The Best SEO (Search Engine Optimization) Tools 2018


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by and FirstSiteGuide team (Last updated: November 19, 2018)

With a seemingly endless number of websites nowadays, it is close to impossible to achieve good traffic unless you are using appropriate SEO tools. However, there are many such tools available on the market, so people often feel overwhelmed when they need to choose the most appropriate solution for their needs.

That is why we have created this page, where you can find out more about these powerful tools, the ways in which they can help you, as well as the best options to choose from!

SEO Guide

The Beginner’s Guide to SEO

Learn everything you need to know about Search Engine Optimization, its importance, and all of the essential factors for achieving the rankings you’ve always hoped for.

Read the Guide

What is SEO?

seo

Search Engine Optimization, or SEO for short, is a marketing-related discipline which focuses on increasing visibility in organic search engine results. It is used for driving traffic, improving rankings, and increasing recognition in search engines.

Ultimately, SEO is about ensuring that your website is structured and designed in a way that search engines will understand and thus make it easier for people to find you. The first and most important step to achieving that is coming up with the right keywords – the ones that are relevant for the content of your website, and the ones that have low competition and a high search volume.

Apart from crafting your content and finding the appropriate keywords, you need to optimize your code and build links, and the best way to do that is by incorporating SEO tools.

Why do you need SEO tools?

If you implement the right SEO tools, your website will be able to rank high in searches, thus acquiring higher visibility and more targeted traffic – a higher ranking directly leads to more visitors. These powerful tools can help you improve your online presence, get a higher ROI, and bring more profit in the long run.

You want to create quality content based on keywords that rate high, but identifying them will require time consuming and extensive research. Using the right SEO tools can save you a lot of valuable time when it comes to keyword research.

In addition, they will help you optimize your content, so that you can gain credibility and authority on the web. Moreover, SEO tools enable you to closely study your competition in order to make sure that you are always one step ahead of them.

List of the most popular SEO tools

Now that we have covered the benefits of using these tools, it’s time to go over some of the best options out there. Here is a list of highly effective and popular SEO tools that will help you transform your website:

Ahrefs

Ahrefs

Ahrefs.com is a well-known toolset for backlinks and SEO analysis. Most people think of Ahrefs as a powerful “backlink checker” tool. But in reality, “checking backlinks” is just one of the many things that you can do with their huge data index.

SemRush

SemRush

SEMRush is a tool that is specific to finding profitable keywords. Many new and older bloggers are using it to optimize their sites, create the content their audience wants and create a better experience for their visitors.

KWFinder

KWFinder

KWFinder is an easy-to-use keyword research tool bringing perfect keyword ideas. It helps you find long tail keywords with low SEO difficulty.

Screaming Frog SEO Spider

Screaming Frog SEO Spider

The SEO Spider is a desktop program/website crawler, that allows you to crawl websites’ URLs and fetch key onsite elements to analyse onsite SEO.

Moz Pro

Moz Pro

Moz Pro is MOZ’s all-in-one suite of SEO tools. It ties together keyword research metrics by collecting data on websites across four search engines to provide you with SEO analytics and insights.

Google Search Console

Google Search Console

Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.

LongTail Pro

LongTail Pro

Long Tail Pro is a keyword research tool for long tail keywords that helps you discover thousands of profitable, targeted keywords and calculate Keyword Competitiveness for almost any niche.

Google Keyword Planner

Google Keyword Planner

Google AdWords Keyword Planner is a keyword research tool that allows you to find the rightkeywords to target for display ads, search ads, video ads, and app ads.

Wordtracker

Wordtracker

Wordtracker is a free keyword research tool. You can save your keyword lists, filter them in the tool and find the keywords you need for every page all in one place.

Linkbird

Linkbird

Linkbird is a Content Marketing Software for more online visibility via Content Marketing, SEO, Link Building and Online PR.

WooRank

WooRank

SEO Checker & Instant Website Reviewer you can use to analyze and optimize unlimited websites.

SE Ranking

SE Ranking

SE Ranking is a fully automated universal Google rankings checker with 100% accurate results.

Marketgoo

MarketGoo

DIY SEO tool great for small businesses – includes a Free SEO Report and a 10 day free trial of the paid SEO tool that guides you in optimizing your site for better search engine rankings and more traffic.

Raven

Raven

Raven provides detailed SEO audit reports that show progress over time, track your ranking changes on SERPs to see if those onsite changes did the job. Identify potential backlink sources, manage and report your progress.

Netpeak Spider

Netpeak Spider

Netpeak Spider is a desktop tool which crawls your website like a search engine robot and detects key SEO issues that influence the website’s visibility in SERP.

SEO PowerSuite

SEO PowerSuite

SEO PowerSuite is an all-in-one toolkit that covers every step of an SEO campaign of any caliber, from rankings and website audit to backlink research and link building. With its intuitive UI and a wealth of pro-level features, it’s a perfect fit for SEO newbies and experts alike.

Conclusion

If you want your website to really be successful, using SEO tools is a must. So, after learning about some of the basics and the importance of SEO, be sure to try the above-mentioned tools which are guaranteed to help you meet your objectives.

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