Google Search Statistics, Facts, and Trends (2020)

google search stats

Google is the world’s largest search engine. There are some very remarkable statistics to go over when you’re looking at it from a broader perspective.

The second most popular search engine on the market is its Chinese competitor, Baidu, which only accounts for a lesser share of the global search engine market.

To understand the sheer size of Google, we need to know the extent of the internet as a whole. Google is an indexing service, which provides us with websites and pages based on our specific search queries. While Google might index everything you could ever think of, the internet as a whole is a much bigger thing.

Studies show that Google only indexes 35 trillion Web pages. Yes, only. Believe it or not, this isn’t even scratching the surface of the internet. Some studies show that the internet as a whole is home to a whopping 17.5 quadrillion different pages.

While Google still has a long way to go, it is by far the biggest collection of web pages available on the internet. This massive amount of web pages available gives Google some promising marketing potential, which makes it an instrumental marketing tool for businesses.

Googles’ global dominance

Google might be the biggest search engine in the world, but did you know it accounts for a whopping 76% of the global searches on search engines. To get an idea of how global Google is, you should know that it remains uncensored to its fullest in all countries apart from Crimea, Cuba, Iran, North Korea, Sudan, and Syria, in which it’s either banned or censored.

Google is not only a search engine, but it’s also a huge business owner. Google owns numerous different online services and is up there with the giants such as Apple, Amazon, Facebook, and Microsoft. The combination of these companies accounts for most of the internet’s widespread activity.

Google is also a driving force in the business world, as it’s marketing potential is huge. Since it’s the most popular search engine, different industries benefit from Google advertisements. This has grown to such an extent, that Google’s advertising revenue reached $95.000.000.000.00 in 2017.

  • Google was the World’s most popular website in 2019


domains with most visits

  • Google has indexed hundreds of billions of web pages. All told, the index is about 100,000,000 GB large.
  • When Google was founded in September 1998, it was serving ten thousand search queries per day (by the end of 2006 that same amount would be served in a single second). In September 1999, one year after being launched, Google was already answering 3.5 million search queries daily.
  • The Google market share of the searches originating from desktops and laptops has been relatively constant, fluctuating between 74% and 78% in the 2018–2019 period.


market share of search engines

  • Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
  • The total Google search volume grows by roughly 10% – 15% per year. While this may sound quite substantial for a search engine that already handles trillions of searches in a year, this growth rate is nothing compared to the rates experienced by Google in 1998 and the years immediately following it. Its search volume increased by 17,000% between 1998 and 1999; 1,000% between 1999 and 2000; 200% between 2000 and 2001, and continued to increase by 40% to 60% until around 2010. Since then, it has steadied at the current, more modest rate.
  • Google is a truly global service, enjoying the top position in a number of countries outside the US. In this case, Google Search sees popularity that’s notably high in Brazil, where it has enjoyed a 95% share or higher for quite some time. In India, it has a 95.9% share of the search engine market. Even in Russia – where Google has to contend with Yandex, a major local player – its market share is 42.84%, while in China, its share is 8.04%.


global search engines stats

Google consumers’ searching habits

Since Google is the world’s biggest search engine by far, it’s only natural that users are going to develop different searching habits. Searching habits of Google users vary wildly, with an impressive 15% of all searches being the first of their kind.

This bizarrely high percentage owes some of its sizes to misspellings, errors, and faults in the search query. Google indexes all sorts of things, from industries, hobbies, and other services, which all contribute to its massive popularity and diverse user base.

  • Over a third of Google search queries are 4+ words long. Longer search queries are narrower search queries, and narrower search queries are less competitive—in terms of both the paid and organic search results.


search queries by length

  • Organic Google results with 3-4 words in the title drive higher CTRs than organic results with 1-2 words in the title.


top 30 google search queries

  • Every year, somewhere between 16% and 20% of Google searches are new – they’ve never been searched before.


top 20 new google search queries

  • Back in 2014, the amount of Google searches (total) coming from mobile devices was 34%. In 2019, it’s upwards of 60%, according to the latest stats – and that is significant for anyone that owns and runs a website.
  • Google search stats 2019: Mobile’s on the rise


Google search stats 2019

  • In 2019’s second quarter, 69% of Google’s US paid search clicks were on mobile devices. The share that mobile devices have in accessing different search engines is also reflected in click shares and could partially be a reflection of the age groups that use these sites. Younger users generally prefer Google and DuckDuckGo, and older users prefer Yahoo and Bing. Among clicks on Bing, mobile devices had a much lower share, at just 34%.


search engine visits in the United States by platform from 2013 to 2019

  • According to Internet Live Stats as of October 2019, the search engine handles around 77,500 queries per second. This translates to about 2.4 trillion searches a year.
  • More than 1 billion people use Google’s primary products and services. It’s possible to get an idea of how many people use Google through its main products’ total active users.


browsers usage in 2019

  • 20% of searches in the Google app are done by voice.
  • Branded searches have higher click-through rates on the first half of the first page of Google.
  • 18% of searches lead the searcher to change their query without clicking any results.
  • The average Google search session is just under one minute.
  • Google Images accounted for 22.6% of all internet searches in February 2018.


internet searches in February 2018

  • Local searches account for 46% of all searches on Google.
  • The number of mobile searches checking for local businesses grew by over 250% between 2017 and 2019. Google Search statistics by keyword show that the use of queries like “____ store open near me” and “____ on sale near me” has increased significantly in the last two years. As Google is used increasingly to search for local businesses, it’s important for these businesses to focus on local SEO.
  • Google Sites is the most popular multi-platform web property in 2019 in the US, with 250.5 million visitors. Across all its properties—including Google Search, YouTube, Gmail, and Hangouts—Google Sites topped the ranking of the most popular multi-platform web properties in the US in July 2019 with more than 250.5 million unique visitors. The other properties in the top five are Facebook, Oath (which includes Yahoo), Amazon, and Microsoft.
  • A business spending $1 on ads through Google Search makes $8 on average in profit. While Google keyword trends show that the actual figures can vary over a fairly vast range, according to calculations shared by Google, careful investment in SEO and PPC can earn businesses a substantial profit. These calculations are based on the evidence that businesses receive an average of five clicks on their search results for every one click on their ads.
  • Google’s search and advertising tools helped create $335 billion in economic activity in the US in 2018.
  • More than 35% of clicks for US business ads on Google come from outside the US. Google doesn’t just drive over a billion connections for businesses within the US; Google Search statistics show that it also connects businesses to overseas customers. It’s believed that digitization will boost the US’s GDP by up to $2.2 trillion by 2025, and the cross-border connectivity provided by Google will have an important role to play in that.
  • Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine – Amazon (15%), YouTube (9%), and Bing (6%).


where people click on a paid search ads

  • People are more likely to click on text ads than video or shopping/product listings advertisements (PLAs) on search engines.


types of paid search ads people click

  • The average cost-per-click in AdWords across all industries is $48.96 for search and $75.51 for display.


cost-per-click in AdWords

share of web searches

Conclusion

Google has been on a steady rise ever since its establishment and seems to show no sign of slowing down in its quick pace. Few websites can boast that they have reached the numbers that Google has.

There is no foreseeable future in which search engines won’t play a crucial role in our daily lives, so we can safely assume that Google isn’t going anywhere, any time soon.

Sources:
https://www.digitalinformationworld.com/2019/04/domains-with-the-most-visits-in-2019.html#
https://www.visualcapitalist.com/ranking-the-top-100-websites-in-the-world/
https://www.internetlivestats.com/google-search-statistics/
https://www.pnjsharptech.com/blog/top-search-engine-market-share-statistics-and-facts-in-2019/
https://99firms.com/blog/google-search-statistics/#gref
https://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond/11-Keyword_Length_of_Search_Queries1Word
https://ahrefs.com/blog/top-google-searches/
https://www.knowyourmobile.com/news/google-search-stats-2019-rise-of-conversion-rate-optimization/
https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/
https://www.internetmarketingninjas.com/additional-resources/google-ctr-white-paper.htm
https://moz.com/blog/state-of-searcher-behavior-revealed
https://sparktoro.com/blog/new-jumpshot-2018-data-where-searches-happen-on-the-web-google-amazon-facebook-beyond/
https://www.statista.com/statistics/271412/most-visited-us-web-properties-based-on-number-of-visitors/
https://economicimpact.google.com/introduction/
https://clutch.co/seo-firms/resources/search-engine-marketing-why-people-click-paid-search-ads
https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks

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