Proven Tactics to Get More Visitors, Subscribers, and Fans
In our How to Write a Blog guide, you learned that your blog content is the defining factor that will make or break your blog. You learned what it takes to create amazing content, as well as what types of content you need to prepare before and after you launch a blog. But your content will never help you succeed in blogging if no one ever sees it.
You need to learn online marketing strategies to help you promote your blog as a whole, as well as each piece of content you create. It is called content marketing. Your marketing skills will determine how much traffic comes to your website, how many social shares you receive, how many comments your blog posts get and how many subscribers you gain.
Ultimately, the goal is to have as many visitors as possible before you could start monetizing your blog. Visitors who you can convert into advertising clicks, affiliate referrals, and product/service buyers — depending on how you want to make money from your blog.
Before you start, let’s look at how you can prepare for promotion and what are your goals.
Preparing for promotion
Before you start promoting your blog, you need to make sure it’s ready.
- Make sure your cornerstone content is live and ready for promotion.
- Test your menu bar and sidebar links to make sure pages, and posts open correctly.
- Check your blog on the top browsers (Chrome, Firefox, Safari and Internet Explorer) and see if everything looks right. You can use this tool for that.
- Check your contact info and test your contact form to see if it works well. Check your blog comment form to make sure people can easily leave comments.
- Test your social sharing buttons so people can share your posts on the top social networks.
- Give your visitors one or more ways to connect with you and subscribe to your blog including an option to subscribe by email.
- Set up Google Analytics to track your visitors, where they come from and top content pages on your website.
As you begin blogging, you should have primary goals for promoting your blog.
- You need to get the word out about your new blog so that those interested in your niche can find your blog, consume your content and spread the word.
- Focus on becoming an authority and gaining trust from your readers and other influencers within your niche. Build relationships with top bloggers in complementary topic areas and strive to enhance your name and credibility.
- Engagement with your niche market happens every time anyone mentions your blog. When people start discussing your content, be sure to join the discussion wherever it may be, including on your blog, social networks, forums, etc.
Think of these goals in everything you do while promoting your blog. Your goals are to get exposure for the blog, establish yourself as an authority and engage with your niche audience.
125 tried–and–true ways to promote your blog
Now, let’s look at the ways you can promote your blog, and it’s content. These are especially important steps when you are just starting out.
- Social media
- Search engine optimization
- Outreach and collaboration
- Paid promotion
Essentials: First steps to promote your blog
Let your friends and family know about your new blog
These techniques are essential and you should use them first. Word of mouth is one of the strongest ways to promote things. Plus, your close ones can give you a good feedback.
1. Tell them in person.
Sounds a bit old school, but these methods still work. Make sure you tell your friends in person that you started a blog. You don’t have to be pushy about it, but it’s ok to let your close ones know what’s new in your life.
2. Send them an email.
If sending emails is your preferred way of communication you can write a simple email and let everyone know about your new journey. You don’t have to go fancy with this one. We will talk more about how you can use email to promote your blog later in this guide.
3. Have a blog launch party.
People throw parties for various occasions, so why not have one for your newborn blog. Sounds a bit ridiculous but it’s also a good reason to get together with your friends and relatives.
4. Announce it on social media.
Social media is a big deal these days, and we will be covering more tactics of promoting your blog through social media later in this guide. For now, we are talking about announcing your new blog on social media for all your connections you have at the moment.
5. Ask them to join your blog newsletter.
Newsletters are the easy way to stay up to date with the blog content. Anyone who signs up for your newsletter will get notifications once you post new content. If you don’t know what we are talking about, don’t worry, we will cover it in details later in this guide.
6. Ask them to share your blog with others.
This one is no brainer, and it should be on the top of your list. Once you write your first piece of content ask your close ones to share it online. If you ask twenty people to share it on social media with their connections, you will slowly start getting visitors to your blog.
Let anyone you connect with know about your new blog
Everyone who comes in contact with you should be aware that you have a blog. Some good ways to ensure this include the following.
7. Add your blog URL to your email signature.
Thus, anyone you contact via email can check it out. WiseStamp is a great app to try for anyone using Gmail or other browser-based email systems. It will even pull in your latest blog post into your signature.
8. Add your blog URL to the social profiles.
That includes the networks you use the most, including Twitter, Facebook, LinkedIn, Google+ and Pinterest. This way, whenever people find you on social media, they can discover your blog as well.
9. Add your blog URL to forum profiles.
All the profiles with signatures where you participate in discussions, preferably related to your new blog’s niche.
10. Add your blog to author bios.
That could be any sites you are already contributing to, including other blogs you own. Maybe you already have a blog about photography, and you’re a blog about marketing. Your author bio and about page should link to your new marketing blog.
11. Create business cards and add URL of your blog on it.
12. Network with others at every opportunity.
Attend networking events? Be sure to have a quick elevator pitch about your blog when people ask you what you do. If you’re at a blogging conference, in particular, it’s highly acceptable to let people know that you founded yourdomain.com, a blog that helps people learn more about your subject matter. Even if you have a day job that you need to promote, your elevator pitch is that you are a [your job title], and you also run yourdomain.com, a blog that helps people learn more about your subject matter.
Community: Be active in your niche
13. Submit your blog to directories.
While hundreds of directories will list your blog for a particular yearly or permanent fee listing, only a handful should be considered regarding quality. These include Best of the Web Blogs ($299 for submission), and EatonWeb Blog Directory ($59.99 for submission). Some of these directories offer free listings as well, but you will be waiting for a very long time to get added, assuming they add it at all. If your website location is specific, you could consider adding it to local directories. Here is the list of 50 local directories.
14. Join social community sites.
There are many social bookmarking and voting sites. Your goal is to look for social bookmarking and voting sites that have engaged users such as StumbleUpon, Digg, Alltop or similar. Note that many of these websites are not fond of people promoting their content all of the time, so you may want to consider making friends on those networks and occasionally share content with them in hopes that they will submit it to these networks.
15. Use blog promotion networks.
16. Build your network or group.
You can also create your promotional operation as you network with others in your niche. Just have everyone connect in a Facebook group or create a new team on Slack where anyone can share their ideas or latest posts.
17. Be active on relevant forums.
Here is a quick way to find forums from your niche. Type the following into Google search bar “intitle:forum” + [your niche keyword] to find good with active members.
18. Be active on groups and communities.
You need to be active where your targeted audience spends their time. Perhaps there are forums or Facebook groups that you know of, and the audience you want to attract is hanging there.
19. Ask and answer questions on Q&A websites.
Thousands of people are looking for answers on the web every day. You can create accounts on Questions & Answers websites such as Quora, Stack Exchange, and similar and start helping people by answering their questions.
The idea is to find topics that are related to your niche and be active in those sections. It will help you get your name out there and build the authority. You can direct people to read more relevant content that you have created on your website.
20. Comment and interact on other blogs.
Commenting on other related blogs is a great way to build relationships with top bloggers within your niche. Research the web to find top blogs in your niche and start commenting on their newest posts. It will help you make them and their readers aware of your existence as well as a way of developing your authority within the niche.
21. Collaborate with other bloggers.
Working with other bloggers is always a right choice. However, don’t confuse collaboration with networking. While networking is all about making new connections and forming relationships with other bloggers, collaboration is the result of networking. Therefore, once you establish reliable connections, make sure you work on collaborating with authority bloggers, as it will help you go way beyond your potential. When you join forces with like-minded people, you can achieve so much more than if you were working on your own.
22. Contribute to other blogs in your niche.
Matt Cutts, former Google’s head of web spam, has denounced guest blogging as a tactic for SEO. That said, it’s still an excellent way to get exposure within your niche as long as you are submitting quality content to quality blogs. Find blogs that have strong social shares and community engagement as judged by the number of comments per post and social followers. Get to know the blog owners and editors, establish a relationship with them, then approach them to see if they are accepting new contributors on their website.
23. Let people to guest post on your blog.
You might get requests for guest posting on your blog, and it’s a good sign which means people see the potential in your blog. The key is to make sure these contributors are committed to creating high-quality content. From your end, you will have to have a process in place to review and publish this content.
In most cases, guest bloggers will also help you promote the content they wrote. They will share it on their social networks, and you will get additional exposure.
24. Attend conferences and meet new people.
Attend conferences and networking events. Be sure to have a quick elevator pitch about your blog when they ask you what you do. If you’re at a blogging conference, in particular, it’s highly recommended to let people know that you are a founder of yourdomain.com, a blog that helps people learn more about your subject matter.
25. Organize events and be a speaker.
Use keywords in title, description, and H1 tags
- Use SEO-friendly URLs
- Make a user-friendly layout, use H2 tags, bullets, etc.
- Use keywords in first 100 words
- Make your design responsive
Events like this will help you to network with people, build new relationships and give you and your website more exposure.
Email: Various email tactics for blog promotion
26. Grow your email subscribers list.
Don’t wait until you get a substantial amount of traffic, start collecting subscribers from the beginning. If on the first day of launching your blog you get a few people who love it, you want those people to give you their email address so you can keep them up to date with what is happening on your blog. Later, this list will be what you use to promote your new content or products.
You can also, use service like MailChimp that allows you to have up to 2,000 subscribers and send up to 12,000 emails for free. Or service like Aweber that allows you to have up to 500 subscribers with unlimited emails for $19 per month.
Recommended reading: 16 Practical Tips That Guarantee More Blog Subscribers
27. Send emails every time you post.
This step is pretty basic, let all your existing subscribers (even if you don’t have many) and anyone who might like your content when you post a fresh article.
28. Create a curated newsletter.
That means that you can collect interesting content around the web, including your content and send the list of useful articles to your subscribers. It could be anything. Sidebar shares five design items every day, and Hiten Shan sends weekly emails to people interested in Saas business.
Recommended reading: How to Create a Curated Email Newsletters
29. Add your best or latest content to your email signature.
If you have a particular piece of content that you what to promote and people to see then you can add this article as an extra link in your signature. Here is a case in point:
30. Send emails at the best time.
It’s important to send emails, but it’s also important to do it at the right time, so more people see it and open it.
31. Use email automation services.
You can send emails automatically using one of the email autoresponder services. That will allow you to send messages to your subscribers in the order and frequency that you decide. Often people create full-on campaigns for the email subscribers.
above-average engagement levels
Recommended reading: Meet the Lazy Marketer’s Best Friend: The Email Autoresponder
that did not
32. Send the second email to those who missed it.
According to Noah Kagan when they send emails to Sumo.com subscribers the open rates are as low as 50%. Here is what you can do to increase your open rates
- Step 1. Take the same email and change the subject line into something new
- Step 2. Email it out a week later to people who didn’t open your first email
33. Include social share links directly within your email.
Pro marketers do it all the time. It’s a handy trick that would let your subscribers share your content from the email with one simple click.
compared to 11.4% without
34. Optimize your email content.
There are many ways you can experiment with email content. However, there are three main areas to pay attention to:
- Subject line
- Body text
- And call to action
If you want to test your email, don’t change everything at once. Each test should only change one piece of the email.
Recommended reading: How to promote a blog through email
Content: Promoting your blog through the right content
35. Create content for the targeted audience.
The content of your blog will be the bait that attracts readers. You will need to figure out who is your targeted audience. Here is the list of questions you need to answer first to get a better understanding of your audience:
- What is their occupation?
- What common problems they might have and can you help them?
- What topics do they enjoy reading the most?
- What keeps them up at night?
Good content makes people take action because they show one of the following:
- Social currency
- Practical value
It can be tricky to come up with the content that would cover all the wishes and concerns of your audience. But if you have the right approach, your content will get a lot of traffic.
36. Have posts schedule and blog consistently.
Creating a consistent schedule of posting on your blog helps your readers know when they can expect to hear from you again, whether it’s daily, weekly, monthly or even quarterly. The key to maintaining publishing consistency is to be realistic. Individual bloggers will find it difficult to create high-quality content on a daily basis. Start with weekly or bi-weekly posts and work your way up to daily posts, if that is your ultimate goal. Just don’t sacrifice quantity for quality.
To help you maintain consistency, be sure to use some form of an editorial calendar. You can use Google Calendar, Outlook Calendar, or even a simple spreadsheet. Use it to manage your ideas and plan your content themes for each month so that blogging is something you focus on, not something you do in your spare time.
37. Work on long-form content.
According to studies by SerpIQ long form content usually gets higher rankings in search engine results.
One type of long form content is evergreen content. Evergreen content continues to be relevant to its readers and gives them value years after the publish date. It will help you improve your SEO ranking, and you will drive more traffic to your blog.
38. Use proper headlines to get more clicks.
Wednesday, and posts published on Fridays receive the fewest shares on average, so don’t expect to get as much out of a blog post published on those days as it might have on a Sunday
The headline, or title of your blog post, has to capture the attention of potential readers. People may see it in their social media news feed or search results. Make sure you include the main keyword phrase that people could use when searching for the topic you are covering.
It’s also important to include the principles mentioned above to your headlines. Show social currency, practical value, or focus on emotions to get your headlines clicked more often.
Here are examples of good headlines:
- Social currency – Why 1000’s of Bloggers Will Come to SMX Conference in 2018
- Practical value – Spend 10 Minutes a Day, and You’ll Have Incredible Abs in 2 Months
- Emotions – Warning: Don’t Buy Another Ounce of Dog Food Until You Read This
39. Organize your content and make it scannable.
You need to properly structure your content so that people can quickly scan through it. Use elements such as sub headline, bolded text, bullet points to optimize each post for both readers and search engines.
The research study from Nielsen Norman Group shows that on the average web page, users have time to read at most 28% of the words during an average visit.
40. Add graphics and images to your content.
Create and add graphics to your content. Images can be a great source of additional traffic to your website. You can let people use your pictures and ask them to cite you as a source.
You can even create pre-made HTML code that people can copy and paste on their websites.
Research shows that articles with images get 94% more views than those without.
41. Create useful infographics.
Infographics became popular in recent years, and marketers often use it as a promotion method.
Tip: Include HTML code for people to copy and paste it on their website. That would help you get links to your site as well.
42. Use SlideShare to promote your content.
The SlideShare is a multimedia content that allows you to create slideshows and post them on your blog. This way you can present your work, ideas or some fun photos to your audience.
Recommended reading: The A-to-Z Guide to SlideShare
43. Write in-depth guides.
Your main pieces of content will be your cornerstone content. That content that will be used as a foundation for your website and smaller blog posts will be written around that core.
44. Refurbish and republish your old content.
This practice can be compelling. You can find older articles that get some number of visits and see if any of the content can be updated. Once you do that publish it with the new date and share it with your audience. Content gets old all the time, so make sure you stay on top of that.
45. Create controversial content.
If you want to get people talking controversial content is the way to go. You need to be careful with that form of content, but it could bring attention to your blog. As the saying goes, there is no such thing as bad publicity.
Recommended reading: The science of creating controversial content
45. Convert your articles to PDF format.
You can convert your articles into PDFs and offer to download through signup forms. That way you can grow your subscriber’s list and offer them something else down the road. If you don’t know how to create PDFs yourself and you don’t have a designer on your team you can use tools such as Web2pdfconvert and Webpagetopdf.
46. Start a podcast.
The podcast is audio content you can create to share your views on various topics. People can sign up to your podcast if you decide to publish files in series. You record audio files and post them on your blog for people to download or listen.
Podcasts are an excellent way to promote your blog and your brand. Many people prefer to consume information via audio when they are traveling or driving. It’s just another channel that you can use to reach your audience.
Recommended reading: How to make a podcast
47. Create a contest.
Contests are an efficient way of increasing traffic and leads to your blog. Running a competition is not a rocket science, but you need to follow few steps to make it successful.
Recommended reading: How To Create & Run Successful Online Contests
48. Run a giveaway.
Giveaways are also excellent means to attract attention to your website. As long it’s setup right and properly promoted.
50. Write an eBook.
Social media: Promoting your blog through social networks
51. Share your content on primary social networks.
The first thing you need to do is to claim your preferred name on all the main social networks. Depending on your niche, some social media channels can be invaluable. Don’t forget, though, that social media (aside from paid advertising) is a place to connect with others to be helpful to them and display your expertise. Don’t hop in with a megaphone and act like a barker at a circus. Rather, treat social media like a huge cocktail party – a place where you can meet others, trade ideas and share your content with them. Your aim is to be of value and engage with your current or future blog readers.
You can also look into adapting your content for each social media individually. For example, here is how we modify content that we post on our blog for our Instagram account.
52. Add social share buttons to your content.
You can place sharing buttons at the top of your content, at the bottom of your content, or on the side, as a floating widget. Or you can use all of the options if you want.
53. Post on social media at the right time.
Knowledge is power and someone who knows when to post, where to post, what to post, and how often to post will get a lot more bang for their buck than someone who just sporadically adds random content to whichever social media platform has their attention.
Recommended reading: The best time to post on social media (cheat sheet)
54. Publish your content on social media more often.
You can get results from posting once a day on different social channels. What if you post more? Of course every social channel different and it depends on who your audience is. But we guaranty you would get better results if you publish more than once on social networks of your choice.
55. Don’t just use headlines when posting on social networks.
Many people get lazy. They only copy the headline of the text add the link and post it on social media and waiting for a miracle to happen. It’s important to spend time on adding additional content to your social post depending on the channel you use. It could be more text to Facebook post, hashtags for Twitter, etc.
56. Add visuals to your social media posts.
It’s important to understand that adding some visuals or video to your social post will increase your click through rate and engagement.
Recommended reading: How often to post on social media?
According to Buffer Tweets with images receive 150% more retweets than tweets without images.
In a 2016 HubSpot survey, 43% of consumers wanted to see more video content.
57. Ask your team members to share.
If you have any team members that help you run your blog ask them to share your content on their social networks. It sounds simple but this small steps will help you to get the word out about your content and whoever likes it will stick around.
58. Thank your readers for reading and sharing.
Take time and thank all your readers for comments. Don’t get lazy. It would mean the world to them. Also, thank people for sharing your content on social media. Here are some creative ways to say thank you:
Gary Vaynerchuk using video replies on twitter all the time, watch him in action
Recommended reading: Creative Ways to Say ‘Thank You’ on Social Media
There are more than 200 million users on Twitter. Some say it is a one-way conversation, with 140-character (maximum) messages getting fired out continuously. They claim there are a lot of people talking, but not a lot of people listening. But others have managed to build a strong, engaged following to promote their content.
59. Tweet at the right time.
There are different studies done on what is the best time to Tweet. Here is an excellent illustration from Coschedule on what is the best time to Tweet:
You can also do your research by checking your Twitter Analytics account and looking at the stats.
60. How often should you Tweet?
Social Bakers studied Twitter, taking a sample of 11,000 tweets and concluding that three tweets per day are the point where brands start seeing significant engagement.
61. Use proper hashtags on Twitter to reach more people.
The hashtag is a keyword phrase written without spaces with the pound sign (#). It could be a single word or a combination of any words. For example, #blogging, #ilovefoodblog, #mytraveladventure, etc.
Hashtag works similar to a link; it ties all the conversations that used particular tag together. Thus, if you know what hashtags are popular in your niche, you can use them to get more exposure to your tweets. Check out the Twitter search function to find what’s happening right now and what’re the trends.
Recommended reading: How to Use Hashtags on Twitter: A Simple Guide for Marketers
Also check out an article on Madalyn Sklar’s site about 7 Powerful Ways to Use Twitter for Marketing.
62. Use “Click to Tweet” boxes within your content.
This function will let your loyal visitors share your content easily on Twitter. Plus, it serves as a good reminder to take action.
You can quickly add it to your WordPress blog with Better Tweet to Click plugin and start adding it to your content. Or you can use a tool like Click to Tweet and create a tweetable link by adding text you want people to tweet to the box.
63. Use automated tools to pre-schedule your Tweets.
You can use tools like Buffer to pre-schedule your Tweets to grow your traffic and reach more people.
64. Use “Twitter cards” to get more engagement.
Twitter explains it nicely over at Dev center.
“With Twitter Cards, you can attach photos, videos, and media experiences to Tweets, helping to drive traffic to your website. Simply add a few lines of markup to your web page, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to their followers.”
Here is an example of the Tweet that shows Player Card with 140 characters:
ltr”>Connect & discover: The Twitter story in 1:40 http://t.co/TRRiDAbkUR
— Twitter Marketing (@TwitterMktg) November 8, 2013
65. Pin Tweet to the top of your profile.
It can be applied to any Tweet that you posted. All you need to do is click on the arrow down button and click on “Pin to your profile” link.
66. Participate in Tweet chats.
It’s a great way to network and connect with other people from your niche. Twitter chats usually happen in pre-determined time, where a group of users can discuss a certain topic using preselected hashtag.
Recommended reading: A Step-by-Step Guide To Hosting or Joining a Twitter Chat
With over a billion active monthly users, Facebook is the number one social media network. Chances are, many of your potential readers and future customers already have an account there.
You can launch your blog’s Facebook page and start interacting with the community that is already established but be careful about mixing business with pleasure on this platform. Facebook rewards the engagement with your followers.
67. Post on Facebook at the right time.
There are different studies done on what is the best time to post on Facebook. Here is an excellent illustration from Coschedule on what is the best time to post:
68. How often to post on Facebook?
Different studies show different stats, but in general, it’s recommended to post at least once a day.
69. Pin important post to the top of the Facebook wall.
If you want to promote one of your posts you can pin it, so it will always appear at the top of your wall. To do that, find the post, click the arrow down button, and select “Pin to top of page” link.
70. Be active on relevant Facebook groups.
There are many Facebook groups with different flavors and colors. And you can find the audience you want to attract hanging there. For example, if you are running dogs related blog, a Facebook group of dog lovers with more than 790,000 followers is a perfect place for you:
71. Use videos in your posts to get more engagement.
The one format that is driving significantly higher shares on Facebook is videos. The chart below shows very significant growth in the average shares per video post.
Ian Cleary believes we are still in the early days of video growth:
“We’re in early stages of the growth of video content on the Facebook platform, and it’s obvious that Facebook is giving the video a boost through its algorithm. Now is the time to take advantage and leverage it to its potential.”
LinkedIn is the leading social network for professionals. With more than 100 million users, it’s a great place to connect with other bloggers and business owners in your niche. The network has a lot to offer when it comes to business-related information.
72. Post on LinkedIn at the right time.
There are different studies done on what is the best time to post on LinkedIn. Here is an excellent illustration from Coschedule on what is the best time to post:
73. How often to post on LinkedIn?
Different studies show different stats, but in general, it’s recommended to post once a day.
74. Use LinkedIn Groups to promote content.
LinkedIn Groups are similar to forums where people with the same interests can communicate about desired topics.
By joining these groups, you share your expertise on a subject and start building relationships. Many of these people may be associates or potential customers. Thus, LinkedIn groups can help you to develop valuable relationships and get more business.
75. Publish your content on LinkedIn to promote it.
Share your content on LinkedIn. You can do it by opening your LinkedIn profile and clicking “Write an article” button.
You will be redirected to the page where you can start adding your content.
Here is a case study of how telecommunication company was able to increase LinkedIn visits by 291% by posting three custom daily posts.
While it is still predominantly used by women, the number of men on Pinterest is increasing. With more than one hundred million active monthly users, the statistics on Pinterest are impressive.
76. Pin at the right time.
There are different studies done on what is the best time to use Pinterest. Here is an excellent illustration from Coschedule on what is the best time to post:
77. How often should you Pin?
Different studies show different stats, but in general, it’s recommended to do at least 11 Pins per day.
78. Write proper Pin descriptions for more engagement.
The Pinterest team suggests five key points to write better performing descriptions for your pins.
- Helpful details
- Okay to be a couple of sentences long
- Positive sentiment
- Call to action, tell the reader what to do next.
79. Optimize your visuals to get more Pins.
According to Pinterest the best aspect ratio for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels. Here are examples of the best-performing pins from Buffer:
80. Include Pin button on your images.
You can add “Pin it” button to all your images to make it easier for your visitors to share it on Pinterest.
You can use WordPress plugins such as Pin It Button On Image Hover to integrate it with your blog quickly.
81. Use Group Boards to get more exposure.
A group board works like a regular Pinterest board. The only difference is that along with the board creator, other people can also add pins.
Pinterest boards can help you increase number of followers, boost a number of repins, and increase engagement.
Instagram has 700 million active users as of April 2017. This social network allows you to share photographs and images via your mobile device.
82. Best time to post on Instagram.
There are different studies done on what is the best time to post on Instagram. Here is an excellent illustration from Coschedule on what is the best time to post:
83. How often should you post on Instagram?
Different studies show different stats, but in general, it’s recommended to post 1-2 times per day.
84. Use call to action posts.
With Instagram, you can drive traffic to your website by doing the following:
- Placing link in your bio
- Creating call to action posts
- Using stories
Recommended reading: Step-by-step guide on how to conquer Instagram marketing
85. Use the right hashtags strategy.
Building a good hashtag strategy is essential to succeeding quickly on Instagram.
Here are steps they used in their approach:
- Step 1: Content is King
- Step 2: Hashtag Strategy
- Step 3: Engagement
For more details check their case study.
86. Use Instagram stories and add links for more engagement.
According to multiple brands, who experimented with links in an Instagram Story, 15 to 25 percent of the people are swiping on it.
33% of internet users between the ages of 30 and 49 use Instagram
This option was introduced by Instagram to give the ability to add links to your stories so people can get more info about your content within the app. If your Instagram Story focuses on a particular topic and links to an article on that subject, the people swiping on that link are guaranteed to have an interest in that subject. That opens up another opportunity to engage with your visitors.
More than a social media platform, Google is using Google+ as a hub spot for identifying online movers and shakers. The internet giant has moved business listings from Google Places to Google+. It could be the one social media platform you should not ignore.
87. Post at the right time on Google Plus.
There are different studies done on what is the best time to post on Google Plus. Here is an excellent illustration from Coschedule on what is the best time to post:
88. How often should you post on Google Plus?
Different studies show different stats, but in general, it’s recommended to post two times per day.
89. Use hashtags to help people find you.
Hashtags make it easier for people to discover your content and used to explore content rather than curate it.
Recommended reading: How to Use Google+ Hashtags for More Exposure
90. Join and engage in Google Communities.
Google’s version of a group or forum is created to get people together around individual topics. Here people can ask questions, post comments, and relevant content.
You can visit the Communities page on Google and search for what’s in your interest. For example, if you are a fashion blogger there is a community for you with more than 284k members.
Recommended reading: Google+ Communities: A Beginner’s Guide
91. Participate in Google Hangouts.
You can join existing hangout or create your own. To adhere to the Google hangout, you need to know the link (URL) of that chat. It’s usually shared by the person who created it or posted somewhere for people to find.
Now owned by Google, YouTube is huge.
- more than a billion users
- 6 billion hours of video watched monthly
- 100 hours of video uploaded every minute
- 18-34 are watching
92. Improve your blog content with YouTube videos.
Adding YouTube videos to your written content can help you stand out from your competitors.
You can add videos to the web page by going to YouTube, opening the video you want, then at the bottom of the video click on a Share button, select Embed, and copy the code. You can insert this code into any page or inside the post.
93. Make your blog content into video content.
If you believe your audience would consume video content better or if you want to grow your YouTube channel, take your most favorite content and convert them into videos. It could be an explainer, screencast, or videos with your face.
If you want to bleed some of the traffic from videos back to your blog, don’t cover everything within the video. Instead, add links to your blog post below the video in the description. That way people can click on it and learn more at your blog.
94. Rank your YouTube videos in Google search.
When you search for some phrases, you probably saw that sometimes you would see videos within the results on the first page. For example, if you search for “how to tie a bow tie” here is what you get:
One of the approaches you can take is to create videos for specific topics and work on getting them ranked on YouTube and in the natural search results.
Recommended readings: YouTube SEO: The Ultimate Guide and How to Rank on YouTube with SEO Titles and Clickable Thumbnails
Search Engine Optimization: Promoting your content through SEO
95. Make your content SEO-friendly.
When you’re working on SEO, you need to be aware of the real factors that influence your ranking. These are elements that affect your ranking in either a negative or positive manner. There are two types of ranking factors: On-page and Off-page. To make your content SEO-friendly, you will have to pay attention to on-page factors.
Here is the list:
- Use keywords in title, description, and H1 tags
- Use SEO-friendly URLs
- Make a user-friendly layout, use H2 tags, bullets, etc.
- Use keywords in first 100 words
- Make your design responsive
the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing
96. Submit your blog to search engines.
We suggest a plugin called Yoast SEO. One of the features of this plugin allows you to create a custom sitemap for your blog. You can use this sitemap to submit your blog to search engines through Google Webmaster Tools (for Google) and Bing Webmaster Tools (for Bing and Yahoo).
97. Do keywords research before you write.
To create a list of targeted keywords for your content, you can use special tools such as Google keyword planner, KWFinder, Moz keyword explorer, SEMrush, etc. These services provide an opportunity to see and estimate what requests, and in which amount is entered in search engines by users on a monthly basis. From this data, you must choose “keywords” that will be most useful for your post.
No matter what tool you use, the selection process can be reduced to two conditions:
- Find a maximum number of unique key phrases within a specified topic
- Find the best compromise between the search frequency and keyword competition
Recommended reading: How To Do Keyword Research
98. Interlink your content between each other.
Interlinking your blog articles between each other is important. If done correctly, this technique can get you some nice traffic benefits. If you include links to other interesting articles on your blog people will eventually click and visit more pages on your blog.
Here is the detailed overview on how to interlink your content to increase traffic from Rand Fishkin and Casey Henry.
99. Use proper permalinks structure.
Permalinks are URLs that you set up for your blog. By default, WordPress will name your URL with a query string and will give it a number for each post or page you post. It’s important that you make your permalinks user and SEO friendly. It can be done through settings inside the WordPress dashboard.
Recommended reading: How to make WordPress URL structure SEO friendly
100. Focus on building links to your content.
Links will help search engines to find and rank your content. Thus it’s important to grow links to your website. Make sure you don’t participate in any shade schemes or try to manipulate search engines by getting links in a not legit ways. Build your links by creating great content and promoting it.
Recommended reading: What is Link Building? Strategies & Examples
101. Link to other authority sites.
Linking to the expert website in your niche would help you to build relationships with them. It won’t happen overnight but once you establish your authority you will get noticed and these same experts would link to you as well. That will mutually benefit both sides.
Outreach and collaboration: Promote your blog through partnerships
102. Share your content with bloggers from your niche.
If you build relationships with fellow bloggers within your niche, you can ask them to share your content with their audience. If your content is exceptional or you have done some proper research you could also request a link. Not only it will get you some referral traffic, but links also help you to rank higher in search engines.
103. Ask experts to contribute to your content.
If you are creating an in-depth articles or studies, sometimes it’s important to get pro opinion on certain topics. For example, if you are advising writers on what tools to use, you can ask some pro writers about what tools they use and include that info in your content. This information will be useful for your audience plus you can share that content with the people who contributed.
104. Do interviews with authority people in your niche.
Interviews are one of the best ways to build the relationship with famous people. Plus, if you are doing it right you can get a lot of useful stuff out of them and share it with your audience.
One of the best examples of great interviews would be the approach Tim Ferriss takes. He invites people from different knowledge fields to his podcast, interviews them, and shares that information with his fans. He was even able to write a book, Tools of Titans, containing information he collected over the years.
105. Create roundup articles.
This one is similar to asking an expert to contribute to your content. The only difference is that this material usually consists only of feedback from experts that you collect and present on your blog. Here is an example of roundup article we created on Blog Monetization Tips.
106. Mention influencers in your content and let them know.
Another easy tactic to build relationships and earn links from top bloggers. You don’t have to ask them for any contribution or opinion. You can simply add their quote somewhere within your content, reach out to them to let them know that you admire their wisdom and you included it on your website.
107. Build a relationship with journalists and writers (HARO).
bloggers inside his articles (according to him, his articles usually contain 100+ links) and then reaching out to the bloggers who he linked to letting them know that he linked to them. The result is hundreds, sometimes thousands, of shares per article and eventually lots of traffic back to him
These connections can be a great help when you want to promote your content or even products. Writers are always looking for a good piece of information, and if you have one, you will have to find a way how to get it to them. Of course, one of the approaches you can take is to manually look for journalists who cover material close to your topic.
Find their contact info and reach out to them. Warning…it’s not always easy to get an answer from busy writers.
You can also use services like HARO, which comes handy with the research of journalists.
108. Ask to be invited to podcasts.
If you see favorite podcast in your niche, ask the host if you could join his podcast. That way you can tap into the new audience that he has. Make sure you share some wisdom with them so they would want to learn more about what you do.
109. Partner up with other bloggers and work on projects.
As mentioned earlier, working with other bloggers is always a right choice. You can work together on various group projects, such as writing an eBook, where several bloggers will make equal contributions. Having an ongoing collaboration with influential bloggers can go a long way, so you should use it to its full potential.
110. Ask your partners to share your content.
If you have any partner companies, you can ask them to share your content. Or you can ask them to include your logo and links on their website. Write a testimonial and ask them to place it on their website.
111. Try cross promotion and marketing.
These days, cross-promotions are everywhere. Big and small companies team up to offer discounts. For example, local dry cleaner and tailor give discounts to each other’s customers.
See if you can find bloggers to team up for cross marketing.
Paid promotion: How to promote your blog through advertisement
112. Using search engine ads through AdWords.
Online advertising with Google AdWords is one of the most efficient methods to reach more visitors. However, before you start, you need to know how to use it, because you can spend big money on it fast. Google network reaches approximately 90% of global internet users.
113. Applying remarketing to your visitors.
Remarketing campaigns are used to show ads to people who have visited your blog. You can get much better results with remarketing. The average click-through rate for regular ads is 0.07 percent, and the average click-through for retargeted ads is about 0.7 percent.
The first time you set up a remarketing campaign, you’ll also complete a 2-step process to create your remarketing tag and lists.
Recommended reading: Create your first display remarketing campaign
114. Promoting your articles through content advertisers.
Contextual advertising is a form of targeted advertising where ads are appearing on sites, such as recommended reading content. The ads selected and served by automated systems based on the identity of the user and the content displayed.
Here is an example of sponsored content displayed on Time.com magazine through Outbrain platform.
within 10–18 days. That’s especially useful to keep visitors coming back to your blog to build the trust that will encourage them to go deeper into your marketing funnel.
Here is the list of 10+ ad networks for publishers that you can check.
115. Advertise your website through other channels.
If you have a budget, you can boost your initial traffic through paid advertising. Social networks like Facebook, Twitter, LinkedIn, and StumbleUpon have their advertising platforms to help you drive traffic to your blog and blog posts. You can also look at advertising options on other blogs in your niche that receive a lot of traffic. That will be in the form of banner advertisements or sponsored reviews.
These are just the top channels and you have more ways you can advertise your blog with.
Other: Miscellaneous ways to promote your blog
116. Create an RSS feed account.
Feedburner is a service owned by Google that allows you to track the number of subscribers to your RSS feed. Use it to offer your blog visitors a way to subscribe to your blog in their favorite RSS reader such as Feedly.
117. Look at what your competitors are doing.
You don’t have to reinvent the wheel when it comes to promoting your blog. Just look at what your competitors are doing regarding marketing strategy. You can use SEO backlink tools to show you the links your competitors are getting, which will shed light on their strategy for social networks, directories, guest posting opportunities, and other online marketing tactics. CognitiveSEO has a free Backlink Explorer you can use for this purpose.
118. Run a scholarship for students.
You can start a private scholarship. It’s not that hard to do, just follow these steps:
- Set the budget
- Determine the criteria
- Create the application
- Set the deadline
- Select the winner
Scholarship pages are the great way to attract visitors, even though it’s seasonal and not all of them are targeted. But it is also an excellent way to build some quality links from .edu websites. Here is an example of the scholarship page that we’ve created.
119. Syndicate your content to blogs.
Above we discussed the paid content delivery opportunities. But there are many websites that you can syndicate your content. It’s not easy to promote your blog by syndicating your content, but it’s proven to work for some bloggers.
Here is the extensive list of from Buzzblogger.
120. Create free stuff and give it away.
Giveaways always work great to get floods of traffic and build a following. You have to be smart about it and correctly set up your giveaway campaign.
Here are five creative ways to build a following by giving something away.
121. Make sure your website is mobile friendly.
Today, having a mobile-friendly website is a necessity. The overall number of mobile phone users reached 4.61 billion in 2016. This figure is expected to grow to 4.77 billion in 2017 and 4.93 billion in 2018.
Going mobile will provide your visitors with a better user experience. Make the changes and keep up with the pace, as Google will reward you with a higher ranking in the search results
Recommended reading: How to make your website mobile-friendly
122. Try to get mentioned on local media.
Local media are often looking for material to cover. They can be an excellent target if you have a good story related to local communities.
Recommended reading: Here are steps you can take to get your story covered
123. Translate your content to other languages.
Translating your website to different languages can give you great benefits. Here is an experiment ran by Neil Patel on his blog:
He translated his blog to 82 languages. Within three weeks, he saw a 47% increase in his search traffic.
124. Setup analytics and measure the results.
You’ve done everything in your power to attract new readers and keep existing ones. But, how can you tell if your blog is successful or not? To improve, you need to have a clear insight into your performance. Setup Google Analytics to track your visitors, where they come from and what are top content pages on your website.
You can measure the following metrics to improve your traffic:
- Total visits
- New subscribers
- Average length of stay
- Page views per visit
- Social shares
125. Implement web push technology on your blog.
Website push notifications are clickable messages that are sent by a website through browsers. Here is an example of opt-in box asking people to allow notifications:
When visitor becomes subscriber and agrees to receive notifications, you can send them push notifications from your website that would look like that:
Recommended reading: The Complete Guide to Website Push Notifications
Useful Resources to help you maintain and grow your blog:
Beyond the tips listed, you can come up with other creative ways to promote your blog. Your best bet is to start small and make adjustments to your promotional strategies along the way. Always remember to focus on the main fundamentals.