{"id":16522,"date":"2023-08-21T06:17:20","date_gmt":"2023-08-21T06:17:20","guid":{"rendered":"https:\/\/firstsiteguide.com\/?post_type=tools&#038;p=16522"},"modified":"2024-01-07T15:55:51","modified_gmt":"2024-01-07T20:55:51","slug":"best-user-behavior-analytics-tools","status":"publish","type":"tools","link":"https:\/\/firstsiteguide.com\/best-user-behavior-analytics-tools\/","title":{"rendered":"The Best User Behavior Analytics Tools in 2024"},"content":{"rendered":"<p>In the data-driven digital business landscape, user behavior analytics tools are critical to your business\u2019s success. These apps gather and process user data to analyze customer behavior, habits, and preferences across various digital communication channels and eCommerce platforms.&nbsp;<\/p>\n\n\n\n<p>These tools give you actionable insights into essential consumer needs using data harvesting techniques, such as user reviews, interactions, page views, and click tracking.&nbsp;<\/p>\n\n\n\n<p>User behavior analytics tools are essential once you <a href=\"https:\/\/firstsiteguide.com\/how-to-make-a-website\/\">create a website<\/a>. You can rely on them to understand how your customers visit your website, navigate digital channels, what actions they take, the features that interest them the most, etc.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a review of the best user behavior analytics tools in 2024 to help you decide which one to choose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"top-7\">Top 7 most popular user behavior analytics tools<\/h2>\n\n\n\n<p>Here\u2019s our comprehensive overview of the top seven user behavior analytics tools on the market. Stay with us as we analyze each tool\u2019s features, pricing plans, and more.<br><\/p>\n\n\n<ol id=\"mouseflow\" class=\"gutenberg-service-link-list\">\n    <li class=\"gutenberg-service-link-item\">\n    <a href=\"#mixpanel\">\n      <span class=\"gutenberg-service-link\">\n        Mixpanel      <\/span>\n      \n      <span class=\"gutenberg-service-link-delimiter\"><\/span>\n      \n      <span class=\"gutenberg-service-link-descr\">\n        Best in-depth reporting features      <\/span>\n    <\/a>\n  <\/li>\n    <li class=\"gutenberg-service-link-item\">\n    <a href=\"#hotjar\">\n      <span class=\"gutenberg-service-link\">\n        Hotjar      <\/span>\n      \n      <span class=\"gutenberg-service-link-delimiter\"><\/span>\n      \n      <span class=\"gutenberg-service-link-descr\">\n        The best all-in-one tool      <\/span>\n    <\/a>\n  <\/li>\n    <li class=\"gutenberg-service-link-item\">\n    <a href=\"#amplitude\">\n      <span class=\"gutenberg-service-link\">\n        Amplitude      <\/span>\n      \n      <span class=\"gutenberg-service-link-delimiter\"><\/span>\n      \n      <span class=\"gutenberg-service-link-descr\">\n        Extensive insights about product use      <\/span>\n    <\/a>\n  <\/li>\n    <li class=\"gutenberg-service-link-item\">\n    <a href=\"#mouse-flow\">\n      <span class=\"gutenberg-service-link\">\n        Mouseflow      <\/span>\n      \n      <span class=\"gutenberg-service-link-delimiter\"><\/span>\n      \n      <span class=\"gutenberg-service-link-descr\">\n        Detailed user journey data      <\/span>\n    <\/a>\n  <\/li>\n    <li class=\"gutenberg-service-link-item\">\n    <a href=\"#clevertap\">\n      <span class=\"gutenberg-service-link\">\n        CleverTap      <\/span>\n      \n      <span class=\"gutenberg-service-link-delimiter\"><\/span>\n      \n      <span class=\"gutenberg-service-link-descr\">\n        Best for mobile products      <\/span>\n    <\/a>\n  <\/li>\n    <li class=\"gutenberg-service-link-item\">\n    <a href=\"#crazy-egg\">\n      <span class=\"gutenberg-service-link\">\n        Crazy Egg      <\/span>\n      \n      <span class=\"gutenberg-service-link-delimiter\"><\/span>\n      \n      <span class=\"gutenberg-service-link-descr\">\n        Best for marketers       <\/span>\n    <\/a>\n  <\/li>\n    <li class=\"gutenberg-service-link-item\">\n    <a href=\"#inspectlet\">\n      <span class=\"gutenberg-service-link\">\n        Inspectlet      <\/span>\n      \n      <span class=\"gutenberg-service-link-delimiter\"><\/span>\n      \n      <span class=\"gutenberg-service-link-descr\">\n        Best free option\u00a0\u00a0      <\/span>\n    <\/a>\n  <\/li>\n  <\/ol>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h3 id=\"mixpanel\" class=\"gutenberg-service-heading\" data-number=\"1\">\n  <a href=\"https:\/\/mixpanel.com\/\" \n    target=\"_blank\"    >\n    Mixpanel  <\/a> \u2014 Best in-depth reporting features\u00a0<\/h3>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/1BO85Haf2MpthX_3zfkRn_47i5hGNELIVzoXBaqFRw8uIIoypwdrZq-oJ98g7zaebueHg6bh2Xz7yiqxI6dz6e6-2L_eGn1RNB0GeFZj4K59d3hV-_SBVvEWRLN8o-sc_YvzisWgLKv-r3raxMOviiI\" alt=\"Mixpanel homepage\"\/><\/figure>\n\n\n\n<p>Mixpanel is an ideal user behavior analytics tool for tracking customer behavior through each customer journey stage.&nbsp;<\/p>\n\n\n\n<p>It gives you actionable insights into the best practices for automating workflows, building sales funnels, generating custom reports, and turning prospects into loyal consumers.&nbsp;<\/p>\n\n\n\n<p>Mixpanel tells you all you need to know about your strengths and weaknesses, including the best ways to improve customer retention practices.<\/p>\n\n\n<div \n  id=\"\" \n  class=\"gutenberg-border-block\">\n  \n\n<p><strong>Key features<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Live view <\/strong>\u2013 get a real-time overview of how your customers interact with your digital products;<\/li>\n\n\n\n<li><strong>Event-based tracking <\/strong>\u2013 tap into deep analysis of customer behavior on your digital platform;<\/li>\n\n\n\n<li><strong>Team dashboards <\/strong>\u2013 create custom dashboards to monitor KPIs, get update alerts, visualize user data, track conversions, and target audiences.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Pricing and plans<\/strong><\/p>\n\n\n\n<p>Mixpanel offers three pricing plans: Starter, Growth, and Enterprise.<\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Starter\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Free of charge      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Starter package supports up to 20M monthly events and provides user journey analysis with core reports, custom templates, and unlimited integrations and collaborations.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Growth\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $20 per month      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Growth includes everything in Starter and supports up to 100M monthly events with access to advanced reporting, KPI iterations, updates, and monitoring, Mixpanel Modeling Layer, group analytics, data pipelines, and additional website add-ons.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Enterprise\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $833 per month      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Enterprise plan caters to 5M\u2013100M+ monthly events and includes everything in Growth plus prioritized support, SSO, automated provisioning, shared data views, team collaboration, and advanced access controls.<\/p>\n\n<\/div>\n\n<a class=\"gutenberg-service-button\"\n  href=\"https:\/\/mixpanel.com\/\"\n  target=\"_blank\"  rel=\"nofollow\">\n  Visit Mixpanel for additional information >>\u00a0<\/a>\n\n\n<p><\/p>\n\n\n<h3 id=\"hotjar\" class=\"gutenberg-service-heading\" data-number=\"2\">\n  <a href=\"https:\/\/www.hotjar.com\/\" \n    target=\"_blank\"    >\n    Hotjar  <\/a> \u2014 The best all-in-one tool\u00a0<\/h3>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7fWBixOVJjfbiVavLgX-8AQ5z8wN5DlV4kaqmFUFlWQj-PSnw3TndWe-kRXhcVZf5oaLXV-D05zcawGZX2TTGsVE_DUd1-nPYuHUBkFPxsOYTWqgoaEjC5TpgjbIaaiorjl3HXPZr1bwO4vllCYfUlo\" alt=\"\"\/><\/figure>\n\n\n\n<p>Hotjar isn\u2019t only a user behavior analytics tool but a web optimization solution that can tell you how visitors use your website. It empowers you to control how people interact with your website through surveys, feedback, real-time recordings, user sessions, usability metrics, and heatmaps.<\/p>\n\n\n<div \n  id=\"\" \n  class=\"gutenberg-border-block\">\n  \n\n<p><strong>Key features<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Admin access<\/strong> \u2013 enhance team collaboration with note-taking, recording tags, surveys, invitation links, and session replays;<\/li>\n\n\n\n<li><strong>Visual feedback \u2013<\/strong> create profound relationships with consumers by empowering them to leave feedback on your website;<\/li>\n\n\n\n<li><strong>Sentiment analysis <\/strong>\u2013 monitor customer sentiment across web pages to address their unique needs.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<p><strong>Pricing and plans<\/strong><\/p>\n\n\n\n<p>Hotjar offers four pricing plans: Basic, Plus, Business, and Scale. They span three pricing categories: Observe, Ask, and Engage.<\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Basic\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Free of charge      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Basic pricing package includes up to 500 daily sessions and access to unlimited heatmaps and automatic data capture. It also offers 365-day data storage and access for as many team members as needed.<\/p>\n\n<\/div>\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Business\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $99 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $80 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Business plan includes everything in Plus and supports up to 500 daily sessions, access to the Identify API for tracking custom user attributes, custom-built integrations, and more.<\/p>\n\n<\/div>\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Scale\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $213 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $171 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Besides everything in the Business package, the Scale plan adds priority support, full access to all features, dedicated customer success management, SSO, Hotjar API, console tracking, trend monitoring, and more.<\/p>\n\n<\/div>\n\n<a class=\"gutenberg-service-button\"\n  href=\"https:\/\/www.hotjar.com\/\"\n  target=\"_blank\"  rel=\"nofollow\">\n  Visit Hotjar for additional information >>\u00a0<\/a>\n\n<h3 id=\"amplitude\" class=\"gutenberg-service-heading\" data-number=\"3\">\n  <a href=\"https:\/\/amplitude.com\/\" \n    target=\"_blank\"    >\n    Amplitude  <\/a> \u2014 Extensive insights about product use<\/h3>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/VTLuMRiiWPNqiNNmGCnBeSuyBIHaaVXjUqc8Xej2O3UnMW27QerXJqU8T1FZE8Fvy-vJ0mU4EaaR-WiV-BkftE50UccQwXHcWBYKot2vCf4dWM37UYsU6ej9HlNKZXPqMIG4OxNh1gfJVglrpQRQmTU\" alt=\"\"\/><\/figure>\n\n\n\n<p>Amplitude caters to your analysis needs for web and mobile products by empowering you to collect various self-service analytics and metrics.&nbsp;<\/p>\n\n\n\n<p>You can use these insights to understand your target audience, deliver better user experiences, and optimize outcomes.&nbsp;<\/p>\n\n\n\n<p>Amplitude helps you identify your best features, understand customer engagement, and determine top-quality leads.<\/p>\n\n\n<div \n  id=\"\" \n  class=\"gutenberg-border-block\">\n  \n\n<p><strong>Key features<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Visualization and charts <\/strong>\u2013 understand where your customers reside and how they use your website, including your strengths and weaknesses;<\/li>\n\n\n\n<li><strong>Amplitude tracking <\/strong>\u2013 track CTA clicks, video usage, user scrolls, click-through rates, and other crucial metrics;<\/li>\n\n\n\n<li><strong>Funnel analysis <\/strong>\u2013 get a detailed analysis of on-site conversions for different periods and analyze behaviors through product and marketing dashboards.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Pricing and plans<\/strong><\/p>\n\n\n\n<p>Amplitude offers three pricing plans: Starter, Growth, and Enterprise.<\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Starter<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Free of charge      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Starter gives you access to essential Amplitude features, such as core analytics charts, advanced team collaboration tools, data planning, unlimited data sources, and unlimited user inclusions.<\/p>\n\n<\/div>\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Growth<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Request a demo      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Aside from Starter features, Growth provides onboarding support, SSO, behavioral cohorts, advanced behavioral analytics, and five automatic syncs.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Enterprise\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Contact sales for a quote      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Enterprise includes everything in Growth and adds scalable data management, root cause analysis, real-time monitoring, dedicated CSM, advanced permissions, and more.<\/p>\n\n<\/div>\n\n<a class=\"gutenberg-service-button\"\n  href=\"https:\/\/amplitude.com\/\"\n  target=\"_blank\"  rel=\"nofollow\">\n  Visit Amplitude for additional information >>\u00a0<\/a>\n\n\n<p><\/p>\n\n\n<h3 id=\"mouse-flow\" class=\"gutenberg-service-heading\" data-number=\"4\">\n  <a href=\"https:\/\/mouseflow.com\/\" \n    target=\"_blank\"    >\n    Mouseflow  <\/a> \u2014 Detailed user journey data<\/h3>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ZlEysUR9ejIuPUi-LdwPikwAGc-OP33YMa_iceFY-Crx9Y7mJO-cwEmDL-szfMpa14FM9IW4T0B5oHpHWbyQt-Ipua-WLm6D8Y129b8LicSbTq1plAUmChr7b4Rxc3wqrbvP5g2zQKT60epHUD9Cgj8\" alt=\"\"\/><\/figure>\n\n\n\n<p>Mouseflow is an ideal user behavior analytics tool for optimizing your website to ensure every visitor receives the ultimate customer experience.&nbsp;<\/p>\n\n\n\n<p>The tool gives you access to six types of heatmaps to automatically set up funnels for every web page on your site and monitor where customers land.&nbsp;<\/p>\n\n\n\n<p>Because of that, you can gather analytics from each page to launch feedback campaigns and use that data to improve lead generation, conversion, retention, etc.<\/p>\n\n\n<div \n  id=\"\" \n  class=\"gutenberg-border-block\">\n  \n\n<p><strong>Key features<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Behavioral data contextualization <\/strong>\u2013 harness the power of user feedback to visualize customer data and learn more about your target audience;<\/li>\n\n\n\n<li><strong>Major integrations <\/strong>\u2013 integrate Mouseflow with platforms like Google Analytics, WordPress, Hubspot, and more;<\/li>\n\n\n\n<li><strong>Data protection <\/strong>\u2013 safeguard user data with enterprise-grade cybersecurity, whitelisting, SSO, custom exclusion, two-factor authentication, and anonymized IPs.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Pricing and plans<\/strong><\/p>\n\n\n\n<p>Mouseflow offers six pricing plans: Free, Starter, Growth, Business, Pro, and Enterprise. All offer monthly recordings, website support, storage, funnel reports, form analytics, feedback surveys, and live chat support.<\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Free<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Free of charge\u00a0      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Free plan supports one website, offering 500 monthly recordings, one month of storage, one funnel report, one form analytics report, and one feedback survey.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Starter<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $39 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $31 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Starter offers 5,000 monthly recordings, support for one website, three months of storage, three funnel reports, three form analytics, and three feedback surveys.<\/p>\n\n<\/div>\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Growth\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $129 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $109 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Growth offers Open REST API, support for three websites, six months of storage, 15,000 monthly recordings, ten funnel reports, ten form analytics, and ten feedback surveys.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Business\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $259 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $219 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Business plan ups monthly recording to 50,000 and includes support for five websites, a year of storage, 20 funnel reports, 20 form analytics, 20 feedback surveys, and Open REST API.&nbsp;<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Pro\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $499 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $399 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Pro supports ten websites and offers 150,000 monthly recordings, a year of storage, 30 funnel reports, 30 form analytics, 30 feedback surveys, Open Rest API, and custom development options.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Enterprise\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Contact sales for a quote      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Enterprise plan supports 10+ websites and provides 200,000+ monthly recordings, 30+ funnel reports, 30+ form analytics, 30+ feedback surveys, and a year of storage. It adds a customer success manager, legal compliance support, security, personal onboarding, SSO, account management, and custom development options.<\/p>\n\n<\/div>\n\n<a class=\"gutenberg-service-button\"\n  href=\"https:\/\/mouseflow.com\/\"\n  target=\"_blank\"  rel=\"nofollow\">\n  Visit Mouseflow for additional information >>\u00a0<\/a>\n\n\n<p><\/p>\n\n\n<h3 id=\"clevertap\" class=\"gutenberg-service-heading\" data-number=\"5\">\n  <a href=\"https:\/\/clevertap.com\/\" \n    target=\"_blank\"    >\n    CleverTap   <\/a> \u2014 Best for mobile products<\/h3>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/JWCU_CVy4aa-GhnFChZ6Sp2NLr3rQf4oWvHvp5fiKpuIFa1yRHGv06Zc7efsIJH4GcUzV1XsxhpROwj6S_kTGj5AZryA_HZNfaZvu4zaRN6VAhC3X6O91LkxiWFWSN5OrZ7WbefkaKCm5ENQ4_j7jxs\" alt=\"\"\/><\/figure>\n\n\n\n<p>CleverTap is your go-to solution if you need scalable customer engagement strategies. It\u2019s the perfect user behavior analytics tool for eCommerce businesses and marketers looking for the most effective ways to increase consumer lifetime value.&nbsp;<\/p>\n\n\n\n<p>You can rely on CleverTap to fuel your customized marketing campaigns with scheduled offers, push notifications, triggered messages, user segmentation, and multiple sales funnels.<\/p>\n\n\n<div \n  id=\"\" \n  class=\"gutenberg-border-block\">\n  \n\n<p><strong>Key features<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Centralized dashboard<\/strong> \u2013 view multiple data sources and correlate and visualize data via a unified dashboard;<\/li>\n\n\n\n<li><strong>Multi-view visitor profiles<\/strong> \u2013 profile your website users with access to usage history, responses, user activity, event interactions, and demographic data.<\/li>\n\n\n\n<li><strong>Customer segmentation<\/strong> \u2013 segment website visitors using customer insights to determine the best approach for individual user segments.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<p><strong>Pricing and plans<\/strong><\/p>\n\n\n\n<p>CleverTap offers three pricing plans: Essentials, Advanced, and Cutting Edge.<\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Essentials\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $99 per month      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Essentials plan allows you to segment your customers and target the right audience, craft omnichannel customer experiences, and measure your performance to optimize outcomes.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Advanced\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Contact sales for a quote      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Advanced includes everything in Essentials and adds advanced analytics, premium engagement channels, scalable data flows, geofencing, and other automation tools.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Cutting Edge<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Contact sales for a quote      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>In addition to Advanced features, Cutting Edge provides AI-driven predictions, customer segmentation, IntelliNODE-powered marketing campaigns, real-time product recommendations, collaboration tools, and content libraries.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<a class=\"gutenberg-service-button\"\n  href=\"https:\/\/clevertap.com\/\"\n  target=\"_blank\"  rel=\"nofollow\">\n  Visit CleverTap for additional information >>\u00a0<\/a>\n\n\n<p><\/p>\n\n\n<h3 id=\"crazy-egg\" class=\"gutenberg-service-heading\" data-number=\"6\">\n  <a href=\"https:\/\/www.crazyegg.com\/\" \n    target=\"_blank\"    >\n    Crazy Egg  <\/a> \u2014 Best for marketers<\/h3>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/_sr470Iwcx4suKGx-rS0znuPrNkRHtS1wRa2RZBWthZR4f7XVx2-F0W8S9kyfQjdaBwiMURH3aWRB3BXABUDshkImS7KIYx8_h9RwEoaepy6XXwy0id7w3N3fUe-VGvwvUfmQpHcsMkKCd-x_DNcctM\" alt=\"\"\/><\/figure>\n\n\n\n<p>If you rely on A\/B testing to optimize your web content and gather valuable user insights, Crazy Egg should be on your radar. This user behavior analytics platform provides tools like visual reports, heatmaps, and data visualizations to help you analyze how users interact with your website.<\/p>\n\n\n<div \n  id=\"\" \n  class=\"gutenberg-border-block\">\n  \n\n<p><strong>Key features<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Visitor tracking <\/strong>\u2013 track visitors to target them with advertising and email campaigns at the source;<\/li>\n\n\n\n<li><strong>Record user sessions <\/strong>\u2013 record every session to analyze every buyer\u2019s journey stage and customize your funnels accordingly;<\/li>\n\n\n\n<li><strong>Centralized dashboard <\/strong>\u2013 gather marketing and website analytics to take your project management to the next level.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<p><strong>Pricing and plans<\/strong><\/p>\n\n\n\n<p>Crazy Egg offers five pricing plans: Basic, Standard, Plus, Pro, and Enterprise. All plans are billed annually.<\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Basic\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $29 per month      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Basic provides essential features such as three months of recording storage, unlimited A\/B tests, support for unlimited websites, and unlimited surveys with 30,000 tracked page views and 25 snapshots.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Standard\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $49 per month      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>The Standard plan increases tracked page views to 75,000, snapshots to 50, recordings to 500, and storage to one year.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Plus\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $99 per month      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Plus unlocks 150,000 tracked page views, 75 snapshots, 1,000 monthly recordings, two years of storage, and priority support.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Pro<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $249 per month      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Pro offers 500,000 tracked page views, 100 snapshots, 5,000 monthly recordings, and everything in Plus.<\/p>\n\n<\/div>\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Enterprise<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Contact sales for a quote      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Enterprise gives you unlimited access to all Crazy Egg features to empower you to build your custom package. In addition to everything in Pro, Enterprise adds training, onboarding, and SAML.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<a class=\"gutenberg-service-button\"\n  href=\"https:\/\/www.crazyegg.com\/\"\n  target=\"_blank\"  rel=\"nofollow\">\n  Visit Crazy Egg for additional information >>\u00a0<\/a>\n\n\n<p><\/p>\n\n\n<h3 id=\"inspectlet\" class=\"gutenberg-service-heading\" data-number=\"7\">\n  <a href=\"https:\/\/www.inspectlet.com\/\" \n    target=\"_blank\"    >\n    Inspectlet  <\/a> \u2014 Best free option<\/h3>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/gonevQ8xUDp4IpHhUALHzUbH1zDD66nVprSv4p4eTOsIm9XeI743g1x7oFmNo9NkqEPEi0OjLDML_uhG6Fj2hQH5OmlTlX5qztcllohUWdjccp-2npQAhLqn9hROf62buYGwdn12tOniqhm59V5la-4\" alt=\"\"\/><\/figure>\n\n\n\n<p>Inspectlet delivers all the tools and features of Google Analytics but in a more user-centric way. It empowers you to record on-site sessions to analyze the individual behavior of every prospect on your website.&nbsp;<\/p>\n\n\n\n<p>You can observe your customers, gather their insights, and provide each with personalized offers.<\/p>\n\n\n<div \n  id=\"\" \n  class=\"gutenberg-border-block\">\n  \n\n<p><strong>Key features<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Mature filtering \u2013<\/strong> customize your website content according to your visitors\u2019 preferences;<\/li>\n\n\n\n<li><strong>Conversion funnels<\/strong> \u2013 arm your web pages with CTA buttons to lead visitors to complete specific objectives;<\/li>\n\n\n\n<li><strong>Heatmaps<\/strong> \u2013 track your customers as they navigate your website to visualize their movement and reach them at every customer journey stage.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><strong>Pricing and plans<\/strong><\/p>\n\n\n\n<p>Inspectlet offers six pricing plans: Free, Micro, Startup, Growth, Accelerate, and Enterprise.<\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Free\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        Free\u00a0of charge      <\/span>\n      \n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Free offers support for one website, one month of storage, playback session recordings, heatmaps, site dynamics, and mobile support.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Micro\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $39 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $33 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Micro includes everything in the Free plan and adds one more month of storage.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Startup\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $79 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $67 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Startup upgrades Micro to three websites, three months of storage, recording downloads, multi-user account management, and conversion funnel analytics.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Growth\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $149 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $127 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Growth handles ten websites and offers six months of storage, Startup features, email support, targeting controls, API access, and in-page form analytics.<\/p>\n\n<\/div>\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Accelerate<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $299 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $254 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>In addition to Growth features, Accelerate manages 20 websites, provides 12 months of storage, and includes custom services and phone support.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<div id=\"\" class=\"gutenberg-service-plan\">\n  <h6>Enterprise\u00a0<\/h6>\n  \n  <ul class=\"gutenberg-service-plan-list\">\n        <li>\n      <span class=\"selected\">\n        $499 per month      <\/span>\n      \n          <\/li>\n        <li>\n      <span class=\"\">\n        $424 per month      <\/span>\n      \n            <br>\n      <small class=\"gutenberg-service-plan-notice\">\n        (billed annually)      <\/small>\n          <\/li>\n      <\/ul>\n  \n  \n\n<p>Enterprise gives you all Inspectlet features and supports 40 websites with 2.5M page views, A\/B testing, monthly session recordings, and 24 months of storage.<\/p>\n\n<\/div>\n\n\n<p><\/p>\n\n\n<a class=\"gutenberg-service-button\"\n  href=\"https:\/\/www.inspectlet.com\/\"\n  target=\"_blank\"  rel=\"nofollow\">\n  Visit Inspectlet for additional information >>\u00a0<\/a>\n\n\n<h2 class=\"wp-block-heading\" id=\"best-user-behavior-analytics-tool\">How to choose the best user behavior analytics tool<\/h2>\n\n\n\n<p>Now that you know about the best tools on the market, here are some considerations to help you choose the best use behavior analytics tool for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Which user information do you need?<\/h3>\n\n\n\n<p>The best way to determine the right tool for your business is to consider the type of user information you need.&nbsp;<\/p>\n\n\n\n<p>Start by assessing different behavioral data sources, such as:<\/p>\n\n\n\n<ul>\n<li>Call centers;<\/li>\n\n\n\n<li>Billing systems;<\/li>\n\n\n\n<li>Help desks;<\/li>\n\n\n\n<li>Marketing automation systems;<\/li>\n\n\n\n<li>Websites and apps.<\/li>\n<\/ul>\n\n\n\n<p>After learning where your users reside, opt for a user analytics tool to help you reach them at the source.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Number of features<\/h3>\n\n\n\n<p>The best analytics tool should include crucial features to help you understand consumer behavior, such as:<\/p>\n\n\n\n<ul>\n<li>Session recordings;<\/li>\n\n\n\n<li>Real-time visitor interaction overview;<\/li>\n\n\n\n<li>Page benchmarking and performance comparison;<\/li>\n\n\n\n<li>Advanced reporting;<\/li>\n\n\n\n<li>Mobile app;<\/li>\n\n\n\n<li>Team collaboration tools;<\/li>\n\n\n\n<li>Security.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Can the tool add context to the metrics you want to improve?&nbsp;<\/h3>\n\n\n\n<p>Think about the goal you want to achieve with a user behavior analytics tool. Do you want to monitor user activity, detect anomalies, or tap into advanced user profiling? These insights should help you select the perfect solution for your needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Usability<\/h3>\n\n\n\n<p>A user-friendly, intuitive behavior-tracking tool will help you reduce the time it takes to learn how to use it and introduce your collective to the tool\u2019s best practices.&nbsp;<\/p>\n\n\n\n<p>A solution with excellent usability can help your organization improve every aspect of your business operations, including user experience, decision-making, and overall productivity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>User behavior tends to change at the speed of light. Since coping with these frequent changes requires extra time, effort, and resources, you can keep up with the latest user behavior trends using behavioral analytics tools.&nbsp;<\/p>\n\n\n\n<p>They help you tune in with the latest website developments, track visitors at the source, and change your business approach with the most accurate customer insights.<\/p>","protected":false},"author":4,"featured_media":16903,"comment_status":"open","ping_status":"closed","template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 7 User Behavior Analytics Tools You Should Try in 2024<\/title>\n<meta name=\"description\" content=\"User behavior analytics tools help you understand how visitors interact with your website. 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