“Just because I’m carrying a kid around doesn’t mean I can’t still be carrying around my Chanel!” says Rachel Ross, a recent mother and a fashion blogger. With over 1,000 followers on Instagram and other social networks like Pinterest, Twitter and her personal YouTube channel, her focus for TheRachelRoss.com has been quick tips and outfit suggestions for young moms like herself, and young women in the professional world who don’t have a ton of time to spend shopping the latest trends. Take a look what Rachel says!
Now, tell us a bit about yourself and your love for fashion.
My name is Rachel Ross, I grew up on the beaches of New Jersey. I was always into fashion but had trouble defining my personal style. It wasn’t until the end of college that I really got a hold of who I was and what worked for me. I think there’s so much pressure to be on trend and fashionable that you end up trying way too hard and losing sight of yourself. Once I decided to start wearing what I like and what makes me feel good, everything started coming together for me.
What inspired you to make your own blog?
I was working for a shoe company right out of college and I was in charge of their blog. I had never written one before, so I wasn’t sure how to write for a public audience. I decided to start my own blog as practice and it just evolved from there!
Did you have any professional help or did you created it yourself?
I’ve done everything myself. I try to do as much as I can without any help, but there will come a day when I have to step out of my comfort zone and get some real help when I’m ready to take my blog to the next level.
What CMS — Content Management System are you using (is it WordPress, Joomla, Drupal, Blogger etc.)?
I use WordPress.
What theme (inside your CMS) you chose for your website and what are the most important plugins in your opinion?
I am using the Profile Theme and it’s customized just a little bit!
Have you ever redesigned your blog in order to boost traffic and are you happy with your traffic overall? What is the feedback like?
I have given my blog a makeover several times! I’m still in the process of trying to figure out which theme and look works the best for me, but I’m happy with it now! The cleaner it looks the better it will be for traffic!
Now, THE BIG QUESTION that everybody’s wondering, is it possible to make money from a fashion blog?
It is possible to make money on your blog, but it’s extremely difficult. I think, realistically, it’s only easy for the top bloggers to make real money. The only advice I can give is to stick to it and stay passionate! If you’re blogging because it’s something you really love and enjoy to do, the money really shouldn’t make a difference, but it is nice!
You have a lot of followers to your blog — congrats on that! How did you do this? How important do you think social medias is as a part of promotion and how do you promote your website?
I’ve been blogging for a little over two years, so it takes a lot of time. In the past I had gone in spurts, and dropped off the blogging radar. It’s important to me now to stay on top of blogging and always stay motivated. Social media is extremely important for bloggers! Not only do you build a following through social media for your blog, but you can build a huge network of other bloggers who are super supportive as well.
How active are you on a weekly basis, how often do you post and communicate with your followers?
I try to post at least 3 times a week and communicate with my followers every day!
What would you say that is the biggest challenge about fashion blogging?
In the fashion and personal style blogging world, bloggers are a dime a dozen. The biggest challenge is standing out. That’s why, to me, it’s super important to be yourself. Don’t follow trends like the Bible. Wear what makes you feel confident and wear it in your own way. If you’re going to shop trends that you don’t think will be around for a while, don’t spend your whole paycheck on something. Go to a store that’s always on trends, like Forever 21 or H&M, and start there.
How would you describe your own personal style and is there a person who is a fashion inspiration to you?
My style is always changing. I’m a little bit classic, a little bit edgy, a little feminine. I like to mix it all up. I’m a mother of one with another on the way, so keeping my personal style even during this stage in my life is very important to me. I love how Gwen Stefani makes no apologies for being herself. I may not dress exactly like her, but I love her attitude when it comes to fashion and the fact that she stays true to her sense of style as a mom as well! I also love Olivia Palermo’s style. She never, ever gets it wrong.
What would you say that is the greatest satisfaction of being a fashion blogger (gifts, invitations to fashion events, interaction with people, etc.)
The greatest satisfaction to me is just knowing that people are reading my blog and digging my style! I think I’ll always be blogging, but knowing that I’m not just doing it for myself anymore makes me feel great.
The biggest tip you have for anyone wanting to start a fashion blog or a website would be…?
Do it for yourself first and just have fun with it. Let it evolve on its own, but have a clear cut vision in your mind of what you want your blog to look like and be about. When I first created my blog it had no direction and no vision, it was a mess! It took a long time for me to figure out what I wanted to do with it, but once I found my direction it came together naturally.
Definitely network with other bloggers to build support and gain inspiration. Join #StyleChat on twitter every Wednesday, it’s the best way to meet and talk to other bloggers and designers.
Looking to Start a Fashion Blog on your own?
Check out our website and look for the free step by step instructional guide on How to Start your own Fashion Blog. Find out yourself how easy it is to become a top fashion blogger using our tips provided within the tutorial and see what other expert fashion bloggers are saying is the key to success!