How to Use Tailwind for Growing Your Blog Through Pinterest in 2024

You may not know that Pinterest drives 10x more off-site brand searches than other social networks? That’s enough traffic to help you bring hundreds of new visitors to your blog.

Unlike other platforms, like Facebook, that don’t want their users to click on external links, Pinterest is set up to encourage outbound links.  If you commit to regularly pinning your blog posts to Pinterest, you can easily leverage your existing SEO blogging knowledge to create an influx of traffic. 

As with any platform, there are tools to make the job easier and more efficient and if you’re looking for a specific tool for Pinterest, that’s Tailwind. 

Tailwind lets you schedule pins, organize them in boards, create board lists, and leverage their Communities functionality for re-sharing content. Combined, this saves a lot of time while keeping your Pinterest activity fresh and consistent.

And just as importantly, it ensures maximum exposure to your target audience. 

Tailwind Benefits

There are numerous Pinterest tools out there but they’re not all created equal. There are several things that set Tailwind apart when it comes to scheduling and setting you up to grow your Pinterest account. 

Tailwind is an Approved Pinterest Partner

Not all tools that advertise Pinterest capabilities have the Approved Pinterest Partner seal so this is an important distinction. It signifies a level of trust and integration that not all between Pinterest and Tailwind.

Why is this important for users? It means that Tailwind users gain the advantage of a using platform that’s in direct sync with Pinterest’s evolving ecosystem, ensuring that every pin scheduled is optimized for maximum visibility and engagement. This ensures that your content strategy benefits from insights and features tailored to the platform’s unique dynamics.

This also means that your Pins won’t be penalized by being scheduled and posted through a third party. There’s lots of tracking that happens on the backend when you post to a platform. If your chosen social media tool isn’t approved by the platform, in this case Pinterest, many times your reach and engagement will decrease. 

Not so with Tailwind. 

Comprehensive Analytics Allow for Strategic Decisions

Since Tailwind is a preferred integration, they are also able to offer comprehensive analytics. Tailwind shows you the big picture of your Pinterest account’s performance, including follower growth, pin activity, and engagement metrics.

With board insights, you can also see which boards are driving the most re-pins, helping you refine your content strategy to focus on what works best. The pin inspector tool goes even deeper, offering a detailed view of each pin’s performance, from total saves to clicks.

These tailwind analytics are invaluable for content creators looking to schedule pins more effectively and ensure that they’re optimizing each piece of content.

Tailwind Communities Adds Increased Pin Engagement

Once of the most unique, and valuable, tools for Tailwind is their Communities functionality. As we all know, Pinterest is more than just a social media platform, but engagement is still crucial to increasing your pins reach. 

Tailwind Communities offers a way to increase engagement for you own pins and help others do the same. You have the ability to join different Communities around your niche topics (or create one of your own) and submit your pins to these Communities to allow for easy re-pins and shares among accounts in your niche. 

These Communities typically have guidelines, for example for each pin you add you’re requested to re-pin 2 other pins. This has two benefits: it encourages everyone to help share Community content and it contributes to your overall pinning frequency and strategy by pinning relevant content to your own boards. 

The good news is, this functionality is available on every tier of Tailwind, yes, even the free version (though the number of Communities you can utilize is limited on free plans). 

Tailwind’s Ghostwriter AI Can Help Your Content Creation Workflow

As you know, at FirstSiteGuide we’re all about utilizing AI tools to optimize our workflows and streamline our content creation process. Tailwind’s AI functionality has a host of different features to utilizing from blog post writing, email marketing, creating social media post content and more. 

Of course you can also use Ghostwriter AI to optimize your pin titles and descriptions, as you would expect!

Tailwind Features

Because Tailwind started as a Pinterest tool (although you can also utilize it for Instagram and Facebook pages), it’s geared toward creating and scheduling beautiful pins and, as mentioned, even has some nice AI features. 

If we’re coving the highlights, with Tailwind you can:

• Upload, bulk upload, or create pins natively on the platform
• Schedule pins to one or multiple boards with their smart scheduler to optimize engagement
• Plan your content with a content planning calendar
• Use their Ghostwriter AI for content creation
• Get a suggested marketing plan based on your goals and business
• Share your pins to Communities for increased engagement
• Optimize pins with alt text
• Cross-post across your Facebook page and Instagram account

Tailwind even offers an email marketing functionality natively included with each plan, though we haven’t personally tested the deliverability of their platform.

Their features make it easy to get started on Pinterest and optimize your content for Pinterest SEO. 

How to Start Using Tailwind for Pinterest in Eight Steps

Pinterest can be an amazing tool for growing your blog’s traffic, especially with the volatility in organic search as of late. Luckily, Tailwind can help you automate a big chunk of that work, but make no mistake – you must be consistent and create amazing pins every week.

Much like organic traffic from search engines, Pinterest is a longer term play for traffic that builds over time. While you can have content virality, to some extent, the shelf life of a pin is much longer than that of a social media post, bringing you traffic for months and years if optimized correctly.

Essentially, you’re looking for the snowball effect on Pinterest with consistent traffic built over time.

Here’s how to get that process started and make the most of Tailwind for Pinterest. 

Step #1: Sign up

First, create a Tailwind account using your Pinterest credentials. Tailwind offers a Free Forever plan with basic functions, which we recommend. After you get a hold of it and ensure it’s the right fit for how you do things, you can subscribe to Pro, Advanced, or Max plans. You can also choose to pay monthly and unsubscribe later.

Step #2: Create your Smart Schedule 

Next, it’s time to sync your Pinterest account and create your Smart schedule. The tool will analyze your Pinterest page and create a tailored pinning schedule based on the times of day when your posts receive the most attention and clicks.  

You can then utilize that suggested schedule when you’re loading in and planning your content so you know your pins are going out at the best times.

Step #3: Install the Tailwind Browser Extension 

Getting a browser extension for Tailwind makes scheduling your own and other’s pins super easy and quick. It allows you to add images from your blog (or anywhere else on the web) directly to your pinning schedule with a single click, thus supporting your Pinterest marketing efforts. 

You can get a Tailwind extension for Chrome, Firefox, Safari, and Microsoft Edge. 

Step #4: Upload or Create Pins in Tailwind

Tailwind allows you to create different pins in multiple ways. If you have pin templates that you prefer to create in a tool like Canva you can easily upload and schedule those. If you’re more flexible, or still testing your pin layouts, the Tailwind Create feature help you get your time back by creating pins and social media posts natively in Tailwind just by pasting in your blog or product URL. 

Step #5: Schedule Pins from Drafts 

From a strategic standpoint, it’s wise to schedule your new pins to go out over time. For the sake of efficiency, most Tailwind users prepare new pins once a week.

However, the Tailwind browser extension makes it possible to do this while working on your blog during the week. If you come across an image you like, you can save it to Tailwind drafts, select the board you want it to be placed on, and schedule it to be posted later. 

This makes your pin scheduling session a lot more time efficient than creating a pinning plan for the upcoming cycle from scratch. If you save enough drafts upfront, the only thing left to do is finalize the pin and add it to your queue.

The great thing about their scheduling tool is that you can choose multiple boards for the pin to be posted on and set the interval that you want between posting. This allows you to effectively recycle your content and optimize your scheduling flow. 

Remember to write titles, descriptions, and use alt text for each. You can even give their Ghostwriter AI functionality a spin and see how it does with creating your descriptions for you. 

Step #6: Utilize Tailwind’s Ghostwriter AI 

Tailwind App’s Ghostwriter AI is a surprisingly versatile tool designed to simplify content creation for marketers, bloggers, and small business owners alike. It can craft various forms of content, including blog posts, social media captions, scripts, even ad text. We particularly like the AI functionality for email copy, as you can select the sales framework you want to utilize (AIDA, BAB, etc).

You can easily edit the content it creates to get the desired effect. Specifically for bloggers, while it will incorporate your keywords, it’s not using advanced SEO strategies. You do have the ability to give more context and adjust the blog outline prior to writing which can help improve the post quality.

As with any large-language model AI, the quality of the output is linked to the quality of the prompting, Ghostwriter is no different. 

You’ll likely find it particularly useful for creating social media captions, pin titles, and descriptions. Due to its integration within the Tailwind App, you can easily switch from content creation to social media scheduling. 

Step #7: Leverage Tailwind Communities 

Tailwind Communities, formerly known as Tailwind Tribes, are one of the more unique features of this platform. Similar to Pinterest group boards, you can collaborate with other Pinterest members, submit your own pins to the Community and share others content to your boards. This serves to help everyone grow their reach on Pinterest. 

In the Tailwind app, you have the ability to search for different Communities based on your niche or specific topics and join other creators who are actively re-pinning other’s content. This feature is available even in the free trial and free forever level plans so it’s worth checking out. 

Pay attention to the guidelines when you sign up for different Communities, though. Some are more active that others and some have different sharing ratios suggested. For example, in some groups, you’d be required to share 3 pins for every one pin that you submit to that Community. In other Communities it may be only one to one. 

Step #8: Schedule Pins from Pinterest Directly 

Depending on your own Pinterest strategy, you may be pining other’s pins to your boards as well as your own. Using the Tailwind browser extension, you have the ability to schedule other people’s posts and your own pins directly from Pinterest or your website. 

This lets you control your content pinning cadence so you’re pinning more consistently. All the while, you can still batch your content creation and pinning so you’re not needing to be on the platform every day manually pinning new pins.  

Conclusion 

If you’re trying to come up with exciting blog content and market it simultaneously, please don’t spend hours every day preparing and posting new pins – eventually, one of these things will suffer. With Tailwind’s feature stack you can save time and easily keep your Pinterest engagement rates up.

In the current state of organic web search, bloggers and business owners alike are looking for different ways to send traffic to their websites. Pinterest is a great option to explore and experiment with to increase your traffic and Tailwind makes that process easier but lending a helping hand with content creation, pin scheduling, and keeping your pinning cadence high. 

Give it a try and let us know what you think!

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