The Modern Girl’s Guide by Bethanie Lunn

I’m a full time blogger and writer.  I extend my 11 years of being a writer to copywriting and journalism too and I’m also an author having had my first book, The Modern Girl’s Guide to Fabulousness published three years ago. I created my first blog in 2010, The Modern Girl’s Guide. The Modern Girl’s Guide takes the concept of  my book  The Modern Girl’s Guide to Fabulousness and brings it to life on a global level with fresh, youthful and engaging content on a daily basis. In July 2012, I created my second blog, Modern Mums Guide.

me collageWhen did you get an idea to launch your own blog and how important is it for you be online?

I had been writing online since MySpace was the only forum (I’m showing my age now), in a bid to inspire and offer free advice.  At that time, back in 2003, I ran my own PR Firm specialising in fashion, beauty and lifestyle. My insightful industry articles were noticed by one of the world’s leading PR Practitioners who said,‘Bethanie Lunn is an entrepreneur of the gutsiest kind…We will all end up working for someone like Bethanie Lunn one of these days and we’ll be a lot better off for it.’ Not bad eh!  Since then, I’ve used my knowledge as an author, former PR firm owner and copywriter coupled with my willingness to get my (perfectly manicured) hands dirty for the basis of The Modern Girl’s Guide to Fabulousness. Even Elle MacPherson has read it, deeming it ‘a little black book of all things fabulous’. My first blog is a spring-off to that book.

Did you have someone help you make the website or did you do it by yourself?

I do it all myself although my husband Neal is my rock, offers me inspiration, listens to my endless ideas and helps spread the word. I occasionally have Guest Writers too as I like to build a collaborative community in the blogging world.


The right domain name is important. How long did it take you to come up with the domain name for your blog?

Instantly – like a lightening bolt!

What kind of Theme do you use on your blog and what are the “must have” plugins for a blog?

For modern mums guide, the focus is on women who are the individuals they have always been (as well as now being a mum), therefore offering beauty and fashion advice for THEM as well as helpful parenting hints, advice, honest diary-style entries and reviews on children’s toys and equipment.

For modern girl’s guide- it’s lifestyle, beauty and fashion where I share my own style too with outfit posts. News and reviews mix with previews and inspo. There are some very honest posts on my thoughts and feelings too. What both sites have in common is fast style – beauty and fashion that save time for the modern woman, whether you’re a mum or not.

As for plug-ins, I keep it simple and focus on the priority of promoting my social media links and making it easy for readers to follow if they wish.

pink1What CMS (Content Management System) do you use on your blog? How hard is it to navigate within your CMS (making a new post, inserting images, moderating comments, etc.)?

I use Blogger and I like it how easy it is to use, I am  entirely self taught but I’m questioning its flexibility in terms of templates and other plug-ins and how polished it looks (or not), so I’m currently looking into WordPress but at present, it’s speedy and efficient so it suits me.

How much time do you spend blogging?

It’s hard to put a time period on it, let’s just say it’s way of life for me.

How do you promote your blog? Do you use social media channels to attract more visitors to your blog?

Absolutely, Instagram, Facebook,Twitter,  BlogLovin, Pinterest… I network a lot too – I think it’s important to show the face behind the voice / word and I love attending all the press events and shows.  When you’re working online, it’s important – let alone is good for the soul – to meet and connect in person. I also participate in collaborations, interviews like this one and feature in online magazines too for the work I’ve done, my achievements and commissions as a writer. My latest launch is my new digital channel on YouTube featuring beauty demos, style hacks and how-tos for women who want fast beauty, shortcuts to save time or if you’re super busy.

farm1Is there a way to monetize (make money) through a blog?

Getting a representative such as Mode Media (formerly Glam Media), will help you to gain ad space and frequent commissions that suit your tone of voice and readership.  You can also choose the option to write posts in collaboration with brands.  I occasionally do it, if I believe in the brand and if I’m able to express my true thoughts.

Would you encourage other people to make their own blogs?

Absolutely but only if you can dedicate time to it.  It’s no good posting once a month, this has to a regular time commitment, ideally daily! Stick to your guns, write about what you’re passionate about and stay true to yourself.

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Additional Reading

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