What is a Blog? – The Definition of Blog, Blogging, and Blogger

what is a blog image

Do you know what blogs are? If you don’t, then you’ve come to the right place. In the beginning, a blog was more of a personal diary that people shared online, and it goes back to 1994. In this online journal, you could talk about your daily life or share things you do. But, people saw an opportunity to communicate any information in a new way. So began the beautiful world of blogging.

What is a Blog?

Definition of blog

A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with the latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.

What is the purpose of a blog?

There are many reasons for starting a personal blog and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.

As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to these consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.

So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.

The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. Which means, a blog is an effective lead generation tool. Add a great call to action (CTA), and it will convert your website traffic into high-quality leads. But a blog also allows you to showcase your authority and build a brand.

When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business looks more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence and authority at the same time.

Blog structure

The appearance of blogs changed over time, and nowadays blogs include different items. But, most blogs include some standard features and structure. Here are common features that a typical blog will include:

  • Header with the menu or navigation bar
  • Main content area with highlighted or latest blog posts
  • Sidebar with social profiles, favorite content, or call-to-action
  • Footer with relevant links like a disclaimer, privacy policy, contact page, etc.

Basic blog structure

Feel free to use this template on your site

Above example is the basic structure of the blog. Each item has its own importance and helps visitors to navigate through your blog.

Blogs and websites

A majority of people still wonder whether there is any difference between a blog and a website. What is a blog and what is a website? It’s even more challenging to differentiate between the two today. Many companies are integrating blogs into their sites to perform the same function.

What differentiates blogs from websites?

Blogs need frequent updates. Good examples include a food blog sharing meal recipes or a company writing about their industry news.

Blogs promote perfect reader engagement. Readers get a chance to comment and voice their different concerns to the viewer. Static websites, on the other hand, consists of the content presented on static pages. Static website owners rarely update their pages. Blog owners update their site with new blog posts on a regular basis.

Key elements that identify a blog post from a static page include a publishing date, author reference, categories, and tags within a byline. While not all blog posts have all those byline elements, static website pages do not have any of these items. From a visitor perspective, the content on a static site will not change from one visit to the next. The content on a blog, yet, has the potential to offer something new each day, week, or month. Depending on the blog owner’s publishing schedule.

What is blogging?

In the early 2000s, blogging emerged in all different phases when several political blogs were born. Also, blogs with how-to manuals began to appear. Established institutions began to note the difference between journalism and blogging. The number of bloggers in the United States is set to reach 31.7 million users in 2020.

Definition of blogging

Blogging is the set of many skills that one needs to run and control a blog. Equipping web page with tools to make the process of writing, posting, linking, and sharing content easier on the internet.

Why is blogging so popular?

It’s important to mention that blogging grows with each passing day! Hence, to answer the question ‘what is blogging’ we need to look at the factors behind its rise.

In the early stages, blogs became mainstream, as news services began using them as tools for outreach and opinion forming. It became a new source of information.

Why is blogging so popular

Businesses saw a good way to improve the customer’s level of satisfaction. Through blogging, companies keep clients and customers up to date. The more people visit your blog, the more exposure and trust your brand gets.

Personal and niche bloggers, saw the potential to reach more people interested in specific topics. Through a blog, visitors can comment and interact with you or your brand which helps you create a network of loyal followers.

Did you know you could earn money through blogging? Once your blog gets enough attention and fans, you can look into ways of monetizing your blog. Through the blog, you can offer your services and sell products.

Who is a blogger?

In recent times, bloggers have become famous for various reasons. An alternative career or job to many, more people are choosing to join the ranks. So who are bloggers? These are individuals who love sharing parts of their lives with you. They post various topics from arts, home designs, carpentry, and finance articles. Bloggers are mobile and don’t need to be in one place. They live on the internet!

Definition of blogger

A blogger is someone who runs and controls a blog. He or she shares his or her opinion on different topics for a target audience.

Why are many people blogging today?

Would you want to have a blog of your own? Yes! Most people today are creating a blog for various reasons. Every human being has its story to tell. Hence, through the internet, bloggers can communicate to a larger group of people.

Why is blogging so popular? Blogs allow you to talk about any topics and express your opinion. You’ll find some bloggers writing on every activity that took place during the day. These may range from small issues such as waking up, to major issues like human rights and climate changes! Remember that as a blogger running your own blog, you need to rely on the topics that you love and strive to become one of the best blogs on the web.

Are bloggers getting paid?

Bloggers do earn money, but this is not a get-rich-quick kind of profession.

Before you can start monetizing your blog, you need to build both your Google SERPs ranking and your niche influence. And that takes plenty of time and quality content. Money-making opportunities won’t present themselves until you’ve gained some credibility in the field. So, get down to business.

Here’s how you can make good money as a top-ranked niche blogger:

  • Selling ad space on your blog privately or via Google AdSense.
  • Becoming an affiliate partner privately or through ad networks.
  • Selling your own digital products such as eBooks and tutorials.
  • Selling memberships for access to exclusive content or advice.
  • Using your blog as a content marketing tool for your business.

If you’re starting a blog as a way to market and boost your existing business, you probably won’t be selling ad space or memberships. But you can create and start offering exclusive digital products such as eBooks, guides, or online courses as a lead capturing tool in exchange for visitors’ email addresses. That way, you’ll nudge them one step further down your sales funnel.

Want to start a blog on your own?

Creating your own personal blog takes a few steps. First, you need to decide on a name for your blog also called a domain name, and choose the best blogging platform. We recommend going with the self-hosted platform. There are few choices when it comes to self-hosted platforms but the most popular is WordPress.org.

Then you need to choose a web hosting service and for new bloggers, we strongly recommend Bluehost, a company that powers over 2 million websites worldwide. You will get a Free domain name when you sign up with them and if you don’t like their services, they offer a 30-day money-back guarantee.

Step One

Click on this link and you will go to the “Exclusive Offer” page reserved for our fans. Once you get there click on “Get Started Now”.

Step One

Step Two

If this is your first hosting account ever, you should start with the basic plan, because you will need time to determine your needs and options. The basic plan has everything any beginner needs to set up a new blog. Consider other plans later when your blog takes off and your needs become greater.
step two

Step Three

Your domain name will play a vital role in the future development of your blog and this is why it is important to take your time and figure out a good domain name. Once you’ve done that, enter the name in the “new domain” column and choose your Top-Level Domain.

Recommended tool:

Just type in the desired domain in this “new domain” box and BlueHost will show you whether it’s available or not. If not, it will provide you with a list of similar names for you to choose from.

Recommended reading: How to Start a Blog – Step by Step Guide

Conclusion

We hope that you’ve learned something important when it comes to the world of blogging. If you’ve managed to start a blog then your next step is to work on your blog content in order to keep your future readers satisfied and engaged. Feel free to check out our extensive list of blogging resources which will help you run and grow your new blog.

What-is-a-Blog infographic

Feel free to use this infographic on your website

Start Blog Book

START YOUR OWN BLOG

This guide is an introduction to mastering the art of blogging. It provides easy to follow steps to start, maintain, and grow your blog.

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75 comments on “What is a Blog? – The Definition of Blog, Blogging, and Blogger

  1. Very good blog! Do you have any helpful hints ffor aspiring writers?
    I’m planning to start my own siite soon but I’m a little lost on everything.
    Would you recommend starting with a free platform
    like WordPress or go for a paid option? There are soo many options out there that I’m completely confused ..
    Any ideas? Thanks a lot!

    • Hi Notizie,

      Self-hosted platforms allow you to run a blog using your own domain. Aside from following your domain registrar and web hosting company’s rules, you’re fully in charge of your blog and its contents. You have a number of choices when it comes to self-hosted systems (also called a Content Management System or CMS). The most popular is WordPress.org.

  2. Thank you for this great article on what blog is and the entire process of blogging. Indeed this helped me a lot as I am a very new person to blogging. The article gave me a clear insight of the blog and it will help me in an online course where I am supposed to participate in a blog discussion. Eventually, I will think of establishing my own blog.

    Cheers

    Salome

  3. I think this is one of the most significant information for me. And i’m glad reading your article. I really enjoyed this post. Big fan, thank you!

  4. Hi! I have been wanting to start a blog. My roadblocks are being afraid of failure as I know I need to constantly create new content, but I guess my question is how often? (every day? once a week?) and I also need a niche. I would like a lifestyle blog that I can blog about being a military wife with a job and everything that is going on in my life etc, which can include almost everything. But I don’t want to seem too scattered at the same time. I would also want to create new content that is engaging! help! 🙂

    • Hey Sarah,

      I think it’s great that you want to start a blog! I like the idea of a lifestyle blog – we have a great guide that can lead you through the entire process of starting a lifestyle blog (with a few great examples of lifestyle blogs you can find inspiration from)! Or we can do it for you for free – if you’re interested in that write to use at hello@firstsiteguide.com

      Regarding your question about content creation – you need to know that this is going to be YOUR blog, which means YOU decide how much content you want to publish and what kind of content you’re going to create! Your first post should be about you – give your future readers a little introduction about yourself, your idea behind the blog, etc and later you can let the story leads you further. Experiment a bit, write about different things that you find to be valuable for sharing. In the beginning, you don’t have to have a content publishing schedule – whenever you feel like writing do it and press publish. Just feel free to practice – it’s your first time being a blogger, the world of blogging is a new thing for you and making mistakes is just fine! No blogger started without making mistakes and no blogger exists without making mistakes because you learn from them 🙂

      Your blog is YOUR online space – you have total freedom on doing whatever you wish with it and from all of us here at FirstSiteGuide you have full support! 🙂

      Goodluck with your blog Sarah, and if you need any help we’re always here for you!

      PS. see blogs of other military wives like The Frugal Navy Wife, The Military Wife and Mom, Army Wife 101, etc

  5. This was a fantastic blog. A lot of very good information given, I had no idea what a blog was or how to start one. I will definitely use this information in the very near future. I have saved this link and will return in a couple of months, when I need to build my first blog. Thank you for the information.

  6. Hi,
    Thank you for the useful tips on how to start a blog. I especially agree with the sentence, “Every human being has its story to tell”. Blogging is a lot of work but what a great way to record your story and share with others. Thank you for sharing!

  7. Great post, blogging is hard. We run a travel blog and I think the most important thing we tell people is to travel with a purpose, Do not just wander around the world aimlessly. So many travel blogs do not really have a purpose or a niche. Niche is key and many miss out on that because they want to cover and do it all. Do not just start a blog because you think you will get rich quick and be able to travel the world. It takes a lot of work and lots of time.

  8. Fantastic piece, well tailored…. You sort of cleared my phobias… Now I can give it a shot… I pray I don’t run out of contents!…a big kudos

  9. Thank you so much. This article cleared my basic confusions about the blog. It is very helpful in learning basic concepts.

  10. This is the best article on the concept of blogging. I am writing on blogging and I wanted insight. That, I got. The scope of the article is valid. Well done. Will revisit soon.

  11. Thanks for sharing information about “Blog” & “Blogging”, can you please also guide me about Academic Blog Writing? Or what tips/rules should I follow to increase my viewers on my Academic blogs? I really appreciate it as you made blogging easier. Keep sharing such informative articles.

  12. Really helpful article for newbie and I’m too.. Your article is very productive to create a blog…All the steps are very important for the structure of a blog. Thank you for sharing this post. Now I will share this post…

  13. Great Post! All the points and steps are very clearly explained. It is very informative and interesting to read.

  14. Iam using Blogspot as my professional platform. I love it, it is simple and easy to use. Plus benefit is Blogspot is owned by Google so basically, u have more chances to rank ur site in google. Thanks for the post mate. keep posting such kind of stuffs.

  15. This is something great and perfectly described. These tips and way of explanation will surely help those newbies. Keep posting such kind of kinds of stuff, Thanks a lot mate!

  16. Hey Admin, your blog post is very useful and informative, especially for those who are new in the blogging field and don’t know much about blog writing.

  17. So, blogging turns 18 this year :)) yeah, everyone wants to start blogging, until they start blogging 🙂 it’s not all fun&games, you need to keep a regular posting schedule, post quality (educational) content, engage with your readers…

  18. Your list of blogging ideas is practically inexhaustible! 😀 It will take me ages to go through all the blogs you mentioned there but I’m sure that after that I’ll know everything there is to take this exciting online journey called blogging 🙂

  19. Thanks to the people who blog, I found so many amazing people with similar interests like mine. There were so many situations they helped me get out of the limbo when I was stuck and I try whenever I can to do the same for those who a little push. That’s the true power of blogosphere if you ask me 🙂

  20. If you ask me, if there were no blogs – there would be no Internet :))))
    ps. BTW, love that you listed a few blogging ideas here!

  21. Thanks for sharing these amazing tips! I was looking for a side-job idea for a while now and thanks to you my search is now ended 🙂

  22. This is great, I haven’t realized blogging has been around for that long. That Bradley’s video cleared up some things for me!

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