In today’s digital age, more and more people are spending their time shopping from the comfort of their homes as opposed to trekking it all the way to the mall. Similarly, digital business platforms have dramatically increased as well, but how do you know which one is right for your brand?
Technology has revolutionized our daily lives, as everything you could possibly desire is available with the click of a couple of buttons. That’s the allure of online shopping; whatever you want, whenever you want it, it’s there.
However, it isn’t enough for brands to merely have a website. Staying relevant to web surfer’s means creating an updated and enticing online space that truly represents your company. And with hundreds of options available, it can be difficult for businesses to determine which platform is best for their brand. Some popular options like Shopify, Wix, and Squarespace provide users with intricate design options for websites and blogs. Others like Magento are highly favored for eCommerce because of their open source and unique community support system features.
Well, it just so happens to be that WooCommerce shares all these benefits. Not only does it provide users with the ability to create detailed designs, but it’s also open source and has a diverse support community. With WordPress effortlessly integrated into the platform, WooCommerce has a bunch of other advantages.
Here are five compelling reasons why WooCommerce is the best platform for your eCommerce business.
1. Limit? What Limit?
There are no limitations for what you can sell on WooCommerce. They allow everything from files, software, shoes, jackets, and etcetera. They also let you choose what shipping options work for your small or large business. You can decide on a flat rate or bless your shoppers with free shipping for the holidays. These settings are adjustable in your dashboard and can be changed whenever you want. WooCommerce also comes with PayPal, BACS, and cash on delivery for payment options. What more can you want?
2. Have It Your Way!
Built with developers in mind, WooCommerce has a strong and well-rounded framework for all kinds of websites. WooCommerce not only has a strong foundation for those who want to keep it simple, but it also includes over 300 extensions so your brand can customize everything. Neil Patel, the founder of KISSmetrics, also collaborated with WooThemes to create a WordPress theme to help you increase traffic. Until that theme is available, try using the user-centric approach by offering users different variations on your products. Each item can have its own price, weight, SKU, and inventory.
3. Great Network of Clients
One of the best ways to discover brands is through previous clients, and WooCommerce just so happens to have a powerful network of companies who have used their services and are happy with the results. Clients such as UPS, Zapier, and Square are all proud to be part of the WooCommerce family.
Having a tight-knit family makes WooCommerce stand out among its competitors, but it also has the strength to prove it’s one of the best. WooCommerce has over 24,896,061 downloads and powers over 28% of online stores. It was also listed as the most popular eCommerce platform on the web according to Builtwith.
5. Real and Genuine People
One of the best aspects of WooCommerce is that on top of being a highly regarded network, it has real, hard-working people supporting everything behind the scenes. The company is currently present in 54 countries and supports 77 different languages. The company’s unique culture translates over to its clients, making everyone feel welcome, just like a digital family.
Keep up with the WooCommerce lifestyle by following their social media pages! Adding your social accounts to your website is a critical step in establishing your digital presence. Be transparent with your users and let them see what life’s like on the other side. Take a lesson from the WooCommerce book of wisdom and remember to be genuine.
Creating a unique digital space that is true to your business can be a daunting task, but with platforms like WooCommerce, it doesn’t have to be. A strong foundation, great track record, and real people helping you along the way is a pretty sweet deal. Take it from Tim Burd of Entrepreneur, who notes that WooCommerce themes are “tightly integrated”! Let’s look at the five reasons why WooCommerce is the best platform for your business one more time:
- The limit for what you can sell and where you can sell it on WooCommerce does not exist!
- You’re in command. Everything is customizable
- Great network of clients who stand by their experiences with WooCommerce
- The statistics don’t lie, WooCommerce is a popular platform for eCommerce
- Business doesn’t have to be cold, at WooCommerce there are real people working to make your business succeed