How to Start
a Fashion Blog

Step by Step Guide
and Useful Resources

Download PDF

Watch Video Guide

Welcome to the guide

You have stunned others with your incredible fashion sense. You helped your friends refurbish their clothing closets, and many other people with planning their attire for special events. Your advice is priceless, and you always know what's hot on the fashion market. Why not show it to the world? Why not make your own fashion blog website? The Internet will serve you as a trampoline for establishing the face value of your fashion sense, and also can become a very important source of revenue for you. You will be able to show what you've got, but also to get more: a wider audience, and an opportunity to turn your free advice into real money. Styling your own website will be surprisingly easy after you read our detailed guide, with instructions and screen captures, as well as with a companion website made precisely according to the steps and explanations from this guide. By building your own website, you can get all that, and even more.

So: have you decided to get started with your website? First Site Guide's here to help! Here is what you will find in our Fashion Blog Website Guide:

We did not avoid, of course the building process of your website: how to choose a theme, how to get your content online, and how to tweak the things you don't like on a custom theme, and make it more of your design! Additionally, information on how to turn your website into a money-making machine is included in our guide.


Top Fashion Bloggers have contributed to this guide by answering questions from our conducted survey.

The beginners guide to successful blogging

What you will find in our Beginner's Guide to Blogging Success is a blueprint that takes you from learning the basics of blogging to becoming a knowledgeable and talented blogger. This has been designed to help you achieve those goals in an easy to read, step by step way.

Read the guide

Getting started: Step-by-step blog setup process

Action steps:

1. Get a domain & hosting

Sign up for a reliable hosting account to get started.

2. Install Wordpress CMS

Follow the easy 1-click install process.

3. Your blog is live

Welcome to the web, you can start blogging instantly.

Recommended WP themes

Free themes

Fashionistas is a simple and clean WordPress theme to showcase your content in an elegant way. It is a bold and fun theme built on Bootstrap, suitable for fashion style blogs. Fashionista looks good on all manner of devices.

Codium Extend is a very simple WordPress theme and is ideal for anyone seeking simplicity with the full articles on the homepage. It is also optimized for handheld and mobile devices with a responsive design.

Unique is a WordPress theme with six dynamic layouts, custom widgets, three menu locations, designs for all post formats, support for multi-author sites, and custom page templates. It's a theme with loads of goodies.

Premium themes

Runway was created to showcase your content in a clean, minimal, and fashionable space. Inspired by fashion bloggers, this theme is quite versatile and can be used by many. It offers eight color options for you to choose from and a matching pin-it on hover button.

Metro Pro theme is a modern magazine-style layout built on an optimized mobile responsive platform. The spacious frame highlights your online publishing for a wide-screen world, and the sleek social features will help to build your audience fast.

Beautiful is a theme that shows a lot of attention to details. It is your canvas on which to paint whatever online masterpiece you that will undoubtedly contribute some feelings of happiness somewhere within you and those you hope to reach.

Recommended fashion blog plugins

Photospace Gallery – full-screen gallery view

EWWW Image Optimizer – quality & loading time of photos

WP Image Annotation – an intelligent way to add a legend to your photos

Starbox – a branding option for adding a short bio to your posts

Bottom of every post – a great way to add sponsored links

Link Manager – your blogroll management

Digg Digg – a floating bar of popular social media sharing options

Pinterest Hover Pin-It Button – easy pin-it button for your images

Subscription options – a roundup of your online presence

Tweet My Post – automatic tweets of your new post's titles and links