The Best SEO Tools 2020

Top 22 Search Engine Optimization Software (Free & Paid)

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Over the years, SEO has evolved and grown to a broad field of operations. There are many ways to boost your website rankings in the SERPs (Search Engine Result Pages). There are multiple processes to see through and manage. All these processes are part of an SEO strategy, especially Google search engine optimization. Staying on top of them would be impossible without proper solutions.

That’s where SEO tools come in handy. Both paid and free SEO tools can help you streamline your optimization efforts. The main difference between free and paid solutions is that free ones offer access to a limited sample of data, and work somewhat slower.

With the right SEO software, you will be able to get valuable insights and run data-driven campaigns. You can do the following tasks:

  • Discover what your competition is doing
  • Discover high-converting keywords with a keyword tool
  • Track and analyze KPIs of your optimization strategy
  • Visualize data and get actionable insights
  • Monitor the ROI of your campaigns
  • Automate SEO audits

Choosing the best SEO tools for your business is of vital importance. Below you will find everything you need to make an informed decision and find a software that suits your needs.

The 3 best SEO tools – July 2020

semrush logo SEMrush is the best all-around solution for businesses of all sizes. Visit
ahrefs logo Ahrefs is the fastest tool with an intuitive user interface. Visit
se rankng logo SE Ranking is the best tool for keeping an eye on the competition. Visit
SE Ranking

The top 22 most popular SEO tools


There are hundreds of tools on the market. But as with any other software, not all are created equal. Only a handful of them will provide you with access to a complete set of features to get you going.

To help you out, I have compiled a list of the top SEO tools on the net. Each one of them is a reliable solution that can help you reach your goals in an efficient way.

1. SEMrush – Best all-around solution for businesses
2. Ahrefs – The fastest tool with an intuitive user interface
3. Mangools KWFinder – In-depth keyword research
4. Moz PRO – All-in-one SEO toolset solution
5. Majestic – Best for creating detailed presentations
6. Answer The Public – Discovering keyword trends
7. Screaming Frog SEO Spider – Streamlining fast audits
8. SE Ranking – Keeping an eye on the competition
9. LongTail Pro – Discovering less competitive keywords
10. Serpstat – Best for optimizing and running campaigns
11. Authority Labs – Best for monitoring multiple websites
12. SpyFu – Identifying the most profitable keyword
13. DeepCrawl – Best for finding technical issues
14. WooRank – Review and SEO strategy monitoring
15. Advanced Web Ranking – Rankings in real-time
16. Seobility – Best for real-time website monitoring
17. SEOQuake – Best for quickly discovering trends
18. Google’s Mobile-Friendly Test – Verifying if site is mobile-friendly
19. PageSpeed Insights – Optimizing web pages load speed
20. Wordtracker – SEO checker and keyword research tool
21. SiteChecker – Free online website SEO score
22. Netpeak Spider — Best for in-depth SEO audits

Disclosure: FirstSiteGuide is supported by our readers. When you purchase via links on our site we may earn a commission. We test and try all the products that we recommend.

1. SEMrush – Best all-around solution for businesses

semRUSH homepage

Semrush is one of the essential tools in the toolbox of SEO professionals. When it comes to the best SEO tools out there, SemRUSH definitely deserves a spot on the very top of our list. Its use case is broad and ranges from analyzing content and discovering niche keywords to analyzing and understanding competition’s SEO strategy.

While the tool is popular among experts, it is also used internally by many small and medium-sized companies. The abundant features and easy-to-use dashboard are there to fuel not only your SEO but also PPC and ad campaigns and content strategy.

Key features

  • Organic research – discover organic competitors and identify their best keywords.
  • Advertising research – monitor and localize your ad campaigns and landing pages.
  • Display advertising tool – smart audience targeting and competitor analysis.
  • Backlinks – understand DA and perform a deep link analysis.
  • SEO keyword tool – identify the best keywords for your PPC and SEO campaigns.
  • Traffic analytics – analyze your and competitors’ traffic to discover new opportunities.


  • Pro plan – $99.95 per month
  • Guru plan – $199.95 per month
  • Business plan – $399.95 per month
  • Enterprise – custom-tailored solution for your business needs

2. Ahrefs – The fastest tool with an intuitive user interface

ahrefs homepage

If an SEO pro isn’t using semRUSH they are probably using Ahrefs. Ahrefs is a delicate SEO tool that comes with a state-of-the-art web crawler. The company’s crawler is optimized for speed, and it ranks just behind Google’s one. Thanks to this crawler, Ahrefs can deliver detailer analysis reports in a matter of minutes.

The tons of data will help you fine-tune your SEO strategy for the best results. This tool comes with a very intuitive user interface to support efficient workflow. With just a few clicks, you will be able to do backlink audits, keyword tracker, URL rankings, and competitive analysis.

Key features

  • Competitive analysis – discover the exact keywords your competition ranks for.
  • Keyword research – get relevant keywords suggestions and ideas.
  • Backlink research – see all backlinks and SEO metrics.
  • Content research – identify the best content to grow leads and capture sales.
  • Rank tracking – track both mobile and desktop keyword rankings.
  • Web monitoring – get backlinks, keywords, and mention alerts in real-time.


  • Lite plan – $99 per month
  • Standard – $179 per month
  • Advanced – $399 per month
  • Agency – $999 per month

3. Mangools KWFinder – In-depth keyword research

mangools kwfinder homepage

KWFinder, the SEO software by Mangools, is your go-to keyword research tool. It is one of the easiest SEO tools to use on the market. Comprehensive SEO report software can prove hard to use when it comes to finding high volume and low, competitive keywords.

With Mangools KWFinder, you can easily do it. Whether you want to directly search for keywords or explore keywords used on a specific website, you can do it in a matter of seconds. The tool also features a website keyword checker to find volume historical data so you can easily spot seasonal trends and boost your website traffic when it counts the most.

Key features

  • Find hidden long-tail keywords
  • Discover competitor’s keywords
  • Google Suggest keyword source
  • Organize keywords with lists
  • Import keywords in bulk
  • Filter keywords that aren’t profitable
  • Local keyword research
  • Search volume and keyword metrics
  • SERP analysis and SEO metrics
  • Keyword planner alternative


  • Basic Plan – $49 per month or $358.80 per year ($29.90 monthly)
  • Premium – $69 per month or $349.20 per year ($39.90 monthly)
  • Agency – $129 per month or $589.20 per year ($79.90 monthly)

4. Moz PRO – All-in-one SEO toolset solution

moz pro homepage

Moz PRO is another all-arounder on our list. It is a top SEO tool to help you boost your search engine visibility and rank. Moz PRO is advertised as a complete SEO toolset. I have to agree that it is the statement that gives it justice. Moz PRO is all about crawling the web, gathering the data, and compiling it into actionable reports. It takes the most relevant metrics into account, including Domain Authority and Page Authority.

With Moz PRO, you will get to SEO auto-pilot as close as possible. Thanks to automation, you can focus on your core business and just come back to see the reports. The reports are easy to read so that you can adapt your SEO strategy on the go.

Key features

  • Keyword tool – discover and prioritize the right keywords.
  • Rank tracker – see the results of your SEO strategy.
  • Site crawl – find and fix issues on your website.
  • On-page optimization – optimize your on-page content for the best user experience.
  • Link research – analyze your and your competitors’ link profile to find the best link building opportunities.
  • Custom reports – schedule and automate compelling visual reports.


  • Standard Plan – $99 per month or $950 per year ($79 monthly)
  • Medium Plan – $179 per month or $1,719 per year ($143 monthly)
  • Large Plan – $249 per month or $2,390 per year ($79.90 monthly)
  • Premium Plan – $599 per month or $5,750 per year ($479 monthly)

5. Majestic – Best for creating detailed presentations

majestic homepage

If you are only interested in developing a long-term link building strategy, Majestic is the SEO audit tool that can help you rise and shine. Majestic is a tool built around Link Intelligence data gathered by robots. Thanks to this data, you will be able to discover and audit backlinks for your website as well as for your competitors’ websites.

Majestic comes with another great feature – Link Context. It will empower your strategy because, for every link in the report, you can see whether it is part of a directory, an editorial link, other sites with a link nearby, an estimated page position, and more.

Key features

  • Site explorer – find trustworthy websites for link building.
  • Majestic campaigns – track websites and observe metrics.
  • Link Context – identify relevant links and see their description.
  • Filter report – apply different filters to see the relevant metrics.
  • Compare metrics – compare any two websites.
  • Competitor analysis – discover the backlink profile of your competitors.


  • Lite – $49.99 per month or $499.99 per year ($41.67 monthly)
  • Pro – $99.99 per month or $999.99 per year ($83.33 monthly)
  • API – $399.99 per month or $3,999.90 per year ($333.33 monthly)

6. Answer The Public – Discovering keyword trends

answer the public homepage

If you have trouble with coming up with content ideas, you should consider seeking advice from Answer The Public. This tool constantly keeps tabs on what people are searching for online. If you feed it with the keyword you are interested in, it will return useful questions or phrases people type into the search engines.

Answer the Public is a search listening and consumer insight tool. It instantly generates reports you can use to deliver useful and on-topic content or come up with brand new services and products. Using it is as simple as typing in a keyword and clicking “Search”.

Key features

  • Discover relevant and natural long-tail keywords
  • Monitor trends in real-time
  • Discover hidden niches
  • Keyword tools
  • Search listening


  • Free plan – limited daily searches
  • Monthly plan at $99 per month
  • Annual plan at $948 per year ($79 monthly)

7. Screaming Frog SEO Spider – Streamlining fast audits

Screaming Frog homepage

Website audits don’t have to be too long and overly complex. Screaming Frog SEO Spider is living proof. The tool is developed around the speed as the main concept, and you will be able to perform complete site audits very quickly. The audit may take longer on sites with several hundreds of pages, but we are still talking about minutes.

This SEO checker tool is capable of identifying a number of errors and duplicate content. You can also use it to analyze your meta titles, descriptions, and titles to ensure you stay within the limits described in best practices.

Key features

  • Audit redirects – find and examine both permanent and temporary redirect chains on a website.
  • Duplicate content – discover all duplicate elements on a website including URLs and content.
  • XML Sitemaps – generate XML sitemap.
  • Metadata analysis – analyze metadata and titles on a target website.
  • Website architecture visualization – easily evaluate and modify URL structure and internal linking.


  • Free plan – limited to crawling up to 500 websites
  • Paid version – $186.27 per year (removes crawl limit and provides access to bonus features)

8. SE Ranking – Keeping an eye on the competition

SE Ranking homepage

SE Ranking is a complete SEO suite. It comes with all the essentials tools to devise data and result-driven SEO strategies. The tool was developed with ease-of-use in mind. All the features are easy to find in the dashboard, which, by the way, is minimalistic and intuitive. Whether you want to do keyword research, analyze your competitors’ online assets, or run a deep website audit, you’ll be able to all do it with SE Ranking.

This SEO rank tool also offers white label SEO services to SEO professionals who want to delight their clients with insightful reports and real-time keyword rank tracking.

Key features

  • Keyword suggestion tool – get dozens of keyword suggestions relevant for your niche.
  • Website audit – identify and rectify errors on your website.
  • On-page SEO checker – check all pages for best SEO practices.
  • Backlink monitoring – streamline your backlinking strategy.
  • SEO/PPC competitor research – identify keywords and strategies used by the competition.
  • Backlink checker – examine the backlinking strategy used by the competition.
  • Reports – customizable and insightful reports.


  • Optimum – $39 per month
  • Plus – $89 per month
  • Enterprise $189 per month

*The prices may vary as they depend on the number of keywords targeted for real-time tracking

9. LongTail Pro – Discovering less competitive keywords

LongTail Pro homepage

Discovering long-tail keywords is not as easy as it sounds. Finding the right keyword tool to do so can prove even more challenging. LongTail Pro targets the long-tail keyword niche and does it successfully. This tool can help you find less competitive keywords with good search volume.

With LongTail Pro, it’s all about profitability. The tool will help you cross-reference rank value and profitability of each keyword so that you can choose the one that can bring the most traffic and ensure high conversion rates. To master this, LongTail Pro also takes into account the keywords used by your competition.

Key features

  • Keyword suggestions – get keyword suggestions based on your input.
  • Keyword and competitive analysis – discover keyword trends and what the competition has been doing.
  • Keyword metrics – inspect every keyword to determine which one will work best for your campaign.
  • Rank data reports – benefit from rank date reports updated every day.


  • Starter – $37 per month or $297 per year ($25 monthly)
  • Pro – $67 per month or $537 per year ($45 monthly)
  • Agency – $147 per month or $1,177 per year ($98 monthly)

10. Serpstat – Best for optimizing and running campaigns

Serpstat homepage

Serpstat is yet another all-in-one SEO tool that found its place on our list. It was developed to benefit SMBs, enterprises, in-house SEO teams, and digital marketing agencies. To do this, Serpstat has to offer all the top-notch features. That’s why you will find it able to track position, do keyword research and backlink watch, and more.

The dashboard is clean and easy to use. You can add multiple projects and manage them on the go without any problems. If you want a taste of a complete SEO solution without investing in one of the mainstream tools, Serpstat is definitely worth taking a look into.

Key features

  • Positions tracking – research SERP, view historical data, group keywords by tags, and more.
  • Backlink analysis – get insight into two years worth of backlinks data and view quality scores of referring domains.
  • Keyword tool – analyze URLs, get insights on search questions, discover related keywords, and apply filters.
  • Site audit – view your domain optimization score and find out what you can do to improve it.
  • Competitor research – get in-depth competitor analysis.


  • Lite – $69 per month or $662.4 per year ($55.20 monthly)
  • Standard – $149 per month or $1,430.4 per year ($119.20 monthly)
  • Advanced – $299 per month or $2,870.4 per year ($239.20 monthly)
  • Enterprise – $499 per month or $4,070.4 per year ($399.20 monthly)

11. Authority Labs – Best for monitoring multiple websites

Authority Labs homepage

Devising and launching an SEO strategy is just half work done. To succeed, you need to monitor your SEO performance 24/7, and that’s exactly what Authority Labs enables you to do. Authority Labs is used by thousands of marketers and SEO specialists around the globe.

At the core of this tool, we have sophisticated crawlers that gather data across the internet and compile it in meaningful reports. You will be able to streamline your SEO monitoring practices and track global, local, and mobile keyword rankings anytime you want. You will also be able to use it to recover organic keywords and fuel your marketing campaign.

Key features

  • Local rank tracking – track Google rank by country, city and zip code.
  • Mobile rank tracking – check mobile rankings every day on all popular search engines.
  • Featured snippet tracking – automate featured snippet tracking for specific keywords.
  • Competitor monitoring – learn the secret behind competition success.
  • Now provided keywords – easily recover not provided keywords in Google Analytics.


  • Plus – $49 per month
  • Pro – $99 per month
  • Pro Plus – $225 per month
  • Enterprise – $450 per month

12. SpyFu – Identifying the most profitable keyword

SpyFu homepage

SpyFu is a tool built for only one purpose – spying on your competition. The tool is very simple and easy to use. All you have to do is enter the competitor’s website URL and get valuable metrics. You can see all of their keywords and filter out the most profitable ones.

You can also use SpyFu to discover competitor’s ads for paid and organic search. While the use case of SpyFu is very narrow, you should know that the tool provides all the data ranging back 13 years. You can basically see all the marketing tricks competitors pulled off to bring more traffic to their websites.

Key features

  • SEO research – competitor SEO analysis tool, keyword research, backlinks, domain comparison, rank tracker.
  • PPC research – AdWords competitors, PPC keyword suggestions, PPC keyword grouper, AdWords templates, and Ad history.
  • Keyword research – keyword research and grouping tool paired with a backlink checker.
  • SEO reports – informative and easy to read reports.
  • Keyword rank checker – check your and competition’s keyword rankings.
  • SERP checker – deep analysis of SERPs provides meaningful insights into what are top-ranked sites doing.
  • Domain overview – discover your and competition’s online strengths and weaknesses.


  • Basic – $39 per month or $396 per year ($33 monthly)
  • Professional – $78 per month or $696 per year ($58 monthly)
  • Team – $299 per month or $2,388 per year ($199 monthly)

13. DeepCrawl – Best for finding technical issues

DeepCrawl homepage

DeepCrawl is a cloud-based web crawling solution. Its sophisticated design will enable you to analyze your website, discover technical problems, and find appropriate solutions. It is a valuable solution in any SEO’s toolkit as it can help you streamline website monitoring. Its true value is unlocked once you have to manage and monitor dozens of websites at a time.

You can easily integrate it with Google Search Console and Google Analytics. While it lacks any other SEO capabilities, it is definitely one of the most complete website crawling tools money can buy.

Key features

  • Backlink tracking – discover all backlinks to stay on top of linking management.
  • AMP metrics – identify any gaps in mobile and desktop content performance.
  • Reports for desktop, mobile and tablet website versions – deliver consistent performance across all platforms.
  • Google Search Console and Google Analytics integration – pull the data from Google tools to get insight into complete reports.
  • On-page SEO recommendations – discover what SEO improvements you can make on single pages.
  • Comprehensive SEO website scan – discover all SEO issues on a website.


  • Light – $14 per month or $140 per year ($11.66 monthly)
  • Light Plus – $62 per month or $620 per year ($51.66 monthly)
  • Custom – On-demand

14. WooRank – Review and SEO strategy monitoring

WooRank homepage

WooRank is an excellent tool to introduce you to SEO. It is not overly complicated, yet it packs the necessary tools to get the job done. WooRank is a cloud-based solution. It has helped people boost their website visibility and increase its rank in SERPs.

Thanks to WooRank, you will be able to scan your website and analyze the metrics. You can do so for various factors but also get insight into social media and usability factors. Competition analysis is also an option. Colorful reports will help you visualize your SEO strategy, see keyword rankings, and track rankings both locally and globally.

Key features

  • WooRank projects – track all your SEO projects in one place.
  • Keyword tool – discover keyword opportunities and keep keywords organized.
  • Site crawl – discover errors that affect your ranking.
  • SEO monitoring – stay on top of keyword performance and website traffic.
  • Sales tools – assess SEO performance, website usability, and technologies to learn how to capture new leads and maximize conversion rates.
  • WooRank extension – SEO plugin for Firefox and Google Chrome.


  • Pro – $65.65 per month or $514.37 per year ($42.87 monthly)
  • Premium – $196.98 per month or $1,564.99 per year ($130.42 monthly)
  • Enterprise – on-demand

15. Advanced Web Ranking – Rankings in real-time

Advanced Web Ranking homepage

Advanced Web Ranking is a tool that makes rank tracking very easy. You can use it to discover fresh rankings on demand. The tool returns ranks on an hourly basis, which is very important for SEO specialists interested in seeing results as soon as possible.

This applies to both mobile and local rankings. Advanced Web Ranking is also capable of tracking all types of SERP features. You can run multiple ranking projects for your convenience.

Key features

  • Rank tracker – track your rankings in real-time and get notifications of significant changes.
  • SEO reporting tool – create, customize, and share meaningful rankings reports.
  • Competitor analysis – discover main competitors, identify their keywords and track their performance.


  • Starter – $49 per month or $528 per year ($44 monthly)
  • Pro – $99 per month or $1,068 per year ($89 monthly)
  • Agency – $199 per month or $2,148 per year ($179 monthly)
  • Enterprise – $499 per month or $5,388 per year ($449 monthly)

16. Seobility – Best for real-time website monitoring

Seobility homepage

Seobility is a complete SEO suite. It comes with all features you need to run and bottom-up SEO operation. Whether you want to do keyword research, analyze competition, or deliver customized reports, you can all do it from Seobility’s dashboard. All projects in Seobility are automatically updated even when you are logged off to provide you with relevant metrics the moment you come back on.

Although robust, Seobility is very easy to use. The smart use of colors in the user interface smoothens the onboarding and makes the overall experience great.

Key features

  • Site auditor – get insight in your website structure and discover all inbound and outbound links.
  • Link Building tools – discover and pursue valuable link building opportunities.
  • Real-time monitoring – get access to relevant and regularly updated data.
  • SEO checker – test your website for SEO.
  • Keyword checker – make sure every page on your website is optimized for the best results.
  • Ranking checker – check your rankings for every keyword.
  • TD*IDF tool – find out what top-ranked sites are doing and implement best practices on your website.


  • Basic – Free
  • Premium – $50 per month or $480 per year ($40 monthly)
  • Agency – $200 per month or $1,290 per year ($107.5 monthly)

17. SEOQuake – Best for quickly discovering trends

SEOQuake homepage

SEOQuake is a handy tool for SEO beginners and professionals who want to take a quick glimpse of SEO metrics. It’s definitely one of the free SEO tools software that you can use every day. It installs as an extension into Google Chrome, Firefox, Opera, or Microsoft Edge.

You’ll have access to it on whichever site you land on. It provides insightful data ranging from metrics to internal and external links. SEOQuake can also be used to compare two domains in real-time.

Key features

  • SEObar – get access to an SEO summary on any web page.
  • SEO dashboard – open a lightbox to get access to an SEO overview of a page.
  • SERP overlay – analyze SERPs and export data.
  • Vast data – choose any of the popular data sources and social media elements.
  • Keyword analysis – identify all keywords on a web page.


  • SEOQuake is a free SEO checker

18. Google’s Mobile-Friendly Test – Verifying if site is mobile-friendly

Google’s Mobile-Friendly homepage

Google’s Mobile-Friendly Test is part of the Google SEO tools suite. Since mobile is a huge chunk of overall online experience you need to make sure that your website is optimized for mobile users.

This free SEO tool will help you test your website and discover how it performs on mobile compared to other devices. You can test your website by entering the URL or test the website code by copy-pasting in the tool.

Key features

  • Discover mobile-usability errors – use of incompatible plugins, viewport not set, viewport not set to “device-width”, content wider than the screen, text too small to read, clickable elements too close together.


  • Free SEO tool

19. PageSpeed Insights – Optimizing web pages load speed

PageSpeed Insights homepage

Page loading speed is a crucial factor in user experience and SEO. You have to ensure that all pages on your website load extremely fast to get those visitors coming back and spending more time on your site. The best tool for the job is PageSpeed Insights. The tool is extremely easy to use. Just type in the web page URL and wait a few seconds for an in-depth report.

Key features

  • Mobile and desktop page loading speed analysis – evaluate page loading speed for both mobile and desktop users.
  • Insightful and detailed report – get insight into all the factors that affect web page loading speed and suggestions on how to fix issues.


  • Free SEO tool

20. Wordtracker – SEO checker and keyword research tool

Wordtracker homepage

Wordtracker is a tool that can easily fuel your keyword research efforts. It takes the keyword research game and steps it up by factoring in a number of relevant metrics including PPC, SEO, competition SEO strategy, and Google data.

You can discover related terms to your initial keyword ideas, see if the targeted keywords are competitive or not, and combine data from different sources to get the most accurate reports.

Key features

  • Keyword tool – discover new keywords relevant to your target market.
  • Niche explorer – identify trending keywords for any specific market or vertical.
  • Inspect tool – learn what keyword your competition is using and how they perform.
  • Custom reports – get compiled data reports sourced from all major search engines.


  • Bronze Plan – $27 per month or $204 per year ($17 monthly)
  • Silver Plan – $69 per month or $456 per year ($38 monthly)
  • Gold Plan – $99 per month or $648 per year ($54 monthly)

21. SiteChecker – Free online website SEO score

SiteChecker homepage is an SEO tool used to improve your SEO rating and website performance. The software offers detailed SEO audit reports by 100+ parameters with how-to-fix guides. You can easily find the mistakes in technical SEO for a specific URL.

Website SEO monitoring helps you sustain the right SEO strategy by providing you with regular insights on indexing issues, changes in content strategies, and shifts in your SERP ranking. This feature also allows you to evaluate visitor activities, including suspicious behavior like hacking.

Sitechecker also comes with Google Search Console-based guides. Furthermore, it integrates with Search Console and Google Analytics. Plans start from $6 when paid annually. They let you scale from 1 to 1,000 websites.

Key features

  • On-page SEO/website SEO auditing.
  • Website change monitoring.
  • Keyword rank tracking.
  • Backlinks tracking.


  • Free Trial
  • Lite Plan – $9 per month
  • Startup Plan – $29 per month
  • Growing Plan – $69 per month
  • Business Package – $119 per month

22. Netpeak Spider — Best for in-depth SEO audits

Netpeak Spider homepage

Netpeak Spider is a desktop-based crawling solution. The tool is oriented on crawling speed as the main advantage, it works faster and finds twice more issues than its competitors. You’re able to prepare and conduct site audits as well as white-label reports in one click. Also, it’s easy to make audits on sites with over a million pages in a few minutes as the tool is designed to work with huge sites.

This website checker is capable of identifying a number of issues and duplicate content. It can also analyze your website’s meta titles, descriptions, and broken pages, or redirects. Fixing those errors will boost your website ranking. You can also easily integrate the tool with Google Search Console, Google Analytics, and Yandex.Metrica.

Key features

  • Comprehensive SEO website scanning – detect all SEO issues and errors on a website.
  • On-page SEO parameters – discover what SEO improvements you can make on single pages.
  • HTML- and XML-sitemaps – generate HTML and XML sitemaps.
  • Site scraping and web data extraction – get any data from websites for insights.
  • PageRank checking – discover how link weight is distributed on the site.


  • Standard – $19 per month or $182.40 per year ($15.20 monthly)
  • Pro – $39 per month or $374.40 per year ($31.20 monthly)
  • Premium – $99 per month or $950.40 per year ($79.20 monthly)

How to choose the right SEO tool

Choosing the right SEO tool is not as easy as you might think. You have to take several things into the account. First and foremost you have to take into account your business goals.

Do you want to penetrate new markets? Do you want to build strong relationships with your customers? Do you want to establish your business as the leader in your niche? The answers to these questions will shape an SEO strategy and different SEO tactics will benefit better from specific tools.

Let’s not forget the size of your business and your website and how competitive the market is. If so, you will have to consider tools with great keyword research and analysis features.

Best of the best

Ok, these are all the best SEO tools. Are there best of the best go-to solutions that you can use without too much thinking? Of course, there are. For your convenience, I’ve put them in categories based on their use cases.

Best keyword research tools

If the backbone of your SEO strategy is going to be keyword research you need a tool that does it seamlessly. If you’re not sure how to do keyword research, the following keyword tools will enable you to streamline your keyword research efforts. Let’s take a closer look at their key features.


Thanks to Soovle you can do some free SEO. It is one of those customizable SEO keyword research tools. You can use it to generate relevant search suggestions by pulling the search data from Google, Bing, Yahoo, Amazon, Wikipedia, Walmart, and Here are the most noteworthy features.

Key features

  • Top internet keywords – this feature lists out all of the currently trending keywords for each search engine.
  • Saved suggestions – a useful tool for saving useful information on the go.
  • Demo – a great feature for beginners, as it will show you how to use Soovle.

Google Keyword Planner

When it comes to Google SEO tools, the Google Keyword Tool is the most useful for keyword research. It’s also one of the best tools for the job. It can help you discover the most relevant keywords for your products, services, and target audience. The features go as follows.

Key features

  • Keyword research – find new relevant keywords to extend your SEO strategy.
  • Historical statistics – take a deep dive into keyword metrics such as search volume and competitiveness to choose the highly profitable ones.
  • Traffic forecast – discover how specific keywords or a list of keywords will perform in terms of predicted clicks and estimated conversions.

Best rank tracking tools

Rank tracking is the bread and butter of SEO campaign monitoring. Pulling SEO strings and being able to see how they affect your ranking can easily be done with the following tools.


SERPWatcher by Mangools is one of the best SEO tools software for rank tracking. Although very simple to use it comes with a great many features.

Key features

  • Track desktop and mobile results – stay on top of your rankings across all devices.
  • Track results for different geo locations – discover which keywords perform better in specific locations.
  • Keyword position updates – receive regular updates about current position and changes.
  • Keyword performance – track dominance index to see how keyword position affects your organic traffic.

” target=”_blank” rel=”noopener noreferrer”>Advanced Web Ranking

Advanced Web Ranking is an on-demand SEO rank tracking tool able to deliver reports when and where you need them. It comes with a useful toolkit.

Key features

  • Rank monitoring – see changes in your rankings and get access to historical data.
  • Ranking updates – receive notifications for rank changes on mobile and desktop.
  • Reporting – schedule reports to regularly arrive in your inbox.

Best link building tools

Link building is a great way to increase your domain authority, bring more organic traffic to your website, and increase your website rank in SERPs. The best tools to use for this purpose are Linkody and BuzzStream.


Linkody offers you an easy way to stay on top of your backlink building management. It comes with:

Key features

  • Link building metrics – Linkody dashboard provides insight into all relevant link building metrics including DA, PA, TF, CF & more.
  • Link profile analysis – see your entire backlink profile and see how each link affects the link building metrics.
  • Link building opportunities – analyze your competition’s backlink strategy to discover great link building opportunities.


BuzzStream will help you research the landscape to discover and pursue valuable link building opportunities. Noteworthy features include:

Key features

  • Prospect research – research prospects and gather social and website metrics.
  • Personalized outreach – get in touch with prospects and build long-lasting relationships to improve your placement rate.
  • Link building management – stay on top link building projects thanks to the great dashboard and built-in notification system.

Best technical SEO tools

Website search engine optimization is very hard and time-consuming, especially if you have to do the indexing and crawling phase for several domains. However, it is one of the best SEO practices. The following two tools are the best for technical SEO.


DeepCrawl is an easy-to-use tool. It can help you diagnose a website, find and fix any technical and performance problems. The essential features include:

Key features

  • Multi-domain monitoring – stay on top of technical SEO on multiple websites without breaking a sweat, get alerts in real-time, informing you about the relevant issues.
  • API – get personalized Dashboard to complement your unique SEO needs.


Raven is all–in–one SEO tool with one feature aiming to make technical SEO easy.

Key features

  • Website auditor – audit your website to identify issues that drag your rank below the desired threshold.

Best backlink analysis tools

Backlinks are what helps your website receive more credit from search engines. The following tools will help you tell good quality backlinks from poor ones and discover what the competition is doing to spice up their backlink game.


I already mentioned Ahrefs as one of the best SEO tools out there. It can help you with all your SEO efforts, including backlink analysis.

Key features

  • Huge index of live backlinks – Ahrefs has robots that update their backlinks database every 15 minutes.
  • Backlink analysis – analyze your and your competitor’s backlinks to discover the ones that bring back the most traffic.


cognitiveSEO is also a viable option when it comes to choosing a tool for backlink analysis. The noteworthy features include:

Key features

  • Backlink audit – get the complete report to see your backlink profile.
  • Prevent penalties – identify unnatural links to prevent any possible penalties.
  • Competition analysis – get instant access to the competition’s backlink profile to understand how they grow their organic traffic.
  • Identify link opportunities – leverage the competitive comparison to identify the best link opportunities for your website.


What are SEO tools?

SEO tools are specialized software solutions built to help website owners rank higher in search engine result pages. Over the years, the field of SEO has grown exponentially. The SEO software evolved along the way as well. The most basic feature of all these tools is keyword research. It allows website owners to discover keywords that are relevant to both their audience and their business.

However, over the years, they became toolkits with several useful features. Some of them will help you research and analyze your competition, while others can be used to stay on top of backlink management and real-time SEO metrics monitoring. The tools referred to as complete SEO solutions come with all the features to help streamline SEO strategy.

How can I learn SEO?

SEO is not overly hard to learn on your own. You should start by reading my easy to follow Search Engine Optimization guide. There are many other reliable and valuable resources online to learn from. It applies to blogs, YouTube guides, and courses on online learning platforms.

The SEO community is huge and helpful. You can learn the basics from recognized SEO forums and ask the senior colleagues for help when you hit a wall.

Can I do my own SEO?

If you don’t have funds to invest in professional SEO services, don’t worry. You can do it on your own. Maybe it won’t be as good as if an expert did it, but some SEO is better than nothing at all. It all revolves around knowing the pain points of your target audience and using your insights in a free tool such as Google’s Keyword Planner to do keyword research.

Incorporate the keywords and long-tail keywords you’ve found on your website, and it’s a great start. Of course, this barely scratches the surface of great SEO strategy, but you can always improve by learning tips and tricks on blogs and online guides.

What are the SEO metrics?

Simply put, SEO metrics are all the factors that decide the website’s rank in the search engine result pages. The process of assessing the current metrics, finding ways to improve them, and monitoring them is a standard procedure of any SEO strategy.

A single SEO action can affect a number of them, thus tracking them is of great importance. This is the best way to see whether the SEO strategy is providing any results and to find out what more can be done to improve them.

Which SEO metrics should I track?

Let us tell you right at the start that there is no such thing as the most important SEO metric. To run a successful SEO campaign, you have to know all of them and what each one of them represents. Tracking them is the only way to see if any given SEO strategy delivers results.

Without going into the details, here are the most important SEO metrics (some of them are self-explanatory) you should track – organic traffic, bounce rate, pages per session, organic click-through rate (CTR), domain and page authority, citation and trust flow, referring domains, and web page loading speed.

Does WordPress need SEO Plugin?

The short answer is yes, WordPress needs an SEO plugin, but let us elaborate. Over the years, WordPress became this robust platform that already has some SEO features. For instance, it does canonicals automatically, and some WP themes come with schema markup, metadata, and breadcrumb navigation.

However, things such as meta description, open graph metadata, breadcrumbs with schema structured data, schema metadata are not something WP comes with. To deal with many SEO specifics, WordPress still needs an SEO plugin.

What are the best SEO plugins for WordPress?

There are hundreds of SEO plugins for WordPress. But, not all of them are created equal. Using the wrong SEO plugin can do more harm than good, including slowing down a website or creating unnecessary clutter. The following two are considered the best SEO plugins for WordPress.

Yoast WordPress Plugin

Yoast SEO WordPress plugin comes with neat features that even people with no background in SEO can benefit from. It comes with:

  • Keyword density checker – helps users don’t over or underuse a specific keyword.
  • Internal linking suggestions – help search engines understand website structure.
  • code – automatically adds code to help search engines understand what every page is about.
  • Snippet editor – see exactly how the page looks like in the search results.
  • Social media preview – see how the page looks like shared on social media.
  • Breadcrumb control – set the primary category for every post.
  • Duplicate content – identify canonical links and get rid of duplicate content.

All in One SEO Pack

All in One SEO Pack is one of the oldest SEO plugins for WordPress. Over 2 million active installations are perfect social proof. Here are it’s most important features:

  • XML sitemap – submit the WordPress site map to major search engines
  • Support for Google Analytics
  • Support for advanced canonical URLs
  • Support for Google Accelerated Mobile Pages
  • SEO integration for e-Commerce sites
  • Automatic title optimization
  • Automatic Meta tags
  • Extremely user friendly (all basic SEO features are on autopilot)


Choosing the best SEO tool online for the job is the most important thing that should be on your mind. As you can see, there are plenty of both paid and free options on the market. Using two SEO tools is also an option as they can have features that complement each other. For example, you can use a keyword tool and a backlink checker together as part of your SEO campaign.

In any case, identify your business goals and find ways how SEO can help you to reach them before shopping for the right tool. SEO is a long-term process, and this is the best way to ensure you will pick the right tool to serve you in the months to come.

15 comments on “The Best SEO Tools 2020

  1. Thank you for sharing amazing information about the best SEO tools to be used for the website. I am using search console till now but I will try other tools which you mention here in this article. Keep up the good work.

  2. Hi, Thanks for listing out different tools which am not familiar with. I just heard about SemRush. After reading your article I learned about different tools in SEO.

    • There are many great SEO tools and I’m glad you got familiar with something new!
      Speaking of SEMRush it’s a good tool to use as it’s specific to finding profitable keywords.

  3. Hey, Thank you for such a great article. I found Semrush through your blog and now it’s on the top of my favorite SEO tools list. Thank you once again.

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