{"id":10873,"date":"2022-04-18T08:57:49","date_gmt":"2022-04-18T08:57:49","guid":{"rendered":"https:\/\/firstsiteguide.com\/?p=10873"},"modified":"2023-10-04T06:15:58","modified_gmt":"2023-10-04T06:15:58","slug":"amazon-stats","status":"publish","type":"post","link":"https:\/\/firstsiteguide.com\/amazon-stats\/","title":{"rendered":"20 Mind-Blowing Amazon Statistics for 2023","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Starting as an inconsequential online bookstore in the late \u201990s and early 2000s, Amazon has become the biggest eCommerce giant our world has ever seen. With estimated <a href=\"https:\/\/firstsiteguide.com\/ecommerce-stats\/\" data-lasso-id=\"5391\">monthly traffic of 2.5 billion visits<\/a>, this company grows by the day, introducing new products, features, tools, and technologies that keep attracting new users.&nbsp;<\/p>\n\n\n\n<p>Amazon\u2019s unprecedented growth became especially evident during the pandemic, when consumers started changing their purchasing habits and relying more and more on online shopping.&nbsp;<\/p>\n\n\n<div id=\"\" class=\"gutenberg-info-block\">\n  \n\n<p class=\"has-text-align-center\"><strong><span class=\"has-inline-color has-luminous-vivid-orange-color\">Key Amazon Stats&nbsp;<\/span><\/strong><\/p>\n\n\n\n<ul>\n<li>Amazon holds <strong>49.1%<\/strong> of the <strong>US eCommerce market share<\/strong>.&nbsp;<\/li>\n\n\n\n<li>In 2021, Amazon\u2019s net <strong>sales exceeded $469 billion<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Amazon\u2019s <strong>operating expenses<\/strong> exceed <strong>$152.5 billion<\/strong> annually.&nbsp;<\/li>\n\n\n\n<li>Over <strong>200 million users<\/strong> enjoy an <strong>Amazon Prime membership<\/strong>.&nbsp;<\/li>\n\n\n\n<li>There are over <strong>12 million unique products<\/strong> on the Amazon marketplace.&nbsp;<\/li>\n\n\n\n<li><strong>Shipping expenses<\/strong> alone cost Amazon <strong>$61.1 billion annually<\/strong>.&nbsp;<\/li>\n\n\n\n<li>Fast and <strong>free shipping<\/strong> is the main <strong>reason why 79.8% of customers purchase from Amazon<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"general-amazon-statistics\">General Amazon statistics<\/h2>\n\n\n\n<p>How much has Amazon changed over the last few years? Let\u2019s examine some interesting Amazon stats and use that information to gauge the company\u2019s future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Amazon holds 49.1% of the US eCommerce market share.&nbsp;<\/h3>\n\n\n\n<p>Amazon is <em>the<\/em> go-to eCommerce site for shoppers in the US, as evidenced by the fact that the company holds over 49.1% of the eCommerce market share. Following Amazon, we have eBay, Apple, and Walmart, which have only 6.6%, 3.9%, and 3.7% of the market share, respectively.&nbsp;<\/p>\n\n\n\n<p>At the moment, Amazon accounts for about 5% of total retail sales (including online and brick-and-mortar) in the US.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"1024\" src=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Amazon-dominates-US-eCommerce-1-735x1024.png\" alt=\"Amazon dominates US eCommerce\" class=\"wp-image-11078\" srcset=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Amazon-dominates-US-eCommerce-1-735x1024.png 735w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Amazon-dominates-US-eCommerce-1-215x300.png 215w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Amazon-dominates-US-eCommerce-1-768x1069.png 768w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Amazon-dominates-US-eCommerce-1-1103x1536.png 1103w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Amazon-dominates-US-eCommerce-1.png 1310w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.visualcapitalist.com\/chart-shows-amazons-dominance-ecommerce\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5392\">Visualcapitalist.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. In 2021, Amazon increased net sales by 22%, reaching $469.8 billion.&nbsp;<\/h3>\n\n\n\n<p>How successful Amazon was during the harshest months of the pandemic is evidenced through its astonishing increase in net sales. In 2021, Amazon saw a boost in its net sales of 22%, reaching $469.8 billion. Compared to just a year prior, that\u2019s an increase of over $83.7 billion!&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/ir.aboutamazon.com\/news-release\/news-release-details\/2022\/Amazon.com-Announces-Fourth-Quarter-Results\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5393\">Aboutamazon.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Amazon had a net income of $33.36 billion in 2021.&nbsp;<\/h3>\n\n\n\n<p>Of course, it\u2019s not just net sales that received a boost in 2021. Overall Amazon&#8217;s net income has seen a positive shift, reaching $33.36 billion. That\u2019s an increase of $12.06 billion in a single year!&nbsp;&nbsp;<\/p>\n\n\n\n<p>These profits don\u2019t come from just retail sales, however. Amazon web services and other businesses (such as online and offline grocery stores) have enabled the company to expand and secure its revenue stream.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/266288\/annual-et-income-of-amazoncom\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5394\">Statista.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Amazon boasts a brand value of $683.85 billion.&nbsp;<\/h3>\n\n\n\n<p>Amazon\u2019s brand value was fairly stagnant in the years before 2016, but it has since skyrocketed and is estimated to be at $683.85 billion today. This puts Amazon significantly ahead of globally-renowned corporations such as Microsoft and Google.&nbsp;<\/p>\n\n\n\n<p>Some of the main reasons behind Amazon\u2019s success include streamlined communication, excellent user experience, and superior customer support.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/326086\/amazon-brand-value\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5395\">Statista.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. 223.72 million unique users visited Amazon Sites in January 2022.&nbsp;<\/h3>\n\n\n\n<p>Despite its astonishing success, Amazon can\u2019t hold first place in every field. Going by the number of unique monthly visitors, it\u2019s only ranked fifth. It\u2019s surpassed by Facebook with 226 million, Yahoo with 230 million, Microsoft sites with 240 million, and Google with 272 million visitors.&nbsp;<\/p>\n\n\n\n<p>Still, 223.72 million unique monthly visitors on Amazon is quite an achievement.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/271412\/most-visited-us-web-properties-based-on-number-of-visitors\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5396\">Statista.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. In Q4 of 2021, Amazon online stores had global net revenue of $66.07 million.&nbsp;<\/h3>\n\n\n\n<p>Amazon online stores are the company\u2019s top performers, collecting a global net revenue of $66.07 million in Q4 of 2021 alone. However, that doesn\u2019t mean that their other sectors are falling behind. All of Amazon\u2019s five sectors have seen increases in Q4 of last year.&nbsp;<\/p>\n\n\n\n<p>Amazon\u2019s physical stores saw a global net revenue of $4.68 million. Retail third-party seller services generated $30.32 million, subscription services $8.12 million, and Amazon Web Services (AWS) $17.79 million.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"1024\" src=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Global-net-revenue-of-Amazon.com-1-929x1024.png\" alt=\"Global net revenue of Amazon.com\" class=\"wp-image-11080\" srcset=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Global-net-revenue-of-Amazon.com-1-929x1024.png 929w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Global-net-revenue-of-Amazon.com-1-272x300.png 272w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Global-net-revenue-of-Amazon.com-1-768x847.png 768w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Global-net-revenue-of-Amazon.com-1.png 1310w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/999686\/amazons-net-revenue-by-product-group-quarter\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5397\">Statista.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Amazon advertising sales generated $31.16 billion in revenue in 2021.&nbsp;<\/h3>\n\n\n\n<p>Advertising sales are one of Amazon\u2019s strongest areas, generating $31.16 billion in revenue in 2021, over $11 billion more than the year prior. On a global scale, that accounts for about 9% of total digital ad spending.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/259814\/amazons-worldwide-advertising-revenue-development\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5398\">Statista.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Shipping expenses alone cost Amazon $61.1 billion annually.&nbsp;<\/h3>\n\n\n\n<p>Although Amazon certainly has impressive profit margins, it\u2019s not all fun and games. In 2021, the company&#8217;s annual operating expenses exceeded&nbsp; $152.5 billion! Shipping alone costs the company $61.1 billion (an increase of 189% since 2017). Other significant expenses include fulfillment operations at $58.5 billion, marketing and <a href=\"https:\/\/firstsiteguide.com\/amazon-affiliate\/\" data-lasso-id=\"5399\">Amazon affiliate marketing<\/a> at $22 billion, and advertising coming in at $10.9 billion.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/amzscout.net\/blog\/amazon-statistics\/#AmazonExpenses\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5400\">Amzscout.com<\/a>)<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Amazon has over 200 million Prime members worldwide.&nbsp;<\/h3>\n\n\n\n<p>Although <a href=\"https:\/\/www.amazon.com\/amazonprime\" target=\"_blank\" rel=\"nofollow sponsored noopener\" data-lasso-id=\"5401\" data-lasso-name=\"Viator\">Amazon Prime<\/a> launched in 2005, it took over a decade for the service to really take off. Today, there are approximately 200 million paying Prime members, 112 million of whom are from the US.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/829113\/number-of-paying-amazon-prime-members\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5402\">Statista.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Over 2 million third-party sellers take advantage of Amazon\u2019s marketplace.&nbsp;<\/h3>\n\n\n\n<p>Although Amazon has about 111 private brands and sells over 22,000 of its own products, the company doesn\u2019t only offer Amazon merchandise. It allows countless third-party sellers to take advantage of the successful platform. At the moment, there are approximately 2 million SMBs and third-party sellers with their own marketplaces on Amazon.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.forbes.com\/sites\/kirimasters\/2021\/10\/20\/the-most-surprising-stats-from-amazons-2021-small-business-empowerment-report\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5403\">Forbes.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. There are approximately 9.6 million seller accounts on Amazon\u2019s global marketplaces.&nbsp;<\/h3>\n\n\n\n<p>Amazon adds about 2,000 new sellers daily and, at the moment, has about 9.6 million seller accounts across its 19 marketplaces. Considering that many businesses use several marketplaces at once, it\u2019s estimated that there are approximately six million unique sellers.&nbsp;<\/p>\n\n\n\n<p>However, despite their numbers, most of these sellers aren\u2019t excellent performers. Only 10% of them generate over $100,000 in sales annually.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.marketplacepulse.com\/articles\/amazon-reaches-six-million-third-party-sellers\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5404\">Marketplacepulse.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">12. Amazon employs over 1.2 million workers.&nbsp;<\/h3>\n\n\n\n<p>While it\u2019s notorious for its harsh workplace environment, especially in the warehouses, Amazon still employs a staggering number of workers \u2013 over 1.2 million globally.&nbsp;<\/p>\n\n\n\n<p>Due to a significant increase in online orders during the pandemic, the company has had to add 427,300 workers in just ten months, earning it a place in the world\u2019s top ten largest employers.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.nytimes.com\/2020\/11\/27\/technology\/pushed-by-pandemic-amazon-goes-on-a-hiring-spree-without-equal.html\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5405\">Newyorktimes.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. The average Amazon Prime user spends about $1,400 annually on the platform.&nbsp;<\/h3>\n\n\n\n<p>It\u2019s not surprising that Prime and non-Prime users have different spending habits, but the difference might be more than you thought. Whereas regular Amazon shoppers spend about $600 annually on the platform, Prime members spend upwards of $1,400. As more and more consumers opt for Prime memberships, Amazon\u2019s revenue is bound to increase even further.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/304938\/amazon-prime-and-non-prime-members-average-sales-spend\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5406\">Statista.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. 44% of consumers buy electronics on Amazon, making it the most popular product category on the platform.&nbsp;<\/h3>\n\n\n\n<p>Among both Prime and non-Prime consumers, electronics are by far the most popular product category on Amazon. Over 44% of buyers would buy electronics on the platform, with 62% of Prime members and 73% of non-Prime members being specifically interested in computers. Among younger adults (18 to 26), smartphones and accessories are the preferred products.&nbsp;<\/p>\n\n\n\n<p>Right after electronics, buyers are also interested in clothing, shoes, and jewelry (43% of consumers), home and kitchen (39% of consumers), and beauty and personal care (36% of consumers).&nbsp;<\/p>\n\n\n\n<p>The least popular Amazon category is baby products, with only 9% of users being interested in buying them.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"761\" height=\"1024\" src=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Most-frequently-bought-products-on-Amazon-1-761x1024.png\" alt=\"Most frequently bought products on Amazon\" class=\"wp-image-11081\" srcset=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Most-frequently-bought-products-on-Amazon-1-761x1024.png 761w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Most-frequently-bought-products-on-Amazon-1-223x300.png 223w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Most-frequently-bought-products-on-Amazon-1-768x1033.png 768w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Most-frequently-bought-products-on-Amazon-1-1142x1536.png 1142w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Most-frequently-bought-products-on-Amazon-1.png 1310w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/fv.feedvisor.com\/rs\/656-BMZ-780\/images\/Feedvisor-Consumer-Survey-2019.pdf\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5407\">Feedvisor.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. Amazon boasts a vast catalog of products and services across categories, offering 12 million in total.&nbsp;<\/h3>\n\n\n\n<p>Amazon is known for its massive warehouses worldwide, and the reason for such impressive spaces is the 12-million-strong category of products and services \u2013 and that\u2019s just factoring in Amazon\u2019s inventory. With all of the SMBs and third-party sellers combined on Amazon marketplaces, it\u2019s estimated that there are approximately 350 million items listed on the platform.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.repricerexpress.com\/amazon-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5408\">Repricerexpenses.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. At least 21,206,026 live websites are using Amazon.&nbsp;<\/h3>\n\n\n\n<p>Amazon isn\u2019t solely for purchasing electronics and various knick-knacks online. Much of its revenue comes from Amazon Web Services (AWS) and other web hosting solutions. As of March 2022, 21,206,026 live websites use AWS, including BBC, Binance, Bloomberg, Netflix, Opera, and The Atlantic.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/trends.builtwith.com\/hosting\/Amazon\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5409\">Builtwith.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17. Amazon Alexa dominates as the most popular voice assistant, with 63% of organizations developing Alexa integrations.&nbsp;<\/h3>\n\n\n\n<p>As voice assistant technology is becoming more commonplace, more and more businesses are developing voice-enabled solutions. While over 88% of companies are building multiple voice-enabled services, 63% of them are focusing on Amazon Alexa.&nbsp;<\/p>\n\n\n\n<p>Right behind Alexa are Google Assistant, with 62% of companies developing solutions for this platform, Siri, 39% of companies, Cortana, 30%, and Bixby, 16%.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.slideshare.net\/adobe\/state-of-voice-technology-for-brands-145863065\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5410\">Slideshare.com<\/a>)<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">18. Despite the rise in mobile traffic, 67% of consumers prefer using their desktop or laptop to make purchases on Amazon.&nbsp;<\/h3>\n\n\n\n<p>Although mobile is quickly taking over the internet, responsible for almost 50% of all internet traffic, desktop still reigns supreme when shopping on Amazon. More than 67% of consumers prefer using their desktop computers for making purchases.&nbsp;<\/p>\n\n\n\n<p>Amazon <a href=\"https:\/\/www.amazon.com\/All-New-Echo-4th-Gen\/dp\/B07XKF5RM3?tag=firstsitegu0e-20\" target=\"_blank\" rel=\"nofollow sponsored noopener\" data-lasso-id=\"5411\" data-lasso-name=\"Viator\">Echo<\/a> and Dot are the least popular choices \u2013 only 0.7% of buyers order Amazon products using their voice-enabled devices.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"http:\/\/learn.cpcstrategy.com\/rs\/006-GWW-889\/images\/2018-Amazon-Shopper-Behavior-Study.pdf\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5412\">Cpcstrategy.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">19. Over 79.8% of consumers purchase from Amazon because of fast and free shipping.&nbsp;<\/h3>\n\n\n\n<p>Buying on Amazon has its perks: you have access to a wide selection of products, you can usually find the best prices, easily check out user reviews, and more. However, the main reason why over 79.8% of consumers prefer buying on Amazon is the fast and free shipping.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"675\" height=\"1024\" src=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Reasons-for-US-internet-users-to-shop-on-Amazon-1-675x1024.png\" alt=\"Reasons for US internet users to shop on Amazon\" class=\"wp-image-11082\" srcset=\"https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Reasons-for-US-internet-users-to-shop-on-Amazon-1-675x1024.png 675w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Reasons-for-US-internet-users-to-shop-on-Amazon-1-198x300.png 198w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Reasons-for-US-internet-users-to-shop-on-Amazon-1-768x1164.png 768w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Reasons-for-US-internet-users-to-shop-on-Amazon-1-1013x1536.png 1013w, https:\/\/firstsiteguide.com\/wp-content\/uploads\/2022\/04\/Reasons-for-US-internet-users-to-shop-on-Amazon-1.png 1310w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.statista.com\/statistics\/670499\/us-amazon-usage-reason\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5413\">Statista.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">20. 63% of customers start their product searches on Amazon.&nbsp;<\/h3>\n\n\n\n<p>Shoppers today can find the products they\u2019re after on a million different platforms. About 50% of them prefer searching for new products on Google or Instagram. However, Amazon is still the go-to marketplace for initial product searches. Approximately 63% of consumers start their product search on the platform, and about 63% also compare the pricing on Walmart.&nbsp;<\/p>\n\n\n\n<p><sub><span class=\"has-inline-color has-cyan-bluish-gray-color\">(Source: <a href=\"https:\/\/www.catalystdigital.com\/wp-content\/uploads\/The-State-of-eCommerce-2021.pdf\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"5414\">Catalystdigital.com<\/a>)&nbsp;<\/span><\/sub><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion&nbsp;<\/h2>\n\n\n\n<p>While the pandemic had a devastating effect on many businesses across countless industries, most in eCommerce were spared. Amazon reported record earnings in 2020 and 2021, with solid evidence that 2022 will continue the upward trend.&nbsp;<\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Starting as an inconsequential online bookstore in the late \u201990s and early 2000s, Amazon has become the biggest eCommerce giant our world has ever seen. With estimated monthly traffic of 2.5 billion visits, this company grows by the day, introducing new products, features, tools, and technologies that keep attracting new users.&nbsp; Amazon\u2019s unprecedented growth became [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":4,"featured_media":10874,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Statistics (2023): 20 Important Facts and Trends<\/title>\n<meta name=\"description\" content=\"Collection of most important Amazon stats that you should know. 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