How to Start a Fashion Blog

Step-by-step Guide and Useful Resources

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by and FirstSiteGuide team (Last updated: 8th Jan 2018)

Welcome to this guide


You stun others with your fabulous fashion sense. You help friends refurbish their wardrobes and plan their attire for special events. You always know what’s hot on the fashion market and your advice is invaluable. Isn’t it time to start your own fashion blog?

The internet is an effective platform for establishing your personal brand. And it can become an important source of revenue for you. You’ll be able to demonstrate your skills to a wider audience and turn your free advice into cash. And you may be surprised at how easy it is to create your own blog with direction from our detailed guide.

Companies with active blogs generate
55% more site visits
Fashion blogs first appeared
in blogospere prior to 2002

Six easy steps to start a fashion blog

Website designers’ mumbo-jumbo can be intimidating if you’re not a tech whiz. But with guidance, the processes for getting your content online are easy to follow and quick to yield results. Let’s get started!

Choose the best blogging platform


There are approximately 76.5 million blogs

17 posts are published every second on WordPress sites around the world.

A content management system (CMS) is both the skeleton and shell for your blog. A CMS controls how your blog looks and what it does. CMSs usually spare you the trouble of learning complicated programming or design. Since you’re looking for a system that will also allow you to add and manage the content of your blog, your choice of CMS boils down to a few options such as WordPress, Joomla and Drupal. is the leading CMS in terms of trust and popularity. That’s why it has several million users around the globe.

WordPress is one of the top choices for content management for blogs and websites of all sizes—from popular bloggers to companies, large and small.

Top Fashion Bloggers have provided insights for this guide by participating in our survey.

A CMS makes working with blogs, as well as websites, a lot easier. And since it’s highly customizable, there’s no limit to creativity and functionality.
With WordPress, you don’t need to know how to write code, yet it gives you tremendous flexibility and the ability to create a professional and dynamic blog or website. WordPress is available worldwide, without restrictions, in most languages.

Select your domain name

Blogging platform
What people use to blog



Thumblr, Typad Posterous


From Facebook to Amazon, we call websites by their names. In order to access them online, these names are written in the address bar of browsers following certain conventions.

Such addresses are called URLs—where the domain name is squeezed between a www. and a .com (or other suffixes). The toughest choice you need to make is the name that will be sandwiched in between. So let’s find out how to deal with that first!

Here are some important clues about what you should be considering:

Short is better. If you want to be memorable, go for something witty and short. You don’t want to crowd too much information in your domain name. Long names are hard to remember and difficult to enter into search bars. Remember: Catchy and memorable is the best way to go.

Keeping your blog active dramatically increases the chances of pulling in sales. A full 92% of business blogs that update
several times a day have acquired at least one customer through their blog

Keep it specific. Unless you come up with a very witty moniker or you already have an established name in the fashion niche, make sure to indicate the topic of your blog in the name—otherwise you’ll fail in search results.

Make it more YOU. If you’re a reputable fashion advisor make your name a domain, even if it’s just a last name. If you’re new to the game, however, or don’t strongly connect your name to your business, leave it out of the domain name and introduce yourself on the blog instead.

Set up your account with a hosting provider


Over 850,000 people have set up WordPress blog with BlueHost

If you’ve come up with a great domain name, the next thing you need to do is select a web host for your blog. Like buying clothes from a well-known couturier, selecting a reliable web host is an important step in developing your blog.

Hosting is usually a paid service, like paying rent for an apartment. Some people prefer to get their domain name and hosting from separate providers. Others bundle them together for the sake of convenience, often getting awesome deals with the bundle.

Given our experience reviewing and using different web hosts here at FirstSiteGuide, we enthusiastically recommend
Bluehost. They provide reliable support—and hosting plans are available for as little as $2.95 per month. Click on the link above and you can benefit from an exclusive deal for our visitors that includes a FREE domain.

Visit BlueHost to get the special deal

315 people visited BlueHost today


Free Domain Name & Instant Setup
Trusted by top bloggers
1-Click WordPress Install

Get your blog online

Following is the quick and easy sign-up process with Bluehost.


Step One

Get a special deal from Bluehost and start blogging in 5 easy steps by following this link, then clicking “Get Started Now.”

Step One

Step Two

Bluehost offers special deals and plenty of blogging options, as well. As a beginner, we suggest that you begin with a Basic Plan then upgrade when you’ve learned the ropes and are ready to expand. Though limited, this plan has everything you need to get started.

Once your blog begins to scale up, you’ll want to explore the unlimited Plus Plan with standard performance—it’s Bluehost’s best seller! The Pro Plan provides the same features as the Plus Plan with the addition of high performance, which makes it perfect for seasoned bloggers who have a crowd of devoted followers. (You’ll get there!)

step two

Step Three

This step can seal the success of your entire blogging venture. Some of the best domain names have been forged during the registration process! In case you can’t think of anything good out of the blue, take a minute or two to reflect. Then, simply type the name in the “new domain” box. If the name is already taken, Bluehost will generate a list of similar domain names. Take your pick and click “Next.”

step three

Step Four

Finally, you’ve arrived at the registration page! This means that your domain name has been accepted and you only have a couple more steps to go. For now, fill in the empty fields with your personal and billing info—Bluehost will keep it private and safe!

step four

Step Five

Fashion Blog Niches







The top 5 types of blogs searched for on Google
monthly searches

Fashion blogs

Food blogs

Beauty blogs

Travel blogs

Music blogs

Turn your calculator on, since this step is all about your payment options. You can choose the 12-month account plan for the lowest price or you might want to consider making a longer commitment. The other two hosting packages will last you twice or thrice the time, and your monthly fee will be lower! As for the rest of the boxes, you can leave them unchecked for now if you want, and return to them when the need occurs.

step five

After you’ve checked the “Terms and Regulations” box, return to where you started—the Bluehost homepage. In the upper right corner, you’ll see the login button. Enter your domain/username and password to enter your account. Then, find the WordPress icon and click for quick install. Shortly after, you’ll receive your credentials via email, so be sure to check your inbox.

Finally, you’re an owner of a WP blog, which means that you can start customizing your theme, design and layout.

If something is unclear or goes wrong, Bluehost’s support team is always at your disposal.

Find the perfect theme

Types of fashion bloggers

Personal style bloggers – the most popular of them all, they post outfits & more outfits

With your blog up and running, you’ve already taken the important first steps.

But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.

Themes are like clothes for your website. WordPress’s own repository contains more than 2,000 themes. More themes are available at a premium from diverse sites. When you’re looking for the perfect theme, there are several things you should consider.

You want your blog to look great. But you also want to make sure it functions smoothly. Keep in mind that not all themes will be compatible with all the features you want, such as a storefront or specific performance metrics. Consider your needs, now and in the future, and find a theme that meets them.

Free or premium?

Street style bloggers – they post inspiring looks they photograph on the streets
Business of fashion / fashion news bloggers – the majority post about fashion
news and they also cover different topics about the financial & business type of the fashion world

There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own, give you the opportunity to preview a theme before downloading, installing or even paying for it.

Shopping bloggers – they post about the latest trends and curate beautiful collages with lusted pieces
Lifestyle bloggers – they mix fashion
posts with lifestyle posts, we can talk about famili, food, travel & decor posts
Fashion photography bloggers – the latest editorials, campaigns and inspirational looks around
General fashion bloggers – as the name says it, all about fashion, including looks, editorials, news, trends, sometimes street style, beauty, shopping & co

Do you know what you want?

It’s easy to be swept away by the great WordPress themes. But it’s important that you don’t make the mistake of not checking to be sure the theme works the way you need it to. (It’s like that gorgeous dress you save up to buy, only to have it gather dust in the closet because there’s nowhere you could possibly wear it.)

Make a list of the functionalities you would like to have on your blog (e.g. drop down menus, number of columns, slideshows, full-width previews, etc.) Decide which functions you absolutely need and which are optional. Then make sure the themes you’re interested in support the essential functions and, hopefully, at least some of the optional ones.

What will your readers want?

Today’s readers often like to read their favorite blogs on devices as diverse as mobile phones and tablets. This is why you should opt for a theme that’s responsive—that is, it will load quickly and look professional on screens of all sizes.

What do you want to achieve?

Keep in mind what you want your blog to look like when it’s finished. This should be your benchmark for the theme you choose. Ultimately, you’ll save time, effort and, in many cases, money, by focusing on your vision for the final blog. This means that you should select a theme that already looks fairly close to your vision of the blog.

Who are your readers?

Blog frequency impacts customer acquisition
% of blog users who acquired a customer through their blog

Less than



2-3 times per mounth


Multiple times a day

Knowing your readership also helps you select the best theme. Not only will you have a better idea what to choose, but you’ll also be able to provide something that’s consistent with your industry’s standards and current trends. Conversely, if you are an extremely creative person, you could go against the grain and choose something that will set a new fashion!

Here’s a short and handy list of themes we’ve found particularly well suited for your new fashion blog. All are free and can be downloaded directly from the repository of themes.

If you’ve found the perfect theme for your blog (and you should have by now), this means you’re now ready to download and install it. Though the process is generally fairly easy for beginners, FirstSiteGuide offers you a complete walkthrough for the download and installation process.

64% of social shoppers turn to message boards or blogs for inspiration before making a fashion-related purchase decision.

Identify the best plugins

Plugins are a very important part of the WordPress experience. They serve diverse purposes, but they have one thing in common: they make your blog look and function better! Whether they add a new feature (e.g. subtitles for your posts, or social buttons on your pictures), or a new functionality (e.g. a contact form), or just make your blog simply smashing (e.g. a rotating slideshow, a pop-up window, or a subscription reminder), they all work together to enhance the way your fashion blog looks and works.

Recommended fashion blog plugins:


You did it! You read and followed our instructions step-by-step and now you’re lounging back in your chair to admire the fruits of your labor! You have a fully functional blog, which will help with your new career in fashion.

Your blog will help put your business on the map, attracting new clients and helping you communicate within your niche elegantly and eloquently. With the new skills you’ve learned here, you now have the tools to ensure your web presence and real-life presence match, just like when you’re dressed to the nines!