The Best SEO Tools 2020

Top 22 Search Engine Optimization Software (Free & Paid)


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Over the years, SEO has become a vast field of operations. There are many ways to boost your website ranking in the SERPs (Search Engine Result Pages). As part of this effort, there are hundreds of processes to see through and manage. All of these processes and actions are part of an SEO strategy. Staying on top of them is impossible without proper SEO software.

That’s where SEO tools come in. Both paid and free SEO tools can help you to streamline your SEO efforts. The main difference between free and paid SEO solutions is that free ones work somewhat more slowly and offer access to a very limited type and scope of data.

With paid SEO tools, you will be able to receive valuable insights into SEO data and run a data-driven SEO operation. You can:

  • Discover what your competition is doing SEO wise
  • Automate SEO audits
  • Discover high-converting keywords to fuel your content marketing
  • Track KPIs of your SEO strategy
  • Visualize data and get actionable insights
  • Assess the ROI of your SEO efforts
RECOMMENDED
semrush logo SEMrush is the best all-around solution for businesses of all sizes. Visit
SEMrush
ahrefs logo Ahrefs is the fastest tool with an intuitive user interface. Visit
Ahrefs
se rankng logo SE Ranking is the best tool for keeping an eye on the competition. Visit
SE Ranking

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Table of contents

Choosing the best SEO tool for your operation is of vital importance. Below you will find everything you need to make an informed decision and find a tool that suits your needs and goals.

seo

There are hundreds of SEO tools on the market. But as with any other software, not all are created equal. Only a handful of them will provide you with access to a complete set of features to give you the results that you need.

To help you out, I have compiled a list of the top 22 most popular SEO tools on the market. Each one of them is a reliable solution that can help you to overcome your SEO challenges in an efficient way.

  1. SemRUSH – Best all-around solution for businesses
  2. Ahref – The fastest tool with an intuitive user interface
  3. Mangools KWFinder – In-depth keyword research
  4. Moz PRO – All-in-one SEO toolset solution
  5. Majestic – Best for creating detailed presentations
  6. Answer The Public – Discovering keyword trends
  7. Screaming Frog SEO Spider – Streamlining fast audits
  8. SE Ranking – Keeping an eye on the competition
  9. LongTail Pro – Discovering less competitive keywords
  10. Serpstat – Best for optimizing and running campaigns
  11. Authority Labs – Best for monitoring multiple websites
  12. SpyFu – Identifying the most profitable keyword
  13. DeepCrawl – Best for finding technical issues
  14. WooRank – Review and SEO strategy monitoring
  15. Advanced Web Ranking – Rankings in real-time
  16. Seobility – Best for real-time website monitoring
  17. SEOQuake – Best for quickly discovering trends
  18. Google’s Mobile-Friendly Test – Mobile-friendly testing
  19. PageSpeed Insights – Optimize page load speed<
  20. Wordtracker – Free keyword research tool
  21. SiteChecker – Free online website SEO score
  22. Netpeak Spider — Best for in-depth SEO audits




1. SemRUSH – Best all-around solution for businesses

semRUSH homepage

SemRUSH is one of the essential tools in the toolbox of SEO professionals.

When it comes to the best SEO tools out there, SemRUSH definitely deserves a spot at the very top of our list. Its applicable use list is vast and ranges from analyzing content and discovering niche keywords to analyzing and understanding competition’s SEO strategy.

While this tool is popular among SEO experts, it is also used internally by many small and medium-sized companies. The abundant features and easy-to-use dashboard are there to fuel not only your SEO but also PPC and ad campaigns as well as content strategy.

Key features

  • Organic research – discover organic competitors and identify their best keywords.
  • Advertising research – monitor and localize your ad campaigns and landing pages.
  • Display advertising tool – Smart audience targeting and competitor analysis.
  • Backlinks – understand DA and perform a deep link analysis.
  • Keyword research – identify the best keywords for your PPC and SEO campaigns.
  • Traffic analytics – analyze your traffic along with competitors’ traffic to discover new opportunities.

Plans and pricing

SEMrush offers the following plans – Pro, Guru, Business and Enterprise:

Pro plan
$99.95 per month or
$83.28 per month (1 year plan billed as one payment of $999.36).

Pro plan is tailored for freelancers, startups and in-house marketers with a limited budget. You can run your SEO, PPC and SMM projects with their 40+ advanced tools. You can also crawl 100,000 pages per month.

Guru plan
$199.95 per month or
$166.62 per month (1 year plan billed as one payment of $1,999.44).

Guru plan has everything that Pro plan does plus additional features such as branded reports, historical data, and extended limits. This plan is aimed at SMB and growing marketing agencies. You can also crawl 300,000 pages per month.

Business plan
$399.95 per month or
$166.62 per month (1 year plan billed as one payment of $3,999.36).

Business plan includes all of Pro plan’s features and some others like API access, extended limits and sharing options. This plan is aimed at agencies, e-commerce projects and businesses with extensive web presence. You can also crawl 1,000,000 pages per month.

Enterprise
Custom-tailored solution for your business needs.

2. Ahrefs – The fastest tool with an intuitive user interface

ahrefs homepage

If an SEO pros aren’t using SemRUSH they are probably using Ahrefs. Ahrefs is a delicate SEO tool that comes with a state-of-the-art web crawler. The company’s crawler is optimized for speed, and it ranks just behind Google’s crawler. Thanks to this tool, Ahrefs can deliver detailed analysis reports in a matter of minutes.

All of this data will help you to fine-tune your SEO strategy for the best results. This tool also comes with a very intuitive user interface to support efficient workflow. With just a few clicks, you will be able to do backlink audits, keyword research, URL rankings, and competitive analysis.

Key features

  • Competitive analysis – discover the exact keywords your competition ranks for.
  • Keyword research – get relevant keywords suggestions and ideas.
  • Backlink research – see all backlinks and SEO metrics.
  • Content research – identify the best content to grow leads and capture sales.
  • Rank tracking – track both mobile and desktop keyword rankings.
  • Web monitoring – get backlink, keywords, and mention alerts in real-time.

Plans and pricing

Ahref has come up with four different plans – Lite, Standard, Advanced and Agency. They offer 2 months free on annual billing.

Lite
$99 per month or
$82 per month (1 year plan billed as one payment of $990).

This plan is created for 1 user and up to 5 projects (number of websites you can set up for automatic tracking). It gives you 10,000 pages to crawl per month. There is a free trial that gives you full access to all plan features for 7 days.

Standard
$179 per month or
$149 per month (1 year plan billed as one payment of $1,790).

The Standard plan is also created for 1 user but for up to 10 projects (number of websites you can set up for automatic tracking). It gives you 500,000 pages to crawl per month. There is a free trial that gives you full access to all plan features for 7 days.

Advanced
$399 per month or
$332 per month (1 year plan billed as one payment of $3,990).

The Advanced plan allows 3 users and up to 25 projects plus extra features. It gives you 1.25 million pages to crawl per month.

Agency
$999 per month or
$832 per month (1 year plan billed as one payment of $9,990).

The Agency plan allows 5 users and up to 100 projects plus so many additional features. It gives you 2.5 million pages to crawl per month.

3. Mangools KWFinder – In-depth keyword research

mangools kwfinder homepage

KWFinder, the SEO software by Mangools, is your go-to keyword research tool. It is one of the easiest SEO tools to use on the market. Comprehensive software solutions can be hard to use when it comes to finding high volume and low, competitive keywords. With Mangools KWFinder, it’s easy to do.

Whether you want to directly search for keywords or explore keywords used on a specific website, you can do it in a matter of seconds. This tool also features keyword search volume historical data so you can easily spot seasonal trends and boost your website traffic when it counts the most.

Key features

  • Find hidden long-tail keywords – identify keyword variations.
  • Discover competitor’s keywords – track what your competitors are targeting.
  • Google Suggest keyword source – explore new keyword ideas.
  • Organize keywords with keyword lists – keep everything organized and in one place.
  • Import keywords in bulk – easily import all your keywords.
  • Filter keywords that aren’t profitable – get rid of non-profitable keywords.
  • Local keyword research – explore your local opportunities.
  • Search volume and keyword metrics – see all of the statistics behind your keywords.
  • SERP analysis and SEO metrics – find the right keyword using these metrics.
  • Keyword planner alternative – see the exact metrics for your keywords.

Plans and pricing

Mangools comes in three different plans – Basic, Premium, and Agency:

Mangools Basic
$49 per month or
$29.90 per month (1 year plan billed as one payment of $358.80).

This plan gives you 100 keyword lookups, 20 websites to analyze per 24 hours, and 100,000 pages to crawl per month.

Mangools Premium
$69 per month or
$39.90 per month (1 year plan billed as one payment of $478.80).

This plan gives you 500 keyword lookups, 70 websites to analyze per 24 hours, and 500,000 pages to crawl per month.

Mangools Agency
$129 per month or
$79.90 per month (1 year plan billed as one payment of $958.80).

This plan gives you 1,200 keyword lookups, 150 websites to analyze per 24 hours, and 1.2 million pages to crawl per month.

4. Moz PRO – All-in-one SEO toolset solution

moz pro homepage

Moz PRO is another all-rounder on our list. It is a great tool to help you boost your search engine visibility and rank. Moz PRO is advertised as a complete SEO toolset. We have to agree that this is an accurate statement. Moz PRO is all about crawling the web, gathering data, and compiling it into actionable reports.

This tool takes the most relevant metrics into account, including Domain Authority and Page Authority. With Moz PRO, you will get as close to SEO auto-pilot as possible. Thanks to automation, you can focus on your core business and just come back to see the reports. The reports are easy to read so that you can adapt your SEO strategy on the go.

Key features

  • Keyword research – discover and prioritize the right keywords.
  • Rank tracker – see the results of your SEO strategy.
  • Site crawl – find and fix issues on your website.
  • On-page optimization – optimize your on-page content for the best user experience.
  • Link research – analyze your own and your competitors’ link profile to find the best link building opportunities.
  • Custom reports – schedule and automate compelling visual reports.

Plans and pricing

Moz Pro plans all include 24-hour online support and come in four plans – Standard, Medium, Large, and Premium:

Standard
$99 per month or
$79 per month (1 year plan billed as one payment of $950).

The Standard plan is perfect if you’re new to SEO or just need the basics. It gives you 400,000 pages to crawl per month.

Medium
$149 per month or
$119 per month (1 year plan billed as one payment of $1,428).

The Medium plan gives you full access to keyword research tools plus 2 million pages to crawl per month. There is a free trial with full access to Moz Pro for 30 days.

Large
$249 per month or
$199 per month (1 year plan billed as one payment of $2,390).

This plan provides the best value for businesses and agencies. It gives you 5 million pages to crawl per month.

Premium
$599 per month or
$479 per month (1 year plan billed as one payment of $5,750).

The Premium plan is tailored for large SEO-focused agencies and in-house marketing teams. It gives you 8 million pages to crawl per month.

5. Majestic – Best for creating detailed presentations

majestic homepage

If you are only interested in developing a long-term link building strategy, Majestic is the SEO tool that can help you to rise and shine. Majestic is a tool built around Link Intelligence data gathered by robots. Thanks to this data, you will be able to discover and audit backlinks for your website as well as for your competitors’ websites.

Majestic comes with another great feature – Link Context. It will empower your strategy because, for every link in the report, you can see whether it is part of a directory, an editorial link, other sites with a link nearby, an estimated page position, or more.

Key features

  • Site explorer – find trustworthy websites for link building.
  • Majestic campaigns – track websites and observe metrics.
  • Link context – identify relevant links and see their description.
  • Filter report – apply different filters to see the relevant metrics.
  • Compare metrics – compare any two websites.
  • Competitor analysis – discover the backlink profile of your competitors.

Plans and pricing

Majestic is offering their services through three different plans – Lite, Pro, and Api:

Lite
$49.99 per month or
$41.67 per month (1 year plan billed as one payment of $499).

The Lite plan is aimed at light users and domainers. It allows 1 user per account and 1 million analysis units.

Pro
$99.99 per month or
$83.33 per month (1 year plan billed as one payment of $999.99).

The PRO plan is aimed at professionals. It allows 1 user per account and 20 million analysis units.

Api L
$399.99 per month or
$333.33 per month (1 year plan billed as one payment of $3,999.90).

The API plan is created for developers and agencies. It allows 10 users per account and 100 million analysis units. They also offer 2 other pricing plans for 300 million and 1 billion analysis units.

6. Answer The Public – Discovering keyword trends

answer the public homepage

If you have trouble with coming up with content ideas, you should consider seeking advice from Answer The Public. This tool constantly keeps tabs on what people are searching for online. If you input the keyword that you are interested in, it will return useful questions or phrases people type into the search engines related to that keyword.

Answer the Public is a search listening and consumer insight tool. It instantly generates reports you can use to deliver useful and on-topic content or come up with brand new services and products. Using it is as simple as typing in a keyword and clicking “Search”.

Key features

  • Discover relevant and natural long-tail keywords – discover low competition long-tail keywords.
  • Monitor trends in real-time – stay updated and track new trends.
  • Discover hidden niches – identify unexplored niches.
  • Keyword search – cherry-pick the best keywords for you.
  • Search listening alerts – receive weekly emails on any topic.

Plans and pricing

Answer The Public is available in three different plans – Free, Monthly, and Annual:

Free
This plan has limited daily searches.

Monthly
$99 per month

This plan gives you unlimited searches plus extra features such as unlimited users, CSV export, comparing data over time, and priority customer support.

Annual
$79 per month (1 year plan billed as one payment of $948).

The Annual plan has everything from the monthly plan but also offers the opportunity to save 20% by choosing annual billing.

7. Screaming Frog SEO Spider – Streamlining fast audits

Screaming Frog homepage

Website audits don’t have to be long and overly complex. Screaming Frog SEO Spider is living proof of this. This tool is developed around speed as the main concept, and you can perform complete site audits very quickly. The audit may take longer on sites with several hundred pages, but it still only takes minutes.

This tool is capable of identifying a number of errors and duplicate content. You can also use it to analyze your meta titles, descriptions, and titles to ensure you stay within the limits described in best online practices.

Key features

  • Audit redirects – find and examine both permanent and temporary redirect chains on a website.
  • Duplicate content – discover all duplicate elements on a website including URLs and content.
  • XML Sitemaps – generate XML sitemap.
  • Metadata analysis – analyze metadata and titles on a target website.
  • Website architecture visualization – easily evaluate and modify URL structure and internal linking.

Plans and pricing

Screaming Frog SEO Spider offers two versions for their users – Free and Paid:

Free version
The Free plan is limited to crawling up to 500 websites.

Paid version
$186.27 per year.

The Paid plan is based on 1 user (licence per user) and an unlimited crawl limit. However, they do offer discounts on bulk purchases of 5 or more licences at a time.

8. SE Ranking – Keeping an eye on the competition

SE Ranking homepage

SE Ranking is a complete SEO suite. It comes with all of the essential tools to devise data and result-driven SEO strategies. This tool was developed with ease-of-use in mind. All of the features are easy to find in the minimalistic and intuitive dashboard.

Whether you want to do keyword research, analyze your competitors’ online assets, or run a deep website audit, you’ll be able to do it all with SE Ranking. SE Ranking also offers white label SEO services to SEO professionals who want to delight their clients with insightful reports and real-time keyword rank tracking.

Key features

  • Keyword suggestion tool – get dozens of keyword suggestions relevant to your niche.
  • Keyword grouper – segment keywords and use them strategically across your website.
  • Marketing plan – bring SEO and marketing strategies together for ultimate success.
  • Website audit – identify and rectify errors on your website.
  • On–page checker – check all pages for best SEO practices.
  • Keyword rank tracker – real-time keyword monitoring on all major search engines.
  • Backlink monitoring – streamline your backlinking strategy.
  • SEO/PPC competitor research – identify keywords and strategies used by the competition.
  • Backlink checker – examine the backlinking strategy used by the competition.
  • Reports – customizable and insightful reports.
  • User control – add users to SE Ranking and give them the control you want.
  • White label – present the deliverables of SE Ranking services as your own.
  • API – unlock the full potential of SE Ranking.

Plans and pricing

SE Ranking has three different plans – Optimum, Plus, and Enterprise. They also offer a 14-day free trial.

Optimum
$39 per month.

With the Optimum plan, you can check 250 keywords*, monitor 10 websites, do website audits for 25,000 pages, monitor 5,000 backlinks and more.

Plus
$89 per month.

With the Plus plan, you can check 1000 keywords*, monitor unlimited number of websites, do website audits for 150,000 pages, monitor 25,000 backlinks and much more.

Enterprise
$189 per month.

With the Plus plan you can check 2500 keywords*, monitor unlimited number of websites, do website audits for 250,000 pages, monitor 75,000 backlinks and much more.

*These prices may vary as they depend on the number of keywords targeted for real-time tracking and rankings check frequency.

More pricing plans are available depending on the sign up terms.

SE Ranking services plans and pricing comparison table:

Optimum Plus Enterprise
3 months $37 $84 $179
6 months $35 $80 $170
9 months $33 $75 $160
Annual $31 $71 $151

9. LongTail Pro – Discovering less competitive keywords

LongTail Pro homepage

Discovering long-tail keywords is not as easy as it sounds. Finding the right tool to do so can prove even more challenging. LongTail Pro targets the long-tail keyword niche and does it successfully. This tool can help you find less competitive long-tail keywords with good search volume. With LongTail Pro, it’s all about profitability.

This tool will help you cross-reference rank value and profitability of each keyword so that you can choose the one that can bring the most traffic and ensure high conversion rates. To master this, LongTail Pro also takes into account the keywords used by your competition.

Key features

  • Keyword suggestions – get keyword suggestions based on your input.
  • Keyword and competitive analysis – discover keyword trends and what the competition has been doing.
  • Keyword metrics – inspect every keyword to determine which one will work best for your campaign.
  • Rank data reports – benefit from rank date reports updated every day.

Plans and pricing

LongTail Pro has three different plans to choose from – Starter, Pro, and Agency:

Starter
$37 per month or
$25 per month (1 year plan billed as one payment of $297).

The Starter plan gives you 800 keyword lookups per 24 hours, 30 tracked keywords, unlimited tracked domains, and 1 simultaneous login.

Pro
$67 per month or
$45 per month (1 year plan billed as one payment of $537).

The Pro plan gives you 2,500 keyword lookups per 24 hours, 200 tracked keywords, unlimited tracked domains, and 2 simultaneous logins.

Agency
$147 per month or
$98 per month (1 year plan billed as one payment of $1,177).

The Agency plan gives you 6000 keyword lookups per 24 hours, 1000 tracked keywords, unlimited tracked domains, and 5 simultaneous logins.

10. Serpstat – Best for optimizing and running campaigns

Serpstat homepage

Serpstat is yet another all-in-one SEO tool that has found its place on our list. It was developed to benefit SMBs, enterprises, in-house SEO teams, and digital marketing agencies. To do this, Serpstat offers all of the high level features. This tool cantrack positions, do keyword research and backlink analysis, and much more.

The dashboard is clean and easy to use. You can add multiple projects and manage them on the go without any issues. If you want a taste of a complete SEO solution without investing in one of the mainstream tools, Serpstat is definitely worth considering.

Key features

  • Positions tracking – research SERP, view historical data, group keywords by tags, and more.
  • Backlink analysis – get insight into two years worth of backlinks data and view quality scores of referring domains.
  • Keyword research – analyze URLs, get insights on search questions, discover related keywords, and apply filters.
  • Site audit – view your domain optimization score and find out what you can do to improve it.
  • Competitor research – get in-depth competitor analysis.

Plans and pricing

Serpstat offers four packages – Lite, Standard, Advanced, and Enterprise:

Lite
$69 per month or
$55 per month (1 year plan billed as one payment of $660).

The Lite plan is best for SEO individuals. It gives you access to more than 20 different tools and 4,000 keyword queries per day.

Standard
$149 per month or
$119 per month (1 year plan billed as one payment of $1,428).

The Standard plan offers everything from the Lite plan plus extended interface, branded reports, 5,000 keyword queries per day, and allows access to 3 users.

Advanced
$299 per month or
$239 per month (1 year plan billed as one payment of $2,868).

The Advanced plan offers everything from the Standard plan. It also gives you 8,000 keyword queries per day and allows access to 5 users.

Enterprise
$499 per month or
$399 per month (1 year plan billed as one payment of $4,788).

The Enterprise plan offers everything from the Advanced plan. It also gives you 12,000 keyword queries per day and allows access to 7 users.

11. Authority Labs – Best for monitoring multiple websites

Authority Labs homepage

Devising and launching an SEO strategy is just half of your work complete. To succeed, you need to monitor your SEO performance 24/7, and that’s exactly what Authority Labs enables you to do. Authority Labs is used by thousands of marketers and SEO specialists around the globe.

At the core of this tool are sophisticated crawlers that gather data across the internet and compile it into meaningful reports. You can streamline your SEO monitoring practices and track global, local, and mobile keyword rankings at any time. You can also use it to recover organic keywords and fuel your marketing campaign.

Key features

  • Local rank tracking – track Google rank by country, city and zip code.
  • Mobile rank tracking – check mobile rankings every day on all popular search engines.
  • Featured snippet tracking – automate featured snippet tracking for specific keywords.
  • Competitor monitoring – learn the secret behind competition success.
  • Not provided keywords – easily recover not provided keywords in Google Analytics.

Plans and pricing

Authority Labs has four different plans – Plus, Pro, Pro Plus, and Enterprise. They also offer a 14-day free trial.

Plus
$49 per month.

The Plus plan lets you track 250 keywords and 50 domains, plus provides access to other useful features.

Pro
$99 per month.

The Pro plan lets you track 1000 keywords and 100 domains.

Pro Plus
$225 per month.

The Pro Plus plan lets you track 2500 keywords and 300 domains.

Enterprise
$450 per month.

The Enterprise plan lets you track 5000+ keywords and unlimited domains.

12. SpyFu – Identifying the most profitable keyword

SpyFu homepage

SpyFu is a tool built for only one purpose – spying on your competition. This tool is very simple and easy to use. All you have to do is enter the competitor’s website URL and receive valuable metrics. You can see all of their keywords and filter out the most profitable ones. You can also use SpyFu to discover competitor’s ads for paid and organic search.

While the use case of SpyFu is very narrow, you should know that this tool provides all of the data ranging back 13 years. You can basically see all of the marketing tricks your competitors pulled off to bring more traffic to their websites.

Key features

  • SEO research – competitor SEO analysis, keyword research, backlinks, domain comparison, rank tracker.
  • PPC research – AdWords competitors, PPC keyword research, PPC keyword suggestions, PPC keyword grouper, AdWords templates, and Ad history.
  • Keyword research – keyword research and grouping tool paired with a backlink checker.
  • SEO reports – informative and easy to read reports.
  • Keyword rank checker – check your and competition’s keyword rankings.
  • SERP checker – deep analysis of SERPs provides meaningful insights into what top-ranked sites are doing.
  • Domain overview – discover your own and your competition’s online strengths and weaknesses.

Plans and pricing

SpyFu has three different data plans – Basic, Professional, and Team:

Basic
$39 per month or
$33 per month (1 year plan billed as one payment of $396).

The Basic plan gives you 250 sales leads and domain contacts plus 5000 weekly tracked keyword rankings.

Professional
$78 per month or
$58 per month (1 year plan billed as one payment of $696).

The Professional plan gives you 500 sales leads and domain contacts plus 15,000 weekly tracked keyword rankings.

Team
$299 per month or
$199 per month (1 year plan billed as one payment of $2,388).

The Team plan gives you 2,000 sales leads and domain contacts plus 40,000 weekly tracked keyword rankings.

13. DeepCrawl – Best for finding technical issues

DeepCrawl homepage

DeepCrawl is a cloud-based web crawling solution. Its sophisticated design will enable you to analyze your website, discover technical problems, and find appropriate solutions. It is a valuable solution in any SEO’s toolkit as it can help you to streamline website monitoring.

Its true value is unlocked once you have to manage and monitor dozens of websites at a time. You can easily integrate DeepCrawl with Google Search Console and Google Analytics. While it lacks other SEO capabilities, this is definitely one of the most complete website crawling tools money can buy.

Key features

  • Backlink tracking – discover all backlinks to stay on top of linking management.
  • AMP metrics – identify any gaps in mobile and desktop content performance.
  • Reports for desktop, mobile and tablet website versions – deliver consistent performance across all platforms.
  • Google Search Console and Google Analytics integration – pull the data from Google tools to get insight into complete reports.
  • On-page SEO recommendations – discover what SEO improvements you can make on single pages.
  • Comprehensive SEO website scan – discover all SEO issues on a website.

Plans and pricing

DeepCrawl has three available plans – Light, Light Plus, and Custom:

Light
$14 per month or
$140 per year (get 2 months free by going annual).

The Light plan gives you 1 project, 10,000 URLs per month and is aimed at individuals.

Light Plus
$62 per month or
$620 per year (get 2 months free by going annual).

The Light Plus plan gives you 3 projects, 40,000 URLs per month and is aimed at small teams.

Custom
Pricing on demand. This plan is for medium-sized businesses to enterprise brands. It offers a custom number of projects and URLs.

14. WooRank – Review and SEO strategy monitoring

WooRank homepage

WooRank is an excellent tool to introduce you to SEO. It is not overly complicated, yet it packs the necessary tools to get the job done. WooRank is a cloud-based solution. It has helped people to boost their website visibility and increase its rank in SERPs. Thanks to WooRank, you will be able to scan your website and analyze the metrics.

You can scan for various SEO factors but also get insight into social media and usability factors. Competition analysis is also an option. Colorful reports will help you to visualize your SEO strategy, see keyword rankings, and track rankings both locally and globally.

Key features

  • WooRank Projects – track all of your SEO projects in one place.
  • Keyword tool – discover keyword opportunities and keep keywords organized.
  • Site crawl – discover errors that affect your ranking.
  • SEO monitoring – stay on top of keyword performance and website traffic.
  • Sales tools – assess SEO performance, website usability, and technologies and use the Lead Gen tool to learn how to capture new leads and maximize conversion rates.
  • WooRank extension – SEO plugin for Firefox and Google Chrome.

Plans and pricing

WooRank comes with the following plans – Pro, Premium, and Team. They offer a 14-day free trial for Pro and Premium plans.

Pro
$59.99 per month or
$39.17 per month (1 year plan billed as one payment of $470).

The Pro plan lets you optimize 1 website, track 50 keywords and analyze up to 2500 pages.

Premium
$179.99 per month or
$119.17 per month (1 year plan billed as one payment of $1,430).

The Premium plan lets you optimize up to 5 websites, track 250 keywords and analyze up to 10,000 pages.

Enterprise
This plan is created for teams. Pricing on demand.

15. Advanced Web Ranking – Rankings in real-time

Advanced Web Ranking homepage

Advanced Web Ranking is a tool that makes rank tracking very easy. You can use it to discover fresh rankings on demand. The tool returns ranks on an hourly basis, which is very important for SEO specialists interested in seeing results as soon as possible.

Tracking applies to both mobile and local rankings. Advanced Web Ranking is also capable of tracking all types of SERP features. You can also run multiple ranking projects for your convenience.

Key features

  • Rank tracker – track your rankings in real-time and get notifications of significant changes.
  • SEO reporting – create, customize, and share meaningful rankings reports.
  • Competitor analysis – discover main competitors, identify their keywords and track their performance.

Plans and pricing

Advanced Web Ranking comes in four plans – Starter, Pro, Agency, and Enterprise. They also offer a 30 day free trial.

Starter
$49 per month or
$44 per month (1 year plan billed as one payment of $528).

The Starter plan has 2,000 keywords updated weekly, unlimited projects and users, Google data integration and more.

Pro
$99 per month or
$89 per month (1 year plan billed as one payment of $1,068).

The Pro plan has 7,000 keywords updated weekly, everything from the Starter plan plus competitor discovery.

Agency
$199 per month or
$179 per month (1 year plan billed as one payment of $2,148).

The Agency plan has 14,500 keywords updated weekly, everything from the Pro plan plus historical ranking imports.

Enterprise
$499 per month or
$449 per month (1 year plan billed as one payment of $5,388).

The Enterprise plan has 35,500 keywords updated weekly, everything from the Agency plan plus a dedicated account manager.

16. Seobility – Best for real-time website monitoring

Seobility homepage

Seobility is a complete SEO suite. It comes with all of the features you need to run a bottom-up SEO operation. Whether you want to do keyword research, analyze competition, or deliver customized reports, you can all do it from Seobility’s dashboard.

All projects in Seobility are automatically updated even when you are logged off to provide you with relevant metrics the moment you return. Although robust, Seobility is very easy to use. The smart use of colors in the user interface smoothens onboarding and makes the overall experience great.

Key features

  • Site auditor – get insight into your website structure and discover all inbound and outbound links.
  • Link building tools – discover and pursue valuable link building opportunities.
  • Real-time monitoring – get access to relevant and regularly updated data.
  • Whitelabel reporting – deliver customizable reports to your clients.
  • SEO checker – test your website for SEO.
  • Keyword checker – make sure every page on your website is optimized for the best results.
  • Ranking checker – check your rankings for every keyword.
  • TD*IDF tool – find out what top-ranked sites are doing and implement their best practices on your website.

Plans and pricing

Seobility is available in three plans – Basic, Premium, and Agency:

Basic
The Basic plan comes with a maximum of 1000 crawled pages and 100 checked external links.

Premium
$50 per month or
$40 per month (1 year plan billed as one payment of $480).

The Premium plan comes with a maximum of 25,000 crawled pages and 25,000 checked external links.

Agency
$200 per month or
$160 per month (1 year plan billed as one payment of $1,920).

The Agency plan comes with a maximum of 100,000 crawled pages and 50,000 checked external links.

17. SEOQuake – Best for quickly discovering trends

SEOQuake homepage

SEOQuake is a handy tool for SEO beginners and professionals who want to take a quick glimpse into SEO metrics. It’s definitely a free SEO tool that you can use every day. SEOQuake installs as an extension into Google Chrome, Firefox, Opera, or Microsoft Edge.

You’ll have access to it on any site you land on. It provides insightful data ranging from SEO metrics to internal and external links. SEOQuake can also be used to compare two domains in real-time.

Key features

  • SEObar – get access to an SEO summary on any web page.
  • SEO dashboard – open a lightbox to get access to an SEO overview of a page.
  • SERP overlay – analyze SERPs and export data.
  • Vast data – choose any of the popular data sources and social media elements.
  • Keyword analysis – identify all keywords on a web page.

Plans and pricing

SEOQuake is free to use.

18. Google’s Mobile-Friendly Test – Mobile-friendly testing

Google’s Mobile-Friendly homepage

Google’s Mobile-Friendly Test is part of the Google SEO tools suite. Since mobile is a huge chunk of the overall online experience, you need to make sure that your website is optimized for mobile users. This free tool will help you to test your website and discover how it performs on mobile compared to other devices. You can test your website by entering the URL or test the website code by copy-pasting into the tool.

Key features

  • Discover mobile-usability errors – use of incompatible plugins, viewport not set, viewport not set to “device-width”, content wider than the screen, text too small to read, clickable elements too close together.

Plans and pricing

Google’s mobile-friendly test is free to use.

19. PageSpeed Insights – Optimize page load speed

PageSpeed Insights homepage

Page loading speed is a crucial factor in user experience and SEO. You have to ensure that all pages on your website load extremely fast to get those visitors coming back and spending more time on your site. The best tool for the job is PageSpeed Insights. This tool is extremely easy to use. Just type in the web page URL and wait a few seconds for an in-depth report.

Key features

  • Mobile and desktop page loading speed analysis – evaluate page loading speed for both mobile and desktop users.
  • Insightful and detailed report – get insight into all the factors that affect web page loading speed and receive suggestions on how to fix issues.

Plans and pricing

PageSpeed Insights is free to use.

20. Wordtracker – Free keyword research tool

Wordtracker homepage

Wordtracker is a tool that can easily fuel your keyword research efforts. It takes the keyword research game and steps it up by factoring in a number of relevant metrics including PPC, SEO, competition SEO strategy, and Google data. You can discover related terms to your initial keyword ideas, see if the targeted keywords are competitive or not, and combine data from different sources to get the most accurate reports.

Key features

  • Keyword tool – discover new keywords relevant to your target market.
  • Niche explorer – identify trending keywords for any specific market or vertical.
  • Inspect tool – learn what keyword your competition is using and how they perform.
  • Custom reports – get compiled data reports sourced from all major search engines.

Plans and pricing

Wordtracker is available in three plans – Bronze, Silver, and Gold. Each plan comes with a risk-free 7-day trial.

Bronze
$27 per month or
$17 per month (1 year plan billed as one payment of $204).

The Bronze plan comes with 1000 keyword results and 7 territories (you can search globally or by individual territories).

Silver
$69 per month or
$38 per month (1 year plan billed as one payment of $456).

The Silver plan comes with 5000 keyword results and 15 territories (you can search globally or by individual territories).

Gold
$99 per month or
$54 per month (1 year plan billed as one payment of $648).

The Gold plan comes with 10,000 keyword results and 200+ territories (you can search globally or by individual territories).

21. SiteChecker – Free online website SEO score

SiteChecker homepage

Sitechecker.pro is an SEO tool used to improve your SEO rating and website performance. The software offers detailed SEO audit reports by 100+ parameters with how-to-fix guides. You can easily find the mistakes in technical SEO for a specific URL.

Website SEO monitoring helps you to sustain the right SEO strategy by providing you with regular insights on indexing issues, changes in content strategies, and shifts in your SERP ranking. This feature also allows you to evaluate visitor activities, including suspicious behavior like hacking.

Sitechecker also comes with Google Search Console-based guides. Furthermore, it integrates with Search Console and Google Analytics.

Key features

  • On-page SEO/website SEO auditing.
  • Website change monitoring.
  • Keyword rank tracking.
  • Backlinks tracking.

Plans and pricing

Sitechecker.pro is available in three different plans – Lite, Startup, and Growing:

Lite
$9 per month or
$6 per month (1 year plan billed as one payment of $72).

The Lite plan lets you analyze 1 website, 500 URLs, 50 keywords, and 1000 backlinks per account.

Startup
$29 per month or
$23 per month (1 year plan billed as one payment of $278).

The Startup plan lets you analyze 5 websites, 5,000 URLs, 500 keywords, and 5,000 backlinks per account.

Growing
$69 per month or
$55 per month (1 year plan billed as one payment of $662).

The Growing plan lets you analyze 10 websites, 50,000 URLs, 1,000 keywords, and 10,000 backlinks per account.

22. Netpeak Spider — Best for in-depth SEO audits

Netpeak Spider homepage

Netpeak Spider is a desktop-based crawling solution. This tool is oriented on crawling speed as the main advantage, it works faster and finds twice more issues than its competitors. You’re able to prepare and conduct site audits as well as white-label reports in one click. Also, it’s easy to make audits on sites with over a million pages in a few minutes as the tool is designed to work with huge sites.

This website checker is capable of identifying a number of issues and duplicate content. It can also analyze your website’s meta titles, descriptions, and broken pages, or redirects. Fixing those errors will boost your website ranking. You can also easily integrate the tool with Google Search Console, Google Analytics, and Yandex.Metrica.

Key features

  • Comprehensive SEO website scanning – detect all SEO issues and errors on a website.
  • On-page SEO parameters – discover what SEO improvements you can make on single pages.
  • HTML and XML sitemaps – generate HTML and XML sitemaps.
  • Site scraping and web data extraction – get any data from websites for insights.
  • PageRank checking – discover how link weight is distributed on the site.

Plans and pricing

Netpeak Spider comes in three plans – Standard, Pro, and Premium:

Standard
$19 per month or
$15.20 per month (1 year plan billed as one payment of $182.40).

With the Standard plan, you can crawl websites and analyze 70+ SEO parameters, check 100+ technical issues, and you can change data view in the program, limiting it to a particular segment (just like in Google Analytics).

Pro
$39 per month or
$31.20 per month (1 year plan billed as one payment of $374.40).

The Pro plan gives you everything from the Standard plan, plus you can add a list of domains to the program, start a simultaneous crawling, and then analyze metrics and issues in a single report.

Premium
$99 per month or
$79.20 per month (1 year plan billed as one payment of $950.40).

The Premium plan gives you access to their second product, Netpeak Checker, that can broaden Netpeak Spider functionality with such features as SERP scraping, and data aggregation from top SEO services to analyze and compare websites in bulk.

How to choose the right SEO tool

Choosing the right SEO tool is not as easy as you might think. You have to take several things into account. First and foremost, you have to consider your business goals.

Do you want to penetrate new markets? Do you want to build strong relationships with your customers? Do you want to establish your business as the leader in your niche? The answers to these questions will shape an SEO strategy, and different SEO strategies will benefit better from specific tools.

Let’s not forget the size of your business and your website and how competitive the market is. Depending on these factors, you will have to consider tools with great keyword research and competition analysis features.

Best of the best

We have listed all of the best SEO tools. Are there “best of the best” go-to solutions that you can use without too much thinking? Of course there are. For your convenience we’ve put them into categories based on their uses.

Best keyword research tool

If the backbone of your SEO strategy is going to be keyword research, you need a tool that does it seamlessly. The following tool will enable you to streamline your keyword research efforts. Let’s take a closer look at its key features.

Google Keyword Planner – Free plan

When it comes to Google SEO tools, Google Keyword Planner is the most useful for keyword research. It’s also one of the best tools for the job. It can help you to discover the most relevant keywords for your products, services, and target audience. You can take a deep dive into keyword metrics such as search volume and competitiveness to choose the highly profitable ones.

Best rank tracking tool

Rank tracking is the bread and butter of SEO strategy performance monitoring. Pulling SEO strings and being able to see how they affect your ranking can easily be done with the following tool.

SERPWatcher – Price starts at $29.90 per month

SERPWatcher by Mangools is one of the best SEO tools for rank tracking. While very simple to use, it comes with a great many features. You can track results for different geo locations by discovering which keywords perform better in specific locations. Plus you can receive regular updates about current positions and changes.

Link building is a great way to increase your domain authority, bring more organic traffic to your website, and increase your website rank in SERPs. The best tool to use for this purpose is Linkody.

Linkody – Price starts at $14.90 per month

Linkody offers you an easy way to stay on top of your link building management. Linkody dashboard provides insight into all relevant link building metrics including DA, PA, TF, CF and more. You can see your entire backlink profile and see how each link affects the link building metrics plus analyze your competition’s backlink strategy to discover great link building opportunities.

Best technical SEO tool

Manually optimizing websites for the indexing and crawling phase is very hard and time-consuming, especially if you have to do it for several domains. However, it is one of the most useful SEO practices. The following tool is the best for technical SEO.

DeepCrawl – Pricing upon request

DeepCrawl is an easy-to-use tool. It can help you to diagnose a website, as well as find and fix any technical and performance problems. Essential features include multi-domain monitoring – staying on top of technical SEO on multiple websites without breaking a sweat, receiving alerts in real-time, informing you about the relevant issues. Plus API – get a personalized dashboard to complement your unique technical SEO needs.

Backlinks are what help your website to receive more credit from search engines. The following tool will help you tell good quality backlinks from poor ones and discover what the competition is doing to spice up their backlink game.

Ahrefs – Price starts at $99 per month

We have already mentioned Ahrefs as one of the best SEO tools out there. It can help you with all of your SEO efforts, including backlink analysis. This tool has a huge index of live backlinks. Ahrefs has robots that update their backlinks database every 15 minutes. You can easily analyze your own and your competitor’s backlinks to discover the ones that bring in the most traffic.

FAQs

What are SEO tools?

SEO tools are specialized software solutions built to help website owners rank higher in search engine result pages. Over the years, the field of SEO has grown exponentially. SEO tools have evolved along the way as well. The most basic feature of all of these tools is keyword research. It allows website owners to discover keywords that are relevant to both their audience and their business.

However, over the years, SEO tools became toolkits with other useful features. Some of them will help you to research and analyze your competition, while others can be used to stay on top of backlink management and real-time SEO metrics monitoring. The tools referred to as complete SEO solutions come with all of the necessary features to help streamline a SEO strategy.

How can I learn SEO?

SEO is not overly hard to learn on your own. There are many reliable and valuable resources online to learn from. You can learn from blogs, YouTube guides, and courses on online learning platforms.

The SEO community is huge and helpful. You can learn the basics on recognized SEO forums and ask your senior colleagues for help when you hit a wall.

Can I do my own SEO?

If you don’t have funds to invest in professional SEO services, don’t worry. You can do it on your own. It might not be quite as good as if an expert did it, but some SEO is better than no SEO at all. It all revolves around knowing the needs of your target audience and using your insights in a free tool such as Google’s Keyword Planner to do keyword research.

Incorporate the keywords and long-tail keywords you’ve found on your website, and it’s a great start. Of course, this barely scratches the surface of a great SEO strategy, but you can always improve by learning tips and tricks on blogs and online guides.

What are SEO metrics?

Simply put, SEO metrics are all of the factors that decide the website’s rank in the search engine result pages. The process of assessing the current metrics, finding ways to improve them, and monitoring them is a standard procedure of any SEO strategy.

A single SEO action can affect a number of these factors, so tracking them is of great importance. This is the best way to see whether the SEO strategy is providing any results and to find out what more can be done to improve them.

Which SEO metrics should I track?

Let us tell you right at the start that there is no such thing as the most important SEO metric. To run a successful SEO strategy, you have to know all of them and what each one of them represents. Tracking metrics is the only way to see if any given SEO strategy delivers results.

Without going into the details, here are the most important SEO metrics (some of them are self-explanatory) you should track – organic traffic, bounce rate, pages per session, organic click-through rate (CTR), domain and page authority, citation and trust flow, referring domains, and web page loading speed.

Does WordPress need a SEO Plugin?

The short answer is yes, WordPress needs an SEO plugin, but let us elaborate. Over the years, WordPress has become a robust platform that already has some SEO features. For instance, it does canonicals automatically, and some WP themes come with schema markup, metadata, and breadcrumb navigation.

However, things such as meta description, open graph metadata, breadcrumbs with schema structured data, schema metadata are not factors that WP comes with. To deal with many SEO specifics, WordPress still needs an SEO plugin.

What are the best SEO plugins for WordPress?

There are hundreds of SEO plugins for WordPress. However, not all of them are created equal. Using the wrong SEO plugin can do more harm than good, including slowing down a website or creating unnecessary clutter. The following two are considered the best SEO plugins for WordPress.

  • Yoast WordPress Plugin
    Yoast WordPress plugin comes with neat SEO features that even people with no background in SEO can benefit from. It comes with:

    • Keyword density checker – helps users not to over or underuse a specific keyword.
    • Internal linking suggestions – help search engines understand website structure.
    • schema.org code – automatically adds schema.org code to help search engines understand what every page is about.
    • Snippet editor – see exactly how the page looks like in the search results.
    • Social media preview – see how the page looks like when shared on social media.
    • Breadcrumb control – sets the primary category for every post.
    • Duplicate content – identify canonical links and get rid of duplicate content.
  • All in One SEO Pack
    All in One SEO Pack is one of the oldest SEO plugins for WordPress. Over 2 million active installations are perfect proof of its effectiveness. Here are it’s most important features:

    • XML sitemap (including image XML sitemap) – submit the WordPress site map to major search engines.
    • Support for Google Analytics.
    • Support for advanced canonical URLs.
    • Support for Google Accelerated Mobile Pages.
    • SEO integration for e-Commerce sites.
    • Automatic title optimization.
    • Automatic META tags.
    • Extremely user friendly (all basic SEO features are on autopilot).

Conclusion

Choosing the right SEO tool for your needs is the most important thing as you develop your online reach. As you can see, there are plenty of both paid and free options on the market. Using two SEO tools is also an option as they can have features that complement each other.

In any case, identify your business goals and find ways that SEO can help you to reach them before shopping for the right tool. SEO is a long-term process, and being selective is the best way to ensure that you will pick the right tool to serve you in the months to come.

15 comments on “The Best SEO Tools 2020

  1. Thank you for sharing amazing information about the best SEO tools to be used for the website. I am using search console till now but I will try other tools which you mention here in this article. Keep up the good work.

  2. Hi, Thanks for listing out different tools which am not familiar with. I just heard about SemRush. After reading your article I learned about different tools in SEO.

    • There are many great SEO tools and I’m glad you got familiar with something new!
      Speaking of SEMRush it’s a good tool to use as it’s specific to finding profitable keywords.

  3. Hey, Thank you for such a great article. I found Semrush through your blog and now it’s on the top of my favorite SEO tools list. Thank you once again.

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