Your business can’t function properly in today’s market, no matter your industry, if you don’t know how to maintain an active website that was built in accordance with the current trends.
However, in order to develop a profitable website, you need to put it under a magnifying glass. The only effective way to tweak and adapt your website to the needs of your target audience is to subject it to analytics.
For that reason, you need to learn about web analytics tools, dig deep into their diversity, and find out how to apply them to your website.
The Beginner’s Guide to Google Analytics
In this guide we are going to discuss different analytics tools and how they can help you improve different aspects of your business by providing you with crucial insights into user information.
What is website analytics?
Website analytics involves a series of processes developed for tracking visitor behavior on your website.
Because of website analytics tools, you can turn your website into a map. This map will show you the most popular regions of your website, but it can also point you to areas that are completely neglected and rarely visited.
This branch of CRM can also enable you to follow the click-path of your visitors. You can track their journey from the first page they landed on, to the moment when they complete their purchase or abandon their cart.
The great thing about these tools is that they can showcase your data not in an extensive list of datasheets that are hard to interpret and a difficult read, but in the form of charts, graphs, and tables.
Why do you need web analytics tools?
Thanks to returning data, the results of website analytics, you’re able to make certain upgrades that will increase the traffic of your website, evoke loyalty in your existing customers, and help you collect new ones.
Once you apply analytics tools to your website, you will gain a valuable insight into the behavior of your website visitors. You’ll be able to develop patterns that revolve around top-selling products, purchase abandonments, and areas your visitors find problematic.
After you collect this information, you’ll be able to make effective adjustments to your website. When you get rid of website glitches, and optimize your pages using the most popular ones as an example, you’ll be able to increase customer satisfaction.
Furthermore, web analytics tools can also be used as a means for market research. By following the footsteps of your website visitors, you can learn about their preferences, see what they find most tempting in your offer, and improve it in accordance with that data.
List of the most popular web analytics tools
However, it’s necessary that you find the right equipment. Only with quality tools can you collect valuable information about your website, your visitors, and the demand of your industry. The following list contains the most popular web analytic tools that have already proven themselves effective, so you should start your search by browsing through it.
Kissmetrics is a very easy to use, insightful web analytics package that sets your sights on metrics that matter – whether you’re just a small, bootstrapped, start-up, or you’re a part of a larger organization.
Crazy Egg is an online application that provides you with eye tracking tools such as Heat map, Scroll map, Overlay, and Confetti to track a website’s operation. Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. It lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-time website monitoring in a way that is both easy and elegant.
Pingdom offers you a single platform solution to monitor the availability and performance of your websites, servers or web applications.
SimilarWeb is a web traffic intelligence tool that sets itself apart from other competitive intelligence and web ranking tools by harnessing the huge trove of clickstream data that comes from their browser plug-ins.
Google PageSpeed is a family of tools by Google Inc, designed to help a website’s performance optimizations.
ClickMeter is a complete and definitive tool that allows you to manage redirection, track events and monitor the status of all your external links (traffic sources).
Piwik is a downloadable, free web analytics software platform that provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more
Woopra is the an easy to use, real-time Web tracking and analysis application that allows you to track your customers’ web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics.
With the continuous use of quality web analytics tools, you can gather highly valuable and quite precise data about your website. Based on information about the behavior of your website visitors, you’ll be able to make all the necessary adjustments, and thus meet the demand of your market.