The Best Content Marketing Tools 2018


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by and FirstSiteGuide team (Last updated: May 04, 2018)

Content is probably one of the most important assets in the digital world. So what is content? Content is everything, from videos, images, blog posts, web pages, quizzes and so on. A wise man once said “content is king”, and if you don’t know who said this it was Bill Gates. Yes, the man behind Microsoft.

All organizations that want to make something happen online need content because it is the centerpiece of all assets and marketing efforts online. Despite the fact of being a fairly old digital marketing technique it still remains very effective with over 90% percent of companies having some form of a content marketing campaign.

In 2018, content will still be an important piece in advertising and this is why you need to arm yourself with adequate tools that can help you manage your campaign properly.

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What is content marketing?

Content marketing is a wide marketing technique which involves creating and distributing various digital materials including status updates, articles, blogs and videos. This marketing technique is not designed to directly promote products, services or brands.

Instead, it’s goal is to actively work on engaging people, offer them valuable information and help them solve problems while at the same time, gaining their trust and loyalty, making them more open to buying something or engaging a business in some way. Content marketing is also essential for fueling SEO efforts of a certain website as each piece of content is a new opportunity to improve backlinking, indexing, optimization and other important SEO elements.

At the same time, content marketing is also important for social media marketing as it allows brands to share new material and drive traffic to their websites or stores. This has become a highly sophisticated and competitive marketing niche which requires a lot of know-how and advanced tools.

List of the most popular content marketing tools

Creating and managing large volumes of content has become an imperative for a content strategy to be successful. This can be a very complex, expensive and time-consuming process and this is why it is essential to have a professional content marketing tool. Because of the high demand, a lot of tools have emerged on the market and that’s why we’ve created this list of most popular tools for you to choose from.

NinjaOutreach

NinjaOutreach

Ninja outreach is influencer marketing tool which helps us to find the bloggers and influencers related to our keyword phrases and creates a list to send emails in pre-defined templates automatically to them with a personal touch.

Sumo

Sumo

Sumo is a throng of solutions that are tried and tested to grow the traffic of your websites, create a huge base of online followers, and help you monitor and steer your websites to huge growth and success. … You don’t have to be a coding expert to make Sumo work.

Social Buzz

Social Buzz

Social Buzz is a robust site and innovative social marketing tool for savvy networkers which provides members sharing tools and buttons all in one place.

Tribber

Tribber

Triberr is a great way to grow your blog’s readership. It’s a platform to manage groups called Tribes. A tribe is a group of people, typically bloggers, who write about the same topics.

StumbleUpon

StumbleUpon

StumbleUpon is a social network that helps you discover unique and interesting things across the Web. Basically, it’s a discovery engine of entertainment that recommends photography, art, humor, fashion, sports, technology and just about every other topic you can think of.

Splash

Splash

Splash is All-In-One Event Marketing Platform, mostly used by companies that view events as an important part of marketing strategy.

Inbound.org

Inbound.org

Inbound.org is a community-based website that aims to educate and enable marketers through curated content, personal profiles, and much more.

Wishpond

Wishpond

ishpond is a marketing platform for generating, managing and nurturing leads, created to make it easier for marketers to grow their business.

Hubspot

Hubspot

HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.

Pushwoosh

Pushwoosh

Pushwoosh provides the most diverse cross-platform push notifications system that lets marketers, mobile developers, and app owners reach and engage their audience with unprecedented ease.

Conclusion

Take some time to learn more about the tool, its functions and uses, and we guarantee that you will be able to reap amazing benefits from it. Pick one or multiple tools from this list and start improving your content marketing efforts now!

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