Karolina Jasvinaite Interview
Please tell us something about Omnisend and yourself?
Omnisend is a comprehensive email marketing toolkit tailored to small and medium-sized online stores. The tool was launched two years ago when the founders came up with the idea to offer the market an easy-to-use, data-driven solution that caters to special eCommerce needs.
Omnisend covers the entire email marketing chain: from building subscriber databases and sending professional-looking newsletters, to automation, sale reports and interactive features. It saves our clients time and reduces their risk because they don’t have to wander around looking for separate tools to implement their email marketing activities.
About myself, briefly – I am a content marketer, bike lover and member of generation Y. I joined the team one year ago. My role in the organization is to take care of Omnisend’s email marketer community: I do both internal and external communication, write articles, participate in other eCommerce communities and represent Omnisend online. I can safely say that “I love what I do”.
In retrospect, what do you think the most important part of building the Omnisend brand was?
When creating a new brand, I think the most important thing is to realize who your customers are. In our case, they are small and medium-sized online stores. These kinds of companies rarely have a dedicated IT department. Very often, the owners do everything on their own.
When developing Omnisend, we had in mind that the tool had to be user-friendly. We have been positioning Omnisend as an easy-to-use eCommerce email marketing tool for non-tech-savvy users. It has worked so far. Our target audience noticed us and appreciated our product for its simplicity and ease of use. Since many eCommerce businesses fail within 2 years of launch, Omnisend can definitely help them set up a more sustainable and long-term business.
How do you maintain good relations with your audience/customer base?
Good relations with our audience are strongly connected to the fast responses we provide when needed and careful personal attention. I have to admit that our Customer Success Team does a great job. Sometimes even our tech guys get jealous of the endless praise in reviews that it receives 🙂 As our online community manager and blogger, I’m also trying to do my best while building relations with our audience.
Now something a bit about you – is blogging your profession or just a hobby?
I believe that it is my calling. Due to my personal qualities, I can’t imagine myself working in any other kind of work. I have a strong desire to discover new things, and analyze and understand how they work, plus I feel the need to share what I’ve learned with others. To know how to do it right, I undertook my Bachelor and Master studies in the field of e-commerce communication. I have about 10 years of professional writing and even more if counting writing as a hobby. Over this period I have written on many topics – youth unemployment issues, IT career opportunities, online safety, etc. Currently I’m focusing on eCommerce.
How do you promote your content? Do you use social media channels to attract more visitors to your blog?
Like any other blogger, I also constantly look for new media channels. I read blog posts and hunt for ideas to get better organic traffic and achieve greater search results. If you are doing well in this field then you need less effort in promoting it on other channels.
On the daily basis I use these channels:
- Social media: Facebook, Twitter, Pinterest. It’s important to find the communities and hashtags where your content can be well-accepted and re-shared.
- Inbound.org and GrowthHackers.com. These are a concentration of marketing specialists and provide valuable feedback. I go there to publish my stuff and to learn from others.
- Quora.com. Sometimes, I spend hours here…
- Guest blogging also helps reach new audiences. We share knowledge about email marketing with our partners/ other eCommerce apps.
- Reddit.com. The traffic from there is less engaged but some visitors stay for more than one article.
- Currently, I’m discovering the principles of the HARO platform, where you can get really good backlinks – but you have to be pretty cool. Perhaps, I will share these results in the next interview 🙂
Do you believe there’s a formula for success on the internet?
In my opinion, great success comes together with innovation. It is important to foresee an approaching trend and to be the first to implement and announce it. Do not waste time making endless improvements. They can be done later when customers provide feedback and you know what you need to improve first.
You’ve got a pretty good thing going, obviously, but if there’s one truth about the internet, it’s that things constantly change. Where is Omnisend going from here?
Omnisend still has to grow a lot. Now we are working on integrating ourselves into eCommerce communities, gaining the trust of their members. The milestone that we are aiming at for this stage is to be at the front of their minds when they think about eCommerce email marketing.
We don’t expect you to spill any trade secrets (unless you want to, then by all means. . .), but what’s the next big thing for you, personally?
The video genre is occupying the media currently. As a content creator, I believe I would find it challenging to start creating video reportages and email marketing lessons. It would help Omnisend strengthen its visibility in the market. For now, I’m improving my knowledge and I feel that it is going to happen soon.
We like to wrap up with a bit of fun, so . . . Name a place you’d most like to visit but haven’t been able to yet?
Thanks for this question! I do travel a lot. My feet have touched the soil of 23 different countries in three continents. There are still many left! Travelling is one of my passions and I find it creates a good vibe and helps reboot my thoughts. I love open spaces where you can breathe in fully and feel the wind. The trip of my life would be to Machu Picchu. Unfortunately, it’s on the other side of the world, so for now I’m looking for places a little bit closer to home. For example, the Cliffs of Moher in Ireland – the edge of the world.
Photos ©: www.omnisend.com