Retro Chick by Gemma Seager

My name is Gemma Seager and I’m a Fashion Blogger at Retro Chick. I also play Roller Derby and I run, and I blog about that at Lipstick, Lettuce & Lycra. Retro Chick has been named by Cision media as one of the top UK Fashion Blogs since 2010 and has been nominated for awards by Company and Cosmopolitan magazine, as well as winning best fashion blog in the reader voted Rarely Wears Lipstick Awards in 2013.

meIs fashion blogging your profession or just a hobby?

Fashion blogging is part of my profession, I write freelance, work as a social media manager and organise events as well, but the blogs I run are part of my business and my income.

When did you get an idea to launch your own blog and how important is it for you be online?

I started Retro Chick to promote an eBay business I had back in 2008 selling vintage and pre owned clothes, but it took off in its own right, and I discovered writing was far more fun than trekking to the post office!

Did you have someone help you make the website or did you do it by yourself?

I did it myself, I couldn’t afford to have someone help me with it, so I taught myself what I needed to maintain and create the website.


The right domain name is important. How long did it take you to come up with the domain name for your blog?

My husband actually came up with the name. I’m not really sure how important it is in blogging really, it needs to be appropriate for your content, but in the end it’s your content that keeps people coming back.

What kind of Theme do you use on your blog and what are the “must have” plugins for a blog?

I use a premium theme called Swift, which is really customisable. My Must have plug ins are Akismet to deal with spam and Jetpack, which offers a whole host of features from stats tracking through to pretty photo galleries.

IMG_0714-500x344What CMS (Content Management System) do you use on your blog? How hard is it to navigate within your CMS (making a new post, inserting images, moderating comments, etc.)?

I use WordPress, I think it’s really easy to use.

How much time do you spend blogging?

Just blogging? About 12-15 hours a week.

How do you promote your blog? Do you use social media channels to attract more visitors to your blog?

I have accounts on Twitter, Facebook, Google+ and Instagram. I tend to use Facebook and Instagram most but I always post links to new posts.

Is there a way to monetize (make money) through a blog?

Of course, lots of people do. Affiliate links, advertising and sponsored posts are the most obvious ones, but you can also use a blog as a springboard to promote other products or services.

necklace-and-brooch-500x357 (1)Would you encourage other people to make their own blogs?

Only if they have something they are really passionate to write about and can give it the time. Blogging is time consuming to do properly!


Please give us some advice for new bloggers and for people who are still not sure if they need a blog of their own?

No one “needs” a blog. If you want to do, it just do it. There’s no magic time to start, I say just throw yourself in, you’ll find your voice once you start writing.

Images © RetroChick

Additional Reading

Start Blog Book


This guide is an introduction to mastering the art of blogging. It provides easy to follow steps to start, maintain, and grow your blog.

Read the guide

Leave a Reply

Your email address will not be published. Required fields are marked *