Email is widely used in today’s world as an effective communication tool and is being used by people in everyday communication. It is definitely one of the best marketing channels for building business connections. Email is also is an essential part of marketing campaigns by many businesses that realize its power in communicating with their potential customers.
The Complete Email Marketing Guide: Everything You Should Know!
Learn about email marketing campaigns, which types exist and what are the crucial tips that you should follow in the whole process..
What is email marketing?
Email marketing involves reaching out to customers or subscribers who have decided to give their email address to you.
After you acquire their email address with their permission, you are free to send them different types of emails and promote your blog or website. The whole process is continuously repeated, with the goal of reaching as many email subscribers as possible.
It’s one of the most effective marketing approaches because a person who decides to share their information with you shows that they are interested in your blog or business and what it is offering.
Our recommended email marketing service
Constant Contact’s editor makes it easy to customize the email template of your choice to look like the business your customers know.
Reviews of the most popular email marketing services
Whether you’re in need of advertising services via mail or if you’re looking for a professional company to manage your company’s inbox, it is necessary for you to delegate this task to a professional who can meet your needs. Considering the fact that you will be letting another company deal with your internal information that is a vital part of your company’s mechanism, you need to approach this decision carefully and do thorough research.
AWeber is an email marketing service provider with over 100,000 small business clients world wide. Regardless of industry or business size, AWeber helps our customers keep in touch with with their subscribers, all while upholding email marketing best practices.
ConvertKit is email marketing software where Infusionsoft automation meets AWeber simplicity. It’s also a good email platform for bloggers and anyone who runs a content based online business.
OptinMonster is a lead-generation plugin for WordPress that allows you to create and integrate highly effective email signup forms on your website. It works with most popular email service providers like Constant Contact, Aweber, MailChimp, Campaign Monitor, Mad Mimi, etc.
Constant Contact is a toolkit that helps you create effective email marketing and other online marketing campaigns to meet your business goals.
iContact ia an automation and email marketing solution that makes it easy to manage subscribers and create attractive email marketing campaigns. You can send surveys, engage with customers, and grow your business with little fuss.
Campaign Monitor is simple and elegant email marketing software for business. It makes it easy for you to create, send, and optimize your email marketing campaigns.
VerticalResponse is a software for sending email marketing, online surveys and direct mail for direct marketing campaigns.
GetResponse is an all-in-one online marketing platform that helps companies of all sizes grow their business. It offers a suite of tools to run and manage their online campaigns using email marketing, marketing automation, landing pages, webinars, forms, surveys, and more.
MailChimp provides marketing automation for e-commerce businesses. With it you can send emails, connect your e-commerce store, advertise, and build your brand.
Zoho is a Cloud Software suite and SaaS applications for businesses that bringing together a wide range of online applications, making it easier for individuals and businesses to manage all their work while dramatically reducing the cost.
G Suite provides everything you need to do your best work, together in one package that works seamlessly from your computer, phone or tablet.
Office 365 Business Essentials
Office 365 Business Essentials lets you use business-class email through a rich and familiar Outlook experience you can access from your desktop or from a web browser.
ProtonMail is a Swiss-based secure email service. They provide free and easy-to-use encrypted email.
FastMail offers fast, reliable email for individuals and businesses with calendars, contacts and file storage.
RackSpace is a number one managed cloud company. Their approach is designed to keep you up and running fast and lean—so you can focus on hiring only the engineers who will differentiate your business.
Pobox wants you to own your email address for life plus their useful features let you decide how email should work for you.
OutreachPlus is a tool to help you send highly personalized emails to a targeted list of people to generate more leads, traffic and build relationships. It connects directly with your existing email client and automates the process of preparing, sending and tracking the emails.
NEWOLDSTAMP allows you to create an interactive email signature with photos and links to social media accounts. You can also include any other information you’d like to share with your audience.
Metrilo is all-in-one analytics, CRM and email marketing platform, which is made by entrepreneurs for entrepreneurs to help them grow their eCommerce business.
Comparison Chart of Top 10 Email Services
You should take every factor into consideration and check everything starting from the monthly fee and the capability of their support team, to what efforts they make to protect their clients from viruses. Only with this kind of precaution and precise evaluation you can be confident that you have found the right company that fits all your criteria.
We hope that you’ve found this list of email marketing services and tools useful. As the market is constantly changing, remember to use one of the above-mentioned tools and services, as they will make it much easier for you to test, experiment with and optimize your email marketing strategy for the best performance.