Olivia Collins from ThoughtShift Shares Digital Marketing Secrets

Olivia is a digital marketing executive with a degree in advertising and brand management. With over 3 years of experience in digital strategy across a range of clients and for digital marketing agency ThoughtShift, Olivia writes regularly on digital marketing and consumer trends for the ThoughtShift website and publications like Smart Insights.

Olivia Collins Interview - Author Pic

Could you tell us a little about yourself and ThoughtShift?

ThoughtShift is an Independent Digital Marketing Agency based in Brighton, UK and founded by two women Helen Trendell and AJ Coutts in 2011. Specialising in eCommerce SEO and PPC, ThoughtShift takes a unique approach to creating digital marketing happiness for clients whether that means increasing eCommerce revenue, improving ROI or increasing brand awareness.
At ThoughtShift I manage a number of digital marketing channels including content, SEO, email, social media and well as PR and events so I’m always reading industry trends and updates as well as applying these tactics.

What do you think the most important part of building your brand was?

For young brands, it’s so important to build trust amongst your audience, especially as an online presence. The strategy for building trust was twofold at ThoughtShift, firstly through gaining accreditations and award nominations and secondly through consistency in values and ethics.
When you can’t shout about working with big recognisable brands, you need to be able to demonstrate the quality and value of your brand in other ways, for ThoughtShift this was done through awards. Having accumulated over 13 award nominations and wins, each accreditation acts as a symbol of trust and showcases our creativity.
At the core of the ThoughtShift brand are values which extend through everything from our approach to digital marketing strategy, to our internal culture. With constant changes online, we’re always looking at data in Google Analytics to provide inspiration for improvements in copy and design. What never changes is the ThoughtShift tone and key design elements like colour palette. This enables ThoughtShift to stay up-to-date with online trends and maintain a consistent brand.

How do you maintain good relations with your audience/customer base?

Transparency and integrity are two important ways in which we maintain good relationships with clients. We’re all about digital marketing happiness for our clients and focusing on their goals above all else is what delivers this.

If you had to pick the top three reasons for the success of ThoughtShift, what would they be?

Olivia Collins Interview - ThoughtShift Logo

Strong vision – When Helen and AJ started ThoughtShift they wanted ethics to be at the heart of the business and this has always been the case. Through making active choices to only work with brands which make the world a better place ThoughtShift has kept these ideals.
Agility – Digital marketing, particularly SEO is constantly changing and a vital part of ThoughtShift’s success is constantly learning and growing, preparing for change and then adapting how we do things.
Happiness – Digital marketing happiness is what ThoughtShift wants to deliver to clients but also our own team! Our heads of department and HR manager go the extra mile to ensure that the team is happy and inspired to do the best work for our clients.

Do you have any advice for novices entering the online world, any rookie mistakes to avoid?

Don’t make marketing an after-thought! So many new brands who are about to launch suddenly want to sort out the digital marketing. Of course there’s much to do when you launch a new website or start a new business, but without a clear marketing plan in place from the start you’re setting yourself up for failure.

What platform does your blog run on?

The ThoughtShift blog is on a customised WordPress template.

 Olivia Collins Interview - ThoughtShift Website Screenshot

Why did you pick this platform over the other options?

It was important that the ThoughtShift blog was on the same domain as the main site, to demonstrate our industry knowledge.

Which social media sites do you consider the most important?

It’s not a case of what’s the most important but really where your audience are! There’s different statistics around on the user base of different social media platforms, so do your research and find where your audience is spending their time and interest.

We don’t expect you to spill any trade secrets (unless you want to, then by all means. . . ), but what’s the next big thing for you?

For the digital marketing industry I think the next thing that’s going to become as common as optimising for mobile is multi-channel integration. Agencies and departments need to talk to each other to make sure the bigger picture of the customer journey is never lost, even when the consumer switches between devices and channels.

We like to wrap up with a bit of fun, so . . . If you could get a guest post from anyone, living, dead, or mythological, who would you tap for it?

Oscar Wilde. Not only was he a genius and one of the best writers of all time, it would be fascinating to get his take on modern life as we know it!

Photos ©: ThoughtShift

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