What is a Blog Post? – The Perfect Structure

Artem Minaev
Updated: October 4th, 2023
4 min read
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If you want to start a new blog or already started one, the next step would be to figure out what to write. Whatever the purpose of a blog is, personal or business, content would play a critical role in blog success.

You need to realize that the internet is oversaturated with textual content. Thus, for your blog posts to stand out you need to invest serious effort to create great content.

In this article, we will show you how to write your blog posts and make them informative.

Definition of a blog post

The blog post is an entry (article) that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

The structure of a blog post

Following is the exact basic structure of a good blog post.

blog post structure

Use these elements to optimize each post for both readers and search engines:


The headline, or title, of your blog post, has to capture the attention of potential readers. People may see it in their social media news feed or search results. Make sure you include the main keyword phrase that people could use when searching for the topic you are covering.

Publish date

Publish date of your content is optional but recommended. If you frequently update your blog, post dates can help your visitors to determine the recent posts. It’s not that important on evergreen content pages but is often used on daily published content.

Author by-line

An author by-line helps readers identify who wrote the content and is particularly important for blogs with many writers. Furthermore, the author by-line could give your content more trust if a recognized writer creates it.

Post category

Category classes used to group your content into distinct sections. It’s recommended to use category tags for each blog post you create. Grouping relevant content together will be helpful to your visitors and to search engines crawl your blog.


The first paragraph of your blog post will either keep people reading or make people leave. Make sure that it compels people to read the rest of your content. You should use your targeted keyword phrase for search engines at least once in this paragraph.

Main content

It is the main part of your blog post content. Think of the headline as the promise and the main content as the fulfillment of that pledge. Your main content should please anyone who visits your post based on the headline. If you create content that does not meet the promises of your headline, people will start to identify your blog as unfulfilling. The length of your blog posts can range from 300 to 3,000 or more words. It’s best to alternate the length of your posts as you gain insight into what works best for your audience.


Many people will scan your blog content as opposed to reading it word for word. Write subheads that break your content into digestible sections. Make sure those subheads represent the content within them.

Bolded text

Use bold text in a few areas of your main content to help highlight important points. Use it selectively. Otherwise, your entire article will seem bolded, thus taking away the ability to highlight key portions of the content.

Bulleted/numbered lists

While you don’t want your entire post filled with bullet points or numbers, these lists do help separate out steps and tables with useful content.


Supplement the text part of your content with media, such as related images and videos. It will help break up your content and illustrate your points better.

The least you can do is to include a featured image in your post. Add your post’s main keyword phrase in the filename of the picture as well as the ALT tag. It will help you in search optimization of your post.


The conclusion should be a paragraph or two at the end of your post to summarize the content you’ve written. The reader should understand what material you’ve covered. If they didn’t, chances are, they will go back to see what they might have missed.


The last line of your blog post should be some form of a call to action. It can be as simple as asking readers to share their thoughts in the comments or to share the post on social media. If you wrote the post to promote a particular product or service, the call to action should encourage the reader to learn more about it.

Social share buttons

Social media is a useful instrument for promoting your blog content. You need to make sure to include social buttons to all your content, so people can easily share it on social networks. You can place them at the top of your content, at the bottom of your content, or on the side, as a floating widget.

Comments section

Aside from your blog post content, comments are the most important part of your blog. This section gives your readers an opportunity to interact with you and other visitors. It’s important that you respond to the comments and open the conversation.

You don’t have to include all the elements from this list in every post. Make sure you always have an engaging introduction, quality content, and a solid conclusion.

How to write your first blog post

The first one will be the most difficult to write, and the chances are that you will feel like Alice in Wonderland. But, it’s important to push yourself out of your comfort zone and get your work out there.

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In your first post, you can take a moment and introduce yourself. Tell your readers who you are, what motivated you to blog, and what you will write. The title of the post could be “Welcome to my blog” or “My first blog post”. You can also introduce your next blog post here, where you will be talking about some particular topic.

Examples of good blog posts

The title of your blog post should capture readers and show them a value proposition. It should include your main keywords and the benefit your readers will get from the blog post.

Few blog posts ideas:


Now you’ve mastered the basics and understand the structure of a blog post. The next thing is to experiment with your content. Your blog posts must stand out from the sea of content flooding the internet. Try to be different and approach your subject from a new angle that can even be controversial. Good luck!

8 comments on “What is a Blog Post? – The Perfect Structure”

  1. Joyce

    Thank you so much for helping me and hope to excel more. I’m a beginner.

  2. Michelle Dickson

    Thank you so..much. This is my first time blogging and your guide I believe will help me along the way!!

  3. Nicole

    Wonderful content. Thank you.

  4. Titus Livingston

    Thank you for publishing easy-to-read article about blog post. I understand the significance of “Call-to-action” from your article. Once again thank you.

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