When blogging began, the original purpose was for individuals to share their personal lives online, similar to an online journal. Over the last decade, blogging has evolved from having more personal to more professional goals. Instead of individuals solely blogging for their friends and family, blogging began to encompass professionals blogging for the public to promote their personal brand and their business. In this post, we’re going to look at the typical reasons why people choose to start blogging.
To Share Their Passion
When you are passionate about something, you want to share it with the world. Whether it’s a passion for fishing, photography, or marketing, blogging is an excellent way to share that passion. When you blog about something you are passionate about, it opens the door to connecting with those around the world who speak your language and have the same passions.
To Educate Others
If you are someone who loves to teach, blogging can be a platform for teaching people who have an interest in your areas of expertise. Through blogging, you will not only teach others, but you will also teach yourself more about the topic. You will learn because you will always be looking for more things to teach your readers. Teaching through blogging can naturally lead to monetization through creating online information products.
To Gain Exposure
Business owners who blog increase exposure for their business in a number of ways. Creating blog content on a regular basis for your website gives Google something new to index, thus increasing your website’s visibility in search results. Creating blog content for other publications in your industry gives new, relevant audiences the opportunity to discover you and your business. This exposure gives you more traffic that you can convert into leads and customers.
To Build Authority
For those that want to speak at events in their industry or become an author, blogging is a platform that you can use to build authority. As you blog about the niche you are most knowledgeable about, people will begin to recognize you as an authority in that niche. This recognition will lead to interviews, podcasts, and ultimately invitations to speak and contracts to publish a book.
To Rank in Search Engines
As mentioned earlier, your blog gives Google new content to index on a regular basis. You can use each piece of content to rank for specific keywords that will attract your target audience to your website. For businesses, a combination of static web pages and blog posts allow them to target commercial keywords (those that attract customers) as well as non-commercial keywords (those that attract information seekers). Both audiences – customers and information seekers – can lead to new business.
To Have Content to Share
Social media audiences are more receptive to blog posts than they are ads or sales pages, and likewise are more likely to share blog posts with their connections than ads or sales pages. By creating blog content, you give yourself more to share on your social media profiles, and you give your visitors something to share when they visit your website. Social sharing of your content will increase exposure to your target audiences and lead to more incoming traffic.
Blog posts also give you a non-sales way to promote your business. If someone were to ask to do something on a social network, you could easily reply with a blog post. As opposed to replying with a sales page for your products or services, replying with a blog post will be seen as helpful and will naturally lead the person to your products and services, especially if you incorporate a good call to action at the end of each of your posts.
Do you want to share your passion, educate others, gain exposure, build authority, rank in search, or have content to share? If so, be sure to visit our How to Start a Blog Guide for beginners!