Janil Jean is in senior management executive with over 10 years of diverse experience in organizational development, project management, human resource, brand management and digital marketing. She loves writing, and regularly contributes to Logo Design Guru and Zillion Design where she covers topics like branding, small business, graphic design, and tech.
Could you tell us a little about yourself and Logo Design Guru?
I started work at Guru Corp in 2013 as a Business Coordinator. The company has spearheaded several online projects in the past, one of which is Logo Design Guru. It offers crowdsourcing graphic design services, branding solutions, web design and SEO services. As I watch both of us grow, Logo Design Guru into one of the top custom logo design companies and I as Head of Overseas Operations, I realized that building a brand from bottom-up takes a lot of work, process innovation, and vision, but most important of all, the right people to help you along the way.
What do you think the most important part of building your brand was?
People. There are several avenues that you can explore to build a brand but they all eventually lead to people.
Take your target audience for instance – if you want to build a brand, you need to build good relationships with them through communication, solving their problems, and pay attention to their concerns.
You can achieve this by setting up strong customer service infrastructure. At Logo Design Guru, we have a dedicated team which will answer all your queries however small via phone, email, instant chat messaging, and social media channels, and we are proud to say our NPS scores have been consistent at 90% and above.
Brand building is not merely an exercise to glamorize your company appearance but it has to be strong from within as well. I think employer branding is one of the most important part of branding. If your employees are happy and take pride in what they do, they will spread the words for you more effectively, and guess what? People will believe them more!
How do you maintain good relations with your audience/customer base?
I’ve always believed that communication is key to a strong relationship. Building a customer base and relationship require diligent monitoring and active listening to customer’s requirements, and how to effectively respond to their needs. By this, I mean each query has to be dealt with in a customized way. For us there is no cookie-cutter solution.
If you’re a startup with no idea about creating a brand identity, we’ll guide you as well as help you get there.
If you’re creatively challenged, we have a platform of talented graphic designers to give ideas upon ideas.
If you want a website ranked on Google and Bing, our SEO experts will not only guide you, but suggest the best course of action.
And even if you’re not a technical person and don’t understand CMS from HTML we’ll make sure you get all the support for your online website.
Our customer support and account managers have been trained to look into the little details which, at the end of the day, really counts, and reason for repeat customers.
If you had to pick the top three reasons for the success of LogoDesignGuru, what would they be?
Consistency: We’ve always been consistent in our quality control, customer service, and delivery process. That’s why customers as old as 2008 are still with us.
Adaptability: We are always evolving and adapting to new trends offline as well as online. For example we keep track of Google updates and ensure its best practice are implemented in all of our SEO projects. We have a graphic design blog which update graphic designers of design trends and brand reports.
People Centric: From employees to customers, the management makes it a practice to listen to our “customers” and try to resolve their issues as humanly as possible.
What made you decide to monetize your idea? What was the first step?
Let’s think like a startup owner for a second here.
I have a great business idea.
I want to set up my business but first I need to create an identity design so people know about this idea; basically I need a logo. I don’t have a huge budget but this is important, and I need it fast.
That’s how our business idea evolved. We feel crowdsourcing is a resource to solve small business and startup branding dilemmas. We make it possible for them to afford customized brand identities. Not only logos, but the whole package.
We don’t expect you to spill any trade secrets (unless you want to, then by all means. . . ), but what’s the next big thing for you?
We have several projects in the pipeline but, hey we don’t want to ruin the surprise. Follow us to keep track of our progress!
Do you believe there’s a formula for success on the internet?
Well not really a formula but I believe that the Internet is unpredictable which open doors to huge opportunities for anyone, anywhere. The dotcom bubble may have burst in the past, but the edict “you can become a billionaire online” still holds true. Examples of success include SnapChat, Pinterest, Facebook, Airbnb, to name a few.
Do you have any advice for novices entering the online world, any rookie mistakes to avoid?
To be a successful online entrepreneur, it’s imperative that you create a brand presence. There are two ways to go about this, not necessarily separate.
Search Engine Optimization and Marketing
If you haven’t got a website, start with a catchy and keyword focused domain name. Then get a reliable hosting company to host your website. Once done, get a logo along with a responsive and mobile friendly website designed. Optimize it for ranking, and focus on fast loading time which is important for search engines to find your business. That tackles the search engines.
Social Media Marketing
Another way is to get your brand across to your audience and establish a good social media presence. This will help you build a relationship with your target audience, and establish direct communication with your customers. It’s the best way to earn trust scores, and command the digital arena.
We like to wrap up with a bit of fun, so . . . If you could get a guest post from anyone, living, dead, or mythological, who would you tap for it?
Oh wow, this is a hard one, LOL; I’ve got so many on my list. But if I have to narrow it down, I would say Steve Jobs. I know it’s clichéd but I think he’s a great marketing guru. He’s changed the digital and tech arena not through technology per se but through sheer marketing gimmicks. Yes, I would like him to write for us and share his secrets on how to create a legacy brand. 🙂
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