How to Make Money
With Amazon Affiliate Program

Step-by-Step Guide


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by and FirstSiteGuide team (Last updated: November 15, 2018)

Amazon.com CEO Jeff Bezos chose Amazon.com as the company name for two reasons. Firstly, back then, website listing were often in alphabetical order and secondly, to suggest scale as Amazon.com launched with the tagline, Earth’s biggest book store

Millions of people spent close to 130 billions of U.S. dollars on Amazon in 2016 alone. You can get a cut of that revenue by joining and implementing affiliate offers from Amazon on your website.

In this guide, we will explain to you what is Amazon Associates program and how to get started with it. Also, we will show you the best practices of how to find and promote Amazon affiliate products.

The first book Amazon.com ever sold was from Bezos’ garage which happened in July, 1995. The book’s name was Fluid Concepts & Creative Analogies: Computer Models of Fundamental Mechanisms of Thought

  • What is Amazon Associates program
  • How much can you make as Amazon affiliate
  • Ways to promote Amazon products
  • Choose products to promote
  • Do keyword research and write targeted content
  • Tips and tricks
  • Examples of successful Amazon affiliate websites
  • Conclusion

Amazon Associates is used by 5.2% of all the websites whose advertising network we know. This is 1.0% of all websites

Before you dive into the reading, we assumed you know and completed two things: started a blog and picked a profitable niche.

What is Amazon Associates program

Amazon Associates is one of the first online affiliate marketing programs launched in 1996. The program has a more than 12-year track record of developing solutions to help website owners make money by advertising millions of products from Amazon. When website owners and bloggers who are Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It’s free to join and easy to use.

Amazon’s logo shows a smile from A to Z in the name to signify that “the company is willing to deliver everything to everyone, anywhere in the world.”

There are plenty of ways you can establish a revenue when you start a blog or website. However, Amazon Associates represents one of the well-known methods for making money online. The whole process is easy to understand.

Recommended reading: How to make money blogging

AMAZON ASSOCIATES MARKET POSITION, 15 Nov 2017, W3Techs.com
AMAZON ASSOCIATES MARKET POSITION

Just create an account with Amazon Associates (account approval usually takes 24-48 hours), acquire individual affiliate links and include them on your website. When visitors click these links and make the purchase, Amazon will give you up to 10% of each sale. More importantly, this does not only refer to the item you are linking to, but to any other product that the user purchases from Amazon.

Now all this sounds exciting, right? Well, the whole journey takes time and making the right decisions along the way. Therefore, let’s take a look at how you can earn money with Amazon affiliate.

How much can you make as Amazon affiliate

Amazon will give you a percentage fee on each item that was sold and referred through your affiliate link. A user can buy any product within a 24 hour period (or 30 days if they added an item to their cart) via your affiliate link, and you will receive the commission for that sale.

In the U.S., time spent on the Top 5 digital-first shopping apps this year grew 44% compared to 2016

Amazon offers different fee rates for various product categories. Here is the break down:

Amazon has a total of 562,382,292 products as of Jan 10th, 2018

Product Category

TOP 10 CATEGORIES WITH THE MOST NUMBER OF PRODUCTS ON AMAZON.COM
AMAZON ASSOCIATES MARKET POSITION

It’s all about sending targeted visitors to Amazon and getting a commission for the stuff they buy. As you guess your earnings will depend on the number of people you refer and amount of money they spend. And these figures will depend on the traffic to your website and niche products you promote. You can earn from $50 to $50,000 based on the performance of your site or blog, and we will show you some successful Amazon affiliate websites below.

For more information about fees visit official Amazon Associates Program Fee Statement.

Ways to promote Amazon products

Inside Amazon Associates, you’ll find a variety of means to generate affiliate links. Amazon offers three ways to add product links and ads on your website: Text links, Banners, and Native shopping ads.

Text links

By far the most efficient way to refer a visitor to Amazon is by using a text link within the website content. According to Darren Rowse from Problogger who made hundreds of thousands from Amazon affiliate program, 99% of conversions come from text links.

More than 60% of sellers said Amazon sales comprise more than three fifths of their sales, and nearly 50% sell almost exclusively with Amazon, making up 80% to 100% of their sales

Here is an example of affiliate text links within the content:

Check out this golf club. I’ve been using these type of clubs for last three months. If you want to try one, buy it for only $100 and get free shipping.

How to get text links:

  • After logging into your account, click on “Product Links” found under the “Product Linking” tab on the black bar.

67% promote their products mostly with Amazon Ads

Amazon Associates

About 60% of Amazon sellers promote their goods through the marketplace’s Sponsored Products platform

  • Search for the item you want to link.
  • Click “Get Link” button to the right of the item.
TWO THIRDS OF ALL SELLERS SAID THEY PROMOTE THEIR PRODUCTS IN SOME WAY
AMAZON ASSOCIATES MARKET POSITION

Get Link

  • To get a short link, click on the down arrow beside the “Get Link” button and click on “Shorten URL.”
  • Choose if you want Text and Image, Text Only, or Image Only and select color options and whether you want it to open in new window.

Customize and Get HTML

  • Copy HTML code in the box under “Get HTML Code For This Product Link.”
  • Paste the HTML code into the preferred section of your website.

Banners

Use Carousel Banners. When promoting your affiliate links through banners, try to use Carousel banners from amazon which will help in increasing your conversion rates more than normal static banners. Many experts say that, using carousel banners from amazon has increased their affiliate earnings a lot

The easiest way to get a link on your site is by using a banner ad. However, it’s proven to be not the most efficient way to generate sales.

Here is an example of Amazon banner ads:

Top Brands

How to get banner links:

Move quickly. If you see a competitor is out of stock, that may be a good time for you to lower pricing and/or increase ads. If you see that competitor reviews are increasing at a faster rate than you, try to figure out the cause. Look for new and innovative ideas such as images or product content from broader categories, and implement them before your competitors

  • After logging into your account on affiliate-program.amazon.com, click on “Banners” found under the “Product Linking” tab on the top black bar.

Amazon Associates

  • Scroll down and select the category you would like to get a banner from.

Regularly check your pages for questions and new reviews. Many customers spend more time reviewing customer questions and reviews than a brand’s published content, so be sure to regularly check and respond to these as necessary

Banner Links

Promotions including Lightning Deals are a great way to sell units at an increased velocity, ultimately leading to more reviews. The goal is not to always be on promotion or providing deep discounts, but if you can sprinkle these in towards the beginning of your product lifecycle on Amazon, it is a great way to gain additional reviews and build relevancy so other customers can find you.

  • You can choose which size banner you want by clicking on the size below the category you selected, or you can scroll through the list to find the one you want.
  • Copy the HTML code below the banner you want and Paste it in the code for your website.

Native Shopping Ads

Same goes for native ads. They look beautiful, but they don’t convert as well as text links. You get fewer clicks because they look like an ad.

Here is an example of Native Shopping Ads:

Amazon is serious and strict about the appearance of its site therefore product images must be of professional quality and accurately portray the product being sold

Related Products

How to get Native ads links:

  • After logging into your account on affiliate-program.amazon.com, click on “Native Shopping Ads” found under the “Product Linking” tab on the top black bar.
  • Choose which type of Native Shopping Ad you would like by clicking on “Create Ad Unit” and selecting from the following:

There are many Amazon SEO keyword research tools available, but Sonar by Sellics has a free version and is a good place to start

Shopping Ads

  • Recommendation Ads are ads that automatically display relevant product recommendations from Amazon based on your page content and visiting users.
  • Search Ads are ads that allow your visitors to take advantage of search results from Amazon directly on your website. Include product recommendations based on search phrases or keywords selected by you or entered by your visitors.
  • Custom Ads let you handpick your favorite products that you would like to promote and place the ad unit within your product article posts.
  • Select the Categories or items you would like to have in your ads, as well as the Fallback (in case the item or category is unavailable at some point on Amazon.com, this will fill in) and any Advanced Settings such as size.

Nearly half of consumers—at 48%—have less than 2 years of time selling on Amazon. Most have few employees, yet respondents to the survey said majority of their ecommerce sales take place through Amazon

Related Products

  • Copy HTML code and Paste it into the code on your website.

For more information visit Amazon’s official page Product Links, Banners, and Native Shopping Ads.

Choose products to promote

People buy just about everything on Amazon. You should be able to find a good selection of related products to promote whatever your site niche.

The first thing you can do is, check the Best Sellers page. On the left side, you can browse through Departments and pick products category relevant to your website.

Nearly 50% of Amazon customers are open to trying new brands or products

Amazon Best Sellers

KEY FACTORS FOR U.S. USERS TO SHOP VIA AMAZON 2017
KEY FACTORS

Always go with products closely related to your site niche. You can choose a broad category and niche down to the specific products to target visitor looking for particular items. That way, visitors are much more likely to click through and buy. For example, Camera & Photo > Accessories > Bags and Cases > Filter Cases.

When it comes to what price point items to promote, the rule of thumb is to go for middle priced items. The low priced items are usually easy to sell, but you get too low of the commission. On the other hand, high-end products items have much larger fees, but it won’t be easy to sell.

That means the best approach is to go for items around the $50 – $200 mark. At this price point, your commissions are good, and the things will be easier to sell.

Keep in mind that it’s important to promote high-quality products. Thus, keep an eye on the customer reviews and ratings.

What type of content to write and keywords to use

Now that you understand what products you can promote, it’s time to work on creating content that will give you visitors ready to buy products.

We are not going to talk about keyword research here. Instead, we will reveal what type of articles work the best when it comes to making affiliate sales.

Be thorough in your review and try to cover all the points that you would want to see if you were the reader

Product reviews

It’s probably the most popular articles people write and use to make money on Amazon. Pick any product within your niche and write a review about it.

Doing a quality review for a product related to your niche is the best way to get higher click thru rates and make affiliate sales.

This segment is becoming more and more popular with all the “unboxing” content that has emerged in the last few years. It’s evident that customers love reading in-depth product reviews from real people.

Make sure your review speaks to people using words that they understand

Example of titles:

  • Apple MacBook air 13-inch review
  • Canon EOS-1D X Mark II Body review

The best products

Remember, there is no limit to how many product reviews you can do; you can make a website simply dedicated to doing product reviews

It’s no secret; people always looking to buy the best things available. These people are usually happy to spend more money to get the best possible goods.

Also, this type of content gets a tonne of traffic if you can rank it high in search engines. Some bloggers believe that this content brings the highest converting traffic.

Example of titles:

  • The best laptops for students 2018
  • The best headphone for runners 2018

Products comparison

Whenever you mention a product you have reviewed, rather than linking directly to the product, it’s best if you could link to your review. This will minimize your affiliate links (which search engines do not like) and also give the potential customer “a taste” of the product you are promoting

With some many brands and products available today it’s not always an easy process to choose what products to buy. Thus, people love and need to compare products before they make their final decision. If you can provide enough information and make accurate recommendations visitors will purchase goods you recommend.

Example of titles:

  • iPhone X vs. Galaxy s9
  • Leica M10 camera vs. Canon 5D Mark IV

Amazon allows 250 characters for your product titles and recommends using a specific formula when you write them: Product Brand/Description + Line/Collection + Material/Ingredient + Color/Size + Quantity

Sales, promotions, and discounts

Amazon has hardly any products that don’t have a listed discount. Keep an eye out for these kinds of promotions because they can be well worth promoting (if relevant to your readership).

Example of titles:

  • Cheap MacBook pro for sale
  • Get Samsung Galaxy s9 10% off coupon

Focus more on benefits. Whenever someone decides to buy any particular product, they do it after seeing the benefits, not bullet pointed features

How to choose

When people are planning to buy the product in a category they never bought before, you usually they have tons of “newbie” questions. If you create useful “How to choose” content and walk them through picking a particular product, they will listen to your advice and make the purchase.

Example of titles:

Consumers are becoming increasingly wary of commercial reviews (since you stand to gain if they buy one of the products). Wherever possible, include user-generated reviews and ratings in your posts to boost credibility

  • How to choose the best mattress
  • How to choose the best golf clubs

New products launch

Product launches are hot. There certainly is a lot of competition writing about them, but there is an equally big amount of people consuming content about new products. If you can grab a part of a launch’s traffic and make it convert, this can easily be worth your while.

According to Amazon, A+ Content can increase sales on average 3 to 10% by educating the consumer about your product and brand

Example of titles:

  • New iPhone Xs features and prices
  • New beats headphones 2018

Tips and tricks

Use at least two affiliate links per post

Use multiple affiliate links per article you write. You can include affiliate link every time you mention the product. Not just it would help you to get more people to Amazon, but it’s also user-friendly.

Make product images clickable

Check if the items are already sold on Amazon. Free tools like Keepa.com can help you gauge if the items have already been sold by Amazon Retail at some point

When you use pictures of the products inside your content, make sure people can click on them. Some websites see as high as 30% click through rate increase when they add this functionality.

Here is an example of HTML code:

Consider making more of Amazon’s might if you are in launch mode. More ambitious start-ups looking to launch a brand-new product can also try applying for Amazon Launchpad, which simplifies the development, marketing and retail for new products from start-ups. It includes help in managing inventories and fulfilling orders

HTML CODE Sample

Get as many people as you can to Amazon

The results of using Amazon can sometimes be phenomenal: South Carolina-based ornament company Palmetto Engraving received 18,000 orders from Amazon after being featured on Amazon during a Black Friday sale, said Palmetto Engraving’s vice president Dennis Solomon. Until then, their biggest spike in sales were 200 orders through online retailer Etsy

As we mentioned above, Amazon will give you commission for any product people buy through your affiliate link. Thus, the more people you refer to Amazon the more money stuff they could and the more money you can make.

Get ready and focus on the holidays

Be prepared to stand behind your product or service. To stand out in a sea of competitors, it’s critical to make a good product. Paying for advertising on Amazon will help results show up higher and shouldn’t be discounted. But the Amazon dynamic also means users can leave negative feedback that can sink aspiring brands

We all know that the holiday season is crazy for anyone who has a business that sells products (particularly physical products.) Search traffic is up, and conversion rates are higher than ever.

Make sure you get ready for the holidays season since that’s when you can make most of your sales. Get busy two months before Christmas, but don’t forget about Black Friday and Cyber Monday.

Make sure you use proper website layout

Your website layout and design play a significant role in your Amazon affiliate success. There are several things you should keep in mind when you are creating your website.

  • Mobile compatibility and clean design
  • Easy to find affiliate links
  • Use custom WordPress theme for Amazon affiliate websites

Offering a significant discount from time to time or running a daily deal can get you enough brand exposure and attract repeat buyers. That, combined with great reviews and optimized SEO, can make for a winning strategy

With theses things in mind, you can focus more on content creation.

Use WordPress plugins to make your life easier

If you are planning to go full force with your Amazon affiliate WordPress website, you might need to use custom plugin such as EadsyAzon. It will make your life easier and help you find links and pictures, and post them fast on your website.

Examples of successful Amazon affiliate websites

Finally, we would like to show you few example of Amazon affiliate sites that take it to the next level. Check them out and pay attention to how they embrace Amazon product offers.

Tuft & Needle, a mattress industry disruptor, began its operations entirely online and notched 100 million in sales in 2016, said Jeff Wells of Tuft & Needle. Wells is the vice president of Amazon Strategy at the mattress disruptor, a position dedicated exclusively to managing the company’s approach to selling on Amazon.

Conclusion

That is practically the whole journey that you have to go through when you are working on an Amazon affiliate marketing website. It is important to note that patience plays a crucial role in the whole process, as building traffic to your site takes time. However, if you take all of the steps mentioned above, it is certain that you are going to succeed over time.

Therefore, with enough dedication, motivation, time, and passion, earning money with Amazon affiliate is an option that anyone can choose.