Please tell us something about yourself and Momentum – how did it all start?
I joined Momentum 2 years ago and I have been working on building Momentum’s blog since then. I’m responsible for the whole inbound marketing strategy. Previously, I ran my own personal blog and worked for different startup companies as a freelancer.
You’ve successfully established yourself an expert in your niche – congrats for that! What drew you into this area of knowledge? Was it all part of a plan, or did you find yourself swept up in the current?
Everything started with my own hobby projects during the university. I learnt a lot from these experiments, but the true magic came after I joined Momentum. It is incredible what a growing startup can provide in terms of learning and gaining experience. The funny thing is that I never intended to become an inbound marketer. After high school I wanted to be a stock broker. Marketing and writing was my hobby and it just became my profession.
If you had to pick the top three reasons for your success what would they be? And why these three?
I’m not sure what is the exact point when you consider yourself as a successful person. It is rather a journey, then a destination. But here are my three reasons:
Desire to learn: I love what I do and I’m determined to improve my skills. There is always room for improvement.
Risk-taking: I quite often leave my comfort zone, but this is the only way to gain experience and achieve great result.
Working smart: in the last years I learnt that you don’t have to work super hard and spend 12 hours in the office to deliver results. All you need is to focus on what really matters and ignore everything else.
You also have a blog included within your site, so tell us – do you enjoy blogging? How much time do you spend blogging?
especially like creating something from nothing which provides great value. I spend around 12-14 hours a week on writing content. I really enjoy writing, but I wish I could be much faster. I think I still have to practice and practice more.
Which processes, such as social media, do you automate?
Social media monitoring and my Twitter posting is partly automated (I have some great content always added to my Buffer).
Which social media sites do you consider the most important?
It depends on the target audience and the content you have, but for us Twitter is the most important channel. We are focusing more on Facebook and will start experimenting with Snapchat and Instagram.
How much time is too much time on social media?
Don’t spend more than 1 hour on social media.
What would you advise to new bloggers, what mistakes should they really focus on avoiding?
Get to know your target audience (talk with them and learn more about their life and problems). This is the only way you can make sure what you create actually provides value for them.
Spend enough time on content promotion (7-8 hours per week). Create an action plan and stick to it. Always experiment with new content promotion methods.
I started working on my own book as a side project. It’s going to be an actionable guide for marketers to build a blog from scratch.
The next step is to take Momentum’s blog to the next level. It started with rebranding and re-focusing the blog and will continue with scaling it further and improving conversions.
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