{"id":1263,"date":"2018-04-25T14:04:48","date_gmt":"2018-04-25T14:04:48","guid":{"rendered":"https:\/\/firstsiteguide.com\/keyword-research\/"},"modified":"2024-02-25T17:43:07","modified_gmt":"2024-02-25T22:43:07","slug":"keyword-research","status":"publish","type":"guide","link":"https:\/\/firstsiteguide.com\/keyword-research\/","title":{"rendered":"How to Do Keyword Research for Your Blog or Website"},"content":{"rendered":"
There are many critical elements that must be considered when starting a blog<\/a> or building a website<\/a>, and to be successful online, you need to make sure that all of them are done right. <\/p>\n\n\n\n One of those essential elements is keyword research<\/strong> because choosing the right keywords is one of the main factors to increasing the number of visitors your website will get.<\/p>\n\n\n\n This guide will provide tips on properly structuring your keyword research, and you can adjust it to your specific needs.<\/p>\n\n\n\n A lot of new bloggers<\/a> don\u2019t even consider doing keyword research, and because of this, they struggle to get visitors to their blog, no matter how hard they try. Others simply go after keywords that are the most popular (but also very competitive) and end up failing to rank well in Search Engines. <\/p>\n\n\n The keyword research process will also help you to answer the following questions:<\/p>\n\n\n\n Skipping over this part is not an option, as you won\u2019t be able to grow your blog as fast as you want to without these steps. You have to do keyword research to find keywords that will work well and help your blog rank higher in the search engine results pages (SERPs). It\u2019s not a simple thing to do, as all blogs and target markets are different.<\/p>\n\n\n\n You will need the right SEO tools<\/a> and accurate knowledge that will help you to start this process correctly and go through it smoothly. <\/p>\n\n\n\n First of all, you need to understand why you need a strong keyword strategy for your blog. The keywords you target are an extension of your organic traffic that will allow you to attract readers with a genuine interest in what your blog has to offer. <\/p>\n\n\n\n Organic traffic can be the most valuable asset for your blog, and you need to get as many visitors as you can to grow your blog.<\/p>\n\n\n If you are familiar with your niche you can skip this step and go right into finding the core keywords process.<\/p>\n\n\n\n Without thinking about anything else, start your niche decision process by writing down all of the things that interest you. These can be personal interests or professional interests.<\/p>\n\n\n\n Picking a niche<\/a> is a challenging process. But, during this exercise, you will get a better sense for the topics that resonate with you. The ones that you are most passionate about are the best candidates for your niche blog<\/a>.<\/p>\n\n\n\n For example, let\u2019s say you are starting a blog about golf. The first keywords that come to your mind are ones that you would use in a Google search:<\/p>\n\n\n\n These would be your seed keywords and broad topic ideas. Next, you will have to find more specific keywords that offer attractive opportunities.<\/p>\n\n\n\n There are a number of ways to do keyword research to discover core keywords for your project. I will cover a few options including using free and paid tools.<\/p>\n\n\n\n The Google Keyword Planner will be a great help when you start creating a list of keywords that you want to target. This tool can help you to quickly create a large keyword list.<\/p>\n\n\n\n Here are the steps you need to take:<\/p>\n\n\n\n Note: You don\u2019t have to run a real or an active ad campaign in order to use this tool. <\/p>\n\n\n\n Step #1<\/strong>: In order to use Google Keyword Planner: Why do you need to do keyword research? <\/h2>\n\n\n\n
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Initial keyword research (find seed keywords)<\/h2>\n\n\n\n
Brainstorm to find niche topics and main keywords<\/h3>\n\n\n\n
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Discovering core keywords: What people search for? <\/h2>\n\n\n\n
Keyword research: Using Google Keyword Planner to find keywords (free)<\/h3>\n\n\n\n
You need to log in to or create a new Google Ads<\/a> account (you need to have a Gmail account in order to log in).<\/p>\n\n\n