Hey there, this is Brad from Firstsiteguide.com, and in this video, I’ll be explaining what SEO meta tags are. I will recommend the best plugin for you to adjust these on your own blog, and then I’ll show you how to adjust them on a blog post within WordPress. So without further ado, let’s get started.
Let’s start with the basics here. Search engine optimization meta tags are pieces of code that search engines use to learn more about your blog post or website. While the search engines also use a robot, which is also known as a spider, to analyze your whole website, the meta tags are something you can set yourself and optimize for SEO keywords.
The two most common meta tags for SEO are the title tag of your blog post and the description. Google will often use both the exact way that you set them on your page but will also change them from time to time within the search results depending on what the visitor is searching for. Since we’re using WordPress on our blog, it’s very straightforward to install a plugin and be able to customize the settings.
Our favorite plugin for this is the Yoast SEO plugin, which you can install right from the “Search plugin” section of your WordPress installation. So let’s go ahead and jump over there. We’ll install the plugin and then take a look at how easy it is to change the settings on your blog post.
Okay, so here we are, in our WordPress dashboard. We’re going to look over here on the left-hand side for the “Plugin” section. We’ll hover over, and then we’ll click on “Add new”. Now, click up here in the “Search plugin” section and type in, “Yoast SEO,” and hit “Enter”. Okay, so here it is. It’s called WordPress SEO by Yoast, on the left-hand side here. We’re going to click on “Install now” and then click “OK” to confirm the install. Once it’s done installing, we’re going click on “Activate plugin”, and it’s as easy as that.
Now, Yoast SEO has a lot of different features for adjusting the search engine optimization settings of your blog, but for this video, I want to specifically show you how to adjust the title tag and description tag of your blog post. So let’s go over to “My posts” section, and we’re going to click on “All posts”. And I’m going to click to edit my existing post about my adventure to downtown Chicago in Illinois.
Here’s where WordPress will show your post’s title, as well as the content of your post, and if you keep scrolling down here, you’ll see the WordPress SEO by Yoast section. And down here is where we’ll specifically be able to edit the title and the meta description of our blog post, which is what the search engines will see. You’re probably familiar with seeing Google search results when you’re searching every day. Yoast will give you a brief little snippet preview here of your title, your URL, and your description, so you’ll see a live example of how the settings you’re adjusting are affecting your search listing.
Now, so the title, you’re limited to about 65 to 70 characters. Search engine settings vary when limiting the amount of characters, but staying within this range is ideal. The general rule for your meta description is keeping it at 150 words or less. This is great to entice your reader to click to read your blog post, so you want to make sure that you make it engaging. The same goes for the blog post’s meta title. You want to keep it relevant and include at least one keyword, but you also want to make it engaging for the reader, so they’re excited to click and read your blog post.
So for the title, I’m going to put, My epic adventure to downtown Chicago, Illinois. Must see, to help excite the reader and entice them to click. That’s 52 characters, so I’m good on the length. As for the description, I’ll put, I recently took a trip to Illinois and hit up the downtown scene. Boy, was I surprised at the nightlife in cafes I found. Click to read more about it. That’s a little under the character limit. It’s engaging, relevant, and explains what my blog post is about. Excellent.
Now, I can scroll back up and hit “Update” on the blog post page. This will save the new Yoast SEO settings for my title and description and show them to the search engines, so they can update the details they have for my blog post and display them for my search result listing.
Alright, that wraps things up for this video. If you have any questions or need help, please feel free to visit us here at Firstsiteguide.com. We’d be happy to help you out. Take care and enjoy your new blog.