20 Examples of Popular and Successful Blogs

If you are thinking about starting a blog, you can do so pretty quickly. There are several steps that you need to take, all of which are very straightforward, and you can have your blog up and running in no time. Of course, spreading the word about it and attracting the right kind of readers who will find your content interesting and useful requires having good and efficient strategies in place.

For whatever reason, you want to create your blog; you can be sure that it is one of the best decisions you can make. Because, blogging can provide you with numerous benefits, from the powerful feeling of fulfillment from educating, inspiring and helping others to build awareness, gaining influence and forming connections that may even lead to an excellent job offer. Blogging can open a lot of opportunity doors for you and help you make a difference not only in your personal and professional life but also in the lives of your readers.

What exactly is a blog?

A blog is a website or a web page that updated on a regular basis with content that the readers of the blog can find inspirational or educational. A blog can have different purposes, such as raising the awareness of an individual cause or a brand, establishing one’s self as an expert in a particular field, or promoting a business and increasing sales, to name just a few. It all depends on the type of a blog, of course.

Your blog can be your online journal, for instance, where you will express your thoughts and feelings and share them with the world. It can be anything you want it to be, but the key to its success is providing real value to your readers using a friendly and conversational tone of voice while remaining consistent.

What do popular blogs have in common?

There are thousands of blogs on the web, but how did the truly successful bloggers manage to cut through the noise of competition and push their blogs to the top? They provided content that offered real value to their readers. They had a unique voice that their readers wanted to hear and that is exactly what made them different.

Even if a topic that you want to tackle includes an idea that has been told a thousand times over, you can still make a twist and tell your story. You can create compelling content that will have a unique personality that your readers can relate to and truly fall in love with every single word you write.

Quality content is exactly what all the favorite blogs have in common. Of course, there’s the number of followers, but the content is the only element that attracts them in the first place and keeps them coming back for more.

Therefore, if you want to make your blog attractive, always focus on the quality of your content. Take a look at the following list of successful blogs and make sure you check them out, as they may inspire you to create an excellent blog that will pull in a significant number of followers who will always look forward to reading every new blog post you publish.

List of 20 successful blogs

1. The Everywhereist

The Everywhereist is a wildly popular travel blog founded by Geraldine DeRuiter. She founded the blog to help her husband remember all the places they have visited around the world and turn their travel adventures into amazing chronicles. It is a love letter to her husband, as she puts it.

Of course, this blog has a lot to offer to its readers as well, as Geraldine provides tons of tips and advice for travelers, all coming from her personal experiences. There are a lot of beautiful photos of every place she has visited, which not only can enable you to virtual tag along, but also inspire you to plan your trip packed with useful information about hotels, restaurants and anything else you may need. She even has an extensive Philadelphia Travel Guide on her blog, with more guides (hopefully) coming soon.

2. John Meese

John Meese is a personal and professional blog that John started as a hobby first, but he managed to turn it into a blog-based business over the period of only three years. He helps entrepreneurs start and grow their online business, which, as he says, makes him come alive.

That is what helped him turn his blog into a successful one – his passion for helping others, apart from the excellent knowledge on the subject of his writing, of course. His motto is: “Always Be Teaching,” and he lives (and writes) by that slogan.

3. Minimalist Baker

Minimalist Baker is a food blog devoted to simple cooking, founded by Dana Shultz and her husband, John. The blog has many recipes for really delicious food, most of them are special-diet friendly, with the goal of helping people eat healthier.

Dana creates simple, but tasty, recipes that take no longer than 30 minutes to prepare, and she posts new ones every three days. She even published two fantastic cookbooks, “Minimalist Baker’s Everyday Cooking” and “31 Meals Cookbook”, which you can order from her blog. If you crave a delicious and mouth-watering meal, you will be in for quite a treat if you check out the Minimalist Baker.

4. Kendra Schaefer

Kendra Schaefer is a tech and travel blog, where Kendra, an American tech writer, Chinese user interface consultant and UI designer, writes about tech and her numerous travel experiences. If you appreciate a little bit of humor while getting useful and fascinating information about travel, not to mention tech, as she has a lot of professional experience, you will love Kendra’s blog.


HBFIT is a blog about health, beauty, and fitness, founded by Hannah Bronfman. She provides various tips on beauty and makeup products, as well as wellness advice that both women and men can find very useful. There are many diet plans you can find here, not to mention a lot of recipes for losing weight, that are also delicious.

If you are all for fitness and leading a healthy life, HBFIT will inspire and motivate you to push forward and always stay fit and happy.

6. A Cup of Jo

A Cup of Jo is one of the most successful lifestyle blogs that covers travel, fashion, food, design, relationship advice, and motherhood stories and tips. Founded by Joanna Goddard, this blog served as her hobby at first, but it quickly transformed into quite an attractive website that enables her to earn money round the clock.

Not only can you learn pretty great stuff on various topics Joanna writes about on her blog, but you can also get plenty practical tips on travel, choosing a honeymoon destination, flying with a baby and a lot more. More importantly, her every blog post is fresh and funny, and she never fails to deliver quality content.

7. GlobalGrasshopper

GlobalGrasshopper is an award-winning travel blog founded by Becky Moore, who shares with her reader’s astonishing photos of her travels all around the world, along with numerous recommendations regarding the most beautiful places to visit and the best hotels to stay.

If you are an avid traveler and are crazy about breathtaking photography, you will love this blog. All the gorgeous beaches, sunny islands and various other locations that Becky visited will make you want to pack your bags and join the ride.

8. Nerd Fitness

Nerd Fitness is a fitness blog founded by Steve Kamb, that dedicated to helping people overcome mental, physical and emotional roadblocks to a healthier and happier life. He and his team provide their readers with tips on losing weight, building healthy habits and changing their mindset, all with the goal of living a better and fulfilling life.

Every piece of information on this blog backed by studies and scientific research, which is why Steve succeeded in creating a community and making his blog thrive.

9. The Department of Wandering

The Department of Wandering is a lifestyle and travel blog founded by Rachel Bale, who started the blog when she was living in Berlin with the goal of helping people make the most out of their travel adventures. She provides information and advice on finding the true essence of all the locations she visits, along with beautiful photos of every single place, of course.

Rachel even shares her expat experience so, which all those who are thinking about moving abroad can find extremely useful. She also provides tips for becoming a freelancer, which is excellent for people who want to quit their 9-5 and travel the world.

10. Entrepreneurs-Journey

Entrepreneurs-Journey is a blog dedicated to all those entrepreneurs who want to use blogging to sell their digital products and services. The founder of the blog, Yaro Starak, provides tips and guides for blogging, entrepreneurship, and starting an online business, as well as tips for personal development.

Yaro has helped thousands of people learn how to turn their blogging endeavors into a full-time job with the support of an efficient system that he created – the “Blog Sales Funnel.” With his incredible knowledge and expertise, he teaches people how to set up their own business and turn it into a profitable one. He also shares various success stories and interviews on his blog, which all of his readers find truly inspiring.

11. Borders of Adventure

Borders of Adventure is yet another one of the best blogs about travel experiences and culture. Founded by Becki Enright, a British Travel Press award-winning writer, this blog is an amazing inspiration for travelers, helping them discover the secrets of the most beautiful places on the planet.

Apart from sharing travel tips, along with cultural information, Becki also provides historical, social and political info, helping people understand every single aspect of the various destinations she visits.

12. College Info Geek

College Info Geek is a blog dedicated to students, and its primary goal is not only helping them study more efficiently, but also helping them get a job they have always wanted and pay off their student loans quickly. Thomas Frank founded the blog to provide useful and actionable tips and study hacks to all the students who need them.

For all the students out there reading this: if you have the drive and want to become a truly successful student, ultimately living a remarkable life, this blog is your way to go. As Thomas puts it: “This blog is all about winning at college.”

13. Shane Snow

Shane Snow is a blog where you can explore all the unique information on data, science, business, humanity and the future. Shane Snow, the founder, is an award-winning journalist and well-known entrepreneur and he is also a co-founder of the content technology company called Contently.

Shane’s ideas inspire his readers to change their lives for the better. He is all about success, but he doesn’t share tips on how to succeed – he dares his readers to achieve their goal.

14. Cari Cole

Cari Cole is a blog for inspiring and empowering artists, helping them make brave and wise choices to reach the success they strive. The founder of the blog, Cari Cole, is a vocalist and songwriter, whose goal is to provide other singers and songwriters with advice on pursuing their dreams and building extraordinary careers.

Her blog filled with practical tips based on her experiences and her writing is always friendly and real, making her readers love every subject she tackles.

15. GoinsWriter

GoinsWriter is a blog founded by Jeff Goins where you can find excellent tips on writing and marketing, not to mention a lot of creative business ideas. If you are a creative professional who wants to write for a living, this blog is a place for you.

Every piece of advice Jeff provides on his blog is helpful and, most of all, realistic, and his ultimate goal is to help people pursue their dream of writing and becoming bestselling authors.

16. Maria Killam

Maria Killam is a blog dedicated to helping people understand color undertones and transform the way they see color, all with the goal of creating perfect design and decorations. The founder of the blog, Maria Killam, is an interior designer, decorator, stylist, author, and a world-famous color expert.

Many years of experience in interior design and outstanding expertise have helped Maria establish dominance and become one of the most successful bloggers in her niche.

17. Joe McNally

Joe McNally is a photography blog founded by one of the best and most influential photographers in the world. Joe McNally is an award-winning photographer who has been shooting for National Geographic Society almost all of his life.

Joe’s blog helps passionate photographers make the most out of their every snapshot, providing them with tips and tricks for creating the most stunning photographs. You have to see it for yourself, so make sure you check it out.

18. Jasmine Star

Jasmine Star is a popular blog about branding and marketing, meant for helping creative entrepreneurs build the business of their dreams. The founder of the blog, Jasmine Star, is a branding and marketing strategist who wants to help people create a profitable business and, thus, make a real difference in their lives.

Jasmine is also a wedding photographer, and she also uses her blog to feature her photographs, along with various technical tips and her personal experiences. Her blog became wildly popular not only because of her expertise in different fields but also because of her positive personality and the way she engages with her readers almost instantly.

19. Marie Forleo

Marie Forleo is a blog for all those who want to build a business and a successful life, all through overcoming any obstacle on the road and becoming the exact kind of persons they want to be. It was founded by Marie Forleo, who is a life coach, motivational speaker, entrepreneur, author and even a TV host. She is a philanthropist who shares ideas and tips for helping people get anything they want and be anything they want to be.

Marie is a real “thought leader for the next generation,” as Oprah put it, and you can see exactly why from the moment you visit her blog.

20. James Clear

James Clear is a blog that seems like a health and fitness one at first glance but, once you delve deeper into it and explore all the tips and advice on mastering both physical and mental potential, you will see that this blog has quite a lot more to offer. James Clear is an author, photographer, and entrepreneur who focuses on helping people develop better habits to live better lives.

Want to launch a personal blog?

If you want to launch your very own personal blog, you can do so pretty quickly. Our guide “How to start a blog” helped many new bloggers, and it can assist you with the steps you need to take, so make sure you dive deeper and read it all, as you will certainly find a lot of useful tips and advice.

Remember, after you launch your blog and start typing away your content, you need to always focus on your target audience and their needs so that you can provide them with real value and quality because that is what will make your blog successful.


There are certainly a lot more successful blogs that you can take for a model. And create a unique blog that will pull in a high number of followers, but the ones mentioned above are some of the best examples that are certain to inspire you and help you take the right direction that will lead you to the success you aim.


This guide is an introduction to mastering the art of blogging. It provides easy to follow steps to start, maintain, and grow your blog.

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