Did you know that there are more than 150 million blogs online? And only a few thousands of those attract a significant and satisfying readership. Building a blog, writing and posting articles is one thing while increasing the blog traffic and maintaining it is quite another.
If you have ever wondered how you can increase your blog traffic, read these essential tips that will help you put your blog on the map.
1. Create content for targeted audience
The content of your blog will be the bait that attracts readers. You will need to figure out who is your targeted audience. Here is the list of questions you need to answer first to get a better understanding of your audience:
- What is their occupation?
- What common problems they might have and can you help them?
- What topics do they enjoy reading the most?
- What keeps them up at night?
An important thing you need to understand is how to make people come back to your blog, share your content and link to it. The format of content you create will play a critical role in getting more visits and social shares (don’t forget that it’s also important to extend your targeted content strategy over to social media).
Good content makes people take action because they show one of the following:
- Social currency
- Practical value
It can be tricky to come up with the content that would cover all the wishes and concerns of your audience. But if you have the right approach, your content will get a lot of traffic.
2. Use proper headlines to get more clicks
The headline, or title of your blog post, has to capture the attention of potential readers. People may see it in their social media newsfeed or search results. Make sure you include the main keyword phrase that people could use when searching for the topic you are covering.
It’s also important to include the principles mentioned above in your headlines. Show social currency, practical value, or focus on emotions to get your headlines clicked more often.
Here are examples of good headlines:
- Social currency – Why 1000’s of Bloggers Will Come to SMX Conference in 2018
- Practical value – Spend 10 Minutes a Day, and You’ll Have Incredible Abs in 2 Months
- Emotions – Warning: Don’t Buy Another Ounce of Dog Food Until you Read This
3. Organize your content, so it’s easier to read
You need to properly structure your content so that people can quickly scan through it. Use elements such as subheadline, bolded text, bullet points to optimize each post for both readers and search engines.
Recommended Reading: What is a blog post? And the perfect blog post structure.
4. Work on long-form content and evergreen content
According to studies by SerpIQ long form content usually gets higher rankings in search engine results. Below is the graph showing the connection between content length and positions in search results.
One type of long-form content is evergreen content. Evergreen content continues to be relevant to its readers and gives them value years after the publish date. It will help you improve your SEO ranking, and you will drive more traffic to your blog.
Recommended Reading: What Is Evergreen Content and Why Your Blog Needs It?
5. Have posts schedule and blog consistently
Creating a consistent schedule of posting on your blog helps your readers know when they can expect to hear from you again, whether it’s daily, weekly, monthly or even quarterly. The key to maintaining publishing consistency is to be realistic. Individual bloggers will find it difficult to create high-quality content on a daily basis. Start with weekly or bi-weekly posts and work your way up to daily posts, if that is your ultimate goal. Just don’t sacrifice quantity for quality.
To help you maintain consistency, be sure to use some form of an editorial calendar. You can use Google Calendar, Outlook Calendar, or even a simple spreadsheet. Use it to manage your ideas and plan your content themes for each month so that blogging is something you focus on, not something you do in your spare time.
Here is an example of the blog content plan:
6. Make your content SEO-friendly
When you’re working on SEO, you need to be aware of the existing factors that influence your ranking. These are elements that affect your ranking in either a negative or positive manner. There are two types of ranking factors: On-page and Off-page. To make your content SEO-friendly, you will have to pay attention to on-page factors.
Here is the list:
- Use keywords in title, description, and H1 tags
- Use SEO-friendly URLs
- Make a user-friendly layout, use H2 tags, bullets, etc.
- Use keywords in first 100 words
- Make your design responsive
- Optimize page loading speed
- Create long and original content
- Optimize images with SEO attributes (ALT tags)
- Use outbound links with quality and relevancy
Here is an excellent example of elements of an optimized page by Moz:
Recommended Reading: The Beginner’s Guide to SEO
7. Do keywords research before you write
To create a list of targeted keywords for your content, you can use special tools such as Google keyword planner, KWFinder, SEMrush, etc. These services provide an opportunity to see and estimate what requests, and in which amount is entered in search engines by users on a monthly basis. From this data, you must choose “keywords” that will be most useful for your post.
No matter what tool you use, the selection process can be reduced to two conditions:
- Find a maximum number of unique key phrases within a specified topic
- Find the best compromise between the search frequency and keyword competition
For more details read our keyword research guide.
8. Make your website design appealing
It’s important to invest time and energy into creating quality content. But, it’s as an important to invest time and money into the design of your blog and content. Many studies showed that good design helps you build trust with your visitors. Remember, you have about 50 milliseconds to make a good first impression.
If people trust and like your blog, they are likely to come back. Thus, make sure you invest in good design.
Here is a list of 30 blogs designs for inspiration.
9. Add visuals to your content (images, infographics, charts, etc.)
Create and add graphics to your content. Images can be a great source of additional traffic to your website. You can let people use your images and ask them to cite you as a source. You can even create pre-made HTML code that people can copy and paste on their websites.
10. Interlink your content between each other
Interlinking your blog articles between each other is important. If done correctly, this technique can get you some nice traffic benefits. If you include links to other interesting articles on your blog people will eventually click and visit more pages on your blog.
11. Add social share buttons to your content
Social media is a useful instrument for promoting your blog content. You need to make sure to include social buttons to all your content, so people can easily share it on social networks. That would help you get additional traffic and exposure to your content.
You can place sharing buttons at the top of your content, at the bottom of your content, or on the side, as a floating widget. Or you can use all of the options if you want.
12. Share your content on social media
The first thing you need to do is to claim your preferred name on all the main social networks. Depending on your niche, some social media channels can be invaluable. Don’t forget, though, that social media (aside from paid advertising) is a place to connect with others to be helpful to them and display your expertise. Don’t hop in with a megaphone and act like a barker at a circus. Rather, treat social media like a huge cocktail party – a place where you can meet others, trade ideas and share your content with them. Your aim is to be of value and engage with your current or future blog readers.
13. Include link to your site on all your web profiles
Everyone who comes in contact with you should know that you have a blog. Some good ways to ensure this include the following:
- Add your blog URL to your email signature so your email contacts can check it out. WiseStamp is a great app to try for anyone using Gmail or other browser-based email systems. It can even pull in your latest blog post into your signature.
- Add your blog URL to the social profiles that you use the most, including Twitter, Facebook, LinkedIn, Google+, Pinterest, and so on. This way, whenever people find you on social media, they can discover your blog as well.
- Add your blog URL to author bios of any sites you are already contributing to, including other blogs that you own.
14. Participate in social community sites
There are many social bookmarking and voting sites. Your goal is to look for social bookmarking and voting sites that have engaged users such as StumbleUpon, Reddit, or similar. Note that many of these sites are not fond of people promoting their content all of the time, so you may want to consider making friends on those networks and occasionally share content with them in hopes that they will submit it to these networks.
15. Ask and answer questions on Q&A websites
Thousands of people are looking for answers on the web every day. You can create accounts on Questions & Answers websites such as Quora, Stack Exchange, and similar and start helping people by answering their questions.
The idea is to find topics that are related to your niche and be active in those sections. It will help you get your name out there and build the authority. You can direct people to read more relevant content that you have created on your website.
Here are couple examples of topics from Quora:
Here is a list of different topics on Stack Exchange:
16. Be active on relevant forums and communities
You need to be active where your targeted audience spends their time. Perhaps there are forums or Facebook groups that you know of, and the audience you want to attract is hanging there. If you are running dogs related blog, a Facebook group of dog lovers with more than 790,000 followers is a perfect place for you:
17. Comment and interact on other blogs
Commenting on other relevant blogs is a great way to build relationships with top bloggers within your niche. Research the web to find top blogs in your niche and start commenting on their newest posts. It will help you make them and their readers aware of your existence as well as a way of developing your authority within the niche.
18. Ask your friends and family to share your content
This one is a no-brainer, and it should be number one on your list. Once you start your blog and write your first piece of content ask your close ones to share it online. If you ask twenty people to share it on social media with their connections, you will slowly start getting visitors to your blog.
19. Share your content with fellow bloggers and ask for links
If you build relationships with fellow bloggers within your niche, you can ask them to share your content with their audience. If your content is great or you have done some proper research you could also request a link. Not only it will get you some referral traffic, but links also help you to rank higher in search engines.
20. Work on getting subscribers to your blog
Don’t wait until you get a substantial amount of traffic, start collecting subscribers from the beginning. If on the first day of launching your blog you get few people who love it, you want those people to give you their email address so you can keep them up to date with what is happening on your blog. Later, this list will be what you use to promote your new content or products.
Offer your blog visitors a way to subscribe to your blog via RSS readers such as Feedly.Then you can use Feedburner, service owned by Google that allows you to track the number of subscribers to your RSS feed.
You can also, use service like MailChimp that allows you to have up to 2,000 subscribers and send up to 12,000 emails for free. Or service like Aweber that allows you to have up to 500 subscribers with unlimited emails for $19 per month.
Recommended reading: 16 Practical Tips That Guarantee More Blog Subscribers
21. Guest post on other blogs
Besides staying committed to your blog, contributing posts to other sites may seem like quite an investment of your time. So, is it a waste of creative energy or is it worth the effort? Guest blogging used as a growth hack technique – even the most popular bloggers do it, and here’s why you should too:
- You’ll build valuable relationships with influencers from your niche. Your article on their blog is a free ad, not to mention the fact that you’ll earn some support from the fellow writers. The blogging community is competitive but in a healthy way. Nobody has one favorite blogger. After all, readers are always content-thirsty. There’s a plenty of space for everyone who provides value.
- The host blogger will usually include a link to your site, thus multiplying your chances of getting noticed. It will introduce you to new audiences that are already interested in reading more niche-related content. If you leave a great impression, the host’s followers will be more than excited to include your blog on their daily reading list.
22. Let people to guest post on your blog
You might get requests for guest posting on your blog, and it’s a good sign which means people see the potential in your blog. The key is to make sure these contributors are committed to creating high-quality content. From your end, you will have to have a process in place to review and publish this content.
In most cases, guest bloggers will also help you promote the content they wrote. They will share it on their social networks, and you will get additional exposure.
23. Attend conferences and meet new people
Attend conferences and networking events. Be sure to have a quick elevator pitch about your blog when they ask you what you do. If you’re at a blogging conference, in particular, it’s highly recommended to let people know that you are a founder of yourdomain.com, a blog that helps people learn more about your subject matter.
Check out Lanyrd resource to discover conferences and connect with attending people.
24. Collaborate with other bloggers
Working with other bloggers is always a right choice. However, don’t confuse collaboration with networking. While networking is all about making new connections and forming relationships with other bloggers, collaboration is the result of networking. Therefore, once you establish solid connections, make sure you work on collaborating with authority bloggers, as it will help you go way beyond your potential. When you join forces with like-minded people, you can achieve so much more than if you were working on your own.
Apart from guest posting, you can work together on various group projects, such as writing an eBook, where several bloggers will make equal contributions. Having an ongoing collaboration with influential bloggers can go a long way, so you should use it to its full potential.
25. Organize events and be a speaker
Events like this will help you to network with people, build new relationships and give you and your website more exposure.
26. Add your blog to content aggregation websites
There are different types of content aggregators. Some will pick up content from popular websites and with some of them, you would have to submit your content to be included on their list. Submitting your content to aggregators is one of many ways to promote your blog. If your content is good , people will share and like it, which will help you get more visitors to your blog.
Here are few aggregator websites you can check and submit your content:
27. Use content promotion networks
Several networks exist solely for the purpose of gathering people who love to help each other promote their blog posts. These networks include Social Buzz Club, Triberr, Viral Content Bee, and similar. You can also build your own blog post promotional network as you networking with others in your niche. For example, connect in a Facebook group or in an email list where all of you can share your latest posts.
Recommended reading: How to Promote Your Blog
28. Setup analytics and measure the results
You’ve done everything in your power to attract new readers and keep existing ones. But, how can you tell if your blog is successful or not? To improve, you need to have a clear insight into your performance. Setup Google Analytics to track your visitors, where they come from and top content pages on your website.
You can measure the following metrics to improve your traffic:
- Total visits
- New subscribers
- Average length of stay
- Page views per visit
- Social shares
Recommended reading: The Beginner’s Guide to Google Analytics
Finding the right topics and writing informative content takes some time and effort but making sure that the right people see what you have written require even more work. That being said, the whole process can be streamlined, so as long as you focus on the proper tactics that we have outlined in this article, your blog traffic will grow steadily.