{"id":1243,"date":"2018-03-27T11:12:58","date_gmt":"2018-03-27T11:12:58","guid":{"rendered":"https:\/\/firstsiteguide.com\/make-logo\/"},"modified":"2024-02-25T18:07:37","modified_gmt":"2024-02-25T23:07:37","slug":"make-logo","status":"publish","type":"guide","link":"https:\/\/firstsiteguide.com\/make-logo\/","title":{"rendered":"How to Make a Logo in 2023"},"content":{"rendered":"
Your logo is the visual representation of your brand\u2014and everything it stands for. At a glance, it should reflect your brand\u2019s personality and promise. Ideally, it will be memorable and stand out from the crowd. <\/p>\n\n\n\n
If you are in the process of starting a blog<\/a> or a small business<\/a>, you may not have the resources available to hire a designer to develop your logo. This guide was developed to help small business owners with no design experience understand how to create an effective logo. <\/p>\n\n\n\n A logo is a symbolic representation of your brand identity. It communicates vital information about who you are and what you do. When an original logo has been well designed, it will cause people to feel specific emotions. <\/p>\n\n\n\n Think about the service that you offer or the niche that your business is based in. What are the associations or assumptions that you want prospective clients to draw when they see your logo? <\/p>\n\n\n\n Logos give websites an identity, but you need to understand why that is so important. The branding process has many different stages and elements. The design and proper usage of your unique logo are a big part of that.<\/p>\n\n\n\n Your job is to make sure that people connect the dots and recognize your website<\/a> and brand the second they see your logo. If that happens, your marketing efforts will be much more effective. The fact is, most people build an emotional connection with the brands that they\u2019ve had positive experiences with, based on their history and personality.<\/p>\n\n\n\n The very next time they think about something related to your niche, your domain name<\/a> and logo should be the first images that pop into their minds.<\/p>\n\n\n\n Your audience should be able to differentiate your logo from a series of different brand logos on a shelf and choose your product based on the fact that they associate it with quality, cost-effectiveness, or any other characteristic that you want to be known for.<\/p>\n\n\n\n Protect Your Logo with Incfile for $199 + Federal filing fee<\/a>\n\n\n For you to successfully create a logo, there are some principles that you need to be aware of. As a beginner in the world of logo design, you\u2019ll need to train your mind so that it can adopt a creative thinking process that will enable you to come up with unique designs. <\/p>\n\n\n\n You should be able to do this if you understand the following principles:<\/p>\n\n\n\n Simplicity is the key<\/strong><\/p>\n\n\n\n Designers constantly overdo it when it comes to logos. However, the most popular logos are striking in their simplicity. Nike and Apple are great examples: everyone on the planet recognizes these logos and their mottos. Obviously, there\u2019s a thin line between overdoing it and underdoing it, and this might be your biggest challenge when designing a logo.<\/p>\n\n\n\n It needs to be unique<\/strong><\/p>\n\n\n\n In a sea of companies, the last thing you need is a generic logo design that looks like everyone else\u2019s. Sure, there are some popular design features for any niche, but you need something with a unique style and that possesses features that people relate specifically to your brand.<\/p>\n\n\n\n It needs to be recognizable<\/strong><\/p>\n\n\n\n The logo should stand out and be easy to recognize, even from a distance. Obviously, a lot of research needs to be done here but it will be worth your while. The evolution of the Apple logotype is a great example of this principle.<\/p>\n\n\n\n Flexibility is very important<\/strong><\/p>\n\n\n\n The logo should be recognizable regardless of size or the medium that it is represented in. It needs to work both in color and black and white, on billboards and business cards, in a corner of a web page viewed from a smartphone, and on keychains and mugs. Logos that are overly complex don\u2019t translate well into smaller formats.<\/p>\n\n\n\n It needs to mirror a business\u2019 personality<\/strong><\/p>\n\n\n\n It\u2019s possible to come up with a great logo<\/a> that just lacks the right spirit. An excellent example would be to use playful colors and a cartoonish font when creating a logo for a serious law firm\u2014that\u2019s a big no-no. However, there are many different mistakes you can make in this process that are not as obvious, which is why it\u2019s quite important for you to clearly define your business.<\/p>\n\n\n\n Now that you\u2019re familiar with the basic principles, it\u2019s time to find out what types of logos there are so that you can become familiar with your options. <\/p>\n\n\n\n Different types of logos can help you to achieve maximum personalization and find just the right tone.<\/p>\n\n\n Even professionals sometimes have a hard time finding inspiration when they start working on a new logo for a client<\/a>. It isn\u2019t surprising if you, as a beginner, also have difficulties deciding where to begin.<\/p>\n\n\n\n One of the easiest ways to start is by looking at your competition. Search Google for similar websites, and see what kind of logos they have. Examine their icons, font types, and try to understand what color combination was used to achieve a specific effect on the logo.<\/p>\n\n\n\n When you find something you like, try browsing for similar images and see what the masses have been using. However, remember that you\u2019re only looking for inspiration – do not try to copy one of the competitors. Not only can you end up looking ridiculous, but you can get in trouble for stealing someone else\u2019s design.<\/p>\n\n\n\n To an inexperienced eye, a logo might seem like a simple small image that no one cares about. However, the truth is completely different. Although often small in size, a logo can be a complex project before it becomes a simple \u201cicon\u201d. To make it simple and recognizable, you have to follow a few rules.<\/p>\n\n\n There are a lot of great user-friendly tools<\/a> and cost-effective services that you can use to create a logo, depending on your needs, budget, and skill level. Even if you have no previous experience with logo design, you can still create some rough drafts that will give a professional designer a good starting point. Here are the three most popular routes that you can take.<\/p>\n\n\n\n If you have time on your hands and want to create a logo by yourself, the next three tools will be very helpful. Each of them is a great tool that\u2019s very efficient and most importantly, free to use.<\/p>\n\n\n\n LogoMakr is a free online logo maker that\u2019s created for people who need their professional logos done in minutes. The service is very straightforward and welcomes you with a blank canvas that can quickly turn into your logo of dreams. It offers more than a million graphics and comes with several tools that will let you handle the logo elements as you wish. You can also save your work, and continue anytime from any computer.<\/p>\n\n\n\n Tailor Brands is one of the leading logo makers available online today. They harness machine learning and artificial intelligence technologies to create a unique and beautiful logo tailored to your business. Tailor Brands takes your logo to the next level by automatically incorporating it into social posts for social media, business cards, templates, and more.<\/p>\n\n\n\n For those who want a custom design based on their own ideas and research that they\u2019ve gathered, and are willing to pay a reasonable price for it, there are a number of great freelance websites<\/a> where you can find graphic designers of various skill levels. <\/p>\n\n\n\n The following three platforms connect freelancers with employers, so you can expect to work with designers from different corners of the world. Their work will require appropriate monetary compensation, but there\u2019s room for negotiation.<\/p>\n\n\n\n Although a lot of people don\u2019t like Freelancer\u2019s user interface, you can\u2019t really argue with the fact that this is a platform that has a lot to offer. You can be precise about the kind of logo you want, describe it perfectly, select the price range you\u2019re willing to work within, and simply wait for the best bidder. However, you shouldn\u2019t expect much from the Freelancer support team if some type of problem occurs.<\/p>\n\n\n\n Similar to Freelancer, UpWork is a platform that connects employers with freelancers and enables them to establish a professional relationship. Today they have more than 30 million freelancers<\/a> signed up on their platform. There is plenty of room for clear back and forth communication, so you will be able to give feedback on first drafts and later versions of the logo until the final idea is crystallized.<\/p>\n\n\n\n From as little as $39.95 (or half price if you have a monthly subscription) you can get a high-quality logo using Placeit\u2019s simple to use logo maker. With more than 4500 professionally designed logo templates, you\u2019ll have plenty of options to choose from, regardless of your industry. So, if you\u2019re looking for an affordable, unique, and high-caliber logo, Placeit and its straightforward logo design tool could be a great option for you.<\/p>\n\n\n\n When it comes to platforms based on crowdsourcing, the following are the best three. They all nurture an interesting employer-designer relationship and allow you to select the best option from a number of unique designs submitted by a variety of talented designers.<\/p>\n\n\n\n The great thing about 99Designs is that it can be super affordable. If you\u2019re short on cash, you can simply submit the price that you\u2019re willing to pay for a logo design and receive ideas from designers willing to work for that price. Multiple designers will send in their logos and you can choose the one that reflects your brand best. You get a logo; a person gets paid; it\u2019s fairly straightforward. However, you should know that building a long-term professional relationship isn\u2019t what people do here. You\u2019ll receive a logo in a .jpeg or a .eps file type and that\u2019s it. Also, you should do some research about these file types, so that you\u2019ll know what your best option is.<\/p>\n\n\n\n For those who want to make a logo on their own but do not have the necessary skill, Designhill\u2019s AI-based logo maker is probably one of the best options. All one has to do is enter some information about their company, select their design preference, and then based on those preferences you\u2019ll receive a variety of logos to choose from.<\/p>\n\n\n\n DesignCrowd gives you access to more than 500,000 designers from around the world, with logo projects starting at just $99. Other than having an amazing gallery with a significant number of outstanding logos, they also have a great team that can polish your design and get it ready for product applications. DesignCrowd is all about quality (not just quantity), so you should take them into consideration for your future project.<\/p>\n\n\n\n Many free tools can be quite complicated. However, LogoMakr doesn\u2019t follow that trend, as it\u2019s very easy to learn and understand. It won\u2019t waste your time, but only give you the necessary tools that will help you create your logo. <\/p>\n\n\n\n So, how do you create your first logo with LogoMakr?<\/p>\n\n\n\nWhat is a logo?<\/h2>\n\n\n\n
How to create your own logo in 8 easy steps <\/h2>\n\n\n
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Step #1: Understand what makes a good logo<\/h2>\n\n\n\n
Step #2: Discover principles of an effective logo<\/h2>\n\n\n\n
Step #3: Learn what type of logos can be created <\/h2>\n\n\n\n
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Step #4: Find inspiration and check the competition <\/h2>\n\n\n\n
Step #5: Review logo design rules used by pros <\/h2>\n\n\n\n
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Step #6: Choose a logo design tool or service <\/h2>\n\n\n\n
Free Tools<\/h3>\n\n\n\n
LogoMakr<\/a><\/h4>\n\n\n\n
Tailor Brands Logo Maker<\/a><\/h4>\n\n\n\n
Paid services<\/h3>\n\n\n\n
Freelancer<\/a><\/h4>\n\n\n\n
Upwork<\/a><\/h4>\n\n\n\n
Placeit<\/a><\/h4>\n\n\n\n
Crowdsourcing websites<\/h3>\n\n\n\n
99Designs<\/a><\/h4>\n\n\n\n
Designhill<\/a><\/h4>\n\n\n\n
DesignCrowd<\/a><\/h4>\n\n\n\n
Step #7: Creating a logo with LogoMakr for free <\/h2>\n\n\n\n