The Best Survey Software 2020

20 Online Survey Tools to Engage with Your Customers


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Building a successful business is no easy task these days. As an entrepreneur, you have to stay on top of your game and find new ways to improve your business and product offerings.

You must understand what your customers want and need to provide the best offer, but that’s usually easier said than done. Something that might seem logical from your perspective can slip by your clients, making them miss the point entirely. While people do like cheap offers, they usually go for something more expensive and with higher quality. But what is the most important thing? Is a cheap offer better than an expensive one?

These are just some of the questions you’ll be asking yourself all the time, and finding the answer to them requires the use of some special survey tools. These online survey tools are designed to give you that all-important feedback directly from customers. The process is super-simple, and it can go a long way to improving your business and revenue.

RECOMMENDED
Zoho Survey logo Zoho Survey is a multi-feature free online survey software to create your survey in minutes. Visit
Zoho Survey
formstack logo Formstack is online form builder to create forms with no coding knowledge. Visit
Formstack
surveymonkey logo SurveyMonkey is an online survey software that helps you create professional surveys. Visit
SurveyMonkey

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Table of contents

Understanding what people want will help you tune your offer according to the latest trends, making sure that you stay on top of the competition. So, let’s take a look at the best survey tools right now.

The top 20 most popular survey tools

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There are dozens and dozens of free survey tools that can help you gain insight into what your customers want.

However, many of them are either too complicated or too long, so most clients and customers don’t have enough patience to give you that much-needed feedback. Well, I did some extensive research, selecting only the best online survey tools for our review.

All of the survey software below is more than suitable for getting valuable feedback.

  1. Google Forms – Free online survey tool
  2. Zoho Survey – Multi-feature free survey software
  3. SurveyMonkey – Best survey quality metrics
  4. Typeform – Tool for small businesses
  5. Client Heartbeat – Best for measuring client satisfaction
  6. SurveyPlanet – Most affordable survey tool
  7. eSurveyPro – Excellent value for the price
  8. CrowdSignal – Easy to use tool
  9. Retently – Best automated survey platform
  10. Responster – Complete feedback tool
  11. KwikSurveys – Best for growing businesses
  12. SurveyGizmo – Multi-platform survey solution
  13. SoGoSurvey – Selection of assessment tools
  14. Survey Anyplace – Assessments with personlized advice
  15. Checkbox – Matrix question design flexibility
  16. Survicate – Best customer experience
  17. GetFeedback – Mobile customer feedback platform
  18. PulseInsights – Enterprise survey tool
  19. KeySurvey – Employee feedback tool
  20. JotForm Survey Maker – Best for nonprofits and education




1. Google Forms – Free online survey tool

Google Forms homepage

Google Forms is one of the most popular free survey tools, and it’s widely used by website owners from all over the globe. It allows you to create unique surveys and forms, organize the information to your needs, and pick the length for every questionnaire. The software is available for every Google Account user, and it can complement Google Apps accordingly.

The software is very responsive and can deliver the information you need whenever you need it. With dozens of customizable themes, drop-down design, multiple-choice grids, and built-in analysis tools, it’s obvious why millions of users turn to Google Forms. All you have to do is to pick a form, add images and videos, and you’re ready to gather the info you need for your free online survey. Of course, you can edit the forms at any time.

Key features

  • Responsive forms – forms on different screen sizes.
  • Question options – a variety of question types.
  • Auto theme – the form adjusts themes automatically.
  • Real-time reports – instant insight into survey responses.
  • Team support – invite team members to help.
  • Import data – import data into Google Sheets.

Pricing and plans

Google Forms is completely free, and it comes with your Google account.

2. Zoho Survey – Multi-feature free survey software

Zoho Survey homepage

Zoho Survey is the ideal writing software for middle-sized companies. It’s excellent at finding out what your customers want and need, as it works well on all devices. As expected, Zoho Survey provides all kinds of customizable options, allowing you to create unique surveys and forms. You can add personalized themes to make your brand and company recognizable, but there’s so much more you can expect from this excellent software.

For example, you can quickly send surveys and results to everyone in your company via email. You’ll also get visual results in the form of graphics, so you’ll get a better overview of what your customers want. These graphics will help you crunch data from Google sheets without having to do everything manually. Zoho will cover your survey needs.

Key features

  • Logic-based survey creation – custom surveys with page logic.
  • Multilingual support – supports over 30 different languages.
  • Custom variables – export responders’ information for reports.
  • Piping – personalized wording in follow-up questions.
  • Integration – use Zoho with other tools.
  • Custom reports – apply filters for actionable data.

Pricing and plans

Zoho Survey offers four packages: Free, Plus, Pro, and Enterprise.

Free
Zoho Survey offers a free version of its survey maker with a few limitations, such as 10 questions per survey and 100 responses per survey. The features include in-mail and pop-up surveys, real-time responses, and embed surveys on the website.

Plus
$29 per month or $20 per month if you pay yearly.

Plus plan removes the limits from the Free plan and includes new features such as offline response collection, integrations, customizable reports, and sentiment analysis.

Pro
$39 per month or $25 per month if you pay yearly.

Pro plan comes with everything from the Plus plan and unlocks personalization features, white-labeling, trigger function, and email notifications.

Enterprise
$89 per month or $60 per month if you pay yearly.

Enterprise includes everything in Pro, plus 2 additional users, user management, and department creation.

3. SurveyMonkey – Best survey quality metrics

SurveyMonkey homepage

SurveyMonkey will pop up on every website dealing with online survey tools. It’s one of the most popular solutions counting over 40 million users because it allows you to create super-detailed questionnaires. Of course, it comes with data analysis tools that extract all answers and provide you with the answers you need.

The ease of use is unprecedented. You don’t need any previous experience or skills to create surveys, distribute them to the right people, and get insight from data crunched by built-in tools. SurveyMonkey is ideal for engaging employees, planning events, researching the market, and crunching numbers. With all kinds of features, customizable themes, and super-simple user interface, SurveyMonkey is one of the best survey tools ever created.

Key features

  • Library of expert-written questions – questions written by pros.
  • Survey scoring – estimate survey success rates.
  • Text analytics– identify sentiment from text response.
  • Automatic summaries – insight from automatically generated charts.
  • Secure sharing – leverage user permissions when sharing.
  • White-label – remove SurveyMonkey branding.

Pricing and plans

SurveyMonkey offers a variety of packages through Personal and Business plans.

Personal Plans

Basic
Free access to basic SurveyMonkey comes with the following limitations – 10 questions, 3 collectors, and 40 responses per survey.

Standard Monthly
$39 per month.

Standard brings everything from the Basic plan plus 1,000 responses per month, an unlimited number of collectors, and matrix, ranking, rating, and slider questions.

Advantage Annual
$38 per month billed annually.

The advantage plan comes with everything from the Standard plan plus 5,000 responses per month, recurring surveys, and A/B question type.

Premier Annual
$99 per month billed annually.

The premier plan comes with everything from the advantage plan plus the limit of 7,500 responses per month, phone support, advanced survey logic, and survey completion redirect.

Business Plans

Team Advantage
$25 per user per month billed annually.

Comes with support for 3 users, full team collaboration, survey builder features, and 10,000 responses per month.

Team Premier
$75 per user per month billed annually.

Comes with everything in the Team Advantage package plus 15,000 responses per month, phone support, and advanced survey logic.

Enterprise
Enterprise price is available only if you request a quote.

It comes with all the SurveyMonkey features and no limit to responses per month.

4. Typeform – Tool for small businesses

Typeform homepage

Typeform is one of the most popular platforms for creating online surveys. It allows you to create forms, quizzes, surveys, and apps through an easy-to-use intuitive interface. Unlike other similar software, using Typeform is actually fun. That goes a long way when it comes to gathering data as the software has higher completion rates and data quality than many others.

Everything is about interaction and response. That leads to four times more data gathered than similar software used by businesses all over the globe. With built-in data analysis tools, mobile device compatibility, question branching, skip logic, and other features, Typeform is an online survey maker you should consider in the future.

Key features

  • Mobile ready surveys – engage responders across all devices.
  • Anticipation-based survey builder – automatically get question type recommendations.
  • Improved versatility – create any type of form.
  • Logic jumps – create personalized question paths.
  • Hidden fields – offer personalized survey paths.
  • Integration – optimize your marketing campaigns.

Pricing and plans

Typeform comes with three packages: Free, Essentials, Professional, and Premium.

Free
Get access to 3 typeforms, 10 questions per typeform, 100 responses per month, reports, and metrics, all for free.

Essentials
$35 per month or $30 if you pay yearly.

Essentials package includes 1000 responses per month, 3 logic jumps per typeform, and a custom thank you screen.

Professional
$50 per month or $35 if you pay yearly.

The professional plan comes with everything in Essentials plus 5,000 responses per month hidden fields, conversion tracking, and HubSpot integration.

Premium
$70 per month or $59 if you pay yearly.

The premium package includes everything in the Professional plan plus 10,000 responses per month, team collaboration, remove Typeform branding, and priority support.

5. Client Heartbeat – Best for measuring client satisfaction

Client Heartbeat homepage

If you’re looking for a way to get feedback from customers, then Client Heartbeat is here to help. It’s a survey tool with useful features that provide insights into what your customers think about your services and products. The built-in alert system will tell you if a client is dissatisfied, so you can take action to prevent losing them.

There’s a lot more Client Heartbeat can help you with. For example, you can use it to benchmark your performance and see how your offers are compared to other similar businesses in the industry. Create custom surveys with automatic follow-ups, share them on social media directly, and get extensive reports daily. There’s a lot this cool software can give you, so don’t hesitate to give it a try.

Key features

  • Personalized surveys – improve response rate by 60%.
  • Competitive analysis – measure your company’s performance.
  • Testimonials – have customers share their experiences.
  • Reports database – store reports, compare customer satisfaction.
  • CRM support – Autotask, Salesforce, or ConnectWise integration.
  • Unhappy customer notification – email notification about unhappy customers.

Pricing and plans

Client Heartbeat has four distinctive packages: Basic, Gold, Platinum, and Enterprise. You also have access to a 21-day free trial, no credit card required.

Basic
$39 per month or $29 per month if you pay yearly.

The basic plan allows you to use unlimited surveys and company branding but comes with 1 user and 50 contacts limit.

Gold
$79 per month or $59 per month if you pay yearly.

The Gold plan comes with everything in basic plus 5 users, 500 contacts, and access to API and CRM syncing.

Platinum
$119 per month or $89 per month if you pay yearly.

The Platinum plan comes with everything in gold plus 10 users, 1,000 contacts, 3 sub-accounts, and concierge support.

Enterprise
$599 per month or $449 per month if you pay yearly.

The Enterprise plan comes with everything in platinum plus 50 users, 10,000 contacts, and 10 sub-accounts.

6. SurveyPlanet – Most affordable survey tool

SurveyPlanet homepage

SurveyPlanet has a different approach to getting customer feedback. It’s designed to be as simple and powerful as it can, and it gets the job done very effectively. The entire survey creation process is very creative and fun, so you won’t have a hard time getting feedback from customers. Of course, the software has all of the necessary features like audio/video support, question branching, analytics tools, a set of custom and premade themes, etc.

SurveyPlanet is a free survey maker, but some more advanced features are available only with a paid subscription. However, this software is cheaper than most others, so it’s not too expensive. Give it a try and see why thousands of websites use this excellent survey tool.

Key features

  • Question branching – create custom filters to deliver the most relevant questions to responders.
  • Add optional comments – help responders answer questions better.
  • White label survey – remove SurveyPlant branding and insert your company logo and color palette.
  • Additional export options – export survey data to Excel, Word, CSV, JSON, and PDF.
  • Survey completion notifications – receive email or text message survey completion notifications.
  • Image choice questions – delight your responders with engaging images choice questions.

Pricing and plans

SurveyPlanet offers three packages: Free, Pro, and Pro Bulk.

Free
The Free package includes unlimited surveys, questions, and responses, share surveys on social networks, and basic in-app reports.

Pro
$20 per month or $15 per month if you pay yearly.

The Pro plan includes all free features plus export survey results, question branching, kiosk surveys, and more.

Pro Bulk
Add more admin users to your SurveyPlanet Pro account at discounted prices:

2-5 users, 10% discount, $162 per year.
6-10 users, 20% discount, $144 per year.
11-15 users, 30% discount, $126 per year.
16-25 users, 40% discount, $108 per year.
26+ users, 50% discount, $90 per year.

7. eSurveyPro – Excellent value for the price

eSurveyPro homepage

eSurveysPro provides you with a fun and easy way of getting to know what your customers think. The basic plan is available for free, and it has plenty of features that will allow you to create an excellent questionnaire. However, if you have a medium or large business, you’ll need to get a paid subscription to get the most out of this software.

eSurveysPro allows you to create unlimited surveys with unlimited questions. The results are then analyzed and presented in professional reports, which you can then export directly into Excel or Word documents. If you decide to get the paid version, you’ll get advanced features like reports filtering, survey library, no eSurveysPro branding, multi-language surveys, hidden fields, and many, many more.

Key features

  • Email invitation – send email invitations to responders.
  • Email notification – notification when you receive a response.
  • Skip logic – responders can skip questions intuitively.
  • Multiple question type support – diversify surveys with engaging questions.
  • Response controls – restrict or enable multiple responses.
  • Advanced reports – view IP addresses, date, time.

Pricing and plans

eSurveysPro comes with six packages: Free, Basic, Premium, Corporate, Enterprise, Dedicated

Free
The free account comes with unlimited surveys, questions, and responses. However, you can send up to 50 invitations directly from eSurveyPro per month.

Basic
$100 per year.

The basic plan increases the limit on sending survey invitations to 1,000 per month. It also brings in some cool features, including data export, email notification, and skip logic.

Premium
$200 per year.

The premium package allows you to send 2,000 email invitations per month. It comes with all features in basic plus survey library, advanced reports, and customizable look and feel.

Corporate
$400 per year.

The corporate account comes with 5,000 email invitations per month. In addition to features in Premium, it comes with matrix questions, phone support, multi-user account.

Enterprise
$800 per year.

The enterprise package allows you to send 10,000 invitations per month. It has the same Corporate features but enables up to 100 users per account.

Dedicated
$2,400 per year.

The dedicated account email invitation limit is set to 100,000 per month. In addition to features found in the Dedicated package, it comes with white-labeling, dedicated account manager, and unlimited users per account.

8. CrowdSignal – Easy to use tool

CrowdSignal homepage

Getting feedback from customers and clients is a must if you want to grow your business, and that’s where CrowdSignal can help. It’s a popular online survey creator that allows you to create online questionnaires in a matter of minutes. It’s ideal for website owners, blogs, and social media profiles. The idea behind this software is to provide you with a quick and easy way to create custom surveys.

You can either use pre-designed templates, but you can also create your own from nothing. When your website visitors take the survey, all data is gathered, analyzed, and presented in extensive reports, which you can print or extract directly. See what your clients think and tune your offer accordingly. You won’t believe just how important online survey tools really are.

Key features

  • Drag and drop survey editor – create surveys easily.
  • Survey themes – custom and premade themes available.
  • Advanced survey sharing – share with mail, WordPress, social media.
  • Data export – export data to Excel, Google Sheets.
  • Report filters – get relevant insights into data.
  • iOS survey sync – collect responses even without WiFi.

Pricing and plans

CrowdSignal offers four packages: Free, Team, Business, and Premium.

Free
With a free CrowdSignal account, you can collect up to 2,500 signals and use unlimited questions, surveys, polls, and ratings.

Business
$59 per month or $45 per month if you pay yearly.

The Business plan allows you to send up to 50,000 email surveys per month. It comes with no CrowdSignal branding, custom domain name, and surveys on offline devices.

Team
$39 per month or $29 per month if you pay yearly.

The Team package allows you to bring up to 3 people on your CrowdSignal account. It comes with everything in Business plus collaboration tools, shared themes, assets library, and survey templates.

Premium
$25 per month or $15 per month if you pay yearly.

The Premium package comes with advanced survey management features, including restrictions to prevent duplicate responses, collect unlimited singlets, logic survey trees.

9. Retently – Best automated survey platform

Retently homepage

Retently provides a useful platform that allows you to measure and improve customer satisfaction. The feedback you get from online surveys will give insight into what your clients want, allowing you to tweak your offer and keep your business growing at a steady pace. Retently does things a little different than most other online survey tools. Instead of sending extensive questionnaires to clients, the software will ask a single question.

When all clients answer the same question, the analysis will provide you with an accurate Net Promoter Score. With features like cross-channel surveys, advanced template editor, compare tools, and data segmentation, Retently is an excellent tool for seeing what your customers need.

Key features

  • Multiple-campaign manager – run multiple campaigns simultaneously.
  • Extended channel support – reach your customers where they are.
  • Follow-up question personalization – base questions on previous answers.
  • Custom workflows – automate your surveying efforts.
  • Advanced webhooks – connect with 1,000+ other apps.
  • Industry benchmarks – compare performance against industry average.
  • Data segmentation – segment responders, send personalized surveys.

Pricing and plans

Retently comes with three packages: Essential, Professional, and Enterprise. All plans include NPS, CSAT, CES, 5-star surveys, no Retently branding, multiple survey questions, and multi-channel surveys.

Essential
$199 per month or $99 per month if you pay yearly.

The essential package enables you to send 10,000 monthly surveys, create 5 survey campaigns, and have 5 users on the account.

Professional
$399 per month or $199 per month if you pay yearly.

The professional package enables you to send 20,000 monthly surveys, create 10 survey campaigns, and have 10 users on the account. It comes with everything in Essential plus role-based permissions and feedback analytics.

Enterprise
Price is available via quote request.

It comes with all features in Professional plus AI-powered sentiment and text analysis and B2B customer experience.

10. Responster – Complete feedback tool

Responster homepage

Made by a Sweden company, Responster offers all kinds of useful features and extra content for users. That includes extensive documentation, training through webinars, live online, and one on one sessions. The people behind this software care about how it works, so they take the time to explain everything in detail directly to customers. Even though it’s not that hard to use, Responster wants to train you so you can get the most out of the platform.

Naturally, the software allows you to create custom surveys by adding URLs, but you can also ask questions directly in emails. The data analysis tools will provide you with clear results you can then implement into your offer.

Key features

  • Advanced question logic – create fully optimized surveys.
  • Easy-to-use builder – beautiful surveys, minimal technical knowledge.
  • Theme library – apply professionally designed themes.
  • Streamlined data collection – collect data anywhere and everywhere.
  • Data filters – sort data, get actionable insights.
  • Integrated sharing tools – share surveys via multiple channels.

Pricing and plans

Responster comes with two packages – Free and Plus:

Free
Free package comes with unlimited surveys and responses, over 10 question types, and response analytics.

Plus
$19 per month/user or $15.83 per month if you pay yearly.

Plus package comes with everything in Free plus on-site capability, advanced analytics and question logic, and automatic reporting.

11. KwikSurveys – Best for growing businesses

KwikSurveys homepage

Are you looking for a unique tool to create a memorable free survey? Well, KwikSurveys offers exactly that – an interactive, fun way of asking clients about what they think of your business. It’s super-easy to master, and once you figure out how everything works, you’ll be able to create some eye-catching surveys people want to complete.

KwikSurveys allows you to personalize every questionnaire using logic and text piping. You can create custom themes from scratch and add images, logos, and other brand elements. The advanced data segmentation and comparison allows you to quickly filter out the results you want to see and compare them to other surveys. Of course, KwikSurveys allows multi-channel distribution. It’s fun, it’s easy, and it’s super effective.

Key features

  • Support for survey types – create and share popular surveys.
  • Marketplace – easily find qualified survey responders.
  • Additional users – support for additional users.
  • Branding – customize surveys to support branding.
  • Data comparison – advanced filters and cross-analysis tools.
  • Training capabilities – know the latest compliance requirements.

Pricing and plans

KwikSurveys offers four packages – Essential, Pro, Business, and Students and Non-Profits:

Essential
$12.99 per month.

Essential comes with unlimited responses, surveys and questions, segmentation, and question logic.

Pro
$25 per month.

The Pro package comes with all features in Essential plus support for 3 users, A/B split testing, and exit-page redirect.

Business
$59 per month.

The Business package has all the features in Pro plus custom domain, white-labeling, phone & email support.

Students and Non-Profits
$2.99 per month.

Students and non-profits have access to unlimited responses, surveys, and questions, export results, and standard reporting and question logic.

12. SurveyGizmo – Multi-platform survey solution

SurveyGizmo homepage

SurveyGizmo is, without a doubt, one of the most popular tools for online surveys. It’s one of those products that follow the latest trends in technology, which is why they offer an impressive all-platform design. Moreover, this is a super-simple online survey creator that allows you to set up any type of survey quickly. Once you’ve done that, you can send it out via email, place them on social media, and distribute them through unique QR codes.

SurveyGizmo comes with all kinds of advanced features, including branded URLs, Mobile surveys, advanced reporting, multiple channel surveys, export formats, teams and collaborations, and so on. It’s all you need to get valuable feedback packed in modern design and user-friendly interface.

Key features

  • Streamlined collection – feedback from customers and employees.
  • Powerful integrations – integrate SurveyGizmo into core systems.
  • Enhanced security – keep your data safe.
  • Many reporting options – apply filters and refine data.
  • Team and collaboration – assign user roles for teamwork.
  • A/B split testing – test your surveys before sharing.

Pricing and plans

SurveyGizmo offers five packages – Free, Collaborator, Professional, Full Access, and Enterprise:

Free
Free account allows you to use unlimited questions, get 100 responses per survey, and have up to 3 surveys at a time.

Collaborator
$35 per month or $25 per month if you pay yearly.

The collaborator package comes with unlimited surveys, questions, and responses, white-labeling, and 25 question types.

Professional
$135 per month or $85 per month if you pay yearly.

The professional package includes everything in Collaborator plus advanced reports and question types, logic, A/B split testing, and webpage redirects.

Full Access
$240 per month or $150 per month if you pay yearly.

The Full Access package features everything in Professional plus crosstab and TURF reports, SPSS export, and image heatmap.

Enterprise
Enterprise package price is available upon a quote request.

The Enterprise package includes everything in Full Access plus migration services, professional services, and use-case solutions.

13. SoGoSurvey – Selection of assessment tools

SoGoSurvey homepage

SoGoSurvey is one of the most detailed online survey makers you can get. It’s designed to provide answers and help with all kinds of tasks such as market research, employee engagement, K-12 education, customer experience, non-profit organizations, and so on. The software comes with pre-designed templates, reminders, trackers, quota management, automatic translation, and a lot more.

You can quickly set up many different types of surveys, quizzes, and questionnaires that will help you get that much-needed feedback to improve your offers and campaigns. Of course, you can personalize each survey by adding your brand’s colors, logo, etc.

Key features

  • Customer experience – connect SoGoSurvey with your CRM.
  • Employee experience – deploy employee engagement surveys.
  • Easy surveys distribution – deliver surveys through multiple channels.
  • Unique survey design – professionally designed surveys to boost engagement.
  • Segmentation and sentiment analysis – take a deep dive into reports.
  • Measure everything – assess your responders’ every action.

Pricing and plans

SoGoSurvey offers four Personal and Free packages. Additionally, it offers Business, Customer Experience, and Employee Experience plans.

Free

Basic License
With a basic account, you can create unlimited surveys, 100 email invitations, and responses per survey per year. However, the limit is 200 email invitations and responses per year.

Student License
Students are eligible for a free Plus Package if they provide a student ID and share why they need to use the SoGoSurvey.

Academic License
Educational institutions can get a free Plus package if they include a link to SoGoSurvey on the homepage of their official website and submit an official request.

Non-profit License
Nonprofits can also get a free Plus package if they embed a link to SoGoSurvey on the homepage and submit an official request.

Personal Plans

Plus
$25 per month.

The plus package allows you to insert your own logo, use simple skip logic, and export data to excel.

Pro
$199 per month or $66 per month if you pay yearly.

The pro plan includes everything in the Plus package plus more question types, advanced skip logic, and complete survey customization.

Premium
$299 per month or $99 per month if you pay yearly.

The premium package comes with everything in Pro plus advanced analytics and reporting, auto-translate multilingual surveys, trend analysis, and data comparison.

Enterprise
The Enterprise plan price is available upon a quote request.

The Enterprise package comes with everything in Premium plus branded URL, access to API, text analysis, and more.

Business Plans

Business plans are custom-tailored solutions to cater to the needs of businesses of all sizes. The prices are available via a quote request.

Customer Experience
The Customer Experience package is based on the SoGoSurvey CX tool. The prices are available upon a quote request.

Employee Experience
The Employee Experience package helps you streamline your employee recruitment and retention practices. The prices are available upon a quote request.

14. Survey Anyplace – Assessments w/personlized advice

Survey Anyplace homepage

Survey Anyplace lets you turn your consulting or coaching expertise into personalized advice at scale. Thanks to the intuitive, easy-to-use platform you can build your questionnaire in no time.

Consultants, coaches, HR professionals, marketers, professionals from various industries use Survey Anyplace to automate their business processes, whether it be to scale advice, to generate qualified leads, or to assess employees.

Looking for a questionnaire tool with complex scoring? Their “formulas” feature allows you to do calculations within the assessment. With the ReportR tool, you can give your respondents insightful feedback based on these calculations, and even deliver a personalized PDF report. A fully automated solution, customized to your preferences.

Replace any reference to the Survey Anyplace branding with your own branding thanks to the White Label option.

Key features

  • Unlimited questionnaires and questions – create as many surveys, quizzes or assessments as you want.
  • Customizable email templates – send emails with variable content based on the respondent’s answers on your questionnaire.
  • Offline functionality – all the convenience of an online survey: it works when your internet connection is unstable or even if there’s no network connection at all.
  • Formulas and custom scoring – a built-in feature that makes the most complex calculations easy, give each answer a specific score.
  • Customizable final screen – variable final screens depending on your respondent’s answers: give personalized feedback and recommendations.
  • Personalized PDF editor – build PDF reports just as you want them, with the option to upload custom CSS.

Pricing and plans

Survey Anyplace offers four packages – Essential, Professional, Enterprise, and ReportR. Survey Anyplace offers a 7-day trial for every plan.

Essential
$33 per month.

Create questionnaires with your own branding. 400 responses per month.

Professional
$50 per month.

Personalized outcomes and emails. 2000 responses per month.

Enterprise
Pricing on request.

Multiple administrators, team management, and a full white label option. Starting from 5000 survey responses per month.

ReportR
Pricing on request.

Let respondents download a personalized PDF report right after taking your questionnaire. 5000+ monthly responses.

15. Checkbox – Matrix question design flexibility

Checkbox homepage

Here is a professional survey creator that covers everything from individual questionnaires to extensive enterprise research surveys. Checkbox is widely used by companies, governments, and healthcare systems all over the globe because it’s super easy to use and provides clear results every time. It’s available on subscription, but you can also download and install it on your devices.

Checkbox has all the features you need to create a recognizable, branded survey. With built-in data analysis tools, access to an entire library of questions, advanced skip logic, mobile device friendly design, and multi-platform features, it’s clear why so many companies use it. When you consider the reasonable price, Checkbox is one of the best survey apps right now.

Key features

  • Email alerts – track survey performance with notifications.
  • Real-time summary reports – access the latest survey data.
  • Advanced logic – intuitive surveys for personalized journeys.
  • Automation – minimize manual tasks.
  • Mobile-ready – create surveys on the go.
  • Data encryption – secure survey data with SSL.

Pricing and plans

Checkbox offers three Cloud-hosted Subscription packages: Standard, Advanced, and Enterprise. Checkbox is also available via an On-premises Software license.

Cloud-Hosted Subscription Plans

Standard
$480 yearly per user.

The standard package comes with 10,000 emails per month, white-labeling, mobile-responsive surveys, and advanced questions and logic.

Advanced
$600 yearly per user.

The Advanced package comes with everything in Standard plus 25,000 emails per month, phone and online support, multi-language surveys, and admin interface.

Enterprise
Price available upon a quote request.

The Enterprise package comes with everything in Advanced plus 50,000 emails per month, custom domain, and dedicated account manager.

On-Premises Software

Server License
$4,900 server perpetual license. $1,295 yearly support renewals starting with the second year.

Get Checkbox survey software installed on your own servers with 5 admin and survey creator accounts, and access to all survey creation, distribution, and analytics features.

Enterprise License
Price available upon a quote request.

Enterprise license comes with every feature in Server License plus unlimited admin and survey accounts, active directory integration, and web farm/load balancing support.

16. Survicate – Best customer experience

Survicate homepage

Next on our list of the best survey websites is Survicate. It’s a fantastic tool for getting customer feedback and growing your business based on the information you get. Survicate is known as one of the most useful all-in-one customer survey software to date. It’s got a whole bunch of features that will help you get feedback from multiple channels.

The collected information goes through a review process, and you are left with clear indications of what your customers need and want. One of the reasons why it’s so popular is the fact that it’s integrated with top marketing automation platforms like HubSpot, Intercom, and Salesforce. The integration with these tools gives Survicate huge value as most top survey apps charge a fortune for that feature.

Key features

  • Net promoter score – anticipate business growth trends.
  • Multi-channel support – email, website, and link distribution.
  • Chat surveys – conversational surveys in Intercom Messenger.
  • Mobile app integration – integrate with Android and iOS apps.
  • Feedback hub – centralized location for all data.
  • Feedback button – embed a “Take survey” button.

Pricing and plans

Survicate offers five packages – Free, Essential, Professional, Ultimate, and Custom:

Free
Free package comes with 100 survey responses per month limit, skip logic, HubSpot and Intercom integrations, and 1-month data retention.

Essential
$99 per month or $49 per month if you pay yearly.

The Essential package comes with everything in Free plus 1,000 survey responses per month, data export, answers and attributes piping.

Professional
$199 per month or $99 per month if you pay yearly.

The Professional package comes with everything in Essential plus 5,000 survey responses per month, Survicate branding removed, advanced targeting, and automated recurring surveys.

Ultimate
$499 per month or $249 per month if you pay yearly.

The Ultimate package comes with everything in Professional plus 25,000 survey responses per month, Marketo, Pardot, and Salesforce integrations, and custom domain.

Custom
If you have unique surveying needs, you can always take it up to Survicate’s team and get a package tailored to your specific requirements.

17. GetFeedback – Mobile customer feedback platform

GetFeedback homepage

GetFeedback is a fun and effective solution for your business problems. It’s a well-designed app that allows you to get a better look at what your customers think and use that information to step your game up. The app has a fantastic design with integrated mobile-friendly features and impressive real-time analytics. All of these features come together to allow you to build an engaging survey everyone likes doing in a matter of minutes.

Once you’ve done that, just send out copies through email, websites, or customer service channels and wait for the results to return. The real-time analytics will crunch the numbers providing you with valuable insight in a matter of minutes.

Key features

  • Custom surveys – use templates or create surveys.
  • Omni-channel distribution – survey customers wherever they are.
  • Negative keywords – identify negative keywords and pain-points.
  • Mobile support – use mobile-ready survey builder.
  • Colorful dashboard – easily spot trends in responses.
  • Sentiment gauge – see how your customers feel.

Pricing and plans

GetFeedback offers two packages – Corporate and Salesforce. You also have access to a 14-days free trial.

Free trial
Get 14-days access to all GetFeedback features for free.

Corporate
Price is available upon a quote request.

The Corporate package includes a survey builder with branching logic, multichannel distribution, and team collaboration tools.

Salesforce package
Price is available upon a quote request.

The Salesforce package comes with everything in Corporate plus personalized surveys, Salesforce integration, and customer feedback analysis.

18. PulseInsights – Enterprise survey tool

PulseInsights homepage

PulseInsights has a micro survey platform with a beautiful design and fantastic user experience. Its main goal is to help you improve your website and mobile app on a daily basis. You can create in-page micro surveys and embed them into the right pages. It’s proven that micro surveys have a very high response rate, which allows you to gather information quickly, pointing out the issues in no time at all.

PulseInsights comes with an integration framework that automatically turns the data collected into web analytics, CRM, DMP, A/B testing, and personalization vendors. So, this survey maker helps you find valuable information, but it also automatically integrates the results and improves the user experience.

Key features

  • Natural question flow – advanced logic for engaging surveys.
  • Feedback integration – survey responders where they prefer.
  • Great design – beautiful surveys for every channel.
  • Actionable reports – data for smart decision-making.
  • A/B tests – discover surveys that perform better.
  • Customer segments – identify high-value customer segments.

Pricing and plans

As an enterprise survey tool, PulseInsights pricing models are custom-tailored and available upon a quote request.

19. KeySurvey – Employee feedback tool

KeySurvey homepage

KeySurvey is a complete solution for all your business needs. It lets you get insight into everything that goes on with your business and offers solutions to issues it uncovers. KeySurvey is a professional survey software tool that can collect and analyze data from the entire enterprise, and that will help you pinpoint the weak links and improve the company.

With features like real-time monitoring and tracking, custom dashboards with filters, automatic alerts, multi-channel distribution, and impeccable market research capabilities, there’s no doubt that KeySurvey deserves a spot on our list. The best part is yet to come: if you ever get stuck without knowing what to do, the customer support team will give you some professional advice to get you going in the right direction.

Key features

  • Survey flow logic, calculations, and validation – deliver the best customer experience.
  • Distribution channels support – email, online portals, and apps.
  • Autofill surveys – autofill from URL or file.
  • Advanced reporting – report type, statistics, and filters.
  • Workflow actions – trigger workflow actions with surveys.
  • Multiple security layers – use a password and encryption.

Pricing and plans

KeySurvey doesn’t offer standard packages. The company has a dedicated team of professionals standing by to hear you out and develop a completely customized package.

20. JotForm Survey Maker – Affordable for nonprofits and education

JotForm Survey Maker homepage

JotForm Survey Maker is a very simple survey maker, but it didn’t make any tradeoffs in terms of power and usability. It comes with a clean user interface, survey template library, and drag-and-drop form designer to facilitate survey making.

In addition, you have access to app and widget libraries to help you build just the kind of form you need to collect even the most complex sets of data. The company favors nonprofits and education institutions and enables them to get the JotForm Survey at affordable pricing.

Key features

  • Automatic report builder – create beautiful and insightful reports.
  • Manage form assigns – assign forms to teams, individuals.
  • JotForm mobile forms – collect data even while online.
  • JotForm form apps – connect online forms to existing tools.
  • Form widgets – include extras to your forms.
  • JotForm enterprise – unlock more features, access toolkit.

Pricing and plans

JotForm Survey Maker offers 5 pricing plans – Starter, Bronze, Silver, Gold, and Enterprise:

Starter
The starter plan is free. It comes with all features and comes with JotForm branding. However, it’s limited to 5 forms, 100 monthly submissions, 100mb storage space, 1,000 monthly form views, and 500 total submission storage.

Bronze
$29 per month or $24 per month if you yearly.

Bronze comes with a softer limit than Starter and no JotForm company logo. You will be able to get access to 25 forms, 1,000 monthly submissions, 10Gb storage space, 10,000 monthly form views, and unlimited total submission storage.

Silver
$39 per month or $29 per month if you pay yearly.

Silver plan tackles the limit even better, allowing you to use 100 forms, 10,000 monthly submissions, 100Gb storage space, and unlimited monthly form views, total submission storage. Silver includes HIPAA Compliance.

Gold
$99 per month or $79 per month if you pay yearly.

The Gold plan will enable you to get up to 100,000 monthly submissions and use 1Tb storage space. It also comes with HIPAA compliance.

Enterprise
The enterprise pricing model is based on the number of users:

$79 per month for 5–49 users.
$69 per month for 50–199 users.
$59 per month for 200+ users.

How to choose the right survey software

You must have already heard about survey apps and the many benefits they provide, but there are many people who usually don’t know where to start when creating a survey.

The market is full of options, so it’s critical to find the best survey apps for your specific needs. To figure that out, you must ask yourself a few questions about what you want to accomplish.

What type of surveys do I need?

You can build a basic survey using any free survey creator software, but if you want to come up with something interesting and more detailed, you need a special tool. Many paid survey websites come with advanced features that allow you to distribute them to all devices. The most common types of surveys are NPS surveys, customer satisfaction surveys, and cart abandonment surveys.

How do you want the survey to work?

Are you looking for a way to engage users through emails, social media, and other platforms, or do you want to place it directly on your website? Do you prefer pop-up surveys triggered by specific behavior, or do you want a survey on general user experience? These are all questions you must answer.

How often do you need them?

Do you need to run the same survey once or twice a year, or are you looking for one-time on-site questionnaires? The tool you need depends on the frequency of use and the sheer volume of work.

How many users?

You also need to know if you’re the only one with access to the survey, or do you want to include a few key team members? The price for survey creators goes up as you add more team members to the access list.

What’s your budget?

Online surveys are an excellent way of seeing what your customers think about your company. You will get insight into what needs improvements and focus your time and energy in the right place. That will ultimately lead to higher user satisfaction, which will improve your revenue. If you spend more money on high-quality software, you’ll have better chances of returning your investment.

Best of the best

Even though all online survey tools on our list are considered as the best in their categories, some of them have to take the winning spot. Here are our choices for the best of the best survey maker tools right now.

Best free survey tool

If you need some simple feedback info about a product or service, here is a free survey maker tool that will get the job done quickly and efficiently.

Google Forms – Free plan

Google Forms is one of the best free survey software you can use at the moment. It comes with a set of advanced features that enable you to get the information you need almost instantaneously. You can create simple checkbox surveys with multiple choices, and the built-in data analysis tools will give you a good idea of the general trends. It’s easy to use, and it’s able to answer your questions super-fast.

Best easy to use survey tool

While online survey tools are very useful, they can sometimes be too complex to figure out. If you’re one of those people that doesn’t like to spend a lot of time looking at tutorials and learning about new software, here is the most user-friendly option.

SurveyPlanet – Free/Price starts at $20 per month

SurveyPlanet is a simple yet potent tool that allows an unlimited number of free surveys and responses. Everyone uses it from Amazon to the Hilton, Nasa, and even Stanford University. The design is simply beautiful, and it’s effortless to use. You can create custom themes, upload images, and create question branching without any previous experience. SurveyPlanet will help you create fun surveys in minutes.

Best survey tool for small business

Some issues are more complicated than others, and you’ll need to organize a complex survey to find the answers. You can only do that with some specially designed tools that have the depth and features you need to make things happen. Here is the best survey app money can buy.

KwikSurveys – Price starts at $12.99 per month

Millions of people use KwikSurveys all over the globe, and it’s known as a complete survey maker. The app is a result of 16 years of testing and improvements. It can help you create any type of survey, no matter how complex or challenging it might be. The surveys work perfectly on all devices, and the customized reports show all kinds of information and data you can use to improve your offers and increase ROI.

Best survey tool for enterprises

Creating surveys on a large scale comes with its own challenges. Enterprise surveys require a different approach, and some apps are designed with that specific idea in mind. Here is the best survey app for improving your business.

PulseInsights – Price upon a request

PulseInsights is a complete enterprise platform with advanced features that provide fast and accurate results. With real-time tracking for multiple channels, you’ll be able to see if the changes you made have an effect over time. With access to detailed documentation and help guides, you’ll be able to increase engagement and interaction with your brand. PulseInsights is a powerful tool that can help you understand your business better than ever before.

FAQs

How can I do a free survey online?

Working with free online surveys is easy these days. There are dozens of software solutions designed with that specific use in mind. You just have to pick one with the features you need and type in the questions you want to ask.

Most such tools are very simple to use, so you don’t need any previous experience. While most free survey tools come with basic features, the paid software tops will have all kinds of useful stuff that will give you valuable insight into the market.

What are the survey tools?

Survey tools present an easy and effective way of getting feedback from customers or employees. You can create templates with the same questions and send them out to thousands of people. The software then analyzes all the results from every person and provides you with a better idea of the trends, thoughts, and errors in your work, website offer, or presentation.

That information is vital as you can use it to better what needs changing, thus increasing customer and employee satisfaction, ultimately leading to increased sales and higher revenue.

What are the types of survey methods?

There are three main types of surveys:

  • Exploratory surveys
  • Descriptive surveys
  • Casual surveys

Each one of them has a different application and goal.

Exploratory surveys are used to find out more information about a topic or a possible issue. The idea is to find out what other people think about certain problems by sending each one the same survey. That is just the beginning of a long road to understanding how things work, which is why you must always keep an open mind and ask a lot of questions. With so many different inputs, you’ll be able to filter the information gathered and gain valuable insights into how to improve things and solve problems.

Descriptive surveys are conclusive in nature because they usually include huge bulks of answers. The approach is completely the opposite of exploratory research. Instead of loosely asking others what they think about a certain issue, you prepare complex questionnaires with branching answers. The idea is to get information that can be shown in graphs and stats, so you can get a better understanding of general opinion and attitude towards something. It’s usually done through everyday multiple-choice questionnaires, and the gathered data is always broken down into stats you can measure.

Casual surveys are studies performed to predict the relationships between variables. It’s diametrically different from the previous styles because it uses experimentation to give you the answers. All three methods are very useful and can help you get all kinds of insights into how your company works, what clients think of your services, and any other information you can’t extract in any other way.

What is the difference between surveys and questionnaires?

People often think that surveys and questionnaires are the same things, but they are completely different. Even though these two terms are mistaken for synonyms, you should know that they mean two completely different things. So, what’s the difference?

Well, both are indeed based on questions, but a questionnaire only describes the content, while a survey includes methods and data analysis. In other words, you can use a survey to get a better overview of your business or general customer satisfaction.

Surveys are more extensive and require more time to extract the info.

Conclusion

There is a lot you can learn from a well-designed survey.

You can get valuable insights into what your customers think about your service or product, but you can also pinpoint issues within your company. Online survey is a super-effective tool that can help you improve your offer, revenue, and ROI if used correctly.

While some online surveys stick to a specific topic, others, more extensive surveys can help you scan your entire company for communication issues and possible weak links in your management.

No matter if youӲe a small business owner or a man behind thousands of workers, doing periodical surveys will help you see the latest trends, allowing you to grow your business and improve overall customer satisfaction faster than ever before.

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