Carrd
All free website builders aim to be simple to use for their clients. However, no matter how simple you may think Wix or Squarespace are to use, Carrd goes to a whole new level. This free website builder lets you create one-page websites and helps you to do that in a matter of hours.
While having a simple website builder is always a good option, keep in mind that, by default, it won’t fit everyone’s use case.
Who should use Carrd (best for):
Carrd is best for people who just need a simple, professional presence on the web that can be launched quickly (and cheaply). As long as you don’t need ongoing content creation or complex functionality, you should be good to go.
If you fit into any of these categories, Carrd likely is a good fit for you, especially at it’s pricepoint.
Content Creators & Influencers
- Link-in-bio pages (alternative to Linktree)
- Social media creators who need one simple landing page
- YouTubers, TikTokers, Instagram creators directing followers to one place
Freelancers & Consultants
- Simple portfolio showcase (designers, photographers, writers)
- Contact/booking page with basic info and contact form
- Professionals who need web presence but not a full website
Side Hustlers & Entrepreneurs
- Testing business ideas with minimal investment
- Product launch pages for simple digital products
- Newsletter signup pages for email list building
Personal Branding
- Remote workers building professional online presence
- Job seekers creating simple professional profiles
- Students showcasing projects and skills
If you’re still getting your feet under you when it come to website building, it’s best for users who are still learning how websites work and want to start off with a straightforward solution.
It’s also great for people who just need a simple brochure website where they will present a simple product or showcase a portfolio by adding a few images.
Small business owners might find Carrd interesting as they can use the web pages built with it as online brochures or landing pages.
However, Carrd does not allow you to blog or have online stores, so it won’t be usable by anyone with more serious website needs.
Additionally, because the amount of content is, by design, limited to one-page, you’re unlikely to get organic traffic to your Carrd website.
Carrd key features
Build one-pages sites quickly – create free single-page sites by using a straightforward editor.
Responsive – all of the templates are responsive, which means that all sites created with Carrd will look good on all devices even without your extra input.
Free – you can create up to three sites for free, and use them forever.
Review summary
For the purposes of this review, I have created a website with Carrd. This allowed me to see what the free website builder is capable of and how it compares to other popular free website builders.
I have also browsed their documentation pages and contacted their support via email to see how helpful and fast they are.
Detailed Carrd review
- Ease of use
- Templates
- Design flexibility
- Domain options
- Mobile site optimization
- SEO (Search Engine Optimization)
- Blogging functions
- eCommerce integration
Ease of use
Carrd is definitely the simplest free website builder I’ve ever tried. As soon as you open their homepage, you’ ll see why.
There’s only the most basic information available on the page, and everything points to the button that lets you begin creating your first page.
Simply create your account and Carrd will immediately take you to the process of creating your site.
The entire user interface is designed for beginners and people who do not want to spend a lot of time learning how to use the editor.
The main menu is always located on top of the screen, holding only a few icons that will allow you to add new elements, undo, save changes, and so on.
The other part of the editor shows up as soon as you click on one of the elements. It holds essential editing options.
Unlike other free website builders, you will learn how Carrd works in probably less than 10 minutes!
Templates
Other website builders typically organize their templates by their niche. However, while other website builders show you templates dedicated to traveling, business, cuisine, and similar niches, Carrd goes the other way. It lets you choose from the overall purpose of your website instead of just your business or niche.
Carrd website template categories:
- Profile
- Landing
- Form
- Portfolio
- Sectioned
So as long as you know the purpose and generally how you want your website to look, you get to choose differently structured templates that you’ll be able to easily modify afterward.
By design, Carrd templates are simplified. There are close to 300 templates to choose from that all offer a modern and clean aesthetic. This vibe makes them perfect for link-in-bio style websites or contact form websites.
It’s important to note that some of their themes are available only in the PRO version. This is really affordable so even if you preferred the premium themes, it’s not going to break the bank at less than $10 per year.
Design flexibility
Whether you start with an empty sheet or pick one of the templates, your main design flexibility will be changing colors, fonts, and images.
The editor enables you to add new containers (sections) and several elements that can be added to them. You can add text, images, videos, lists, buttons, links, audio, icons, galleries, tables, timers, and dividers in the free version.
If you decide to go PRO, you will also get to insert slideshows, forms, widgets, and embed extra code.
Editing an element is relatively straightforward. After clicking on an item, a menu on the left will appear, showing all of the available options.
For example, when it comes to images, you will be able to upload new photos, choose what will happen on a click, and set a few more options.
Of course, changing sizes, margins, etc. is available but is quite limited by the editor. Instead of defining custom size, you can adjust the slider to control the size.
Editing text, is done through a pop-up menu on the left hand side. If you’re used to a graphic design tools like Canva, this takes a minute to get used to.
Along those same lines, formatting your written content is done in markdown, instead of clicking a button to make it bold or italic, for example. They provide instructions on how to do this within the text editor menu and even with that small learning curve, it’s still very quick to customize your website.
Having an option to undo and redo, and always save changes is a big plus.
Domain options
If you decide to start a free site, you will love the fact that you can have a free subdomain. Once you choose to publish your site, Carrd will let you type in your desired subdomain, which can be anything.carrd.co.
If you decide to stick with this website builder and grab a PRO version, you will also be able to connect a custom domain to it.
Mobile site optimization
Though the Carrd functionality is very minimalistic, it’s a nice surprise that this simple website builder is able to effectively optimize a mobile site. Not only do you get to preview your website in a mobile view, but you can choose to edit the site precisely for mobile devices!
That’s a strong feature that not many competitors have.
Still, for those who are not interested in the details, there’s an auto option that will handle the mobile site without you having to touch a single element.
SEO (Search Engine Optimization)
As I mentioned earlier, with such a simple builder, you can’t expect many technical options related to search engine optimization.
Carrd lets you choose the title and description of your site, which do play an important role for SEO. You can customize meta tags and custom content in the <head> part of your site, which gives you further control of the site.
You are also able to add Google Analytics to your Carrd website in order to effectively track your traffic, which honestly is a nice surprise from a simple builder.
However, in order to add keywords and more advanced SEO commands, you’d need to know what you’re doing. As this is a simple page builder designed for people who aren’t typically concerned with advanced SEO, it’s understandable that these aren’t main features.
Carrd does automatically create a sitemap that can be submitted to search engines. This will help to improve indexing and how search engines see your new website.
Blogging functions
Carrd wasn’t imagined as a website builder with expansive functionality, so there isn’t an option to add a blog to a Carrd website. If you envision having a blog as part of your brand, you might be better served using a more feature-packed website builder like Wix, Squarespace, or WordPress.
You also have the option of writing articles on 3rd party platforms like Medium or Substack and then linking to your content from your Carrd website.
eCommerce integration
Based on the general vibe of Carrd so far you probably already know that they don’t offer a true eCommerce integration.
That, unfortunately, means that you can’t create an online store or sell any kind of goods directly through a Carrd website.
You can however link a Stripe account to a form on your website. So if you offer paid consultations, there is a process in place to set up payments through the forms functionality.
If you have a print on demand or online selling eCommerce presence on a platform like Etsy you can easily link that to your Carrd website for referral traffic.
Carrd pricing and plans
A simple website builder means simple pricing. Instead of monthly pricing plans, Carrd offers extremely affordable yearly plans.
While there are three paid plans available, each of them can be expanded, so it allows a greater number of sites that you can build.
Free plan
- Free of charge
Browse through Carrd’s expertly-designed templates for absolutely free. Your website address would be under the carrd.co subdomain.
Pro Lite
-
$9/year.
7-day free trial available.
3 sites, premium URLs, no branding, high-quality images, large images and videos, no element limit, Pro templates, video uploads, slideshows, site icons, share images.
Pro Standard
-
$19/year.
7-day free trial available.
10 sites, custom domain URLs, simple forms, widgets, embeds, Google Analytics, meta tags.
Pro Plus
-
$49/year.
7-day free trial available.
25 sites, custom templates, redirects, password protection, updates frequently, advanced settings, download sites.
Customer support
After testing Carrd documentation, it seems to be organized in a logical and easy to explore way. The documentation covers each element you may use while working on your site with Carrd.
The sections are broken down into simplified categories depending on what you’re needing help with (building the site vs creating forms).
It’s a pretty simple and utilitarian portal but does the job and provides information on the different elements of your website.
Their email support is also competent and pleasant. After sending a simple question, the response appeared in my inbox after just a couple of hours.
Carrd pros and cons
PROS
Simple – it’s definitely the simplest free website builder you can find. The learning curve is practically non-existent.
Free – unless you need extra features, you can have up to three free websites tied to one account.
Mobile optimization – although the websites scale automatically, you can set it to a manual mode and control the look of your page on smartphones and tablets.
CONS
Simple – you can create only one-page websites. There aren’t as many as elements as you might want, and editing elements is can feel restrictive compared to more full-bodied website builders.
Limited SEO – minimal SEO options and no ongoing content updates through sometimes like a built-in blog. Plan on promoting your Carrd website in order to get traffic to it.
Limited eCommerce options – limited to accepting payments through forms on your website.
Examples of sites built with Carrd
John Smith (demo) — Created with Carrd
Cayce Pollard (demo) — Created with Carrd
Jane Anderson (demo) — Created with Carrd
FAQs
Unfortunately, Carrd doesn’t offer blogs on their simple websites. Although you can add text to your one-page website, you can’t write regular posts. The only option you can use as an alternative is to link outside to another blogging platform.
Yes, Carrd really is free, and you can have up to three websites without paying a cent. Although you won’t receive all of the options and features in their free version, you can still create a nice looking one-page website on their subdomain, which is entirely free.
With the free version, you can have up to three websites that you can edit and publish at any moment. If you decide to start paying yearly for one of their premium plans, Carrd allows you to have up to 500 sites with their most expensive plan.
Carrd allows you to create simple one-page websites, but it does not have eCommerce options.
Yes, you can create a simple portfolio on Carrd. There is even an entire template category dedicated to portfolios. Choosing this kind of template will allow you to create your one-page portfolio much more quickly, and you can be sure that it will look good. However, if you decide to expand your portfolio, you will probably want to start looking for another website builder that will let you control your site in more detail or maybe even allow you to start blogging and selling your work online.
Conclusion
If you are an individual who wants a simple brochure site, or a one-page portfolio for your business, but do not want to make a fuss about designing a website, Carrd is absolutely worth considering.
However, please note that this free website builder is extremely simple. While this does mean a clean user interface and easy navigation, it also means having only the most basic options.
Since there’s no blog section and you can’t turn your site into an online store of any kind, I would not recommend Carrd to anyone who needs anything more complicated than a single page brochure or link-in-bio style website.
