{"id":17415,"date":"2024-03-18T09:00:00","date_gmt":"2024-03-18T14:00:00","guid":{"rendered":"https:\/\/firstsiteguide.com\/?post_type=guide&p=17415"},"modified":"2024-03-26T10:30:40","modified_gmt":"2024-03-26T15:30:40","slug":"pinterest-for-blogs","status":"publish","type":"guide","link":"https:\/\/firstsiteguide.com\/pinterest-for-blogs\/","title":{"rendered":"How to Effectively Use Pinterest for Blogs in 2024"},"content":{"rendered":"

In an era of TikTok trends and Instagram reels, forgetting other platforms is too easy. Even someone versed in these websites might characterize Facebook for boomers, Snapchat for teens, and Pinterest for recipes and DIY projects.<\/p>\n\n\n\n

However, things couldn\u2019t be further from the truth, as people of all ages use all social media sites. In the case of Pinterest, this platform can be a paradise for far more than the above mentioned items. One such example involves generating traffic for your blog<\/a>.<\/p>\n\n\n\n

Pinterest is an especially effective tool at the beginning of a blogger’s journey when you\u2019re building your authority<\/a> in your niche, as well as your page views. It gives you an entirely new source of traffic to leverage for success. <\/p>\n\n\n\n

Today\u2019s article will dive into this aspect of Pinterest, regarding the website as a tool for increasing traffic and engagement and exploring how a blogger can utilize the power of this often overlooked platform to elevate their page.<\/p>\n\n\n\n

Overview of Pinterest: A Tool for Increasing Blog Traffic<\/h2>\n\n\n\n

Pinterest is far more than a website for home decoration and styling advice. It\u2019s a visually-oriented content exploration platform that caters to just about anyone and everything. As such, it holds immense power as a tool for new bloggers<\/a> wanting to expand their reach and increase clicks on their pages.<\/p>\n\n\n\n

Promoting your blog with Pinterest wasn\u2019t always something to consider, but today, the social media platform can bring much more page traffic than websites like Facebook or Instagram. To use it effectively, you\u2019ll need to:<\/p>\n\n\n\n

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  1. Set up a Pinterest Business account.<\/li>\n\n\n\n
  2. Create a blog board.<\/li>\n\n\n\n
  3. Make enticing pins.<\/li>\n\n\n\n
  4. Engage with the community.<\/li>\n\n\n\n
  5. Integrate the Pinterest button.<\/li>\n\n\n\n
  6. Increase pin visibility.<\/li>\n\n\n\n
  7. Implement Rich Pins.<\/li>\n\n\n\n
  8. Repin content with Tailwind.<\/li>\n\n\n\n
  9. Collaborate and optimize content.<\/li>\n<\/ol>\n\n\n\n

    However, you\u2019ll first need to learn the basics of Pinterest promotional strategies to gain these benefits, so let\u2019s jump into these basics immediately.<\/p>\n\n\n\n

    Step #1: Setting Up Your Pinterest Profile for Blogging<\/h2>\n\n\n\n
    \"pinterest<\/figure>\n\n\n\n

    As a blogger, you\u2019ll first need a Pinterest Business account, as it represents the first step toward unlocking Pinterest\u2019s promotional potential. It allows you to increase your pins\u2019 impact and access Pinterest analytics \u2013 a powerful tool for tracking these pins and their behavior.<\/p>\n\n\n\n

    \"pinterest<\/figure>\n\n\n\n

    A Pinterest Business account lets you quickly promote your latest blog posts as it integrates with various blogging plugins. It enhances your profile\u2019s visibility, maximizing your chances of being spotted by your target audience, which you\u2019ll undoubtedly find in Pinterest\u2019s 450+ million monthly users<\/a> looking for ideas, inspiration, and products.<\/p>\n\n\n\n

    Step #2: Creating a Blog Board on Pinterest<\/h2>\n\n\n\n
    \"creating<\/figure>\n\n\n\n

    Bloggers can also benefit from a Pinterest blog board. This feature lets bloggers showcase their articles and promote their content, making it easier for Pinterest followers to find specific blogs.<\/p>\n\n\n\n

    However, this step also requires a dose of creativity, as the name of your Pinterest board plays a pivotal role in increasing viewership and improving blog traffic. It should be catchy and related to the themes in your blog, helping your readers recognize your brand from a mile away.<\/p>\n\n\n\n

    Sectioning your Pinterest board with different article themes and topics is also highly advisable, as it makes your board much more organized and lets viewers quickly find the content they\u2019re interested in.<\/p>\n\n\n\n

    You can (and should) even create multiple Pinterest boards for different content pillars you highlight in your blog to make it even easier for people to find what they\u2019re looking for. This also makes it easy to pin one blog article to multiple Pinterest boards for maximal exposure.<\/p>\n\n\n\n

    For example, on the FirstSiteGuide Pinterest account<\/a>, we have separate boards about SEO<\/a>, social media marketing, affiliate marketing, podcasting<\/a>, web hosting, and multiple boards about different aspects of blogging and blogging tips<\/a>. <\/p>\n\n\n\n

    So if we have an article that touches on more than one topic, or suits multiple boards, we can create pins with different graphics, titles, and descriptions for one blog post, and pin it to multiple boards. This greatly increases the likelihood that our pins with come up organically in searches. <\/p>\n\n\n

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    Note<\/strong>: According to Pinterest<\/a>, you can only create new boards on mobile devices, not on desktop devices. <\/em><\/p>\n\n<\/div>\n\n\n

    Step #3: Designing Effective Pins for Blog Posts<\/h2>\n\n\n\n
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