If you’re serious about blogging, you should take the time to look at the statistics about blogging regularly. Without having a clear insight into the performance of your blog posts, you can’t know whether or not there’s a need for some adjustments.
However, you should also check the general blogging statistics available online, and not just those related to your blog. That way, you’ll have a better understanding of how you can improve your writing to address the needs of your target readers correctly.
After all, blogging is often used as a business strategy or as part of a broader digital marketing strategy. For any plan to be successful, you need to have insight into the current trends, reader preferences, and competitor performance.
The following blogging stats and facts on average blog post length, number of blogs, most read blogs, and more will make it clear what it is that makes a blog successful, and what you can do to increase your readership.
- There are more than 600 million blogs on the internet in 2020
- 77% of people regularly read blog online
- 67.5% of bloggers started their careers because they wanted to make money
- Successful bloggers spend 4 hours on average to write a post
- 67% of bloggers who post daily say that they are successful
- 1,890 words average blog post length best for SEO
- 97% of bloggers use social media to boost their results
- 61% of online users in the US have bought something after reading a blog
This article will get you answers to the following questions. How many blogs are there? How many people blog? How many people read blogs regularly? How much time do they spend reading them? Where are all those people coming from? Which blogging platform is the most popular?
Read on to explore the essential blogging statistics that every blogger should be aware of.
A sneak peek at the world of blogging
These are all essential questions that will give you a better look at the blog readership statistics and your competition.
The more you learn about the general trends, the better understanding you’ll have of the success of your own blog. Depending on the average number of regular blog readers, you can estimate the size of the audience you should expect. Depending on how much time they spend reading, you can adapt your blogs’ length. If there are too many bloggers in your niche, you can ensure your blog stands out by being a bit more specific or by choosing topics that aren’t so common.
Read on to discover the number of bloggers in the United States, their primary reasons for blogging, and other notable blogging statistics.
1. The estimated number of blogs is over 600 million
It’s difficult determining the exact number of blogs that exist on the internet. While there are numerous blog-specific websites, many sites simply include small blog sections and articles. Not to mention that new blog sites are created daily, countless are deleted very frequently, and thousands more become inactive. With this in mind, we can still make an educated guess to determine the approximate number of online blogs. We’ll just need to do some math.
So let’s first take a look at the number of websites of any kind that are online. According to InternetLiveStats, 1.7 billion websites exist on the internet. About 36% are powered by WordPress, the world’s most popular blogging CMS. But, of course, not all of those WordPress sites are blogs, and we’re currently well below the 600-million mark.
However, there are other extremely popular blogging sites and CMSs. Tumblr usage stats show 463.5 million accounts, Squarespace with its 24.6 million websites, Wix and its 22.8 million sites, Blogger and its 15.5 million sites, etc. Even if we’re being pessimistic and assuming that a very low percentage of all of the sites mentioned above and CMSs have active blogs, we can deduct that well over 600 million of them do.
2. The number of bloggers in the United States will reach 31.7 million in 2020
With 1.7 billion sites and approximately 600 million blogs, it’s a logical conclusion that there must be millions of bloggers as well. Especially now, when many businesses are starting to focus more and more on organic marketing and need blogs for link building, spreading brand awareness, and driving organic traffic.
These are the main reasons why the number of bloggers has increased exponentially over the past few years. According to the Statista Research Department, the number of bloggers in the US in 2014 was 27.4. The projection from 2016 showed that in 2020, there will be 31.7 million bloggers, which is a 14% increase. The expectations are high that this trend will continue and that we’ll see a million more bloggers soon.
3. Around 5 million blog posts get published per day
With the number of active blogs hovering around 600 million, it’s not surprising to find out that over 5 million blog posts are published daily. This is exceptionally high when you consider the fact that many blog sites don’t actually post every single day. Many of them post just a few times a week, a few times a month even.
4. 36% of websites are built on WordPress
(Source: WordPress.com, W3techs.com)
36% of all the 1.7 billion websites that exist online are powered by a single Content Management System, WordPress. That’s over 635 million WordPress sites in total, making it obvious that it is a definitive market leader.
Another proof that most blogs are powered by WordPress is the fact that 20 billion blog pages are viewed each month by 409 million users.
Although WordPress holds 63.2% of the CMS market share, there are plenty of other similar platforms. Joomla, Shopify, Drupa, and Squarespace are just some of the examples. They hold 4.2%, 3.9%, 2.8%, and 2.5% of the market share, respectively, and although none of them can currently compete with WordPress, they’re growing fast, acquiring hundreds of new users on a daily basis.
5. 24.2% of people start blogs because they want to be self-employed
The greatest motivation for starting a blog is self-employment (24.2%), while 17% wanted to express themselves in a creative way, and 16% wanted to build an audience of their own.
6. 77% of internet users regularly read blogs
Around 43% of people only skim through blog posts, but 36% of readers find blogs credible if they include case studies.
Blog content length stats
Whether you’re a guest writer, ghostwriter, or have your own blog, the biggest question on your mind is likely how many words should your posts contain.
How long should you make your content to provide your readers with real value but keep them engaged all the way through? Can you get your message across in a short period that people spend reading a blog post? How long should your headlines be to generate higher click-through rates? These questions are vital for making your blogging efforts pay off.
But keep in mind that although there are plenty of blog stats that show certain post lengths bring better results than others, and although this can point you in the right direction, you should still be careful. The success of your blogs depends on the delicate balance between quality and quantity, and you shouldn’t neglect this. With this in mind, let’s divulge into the questions mentioned above and see what the ideal post length is (at least on paper).
The following blog statistics will help you better understand how you can write compelling blog posts and attract and retain readers.
7. Blog posts that are 1,890 words long on average perform best for SEO
This doesn’t mean that this is the magic number for SEO performance. However, it does indicate that longer posts have better SEO performance overall.
8. 2,400 words long blog posts are top-performing for successful bloggers
Growthbadger asked a total of 1,117 bloggers about which of their posts performed best. The average length of blog posts was 2,424 words (83% longer than top-performing posts from less successful bloggers).
9. 55% of bloggers report great results for blog posts that are at least 2000 words long
Trends show that successful blog posts are getting longer each year, with the number of posts over 2000 words increasing each year
10. Longer (3,000 to 10,000 words) posts get the most shares
Given the fact that longer posts are better for long-tail keywords, they have better SEO performance, which leads to a direct increase in shares.
11. Long blog posts have 77.2% more inbound links compared to shorter posts
Longer blog posts simply have more information in them and therefore have a higher chance of someone finding them and linking to them.
Blog writing habits stats
Besides looking into and examining blog stats, serious writers should look into blogger statistics as well. These can show you whether you’re spending too much (or too little) time on writing your posts, whether you should adapt the way you come up with titles and headlines, or whether you should update and republish that old blog post that was greatly successful.
Studying the habits of other bloggers can help you improve your writing process and show you how to boost your posts. So, let’s check out some of the most important blogging statistics and blog facts.
12. 23% of bloggers reported that they need 2 -3 hours to write a blog post
This survey also showed that bloggers need an average of 3.5 hours for a single blog post. On top of that, it also shows that bloggers who spend 6 hours or more on writing their content have higher success.
13. 38% of bloggers who spend at least 6 hours writing a post report great results
An average of 30% of bloggers reports success, while 38% is well above the benchmark.
14. Successful bloggers need almost 4 hours to write a blog post
Compared to 2014, bloggers need 65% more time to write a blog on average. However, blog posts are now also 56% longer on average than they were in 2014.
15. 38% of bloggers say that they update their old blog posts
Even if a blog post has been published for a while, it can still drive organic traffic and get shares. This is why it’s important to update those posts with fresh information.
16. Blog titles with min 8 words have a 21% better click-through
This statistic shows just how important the title of a blog is. With the right combination of keywords and catchy title content creators can drastically increase their click-through rate.
17. Blog headlines with colons or hyphens have 9% higher click-through
Although hyphens or colons don’t increase click-through on their own, they are valuable tools that allow bloggers to add their keywords and clickbait while keeping their titles logical.
18. 58% of bloggers write 2-3 headlines before deciding on one
Only 1% of bloggers try out 11 to over 20 headlines for their blogs before making a decision. However, the number of headlines are directly related to the success of blog posts.
19. 54% of bloggers work with editors, while 46% edit their own posts
This statistic shows that it doesn’t matter whether someone edits their posts on their own or with someone’s help. It all comes down to making your content spotless.
20. 71% of blog posts on WordPress are written in English
WordPress blog stats show that most of them are in English (71%), with Spanish taking second place (4.7%). They have global value since most people today speak English as their second language.
Blog posting habits stats
Since we’ve examined the writing stats, let’s see the posting stats. As you can expect, how often you post new blogs can have a great impact on how much your target audience will pay attention to you.
If you don’t post often enough, your readers can forget about you and find other blogs in your niche to entertain and educate themselves. If you post a very high number of blogs on a daily basis, you can easily overwhelm your audience and get the reputation of being spammy. Neither of these options is good for a serious blogger.
So, let’s look at the following blogging statistics to see how often some of the most successful bloggers publish their posts, and you can determine whether you should amp up your writing or take it down a notch.
21. Bloggers that post few times per week have a 250% better results
183 blogs reported that they publish 22.8 posts on average per month. Consistency is important for achieving better results.
22. 60% of bloggers that post daily report great results
15% of bloggers produce and publish content daily, while the majority of those who post every day report good results.
23. 67% of bloggers that post once per day report excellent results
The majority of bloggers who post daily say that their frequency gives them results. However, only 46% of bloggers that post multiple times per day say that they have desirable performance.
Blog reading habits stats
Knowing the blog reading habits of your target audience is the best way to ensure that your blogs get noticed.
If you know at what time of day your audience likes to read, you can schedule your posts to suit your readers. If you know how much time they like to spend reading, you can adjust your blog post length.
Just keep in mind that it will be essential for you to do your own research on your audience. There are general blogging statistics that can point you in the right direction when you’re starting out, but once you’ve gathered a large enough reader base, you might see that your own audience has somewhat different reading habits.
24. Most people prefer reading blogs from 7 am to 10 am
By sampling 170,000 blog posts, HubSpot has concluded that most people read blogs from 7 am to 10 am, especially during the weekends.
25. 7 minutes is a preferred reading time of blogs
Medium researched the performance of blog posts, considering their length and how many people actually read them. With a thorough analysis, they concluded that 1,600 words or 7-minute blog posts performed best.
Blog content types stats
Deciding on the type of content you will use when creating a blog post can sometimes be overwhelming. For instance, you may prefer writing listicles to how-to guides, but what about roundup posts and infographics? Should you spruce things up a bit with other content types every once in a while?
It all depends on your personal preferences and your readers. But you should explore what types of contents yield the most positive results in terms of traffic so that you can consistently increase it.
However, it’s still important to choose a topic that you’re excited and knowledgeable about. You’ll need to provide your readers with valuable content, and you won’t be able to do this if you find the topic annoying or if you don’t have sufficient expertise in it.
And believe it or not, most readers are highly perceptible and will notice if your blog posts are written half-heartedly. Focus on quality, and find the topics that suit your interests and expertise.
The following blogging statistics will give you an idea of what types of blogs generally perform well. Use them as an inspiration, not necessarily as strict guidelines.
26. Quality content can increase blog traffic by 2,000%
Google sets the rules for organic traffic and decides what content is visible. They put a lot of importance on content quality, and this is why good articles get more traffic.
27. 17% of blog posts titles are “How-to” headlines
How-to headlines are a special category that is very popular and recognizable by readers. It’s a clear message about what readers can expect.
28. Blog posts with high emotional value have a 1000x greater chance of being shared
The higher the emotional value score of a headline, the more that post will be shared. With a score of 40, there is a good chance of getting 1000 shares for each post.
29. Over 60% of marketers repost the same content on social media
Duplicated content on social media isn’t penalized. That’s why a lot of bloggers repost their articles several days after publishing on their blogs. A lot of them also repost the same content on social media like Facebook, Medium, Tumblr…
30. 80% of marketers rely on visual content
Visual content has surpassed blogging, as only 60% of marketers use blogging, while 80% use visual content. However, this doesn’t stop bloggers from adding visuals to their posts.
31. 47% of bloggers add 2 to 3 images in their posts
Images are directly related to the success of blog posts. Only 30% of bloggers that add 2–3 images report success, while 75% of bloggers who add 10 or more images say that they achieved solid results.
32. Photos of real people have 35% higher conversions than stock photos
It’s not only about adding as many images as possible. It’s important to add unique images that are believable and relevant. Furthermore, new images can give more SEO value.
33. Audio content in blog posts helped 45% of bloggers achieve better results
The majority of audio content that is included in posts involves podcasts. When done correctly, audio can add more depth to your content and spice it up.
Blog traffic stats
Optimizing your blog for search engines is one of the most critical steps you need to take to increase your organic search traffic and SEO ranking. This starts with keyword research, and extends to implementing engaging images and videos, and updating older blog posts to improve their performance.
But to drive more traffic to your blog, you need to promote your content regularly. Social media is your best bet nowadays, but there are also paid ads, email marketing, SEO promotions, guest blogging, and influencer marketing.
Keep in mind, however, that driving organic traffic is a process, and it will take some time to notice the results. What’s important is being consistent and determined, and reaching out to your audiences as much as you can. If you’re using social media to promote your blogs, however, try and start a discussion with your followers. Ask questions, answer their comments, respond to their tweets, and overall just try to keep them engaged.
So with this in mind, let’s take a look at how other bloggers are driving their website traffic, and see what can be learned from them.
34. Video content drives 50 times more organic traffic
Omnicore’s research from 2018 shows that video content has a 50 higher chance of driving organic traffic. At the same time, 51% of online users prefer video content over any other.
35. In 2019, 97% of bloggers used social media to drive traffic to their posts
Even though basically all bloggers use social media, only 29% of them feel that they get good results from social media traffic. It’s a combined effort, and social media is there to add more fuel to the fire. 69% of bloggers use SEO, and 66% use email marketing as well.
36. 97% of bloggers report that social media helps them increase traffic
For a free channel, social media can boost your blog traffic. 93% of marketers agree that social media gives them more exposure, and 88% of them say they have more traffic because of it.
Blog growth stats
Once you’ve reached a certain milestone when it comes to the size of your audience, it’s easy to feel content and successful, and stop attempting to grow your blog further.
However, if you’re truly serious about your blogging career, you should always do what you can to expand your reach and focus on blog growth. The following are just some blogging statistics that exemplify how others are growing their audiences and expanding their site’s reach.
37. 83% of bloggers do keyword research, while 26% of them do it for every post
17% percent of bloggers never do keyword research, and only 17% of them have successful results. 53% of bloggers that always do keyword research report strong results.
38. 80% of paid advertisements are used for building an audience
Research by Search Engine Watch has concluded that 80% of markets use paid methods to build audiences, 65% to drive traffic, and 52% for niche audiences. Only 42% look to promote the launch of new services or products.
39. Almost 60% of bloggers occasionally guest-post
Guest posting is a great way to link back to your blog and get more exposure. At the same time, bloggers can build networks that they can benefit from in the future.
40. Blogging is the top inbound marketing strategy for 55% of marketers
Most marketers (61%) agree that their top inbound priority is SEO, while 55% of them focus primarily on blogging. However, these two are deeply connected to each other.
41. Businesses that blog actively get 97% more inbound links
Quality content is rewarded not just by the number of readers and shares. Other sites will also want to link to your blogs as credible sources of information.
Blogging business stats
Why did you start blogging? What is it that motivates you to craft content for the like-minded people interested in the same topics you cover? Is the main reason of monetary nature, or do you find joy in helping people learn something new or solve their main pain points? Do you perhaps blog for business and want to establish yourself as an expert in your field?
There are many reasons why individuals and businesses get into blogging, but many businesses now use blogs to increase profits. And believe it or not, a simple, high-quality blog can really work wonders for driving profits. Many use it for improving their lead generation, increasing sales, and pushing their business forward. So far, this tactic has proven to be quite successful for most.
So, let’s take a look at the benefits that motivate most people to blog and how they monetize their blogs
42. 67.5% of bloggers blog to make money
This is the biggest motivation for a blogging career. Both low-earning (64%) and high-earning (71%) bloggers say this is why they started doing it.
43. Companies that blog actively have a 126% better lead growth
Research by Orbit media has concluded that small companies with blogs they actively work on have 126% higher growth in terms of leads.
44. 61% of online shoppers in the US say they made a purchase after getting a recommendation from a blog post
Blog marketing has the power to build trust better than any other marketing method. It really gets the attention of consumers and can be quite persuasive
45. 80% of bloggers say that they see positive business results from their blogging efforts
This indicates just how good blogging can be even today when there are so many different marketing options.
46. Blogs affect customers’ buying decisions as 47% of them go through 3 to 5 blog posts before the buying process
Blogs are still one of the main research options when it comes to shopping for products or services. They have credibility with consumers and can give them in-depth information
47. High-earning bloggers have 5.6x chance of selling service or products than low-earning bloggers
Bloggers who earn more have simply found better ways to monetize their work. A whopping 45% of high-income bloggers sell their own products or services, while only 8% of low-earning bloggers do so.
Top 20 blog websites traffic statistics
A vast majority of average blogs have a readership in the thousands, but there are a select few that boast millions upon millions of unique readers every month. What sets these blogs apart is that they have a very high Domain Authority. They’re reliable, informative, and provide valuable content that their audiences enjoy. This improves their ranking on SERPs and instills trust among the readers.
Naturally, the higher the website traffic, the higher the profits, and many of the sites that have millions of unique monthly readers also receive millions of dollars from them.
So, let’s take a look at some of the blog sites that attract the highest number of readers, and see what their estimated profits are.
Estimated monthly traffic from search and value of organic traffic as of April 2020 (Source: Ahrefs.com)
|Rank||Website name||Estimated monthly search traffic||Estimated organic traffic value|
Over the past few years, the world of blogging has undergone massive changes. Just looking back and comparing the number of bloggers from 2014 to that from 2020 showcases just how much blogging has grown.
There are currently millions of blogging websites, millions of dedicated fans and readers, and this isn’t about to change any time soon.
The only things that could change are the trends. Blogs will continue being popular for many years to come, but their shape, form, and content are expected to evolve.
So, let’s take a look at a few blogging predictions and see which trends we can expect in the blogosphere:
- Further focus on visual content
- Adaptation to the trend of voice searches
- Shift to visual searches
- Focus on high-quality content
- More instances of affiliate marketing
- More long-form content
- Shift to data-driven blogging
- Greater SaaS adoption
Blogging can be one of the most rewarding endeavors, both emotionally and financially. However, you need to do it right if you are to experience all its benefits and make your every effort pay off. These blogging statistics will help you get a bigger picture of it all and set sails for a successful blogging adventure.