yourself?
I created the website myself using Microsoft’s FrontPage, which was one of the most popular website design software packages at the time.
How long did it take you to come up with the domain name for your website?
One email to my brother who is a software engineer did the trick. My business name – Websites 4 Small Business was too long for a domain name, so my brother suggested web4business.com.au. Back then, search engines were not as sophisticated as they are now and so my domain name was sufficient. However, if I was starting in the website design business now, I would have probably chosen a domain name which has more relevant keywords.
My website including the blog is designed using WordPress. WordPress allows for responsive website design and is also very search engine friendly, not to mention easy to use and there are thousands of different plugins available, giving you lots of great functionality with just a press of a button.
How important is your blog section and how much time do you spend blogging?
Our blog section features posts from writers and bloggers from all walks of small business life. It provides information that small business owners may find useful, whether it be legal aspects of getting a business online or helpful tips about making the most of technology.
How do you promote your website? Do you use social media channels to attract more clients?
Having been in the industry for so long, much of our business comes from referrals from happy customers. Our website also ranks highly in search engines for some great keywords and social media is used for branding and advertising. We have also recently launched a YouTube channel in which we provide informational videos.
Would you encourage other people to make websites for their own businesses?
Yes definitely. If you don’t have a website these days, your business is not taken seriously. Customers expect you to have an online presence, whether it be a website, blog or social media profile. But it’s not enough to just create a website or a blog – you have to update it regularly and make sure the information is relevant and useful to your visitors. Search Engines also love fresh and original content, so give them plenty of great material and you will be rewarded with good rankings.
What makes a good website?
A good website caters to not only your visitors’ needs but to search engines as well. Your website needs to provide answers to all questions that your potential clients may be asking, it must prove your credibility and also include relevant keywords and key phrases for the search engines. For more information about what pages to include on your website and why, check out http://www.web4business.com.au/resources/articles/24-essential-pages-to-include-on-your-website/
Photos ©: Websites 4 Small Business