In today’s world, establishing an online presence is equally important for businesses and individuals engaged in any kind of online career. This online presence is predominantly established via a website. But, having a regularly updated, well-designed site, with relevant and valuable content, is not enough to stay competitive. While these remain the the key factors that make a website effective, one more important factor emerges – the website’s speed.
This is a very easily quantifiable measure of how fast does the content on specific pages load. The testimony to how important it is the fact that testing website speed a rather important part of the SEO puzzle. This metric doesn’t only impact the rank of a website in search results, but also your conversion rates. The faster this speed is, the better.
Considering the shrinking attention span and very limited patience of an average modern Internet user, speed is a matter that requires immediate attention if you want your business to remain or become successful. All the emerging trends in digital marketing emphasize the importance of a good user experience, and how it has to be the primary concern for all businesses. Fast loading times add up to this experience, thus making the overall impression better.
Do you want to find out how to speed up your website? Here is the infographic that will help you do so.